This document provides an overview of SWOT analysis, including its definition, purpose, and how to conduct one. SWOT analysis is a technique used to assess an organization's strengths, weaknesses, opportunities, and threats. It involves analyzing internal factors (strengths and weaknesses) as well as external factors (opportunities and threats). The document outlines how to perform a SWOT analysis in three steps: analyzing the internal and external environment, performing the analysis and documenting it, and preparing action plans. It also discusses who should conduct SWOT analyses, potential pitfalls, and tips for effective analysis.