SWOT analysis is a technique used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The analysis framework allows individuals and groups to identify ways to improve performance by building on strengths, reducing weaknesses, exploiting opportunities, and defending against threats. The goal of SWOT analysis is to help decision makers develop a full awareness of all the factors involved in a decision.

1. SWOT
ANALYSIS
Ajit Kumar
BBA
MMU

2. Learning objectives
•What is swot analysis?
•What is strength?
•What is weakness?
•What is opportunities?
•What is threat?
•Aim of swot analysis?

3. What is swot analysis
•A technique that enables a group or individual to
move from everyday problems .
•Swot analysis looks at your strengths and
weakness , and opportunities and threats.

4. Continued….
•A swot analysis framework is very important and
useful tool to use in marketing management and
other business applications.
•As a basic tool its mastery is fundamental
requirement for marketer; enterpreneur or
business person.
•A clear understanding of swot is required for
business majors.

5. Internal
environment
strengths
weakness
External
environment
opportunities
threats
Swot is an acronym for:

7. •Strength is a good or beneficial quality or attribute of a
person or a thing
•We are able to respond very quickly and no need for higher
management approval.
•We are able to give really good customer care ; as the
current small amount of work means we have plenty of time
to devote to customers.
•It help to create a strong reputation in market.
•We can change direction quickly if we find that our
marketing is not working.
What is strength?

8. What is opportunities?
•Our business sector is expanding ; with many future
opportunities for success.
•Local government wants to encourage local businesses.
•Our competitors may be slow to adopt new technologies.

9. what is weakness?
•Our cash flow will be unreliable in the early stages.
•We are vulnerable to vital staff being sick; and leaving.
•We have a small staff ; with a shallow skills base in many
areas.
•Our company has a little market presence or reputation.

10. What is threat?
•Developments in technology may change this market
beyond our ability to adapt.
•A small change in the focus of a large competitor might
wipe out any market position we achieve.

11. Job Holder
When supervisor has issues with
• work output
• Assigned to a new job
• New financial year – fresh targets
• Job holder seeks to improve
• performance on the job
1
Business Unit
2
When the team has not met its
• targets
• Customer service can be better
• Launching a new business unit to
• pursue a new business
• New team leader is appointed
Company
When revenue, cost & expense
• targets are not being achieved
• Market share is declining
• Industry conditions are unfavorable
• Launching a new business venture
3
Who needs SWOT Analysis?

12. Aim of swot analysis
•To help decision makers share and cooperate ideas.
•To bring a clearer common purpose and understanding of
factors for success.
•To organize the important factors linked to success and
failure in the business world.