SWOT is the acronym for “STRENGTH WEAKNESS OPPORTUNITY THREAT” which outlines the current position of any organisation.
It identifies that whether a company is in a good or bad market position.
SWOT has mainly two steps:
Identifying internal and external factors of the organisation.
Formulating strategies to exploit the opportunities & defending the threats with the help of internal strengths.
A SWOT Analysis is a strategic planning tool that involves the listing a companies Strength , Weaknesses, Opportunities and Threats.
It evaluate the business environment in a detail manner so as to take strategic decisions for the future course of action.
SWOT analysis provides a visual overview that prompts discussion around a company’s situation. It is a bird's-eye view meant to flesh out the viability of a concept or strategy from the inside out.
SWOT Analysis Presentation.
SWOT (Strengths, Weaknesses, Opportunities, Threats) is a Business Analysis tool used by Business Analyst worldwide.
This presentation is just a glimpse of it.
This presentation giving an idea about the strengths, weaknesse, opportunities and threats of any business. And how a top management of any company identify them for increase their productivity and profit
SWOT is the acronym for “STRENGTH WEAKNESS OPPORTUNITY THREAT” which outlines the current position of any organisation.
It identifies that whether a company is in a good or bad market position.
SWOT has mainly two steps:
Identifying internal and external factors of the organisation.
Formulating strategies to exploit the opportunities & defending the threats with the help of internal strengths.
A SWOT Analysis is a strategic planning tool that involves the listing a companies Strength , Weaknesses, Opportunities and Threats.
It evaluate the business environment in a detail manner so as to take strategic decisions for the future course of action.
SWOT analysis provides a visual overview that prompts discussion around a company’s situation. It is a bird's-eye view meant to flesh out the viability of a concept or strategy from the inside out.
SWOT Analysis Presentation.
SWOT (Strengths, Weaknesses, Opportunities, Threats) is a Business Analysis tool used by Business Analyst worldwide.
This presentation is just a glimpse of it.
This presentation giving an idea about the strengths, weaknesse, opportunities and threats of any business. And how a top management of any company identify them for increase their productivity and profit
Learn how to apply and interpret SWOT analysis for strategic planning. SWOT is a simple yet powerful tool used to analyze the positives and negatives of a business or project, helping to make informed decisions. Learning to use the SWOT matrix will help you in developing strategies to overcome weaknesses using your strengths and opportunities.
This guide is a part of Wisparent's management toolkit series.
SWOT Analysis is a simple but useful framework for analyzing your organization's strengths and weaknesses, and the opportunities and threats that you face. It helps you focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you.
https://www.apnamba.com/
Performing SWOT analysis is most important for businesses to make a right decision by analyzing their internal and external factors.
Source<> http://www.bizbilla.com/articles/How-to-do-SWOT-analysis-for-your-business-1286.html
I tried in this presentation to cover every thing related to SWOT analysis, but of course this presentation without demonstration, examples, individual and group workshops will not be enough to maestro SWOT analysis. To maximize the benefits for all; kindly do not hesitate to send me your comments.
Atef Khayat
dr.atefkhayyat@gmail.com
+966503935414
Even if you already know what a SWOT analysis is and what it’s used for, it can be tough to translate that information into something you can action.
It can also be hard to examine your own business with a critical eye if you’re not entirely sure what you should be examining.
Reading an example SWOT analysis for a business that is either in your industry or based on a comparable business model can help get you started.
All of our SWOT analysis examples are based on real businesses that we’ve featured in our gallery of free sample business plans on bplans.com
The following 6 examples are
broken into three parts:
1. A quick introduction to the company.
2. The company’s SWOT analysis.
3. Some potential growth strategies for the company based on what’s revealed by the SWOT analysis.
Learn how to apply and interpret SWOT analysis for strategic planning. SWOT is a simple yet powerful tool used to analyze the positives and negatives of a business or project, helping to make informed decisions. Learning to use the SWOT matrix will help you in developing strategies to overcome weaknesses using your strengths and opportunities.
This guide is a part of Wisparent's management toolkit series.
SWOT Analysis is a simple but useful framework for analyzing your organization's strengths and weaknesses, and the opportunities and threats that you face. It helps you focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you.
https://www.apnamba.com/
Performing SWOT analysis is most important for businesses to make a right decision by analyzing their internal and external factors.
Source<> http://www.bizbilla.com/articles/How-to-do-SWOT-analysis-for-your-business-1286.html
I tried in this presentation to cover every thing related to SWOT analysis, but of course this presentation without demonstration, examples, individual and group workshops will not be enough to maestro SWOT analysis. To maximize the benefits for all; kindly do not hesitate to send me your comments.
Atef Khayat
dr.atefkhayyat@gmail.com
+966503935414
Even if you already know what a SWOT analysis is and what it’s used for, it can be tough to translate that information into something you can action.
It can also be hard to examine your own business with a critical eye if you’re not entirely sure what you should be examining.
Reading an example SWOT analysis for a business that is either in your industry or based on a comparable business model can help get you started.
All of our SWOT analysis examples are based on real businesses that we’ve featured in our gallery of free sample business plans on bplans.com
The following 6 examples are
broken into three parts:
1. A quick introduction to the company.
2. The company’s SWOT analysis.
3. Some potential growth strategies for the company based on what’s revealed by the SWOT analysis.
this is a slideshow prepared for graduate students aimed at helping them learn about swot analysis, attempt a quick personal swot analysis and also to prepare an action plan using a ready made grid.
These PowerPoint slides are intended to be taught in business class and explain the SWOT Analysis process to the students in the class about their own and about the companies with real examples.
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Employee motivation foundations and practices, explain about motivation, Maslow’s Needs Hierarchy, employee motivation, Expectancy Theory of Motivation,Goal Setting and Feedback,Organizational Justice,Job Design and Empowerment
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Regulations are a major hurdle: Safety concerns around drone collisions with airplanes and people have led to restrictions on flight height and location.
Other challenges exist: Who will use drone delivery the most? Is it cost-effective compared to traditional delivery trucks?
Discussion questions:
Managerial challenges: Integrating drones requires planning for new infrastructure, training staff, and navigating regulations. There are also marketing and recruitment considerations specific to this technology.
External forces vary by country: Regulations, consumer acceptance, and infrastructure all differ between countries.
Demographics matter: Younger generations might be more receptive to drone delivery, while older populations might have concerns.
Stakeholders for Amazon: Customers, regulators, aviation authorities, and competitors are all stakeholders. Regulators likely hold the greatest influence as they determine the feasibility of drone delivery.
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2. SWOT Analysis
Learning Objectives
What is SWOT Analysis?
SWOT Analysis?
Aim of SWOT Analysis
Who needs SWOT Analysis?
How to conduct SWOT Analysis?
Benefits & Pitfalls of SWOT Analysis
Brainstorming & Prioritization in SWOT Analysis
Tips & Exercise for SWOT Analysis
Example text
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3. What is SWOT Analysis?
Acronym for
Strengths Strengths, Weaknesses, Opportu
nities, and Threats.
Technique is credited to Albert
Humphrey who led a research
project at Stanford University in
the 1960s and 1970s.
Planning tool used to understand
Oppurtunity
SWOT Weakness
Strengths, Weaknesses,
Opportunities, & Threats
Analysis involved in a project / business.
Used as framework for
organizing and using data and
information gained from
situation analysis of internal and
external environment.
Technique that enables a group /
Threats individual to move from everyday
problems / traditional strategies
to a fresh perspective.
4. What is SWOT Analysis?
STRENGTHS
Characteristics of the business or a team
that give it an advantage over others in
the industry.
Positive tangible and intangible
attributes, internal to an organization.
Beneficial aspects of the organization
or the capabilities of an organization,
which includes human competencies,
process capabilities, financial
resources, products and services,
customer goodwill and brand loyalty.
Examples - Abundant financial
resources, Well-known brand
name, Economies of scale, Lower costs
[raw materials or processes], Superior
management talent, Better marketing
skills, Good distribution skills, Committed
employees.
5. What is SWOT Analysis?
WEAKNESSES
Characteristics that place the firm at a
disadvantage relative to others.
Detract the organization from its
ability to attain the core goal and
influence its growth.
Weaknesses are the factors which do
not meet the standards we feel they
should meet. However, weaknesses
are controllable. They must be
minimized and eliminated.
Examples - Limited financial
resources, Weak spending on R & D, Very
narrow product line, Limited
distribution, Higher costs, Out-of-date
products / technology, Weak market
image, Poor marketing skills, Limited
management skills, Under-trained
employees.
6. What is SWOT Analysis?
OPPORTUNITIES
Chances to make greater profits in the
environment - External attractive factors
that represent the reason for an
organization to exist & develop.
Arise when an organization can take
benefit of conditions in its
environment to plan and execute
strategies that enable it to become
more profitable.
Organization should be careful and
recognize the opportunities and grasp
them whenever they arise. Opportunities
may arise from
market, competition, industry/governmen
t and technology. market growth, Rival
Examples - Rapid
firms are complacent, Changing customer
needs/tastes, New uses for product
discovered, Economic boom, Government
deregulation, Sales decline for a substitute
product .
7. SWOT ANALYSISSWOT Analysis?
What is - THREAT
THREATS
External elements in the environment that
could cause trouble for the business -
External factors, beyond an organization’s
control, which could place the
!
organization’s mission or operation at risk.
Arise when conditions in external
environment jeopardize the reliability
and profitability of the organization’s
business.
Compound the vulnerability when they
relate to the weaknesses. Threats are
uncontrollable. When a threat comes, the
stability and survival can be at stake.
Examples - Entry of foreign competitors,
Introduction of new substitute products,
Product life cycle in decline, Changing
customer needs/tastes, Rival firms adopt
new strategies, Increased government
regulation, Economic downturn.
8. SWOT Analysis
Learning Objectives
What is SWOT Analysis?
Aim of SWOT Analysis
SWOT Analysis?
Who needs SWOT Analysis?
How to conduct SWOT Analysis?
Benefits & Pitfalls of SWOT Analysis
Brainstorming & Prioritization in SWOT Analysis
Tips & Exercise
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9. Aim of SWOT Analysis?
To help decision makers
share and compare ideas.
To bring a clearer
common purpose and
understanding of factors
S W for success.
To organize the
important factors linked
to success and failure in
the business world.
To analyze issues that
have led to failure in the
past.
O T To provide linearity to
the decision making
process allowing
complex ideas to be
presented systematically.
10. SWOT Analysis
Learning Objectives
What is SWOT Analysis?
Aim of SWOT Analysis
Who needs SWOT Analysis?
How to conduct SWOT Analysis?
Benefits & Pitfalls of SWOT Analysis
Brainstorming & Prioritization in SWOT Analysis
Tips & Exercise
Example text
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11. Who needs SWOT Analysis?
• When the team has not met its
targets
2 • Customer service can be better
• Launching a new business unit to
pursue a new business
• New team leader is appointed
Business Unit
Job Holder Company
• When supervisor has issues with
work output • When revenue, cost & expense
• Assigned to a new job targets are not being achieved
1 • New financial year – fresh targets 3 • Market share is declining
• Job holder seeks to improve • Industry conditions are unfavorable
performance on the job • Launching a new business venture
12. Who needs SWOT Analysis?
SWOT Analysis is also
required for / during...
Changing Jobs
Product Launch
Decision Making
Personal Development Planning
Competitor Evaluation
Product Evaluation
Strategic Planning
Brainstorming Meetings
Workshop Sessions
13. SWOT Analysis
Learning Objectives
What is SWOT Analysis?
Aim of SWOT Analysis
Who needs SWOT Analysis?
How to conduct SWOT Analysis?
How to conduct SWOT Analysis?
Benefits & Pitfalls of SWOT Analysis
Brainstorming & Prioritization in SWOT Analysis
Tips & Exercise
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18. How to conduct SWOT Analysis?
2. Perform SWOT Analysis & Document
Carry your findings forward - Make sure that the SWOT
analysis is used in subsequent planning. Revisit your
findings at suitable time intervals.
Evaluate listed ideas against Objectives -
With the lists compiled, sort and group
facts and ideas in relation to the
objectives.
List Strengths, Weaknesses,
Opportunities, & threats
Create a workshop environment -
Encourage an atmosphere conducive
to the free flow of information.
Select contributors - Allocate research & information gathering tasks -
Expert opinion may be Background preparation can be carried out in two
required for SWOT stages – Exploratory and Detailed. Information on
Strengths & Weaknesses should focus on the
internal factors & information on Opportunities &
Threats should focus on the external factors.
Establish the objectives - Purpose of
conducting a SWOT may be wide /
narrow, general / specific.
20. How to conduct SWOT Analysis?
3. Prepare Action Plan
Once the SWOT analysis has been completed, mark each point with:
Things that MUST be addressed immediately
Things that can be handled now
Things that should be researched further
Things that should be planned for the future
21. SWOT Analysis
Learning Objectives
What is SWOT Analysis
Aim of SWOT Analysis
Who needs SWOT Analysis?
How to conduct SWOT Analysis?
Benefits & Pitfalls of SWOT Analysis
Benefits & Pitfalls of SWOT Analysis
Brainstorming & Prioritization in SWOT Analysis
Tips & Exercise
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22. Benefits & Pitfalls of SWOT Analysis
Benefits of SWOT Analysis
Benefits of
SWOT
Analysis
Knowing the Competion Forecasting
Reviews a company's Provides a variety of information
competitors & benchmarks critical to forecasted variables.
against them to configure Threats, for e.g., can impact a
strategies that will put the Decision Making Tool business's forecast. By
company in a competitive understanding the company's
Provides well-rounded
advantage. advantages & disadvantages,
information that prompt
forecasts will be more accurate.
well-informed decisions.
23. Benefits & Pitfalls of SWOT Analysis
Benefits of SWOT Analysis
Besides the broad benefits, here are few more benefits of conducting SWOT Analysis:
Helps in setting of objectives for strategic planning
Provides a framework for identifying & analyzing strengths, weaknesses,
opportunities & threats
Provides an impetus to analyze a situation & develop suitable strategies
and tactics
Basis for assessing core capabilities & competencies
Evidence for, and cultural key to, change
Provides a stimulus to participation in a group experience
24. Benefits & Pitfalls of SWOT Analysis
Pitfalls of SWOT Analysis
Can be very subjective. Two people rarely come up with the same final
version of a SWOT. Use it as a guide and not as a prescription.
May cause organizations to view circumstances as very simple due to
which certain key strategic contact may be overlooked.
Categorizing aspects as strengths, weaknesses, opportunities & threats
might be very subjective as there is great degree of uncertainty in market.
To be effective, SWOT needs to be conducted regularly. The pace of
change makes it difficult to anticipate developments.
The data used in the analysis may be based on assumptions that
subsequently prove to be unfounded [good and bad].
It lacks detailed structure, so key elements may get missed.
25. SWOT Analysis
Learning Objectives
What is SWOT Analysis?
Aim of SWOT Analysis
Who needs SWOT Analysis?
How to conduct SWOT Analysis?
Benefits & Pitfalls of SWOT Analysis
Brainstorming & Prioritization in SWOT Analysis
Brainstorming & Prioritization in SWOT Analysis
Tips & Exercise
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26. Brainstorming & Prioritization in SWOT Analysis
Brainstorming Prioritization
Output from Brainstorming exercise is Prioritized
Begin brainstorming by asking the At the end of the Brainstorming exercise:
following questions: • Reduce the list of strengths & weaknesses to no
• What opportunities exist in our more than five distinctive competencies and
external environment? debilitating weaknesses
• What threats to the institution exist in • Strengths that are distinctive competencies
our external environment? • Weaknesses that are debilitating
• What are the strengths of our • Reduce threats and opportunities to the five most
institution? critically important of each.
• What are the weaknesses of our
institution?
27. SWOT Analysis
Learning Objectives
What is SWOT Analysis?
Aim of SWOT Analysis
Who needs SWOT Analysis?
How to conduct SWOT Analysis?
Benefits & Pitfalls of SWOT Analysis
Brainstorming & Prioritization in SWOT Analysis
Tips & Exercise
Example text
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28. Tips & Exercise
TIPS
Do’s Don’ts
Be analytical and specific. х Try to disguise weaknesses.
Record all thoughts and ideas. х Merely list errors and mistakes.
Be selective in the final evaluation. х Lose sight of external influences and trends.
Choose the right people for the exercise. х Allow the SWOT to become a blame-laying
Choose a suitable SWOT leader or facilitator. exercise.
Think out of the box х Ignore the outcomes at later stages of the
Be open to change planning process.
29. Tips & Exercise
TIPS
Introduce the SWOT
method and its
purpose in your Be willing to
When conducting organization to gain breakaway from
a SWOT analysis, acceptance. traditional methods.
designate a leader
or group
facilitator.
Discuss and record the
results. Prepare a written
While doing a summary of the SWOT
SWOT analysis for analysis to give to
your job, invite participants.
someone to
brainstorm with
you.
30. Tips & Exercise
EXERCISE
Assume that a car manufacturing company has recently
launched its products. Perform a SWOT analysis for the
same.
31. Tips & Exercise
EXERCISE
Helpful
STRENGTHS WEAKNESSES
• No Competition in the EV • High Price
Segment. • Low aesthetic appeal
• Environment friendly • Small driving range [up to
• Economic to Drive [Rs. 0.4 80 KM]
per km] * • Competition from gasoline
• Government subsidies [8% vehicles
excise duty] *
OPPORTUNITIES THREATS
• Huge untapped EV market • Government incentives
External
• Growing demand of green to gasoline vehicles
technologies • Entry of competitors
• Rising fuel costs • Stringent safety
• Growing road congestion requirements anticipated
in urban cities • Availability of hybrid vehicles
* Hypothetical figures Harmful
33. Tips & Exercise
Mc Donald’s
SWOT Analysis INTERNAL
STRENGTHS WEAKNESSES
• Ranks very high on the Fortune Magazine's most • Failing pizza test market thus limiting the
admired list ability to compete with pizza providers.
• Community oriented • High training costs due to high turnover.
• Global operations all over the world • Minimal concentration on organic foods.
• Cultural diversity in the foods • Not much variation in seasonal products .
• Excellent location • Quality concerns due to franchised operations.
• Assembly line operations. • Focus on burgers / fried foods not on healthier
• Use of top quality products options for their customers.
OPPORTUNITIES THREATS
• Opening more joint ventures. • Marketing strategies that entice people from
• Being more responsive to healthier options. small children to adults.
• Advertising wifi services in the branches. • Lawsuits for offering unhealthy foods.
• Expanding on the advertising on being • Contamination risks that include the threat of
more socially responsible e-coli containments.
• Expansions of business into newly developed • The vast amount of fast food restaurants that
parts of the world. are open as competition.
• Open products up to • Focus on healthier dieting by consumers.
allergen free options • Down turn in economy affecting the ability to eat
such as peanut free. that much.
EXTERNAL
34. Tips & Exercise
Points to Ponder
• Keep your SWOT short and simple, but remember to include important details. For
example, if you think your communication skills is your strength, include specific details,
such as verbal / written communication.
• When you finish your SWOT analysis, prioritize the results by listing them in order of the
most significant factors that affect you / your business to the least.
• Get multiple perspectives on you / your business for your SWOT analysis. Ask for input
from your employees, colleagues, friends, suppliers, customers and partners.
• Apply your SWOT analysis to a specific issue, such as a goal you would like to achieve or
a problem you need to solve. You can then conduct separate SWOT analyses on individual
issues and combine them.