The document provides information about conducting a SWOT analysis, including its purpose, who needs it, how to conduct it, and tips. A SWOT analysis involves analyzing a company's internal strengths and weaknesses as well as external opportunities and threats. It is used to evaluate a company's business strategy and decision making. The document outlines a three-step process for conducting a SWOT analysis: 1) Analyze internal and external environment; 2) Perform SWOT analysis and document findings; 3) Prepare action plans. Tips are provided such as being analytical, selective, and open to change. An example SWOT analysis is also included.
The document provides information about conducting a SWOT analysis, including:
1. What is a SWOT analysis and how it can be used as a planning tool to understand the strengths, weaknesses, opportunities, and threats of a project or business.
2. How to conduct a SWOT analysis in three steps: analyzing the internal and external environment, performing the analysis and documenting the results, and preparing action plans.
3. Examples of strengths, weaknesses, opportunities, and threats that could be considered in a SWOT analysis for different organizations or projects.
This document provides an overview of SWOT analysis, including:
- SWOT stands for strengths, weaknesses, opportunities, and threats, and is a tool used to evaluate a project, business venture, etc.
- It involves analyzing internal strengths and weaknesses as well as external opportunities and threats.
- The document outlines how to conduct a SWOT analysis through analyzing the internal and external environment, performing the analysis, and creating action plans.
The document provides information on conducting a SWOT analysis, including:
1. It defines each component of a SWOT analysis - strengths, weaknesses, opportunities, and threats - and provides examples.
2. The steps for conducting a SWOT analysis are described as analyzing the internal and external environment, performing the analysis and documenting it, and preparing action plans.
3. Tips for an effective SWOT analysis include being analytical, prioritizing factors, choosing the right participants, and using the outcomes for planning.
The document provides information on conducting a SWOT analysis, including:
- Defining SWOT analysis as a technique used to understand an organization's strengths, weaknesses, opportunities, and threats.
- Explaining the four elements of SWOT - strengths, weaknesses, opportunities, and threats - and providing examples of each.
- Outlining the typical steps to conduct a SWOT analysis: analyzing internal/external environments, performing the analysis and documenting results, and preparing action plans.
- Noting SWOT analysis can help with forecasting, decision-making, understanding competitors, and setting strategic objectives.
These PowerPoint slides are intended to be taught in business class and explain the SWOT Analysis process to the students in the class about their own and about the companies with real examples.
The document provides information on conducting a SWOT analysis, including its purpose, components, and process. It defines SWOT as an acronym for strengths, weaknesses, opportunities, and threats. It describes each component, such as strengths being positive internal attributes that give an advantage. It then outlines the steps to conduct a SWOT analysis, which are to analyze the internal and external environment, perform the analysis and document it, and prepare an action plan. Finally, it discusses benefits like improved decision making and pitfalls like subjectivity.
The document provides information on conducting a SWOT analysis including:
- Defining SWOT as assessing internal strengths and weaknesses and external opportunities and threats.
- Explaining the steps as analyzing the internal/external environment, performing the analysis to identify strengths, weaknesses, opportunities, and threats, and preparing an action plan.
- Noting SWOT analysis benefits as a decision making tool, helps set objectives, and reviews competitors, and pitfalls as subjectivity and assumptions.
- Tips are provided like being analytical, prioritizing factors, and choosing the right participants. An example SWOT analysis is given for a car company.
The document provides information about conducting a SWOT analysis, including:
1. What is a SWOT analysis and how it can be used as a planning tool to understand the strengths, weaknesses, opportunities, and threats of a project or business.
2. How to conduct a SWOT analysis in three steps: analyzing the internal and external environment, performing the analysis and documenting the results, and preparing action plans.
3. Examples of strengths, weaknesses, opportunities, and threats that could be considered in a SWOT analysis for different organizations or projects.
This document provides an overview of SWOT analysis, including:
- SWOT stands for strengths, weaknesses, opportunities, and threats, and is a tool used to evaluate a project, business venture, etc.
- It involves analyzing internal strengths and weaknesses as well as external opportunities and threats.
- The document outlines how to conduct a SWOT analysis through analyzing the internal and external environment, performing the analysis, and creating action plans.
The document provides information on conducting a SWOT analysis, including:
1. It defines each component of a SWOT analysis - strengths, weaknesses, opportunities, and threats - and provides examples.
2. The steps for conducting a SWOT analysis are described as analyzing the internal and external environment, performing the analysis and documenting it, and preparing action plans.
3. Tips for an effective SWOT analysis include being analytical, prioritizing factors, choosing the right participants, and using the outcomes for planning.
The document provides information on conducting a SWOT analysis, including:
- Defining SWOT analysis as a technique used to understand an organization's strengths, weaknesses, opportunities, and threats.
- Explaining the four elements of SWOT - strengths, weaknesses, opportunities, and threats - and providing examples of each.
- Outlining the typical steps to conduct a SWOT analysis: analyzing internal/external environments, performing the analysis and documenting results, and preparing action plans.
- Noting SWOT analysis can help with forecasting, decision-making, understanding competitors, and setting strategic objectives.
These PowerPoint slides are intended to be taught in business class and explain the SWOT Analysis process to the students in the class about their own and about the companies with real examples.
The document provides information on conducting a SWOT analysis, including its purpose, components, and process. It defines SWOT as an acronym for strengths, weaknesses, opportunities, and threats. It describes each component, such as strengths being positive internal attributes that give an advantage. It then outlines the steps to conduct a SWOT analysis, which are to analyze the internal and external environment, perform the analysis and document it, and prepare an action plan. Finally, it discusses benefits like improved decision making and pitfalls like subjectivity.
The document provides information on conducting a SWOT analysis including:
- Defining SWOT as assessing internal strengths and weaknesses and external opportunities and threats.
- Explaining the steps as analyzing the internal/external environment, performing the analysis to identify strengths, weaknesses, opportunities, and threats, and preparing an action plan.
- Noting SWOT analysis benefits as a decision making tool, helps set objectives, and reviews competitors, and pitfalls as subjectivity and assumptions.
- Tips are provided like being analytical, prioritizing factors, and choosing the right participants. An example SWOT analysis is given for a car company.
The document provides information on conducting a SWOT analysis, including:
1. How to conduct a SWOT analysis involves analyzing the internal and external environment, performing the analysis and documenting it, and preparing action plans.
2. Brainstorming and prioritization are important parts of the process, with the output from brainstorming then being prioritized.
3. Tips for conducting SWOT analysis include being analytical and specific, thinking outside the box, and designating a leader while avoiding blaming and losing sight of external factors.
This document provides information on conducting a SWOT analysis. It begins by defining each component of a SWOT analysis: Strengths, Weaknesses, Opportunities, and Threats. It then explains who would need to conduct a SWOT analysis, such as an individual seeking to improve their job performance, a business unit, or an entire company. The document outlines the steps to conducting a SWOT analysis, which includes analyzing internal and external environments, performing the analysis and documenting it, and preparing action plans. It concludes by providing tips for a SWOT analysis exercise and an example SWOT analysis of McDonald's.
The document provides guidance on the use of materials in an online education presentation during the COVID-19 pandemic. It states that any pictures, graphs, or text used are solely for educational purposes and offered free of cost to students due to the lockdown situation. While copyrighted material may be included, its use does not necessarily have authorization from copyright owners. However, including such content would constitute fair use. The presentation materials are only intended for attendees of the class being conducted.
This document provides an overview of SWOT analysis, including its purpose, key components, and how to conduct one. SWOT stands for strengths, weaknesses, opportunities, and threats. It is a planning tool used to evaluate these internal and external factors involved in a project or business venture. The document outlines each of the four components of a SWOT analysis and provides examples. It also discusses who could benefit from conducting a SWOT analysis, the steps to perform one including gathering information, brainstorming, and developing action plans. Finally, the benefits and potential pitfalls of SWOT analysis are summarized.
This document provides an overview of SWOT analysis, including its purpose, key components, and how to conduct one. SWOT stands for strengths, weaknesses, opportunities, and threats. It is a planning tool used to evaluate these internal and external factors involved in a project or business venture. The document outlines each of the four components of a SWOT analysis and provides examples. It also discusses who could benefit from conducting a SWOT analysis, the steps to perform one including gathering information, brainstorming, and developing action plans. Finally, the benefits and potential pitfalls of SWOT analysis are summarized.
This document provides an overview of SWOT analysis, including:
- SWOT analysis is a technique used to assess internal strengths and weaknesses and external opportunities and threats to aid strategic planning. It involves specifying objectives and identifying internal/external factors that are favorable/unfavorable to achieving those objectives.
- The document outlines the SWOT analysis process, which includes analyzing the internal/external environment, performing the SWOT analysis and documenting results, and preparing action plans. It also discusses benefits like aiding forecasting and decision making, and potential pitfalls like subjectivity.
This document provides information about conducting a SWOT analysis. It begins with definitions of strengths, weaknesses, opportunities, and threats. It then explains that SWOT analysis involves analyzing internal/external factors, performing the analysis to identify these four elements, and documenting them. Finally, it discusses preparing action plans based on the results of the SWOT analysis. The overall document provides guidance on how to properly perform a SWOT analysis to evaluate a business or project.
This document provides an overview of SWOT analysis, including:
- SWOT analysis is a technique used to understand an organization's strengths, weaknesses, opportunities, and threats. It involves examining internal strengths and weaknesses as well as external opportunities and threats.
- The document outlines each component of a SWOT analysis, including strengths, weaknesses, opportunities, and threats. It also provides guidance on how to conduct a SWOT analysis through analyzing the internal and external environment, performing the analysis, and developing action plans.
- Tips are provided such as being analytical and specific, recording all ideas, choosing the right participants, and not disguising weaknesses or losing sight of external factors.
This document provides an overview of SWOT analysis, including its definition, purpose, and how to conduct one. SWOT analysis is a technique used to assess an organization's strengths, weaknesses, opportunities, and threats. It involves specifying objectives and identifying internal and external factors that are favorable and unfavorable for achieving those objectives. The analysis focuses on evaluating internal strengths and weaknesses as well as external opportunities and threats. The process includes analyzing the internal and external environment, performing the SWOT analysis and documenting the results, and preparing action plans based on the SWOT findings. Conducting regular SWOT analyses is important as circumstances change over time. The analysis provides a framework for evaluating an organization's strategic position and developing plans.
The document provides information on conducting a SWOT analysis, including:
1) SWOT analysis involves analyzing internal strengths and weaknesses as well as external opportunities and threats. It is conducted in three steps - analyzing the internal and external environment, performing the analysis and documenting it, and preparing action plans.
2) The analysis should involve brainstorming with selected contributors to identify the key strengths, weaknesses, opportunities, and threats, then prioritizing the most important factors.
3) SWOT analysis can benefit strategic planning and decision-making but also has pitfalls like being subjective and missing strategic factors if not conducted carefully. Regular analysis is needed due to changing conditions.
This document provides an overview of SWOT analysis, including its definition, purpose, and how to conduct one. SWOT stands for strengths, weaknesses, opportunities, and threats. It is a framework used to evaluate a project, business venture, person, or organization and develop strategic planning. The key aspects covered include defining the four components of a SWOT analysis, who could benefit from conducting one, the basic steps to perform an analysis, potential pitfalls, and tips for effective usage.
This document provides an overview of SWOT analysis, including its definition, purpose, and how to conduct one. SWOT analysis is a technique used to assess an organization's strengths, weaknesses, opportunities, and threats. It involves analyzing internal factors (strengths and weaknesses) as well as external factors (opportunities and threats). The document outlines each component of a SWOT analysis and provides tips for effective analysis, such as being analytical and specific, choosing the right participants, and using the results to inform planning.
This document provides an overview of SWOT analysis, including its definition, purpose, and how to conduct one. SWOT analysis is a technique used to assess an organization's strengths, weaknesses, opportunities, and threats. It involves analyzing internal factors (strengths and weaknesses) as well as external factors (opportunities and threats). The document outlines how to perform a SWOT analysis in three steps: analyzing the internal and external environment, performing the analysis and documenting it, and preparing action plans. It also discusses who should conduct SWOT analyses, potential pitfalls, and tips for effective analysis.
This document provides information about conducting a SWOT analysis including definitions of its key parts. A SWOT analysis involves analyzing internal strengths and weaknesses as well as external opportunities and threats. It is used as a planning tool to understand these factors for a project, business or organization. The document outlines the steps to conduct a SWOT analysis which are to analyze the internal and external environment, perform the analysis and document it, and prepare action plans. Potential pitfalls and tips for effective SWOT analysis are also discussed.
This document provides an overview of SWOT analysis, including its definition, purpose, and how to conduct one. SWOT analysis is a technique used to assess an organization's strengths, weaknesses, opportunities, and threats. It involves analyzing internal factors (strengths and weaknesses) as well as external factors (opportunities and threats). The document outlines how to perform a SWOT analysis in three steps: analyzing the internal and external environment, performing the analysis and documenting it, and preparing action plans. It also discusses who should conduct SWOT analyses, potential pitfalls, and tips for effective analysis.
This document provides information about Dr. Mohd Nur Al Sufi Bin Romele and his expertise and background. It lists his degrees, including a Bachelor's in Chemistry Education, a Master's in Guidance and Counseling, and a PhD in Guidance and Counseling. It also lists the companies he directs and his areas of expertise, which include consulting, leadership, counseling, public speaking, module development, and more. Finally, it provides information on some programs and initiatives he has founded related to training, counseling, parenting, and personal development.
This document provides information on conducting a SWOT analysis, including:
1. SWOT analysis is used to evaluate an organization's internal strengths and weaknesses and external opportunities and threats. It helps formulate strategies and identify areas for improvement.
2. The steps to conduct a SWOT analysis are to analyze the internal and external environment, perform the analysis and document it, and prepare action plans. Key aspects like selecting contributors, establishing objectives, and listing and prioritizing strengths, weaknesses, opportunities and threats are covered.
3. A SWOT analysis can benefit strategic planning, decision making, and knowing the competition. Potential pitfalls include subjectivity and not conducting it regularly enough. It is generally used at least once a
SWOT analysis is a technique used to assess an organization's strengths, weaknesses, opportunities, and threats. It involves specifying the objective of the analysis, collecting relevant information, identifying internal and external factors, and developing strategies. The analysis should be conducted regularly as circumstances change. While subjective, SWOT provides a framework for systematically analyzing internal and external factors that are important for achieving objectives and success. Care should be taken to avoid pitfalls like overlooking key elements or becoming too analytical.
A SWOT analysis is a framework used to evaluate a company's or product's strengths, weaknesses, opportunities, and threats. It involves identifying internal factors (strengths and weaknesses) as well as external factors (opportunities and threats) that are important for achieving organizational success. The document outlines the key aspects of conducting a SWOT analysis, including establishing objectives, analyzing internal and external environments, brainstorming factors, prioritizing ideas, and developing action plans. The benefits of SWOT analysis include providing a decision-making tool, helping to set strategic objectives, and allowing companies to benchmark against competitors.
The document provides information on SWOT analysis, including:
- SWOT is an acronym that stands for strengths, weaknesses, opportunities, and threats, and is a technique used to assess these internal and external factors.
- It involves identifying the strengths and weaknesses internal to the organization, as well as external opportunities and threats.
- The analysis can be done at different levels including the management, business unit, and company level to help with decision making, strategic planning, and evaluating products, competitors and more.
Easily Verify Compliance and Security with Binance KYCAny kyc Account
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The document provides information on conducting a SWOT analysis, including:
1. How to conduct a SWOT analysis involves analyzing the internal and external environment, performing the analysis and documenting it, and preparing action plans.
2. Brainstorming and prioritization are important parts of the process, with the output from brainstorming then being prioritized.
3. Tips for conducting SWOT analysis include being analytical and specific, thinking outside the box, and designating a leader while avoiding blaming and losing sight of external factors.
This document provides information on conducting a SWOT analysis. It begins by defining each component of a SWOT analysis: Strengths, Weaknesses, Opportunities, and Threats. It then explains who would need to conduct a SWOT analysis, such as an individual seeking to improve their job performance, a business unit, or an entire company. The document outlines the steps to conducting a SWOT analysis, which includes analyzing internal and external environments, performing the analysis and documenting it, and preparing action plans. It concludes by providing tips for a SWOT analysis exercise and an example SWOT analysis of McDonald's.
The document provides guidance on the use of materials in an online education presentation during the COVID-19 pandemic. It states that any pictures, graphs, or text used are solely for educational purposes and offered free of cost to students due to the lockdown situation. While copyrighted material may be included, its use does not necessarily have authorization from copyright owners. However, including such content would constitute fair use. The presentation materials are only intended for attendees of the class being conducted.
This document provides an overview of SWOT analysis, including its purpose, key components, and how to conduct one. SWOT stands for strengths, weaknesses, opportunities, and threats. It is a planning tool used to evaluate these internal and external factors involved in a project or business venture. The document outlines each of the four components of a SWOT analysis and provides examples. It also discusses who could benefit from conducting a SWOT analysis, the steps to perform one including gathering information, brainstorming, and developing action plans. Finally, the benefits and potential pitfalls of SWOT analysis are summarized.
This document provides an overview of SWOT analysis, including its purpose, key components, and how to conduct one. SWOT stands for strengths, weaknesses, opportunities, and threats. It is a planning tool used to evaluate these internal and external factors involved in a project or business venture. The document outlines each of the four components of a SWOT analysis and provides examples. It also discusses who could benefit from conducting a SWOT analysis, the steps to perform one including gathering information, brainstorming, and developing action plans. Finally, the benefits and potential pitfalls of SWOT analysis are summarized.
This document provides an overview of SWOT analysis, including:
- SWOT analysis is a technique used to assess internal strengths and weaknesses and external opportunities and threats to aid strategic planning. It involves specifying objectives and identifying internal/external factors that are favorable/unfavorable to achieving those objectives.
- The document outlines the SWOT analysis process, which includes analyzing the internal/external environment, performing the SWOT analysis and documenting results, and preparing action plans. It also discusses benefits like aiding forecasting and decision making, and potential pitfalls like subjectivity.
This document provides information about conducting a SWOT analysis. It begins with definitions of strengths, weaknesses, opportunities, and threats. It then explains that SWOT analysis involves analyzing internal/external factors, performing the analysis to identify these four elements, and documenting them. Finally, it discusses preparing action plans based on the results of the SWOT analysis. The overall document provides guidance on how to properly perform a SWOT analysis to evaluate a business or project.
This document provides an overview of SWOT analysis, including:
- SWOT analysis is a technique used to understand an organization's strengths, weaknesses, opportunities, and threats. It involves examining internal strengths and weaknesses as well as external opportunities and threats.
- The document outlines each component of a SWOT analysis, including strengths, weaknesses, opportunities, and threats. It also provides guidance on how to conduct a SWOT analysis through analyzing the internal and external environment, performing the analysis, and developing action plans.
- Tips are provided such as being analytical and specific, recording all ideas, choosing the right participants, and not disguising weaknesses or losing sight of external factors.
This document provides an overview of SWOT analysis, including its definition, purpose, and how to conduct one. SWOT analysis is a technique used to assess an organization's strengths, weaknesses, opportunities, and threats. It involves specifying objectives and identifying internal and external factors that are favorable and unfavorable for achieving those objectives. The analysis focuses on evaluating internal strengths and weaknesses as well as external opportunities and threats. The process includes analyzing the internal and external environment, performing the SWOT analysis and documenting the results, and preparing action plans based on the SWOT findings. Conducting regular SWOT analyses is important as circumstances change over time. The analysis provides a framework for evaluating an organization's strategic position and developing plans.
The document provides information on conducting a SWOT analysis, including:
1) SWOT analysis involves analyzing internal strengths and weaknesses as well as external opportunities and threats. It is conducted in three steps - analyzing the internal and external environment, performing the analysis and documenting it, and preparing action plans.
2) The analysis should involve brainstorming with selected contributors to identify the key strengths, weaknesses, opportunities, and threats, then prioritizing the most important factors.
3) SWOT analysis can benefit strategic planning and decision-making but also has pitfalls like being subjective and missing strategic factors if not conducted carefully. Regular analysis is needed due to changing conditions.
This document provides an overview of SWOT analysis, including its definition, purpose, and how to conduct one. SWOT stands for strengths, weaknesses, opportunities, and threats. It is a framework used to evaluate a project, business venture, person, or organization and develop strategic planning. The key aspects covered include defining the four components of a SWOT analysis, who could benefit from conducting one, the basic steps to perform an analysis, potential pitfalls, and tips for effective usage.
This document provides an overview of SWOT analysis, including its definition, purpose, and how to conduct one. SWOT analysis is a technique used to assess an organization's strengths, weaknesses, opportunities, and threats. It involves analyzing internal factors (strengths and weaknesses) as well as external factors (opportunities and threats). The document outlines each component of a SWOT analysis and provides tips for effective analysis, such as being analytical and specific, choosing the right participants, and using the results to inform planning.
This document provides an overview of SWOT analysis, including its definition, purpose, and how to conduct one. SWOT analysis is a technique used to assess an organization's strengths, weaknesses, opportunities, and threats. It involves analyzing internal factors (strengths and weaknesses) as well as external factors (opportunities and threats). The document outlines how to perform a SWOT analysis in three steps: analyzing the internal and external environment, performing the analysis and documenting it, and preparing action plans. It also discusses who should conduct SWOT analyses, potential pitfalls, and tips for effective analysis.
This document provides information about conducting a SWOT analysis including definitions of its key parts. A SWOT analysis involves analyzing internal strengths and weaknesses as well as external opportunities and threats. It is used as a planning tool to understand these factors for a project, business or organization. The document outlines the steps to conduct a SWOT analysis which are to analyze the internal and external environment, perform the analysis and document it, and prepare action plans. Potential pitfalls and tips for effective SWOT analysis are also discussed.
This document provides an overview of SWOT analysis, including its definition, purpose, and how to conduct one. SWOT analysis is a technique used to assess an organization's strengths, weaknesses, opportunities, and threats. It involves analyzing internal factors (strengths and weaknesses) as well as external factors (opportunities and threats). The document outlines how to perform a SWOT analysis in three steps: analyzing the internal and external environment, performing the analysis and documenting it, and preparing action plans. It also discusses who should conduct SWOT analyses, potential pitfalls, and tips for effective analysis.
This document provides information about Dr. Mohd Nur Al Sufi Bin Romele and his expertise and background. It lists his degrees, including a Bachelor's in Chemistry Education, a Master's in Guidance and Counseling, and a PhD in Guidance and Counseling. It also lists the companies he directs and his areas of expertise, which include consulting, leadership, counseling, public speaking, module development, and more. Finally, it provides information on some programs and initiatives he has founded related to training, counseling, parenting, and personal development.
This document provides information on conducting a SWOT analysis, including:
1. SWOT analysis is used to evaluate an organization's internal strengths and weaknesses and external opportunities and threats. It helps formulate strategies and identify areas for improvement.
2. The steps to conduct a SWOT analysis are to analyze the internal and external environment, perform the analysis and document it, and prepare action plans. Key aspects like selecting contributors, establishing objectives, and listing and prioritizing strengths, weaknesses, opportunities and threats are covered.
3. A SWOT analysis can benefit strategic planning, decision making, and knowing the competition. Potential pitfalls include subjectivity and not conducting it regularly enough. It is generally used at least once a
SWOT analysis is a technique used to assess an organization's strengths, weaknesses, opportunities, and threats. It involves specifying the objective of the analysis, collecting relevant information, identifying internal and external factors, and developing strategies. The analysis should be conducted regularly as circumstances change. While subjective, SWOT provides a framework for systematically analyzing internal and external factors that are important for achieving objectives and success. Care should be taken to avoid pitfalls like overlooking key elements or becoming too analytical.
A SWOT analysis is a framework used to evaluate a company's or product's strengths, weaknesses, opportunities, and threats. It involves identifying internal factors (strengths and weaknesses) as well as external factors (opportunities and threats) that are important for achieving organizational success. The document outlines the key aspects of conducting a SWOT analysis, including establishing objectives, analyzing internal and external environments, brainstorming factors, prioritizing ideas, and developing action plans. The benefits of SWOT analysis include providing a decision-making tool, helping to set strategic objectives, and allowing companies to benchmark against competitors.
The document provides information on SWOT analysis, including:
- SWOT is an acronym that stands for strengths, weaknesses, opportunities, and threats, and is a technique used to assess these internal and external factors.
- It involves identifying the strengths and weaknesses internal to the organization, as well as external opportunities and threats.
- The analysis can be done at different levels including the management, business unit, and company level to help with decision making, strategic planning, and evaluating products, competitors and more.
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
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https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
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Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
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- Alignment and Cascading of Scorecards
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- Enhanced alignment and strategic focus across the organization.
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SWOT-Analysis.pptx
1. SWOT
Analysis
S W O T
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
2. SWOT Analysis
Example text
Go ahead and replace it with your
own text. This is an example text.
Your own footer Your Logo
Aim of SWOT Analysis
Who needs SWOT Analysis?
How to conduct SWOT Analysis?
Brainstorming & Prioritization in SWOT Analysis
Learning Objectives
What is SWOT Analysis?
Benefits & Pitfalls of SWOT Analysis
Tips & Exercise for SWOT Analysis
What is SWOT Analysis?
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
3. SWOT
Analysis
Oppurtunity
Threats
Strengths
Weakness
Acronym for Strengths,
Weaknesses, Opportunities, and
Threats.
Technique is credited to Stanford
University in the 1960s and
1970s.
Planning tool used to understand
Strengths, Weaknesses,
Opportunities, & Threats
involved in a project / business.
Used as framework for
organizing and using data and
information gained from
situation analysis of internal and
external environment.
Technique that enables a group /
individual to move from everyday
problems / traditional strategies
to a fresh perspective.
What is SWOT Analysis?
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
4. STRENGTHS
Characteristics of the business or a team
that give it an advantage over others in
the industry.
Positive tangible and intangible
attributes, internal to an organization.
Beneficial aspects of the organization
or the capabilities of an organization,
which includes human competencies,
process capabilities, financial
resources, products and services,
customer goodwill and brand loyalty.
Examples - Abundant financial resources,
Well-known brand name, Economies of
scale, Lower costs [raw materials or
processes], Superior management talent,
Better marketing skills, Good distribution
skills, Committed employees.
What is SWOT Analysis?
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
5. OPPORTUNITIES
What is SWOT Analysis?
Chances to make greater profits in the
environment - External attractive factors
that represent the reason for an
organization to exist & develop.
Arise when an organization can take
benefit of conditions in its
environment to plan and execute
strategies that enable it to become
more profitable.
Organization should be careful and
recognize the opportunities and grasp
them whenever they arise. Opportunities
may arise from market, competition,
industry/government and technology.
Examples - Rapid market growth, Rival
firms are complacent, Changing customer
needs/tastes, New uses for product
discovered, Economic boom, Government
deregulation, Sales decline for a substitute
product .
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
6. WEAKNESSES
Characteristics that place the firm at a
disadvantage relative to others.
Detract the organization from its
ability to attain the core goal and
influence its growth.
Weaknesses are the factors which do
not meet the standards we feel they
should meet. However, weaknesses
are controllable. They must be
minimized and eliminated.
Examples - Limited financial resources,
Weak spending on R & D, Very narrow
product line, Limited distribution, Higher
costs, Out-of-date products / technology,
Weak market image, Poor marketing skills,
Limited management skills, Under-trained
employees.
What is SWOT Analysis?
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
7. SWOT ANALYSIS - THREAT
!
THREATS
What is SWOT Analysis?
External elements in the environment that
could cause trouble for the business -
External factors, beyond an organization’s
control, which could place the
organization’s mission or operation at risk.
Arise when conditions in external
environment jeopardize the reliability
and profitability of the organization’s
business.
Compound the vulnerability when they
relate to the weaknesses. Threats are
uncontrollable. When a threat comes, the
stability and survival can be at stake.
Examples - Entry of foreign competitors,
Introduction of new substitute products,
Product life cycle in decline, Changing
customer needs/tastes, Rival firms adopt
new strategies, Increased government
regulation, Economic downturn.
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
8. SWOT Analysis
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Aim of SWOT Analysis
Who needs SWOT Analysis?
How to conduct SWOT Analysis?
Brainstorming & Prioritization in SWOT Analysis
Learning Objectives
What is SWOT Analysis?
Benefits & Pitfalls of SWOT Analysis
Tips & Exercise
Aim of SWOT Analysis?
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
9. S W
T
O
To help decision makers
share and compare ideas.
To bring a clearer
common purpose and
understanding of factors
for success.
To organize the
important factors linked
to success and failure in
the business world.
To analyze issues that
have led to failure in the
past.
Aim of SWOT Analysis?
To provide linearity to
the decision making
process allowing
complex ideas to be
presented systematically.
Mr. Sherpinsky's Honors Marketing Class.
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10. Take Excellent Notes!
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11. SWOT Analysis
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Aim of SWOT Analysis
Who needs SWOT Analysis?
How to conduct SWOT Analysis?
Brainstorming & Prioritization in SWOT Analysis
Learning Objectives
What is SWOT Analysis?
Benefits & Pitfalls of SWOT Analysis
Tips & Exercise
Who needs SWOT Analysis?
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
12. Management
• When supervisor has issues with
work output
• Assigned to a new job
• New financial year – fresh targets
• Job holder seeks to improve
performance on the job
1
Business Unit
2
• When the team has not met its
targets
• Customer service can be better
• Launching a new business unit to
pursue a new business
• New team leader is appointed
Company
• When revenue, cost & expense
targets are not being achieved
• Market share is declining
• Industry conditions are unfavorable
• Launching a new business venture
3
Who needs SWOT Analysis?
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13. Goods & Services Evaluation
Brainstorming Meetings
Strategic Planning
Product Evaluation
Competitor Evaluation
Personal Development Planning
Decision Making
Product Launch
Effectiveness in Market
Who needs SWOT Analysis?
SWOT Analysis is also
required for / during...
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
14. SWOT Analysis
Example text
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Your own footer Your Logo
Aim of SWOT Analysis
Who needs SWOT Analysis?
How to conduct SWOT Analysis?
Brainstorming & Prioritization in SWOT Analysis
Learning Objectives
What is SWOT Analysis?
Benefits & Pitfalls of SWOT Analysis
Tips & Exercise
How to conduct SWOT Analysis?
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
15. 3. Prepare Action Plans
2. Perform SWOT Analysis
& Document
1. Analyze Internal &
External Environment
How to conduct SWOT Analysis?
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
16. How to conduct SWOT Analysis?
1. Analyse Internal & External Environment
Mr. Sherpinsky's Honors Marketing Class.
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17. How to conduct SWOT Analysis?
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
18. 3. Prepare Action Plans
2. Perform SWOT Analysis
& Document
1. Analyse Internal &
External Environment
How to conduct SWOT Analysis?
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
19. Carry your findings forward - Make sure that the SWOT
analysis is used in subsequent planning. Revisit your
findings at suitable time intervals.
Create a workshop environment -
Encourage an atmosphere conducive
to the free flow of information.
Allocate research & information gathering tasks -
Background preparation can be carried out in two
stages – Exploratory and Detailed. Information on
Strengths & Weaknesses should focus on the
internal factors & information on Opportunities &
Threats should focus on the external factors.
Select contributors -
Expert opinion may be
required for SWOT
Establish the objectives - Purpose of
conducting a SWOT may be wide / narrow,
general / specific.
Evaluate listed ideas against Objectives -
With the lists compiled, sort and group
facts and ideas in relation to the
objectives.
List Strengths, Weaknesses,
Opportunities, & threats
How to conduct SWOT Analysis?
2. Perform SWOT Analysis & Document
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
20. 3. Prepare Action Plans
2. Perform SWOT Analysis
& Document
1. Analyse Internal &
External Environment
How to conduct SWOT Analysis?
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
21. Take Notes!
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22. How to conduct SWOT Analysis?
3. Prepare Action Plan
Things that MUST be addressed immediately
Once the SWOT analysis has been completed, mark each point with:
Things that can be handled now
Things that should be researched further
Things that should be planned for the future
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
23. SWOT Analysis
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Aim of SWOT Analysis
Who needs SWOT Analysis?
How to conduct SWOT Analysis?
Brainstorming & Prioritization in SWOT Analysis
Learning Objectives
What is SWOT Analysis
Benefits & Pitfalls of SWOT Analysis
Tips & Exercise
Benefits & Pitfalls of SWOT Analysis
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
24. Benefits & Pitfalls of SWOT Analysis
Benefits of SWOT Analysis
Forecasting
Provides a variety of information
critical to forecasted variables.
Threats, for e.g., can impact a
business's forecast. By
understanding the company's
advantages & disadvantages,
forecasts will be more accurate.
Decision Making Tool
Provides well-rounded
information that prompt
well-informed decisions.
Knowing the Competion
Reviews a company's competitors &
benchmarks against them to
configure strategies that will put
the company in a competitive
advantage.
Benefits of
SWOT
Analysis
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
25. Benefits & Pitfalls of SWOT Analysis
Benefits of SWOT Analysis
Helps in setting of objectives for strategic planning
Besides the broad benefits, here are few more benefits of conducting SWOT Analysis:
Provides a framework for identifying & analyzing strengths, weaknesses,
opportunities & threats
Provides an impetus to analyze a situation & develop suitable strategies
and tactics
Basis for assessing core capabilities & competencies
Evidence for, and cultural key to, change
Provides a stimulus to participation in a group experience
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
26. Benefits & Pitfalls of SWOT Analysis
Pitfalls of SWOT Analysis
Can be very subjective. Two people rarely come up with the same final
version of a SWOT. Use it as a guide and not as a prescription.
May cause organizations to view circumstances as very simple due to
which certain key strategic contact may be overlooked.
Categorizing aspects as strengths, weaknesses, opportunities & threats
might be very subjective as there is great degree of uncertainty in market.
To be effective, SWOT needs to be conducted regularly. The pace of
change makes it difficult to anticipate developments.
The data used in the analysis may be based on assumptions that
subsequently prove to be unfounded [good and bad].
It lacks detailed structure, so key elements may get missed.
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
27. SWOT Analysis
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Aim of SWOT Analysis
Who needs SWOT Analysis?
How to conduct SWOT Analysis?
Brainstorming & Prioritization in SWOT Analysis
Learning Objectives
What is SWOT Analysis?
Benefits & Pitfalls of SWOT Analysis
Tips & Exercise
Brainstorming & Prioritization in SWOT Analysis
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
28. Brainstorming & Prioritization in SWOT Analysis
Brainstorming Prioritization
Output from Brainstorming exercise is Prioritized
Begin brainstorming by asking the
following questions:
• What opportunities exist in our
external environment?
• What threats to the institution exist in
our external environment?
• What are the strengths of our
institution?
• What are the weaknesses of our
institution?
At the end of the Brainstorming exercise:
• Reduce the list of strengths & weaknesses to no
more than five distinctive competencies and
debilitating weaknesses
• Strengths that are distinctive competencies
• Weaknesses that are debilitating
• Reduce threats and opportunities to the five most
critically important of each.
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
29. SWOT Analysis
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Aim of SWOT Analysis
Who needs SWOT Analysis?
How to conduct SWOT Analysis?
Brainstorming & Prioritization in SWOT Analysis
Learning Objectives
What is SWOT Analysis?
Benefits & Pitfalls of SWOT Analysis
Tips & Exercise
Tips & Exercise
Mr. Sherpinsky's Honors Marketing Class.
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30. Tips & Exercise
Do’s
Be analytical and specific.
Record all thoughts and ideas.
Be selective in the final evaluation.
Choose the right people for the exercise.
Choose a suitable SWOT leader or facilitator.
Think out of the box
Be open to change
Don’ts
х Try to disguise weaknesses.
х Merely list errors and mistakes.
х Lose sight of external influences and trends.
х Allow the SWOT to become a blame-laying
exercise.
х Ignore the outcomes at later stages of the
planning process.
TIPS
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31. Bring it all together!
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32. Tips & Exercise
TIPS
When
conducting a
SWOT analysis,
designate a
leader or group
facilitator.
Introduce the
SWOT method
and its purpose
in your
organization to
gain acceptance.
Discuss and record
the results. Prepare
a written summary
of the SWOT analysis
to give to
participants.
Be willing to
breakaway from
traditional
methods.
While doing a
SWOT analysis
for your job,
invite someone
to brainstorm
with you.
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
33. Tips & Exercise
EXERCISE
Assume that a car manufacturing company has recently
launched its products. Perform a SWOT analysis for the
same.
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
34. External
Helpful
Harmful
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
• No Competition in the EV
Segment.
• Environment friendly
• Economic to Drive [Rs. 0.4
per km] *
• Government subsidies [8%
excise duty] *
• Government incentives
to gasoline vehicles
• Entry of competitors
• Stringent safety
requirements anticipated
• Availability of hybrid vehicles
• High Price
• Low aesthetic appeal
• Small driving range [up to
80 KM]
• Competition from gasoline
vehicles
• Huge untapped EV market
• Growing demand of green
technologies
• Rising fuel costs
• Growing road congestion
in urban cities
EXERCISE
Tips & Exercise
* Hypothetical figures
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35. Tips & Exercise
EXAMPLE
Mc Donald’s SWOT Analysis
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36. WEAKNESSES
• Failing pizza test market thus limiting the
ability to compete with pizza providers.
• High training costs due to high turnover.
• Minimal concentration on organic foods.
• Not much variation in seasonal products .
• Quality concerns due to franchised operations.
• Focus on burgers / fried foods not on healthier
options for their customers.
• Ranks very high on the Fortune Magazine's most
admired list
• Community oriented
• Global operations all over the world
• Cultural diversity in the foods
• Excellent location
• Assembly line operations.
• Use of top quality products
STRENGTHS
INTERNAL
• Marketing strategies that entice people from
small children to adults.
• Lawsuits for offering unhealthy foods.
• Contamination risks that include the threat of
e-coli containments.
• The vast amount of fast food restaurants that
are open as competition.
• Focus on healthier dieting by consumers.
• Down turn in economy affecting the ability to eat
that much.
THREATS
• Opening more joint ventures.
• Being more responsive to healthier options.
• Advertising wifi services in the branches.
• Expanding on the advertising on being
more socially responsible
• Expansions of business into newly developed
parts of the world.
• Open products up to
allergen free options
such as peanut free.
OPPORTUNITIES
EXTERNAL
Tips & Exercise
Mc Donald’s
SWOT Analysis
Mr. Sherpinsky's Honors Marketing Class.
2015 All rights reserved.
37. Tips & Exercise
Points to Ponder
• Keep your SWOT short and simple, but remember to include important details. For
example, if you think your communication skills is your strength, include specific details,
such as verbal / written communication.
• When you finish your SWOT analysis, prioritize the results by listing them in order of the
most significant factors that affect you / your business to the least.
• Get multiple perspectives on you / your business for your SWOT analysis. Ask for input
from your employees, colleagues, friends, suppliers, customers and partners.
• Apply your SWOT analysis to a specific issue, such as a goal you would like to achieve or
a problem you need to solve. You can then conduct separate SWOT analyses on individual
issues and combine them.
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38. Ready for Exam?
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