This presentation deals with achievement motivation and compares it with motivation for power and affiliation.

1. Achievement
Motivation
Anup K Singh, PhD
03/11/15 1

2. 203/11/15
Results

3. 303/11/15
David McClelland
 The achieving society – A study of
economically developed societies and
their literature
 The countries had high achievement
imagery
 Consequently, they had people who had
high need for achievement

4. 403/11/15
Contd…
 Motives are stored in the preconscious
mind
 They lie in the area of daydream where
people talk to themselves without being
aware of it
 The daydreams can be measured
 The motives can be changed

5. 503/11/15
Need for Achievement
 Setting standards
 Competing with peers and self
 Quest for excellence
 Hope for success
 Moderate risk
 Desire for constant feedback on performance
 Autonomy preferred

6. 603/11/15
Need for Achievement - Purpose
 They set their own goals
 They seek challenge
 They are selective in their goals
 They are not influenced by the expectations of
others in their goal setting
 They consult experts
 They take responsibility for both success and
failure

7. 703/11/15
Excellence
Ah, but a man’s reach should exceed his
grasp
Or, What’s heaven for?
Robert Browning

8. 803/11/15
Be the Best of Whatever You Are?
If you can’t be a pine on
the top of the hill,
Be a scrub in the valley,
but be,
The best little scrub by
the side of the hill,
Be a bush if you can’t
be a tree.
If you can’t be a bush,
be a bit of the grass,
Some highway happier
make,
If you can’t be a
muskie, then just be
a bass,
But the livliest bass in
the lake.

9. 903/11/15
Be the Best of Whatever You Are?
We can’t all be
captains, we’ve got
to be crew,
There’s something for
all of us here,
There’s big work to do,
and there’s lesser to
do,
And the task we must
do is the near.
If you can’t be a
highway, then just be
a trail,
If you can’t be the sun,
be a star,
It isn’t by size that you
win or you fail,
Be the best of whatever
you are?

10. 1003/11/15
Need for Achievement - Risk
 They take moderate risk
 They do not gamble in their goal setting
or decision making
 They stretch their abilities
 They are realistic
 They exercise their individuality in setting
moderately difficult goals

11. 1103/11/15
Need for Achievement - Feedback
 They prefer tasks in which they get
immediate feedback
 They actively seek feedback
 They continuously take feedback in
relation to their goals
 They change their strivings and
behaviours after thoughtful analysis of
feedback

12. 1203/11/15
Need for Achievement
Hope for success
(Optimism)
!!!
 Establish identity, seek
challenge
 Reinforce faith & belief
in self
 Active
Fear of failure
(Pessimism)
???
 Low self-worth, self
doubt
 Perception of task
difficulty high
 Passive, withdrawn

13. 1303/11/15
Contd…
 Moderate risk
 Create
opportunities
 Develop support
systems
 Low risk
 Capacity remains
dormant
 Luck, chance or
fate held
responsible

14. 1403/11/15
Need for Power
 Influencing others
 Giving directions
 Taking responsibilities for tasks
 Taking control of things
 Forcing people to do things
 Reprimanding others in the case of poor
performance

15. 1503/11/15
Need for Affiliation
 Urge to be liked by others
 People first
 Concern for expectations from others
 Getting approval from others
 High level of gregariousness
 Inability to take tough decision