Swim Lesson 5 Anytime Anyplace

The document discusses trends in mobile communications and applications. 58% of Americans have used their phones for non-data activities and 62% have used mobile devices for digital tools. Cell phones are becoming increasingly important to users. The use of applications and internet on phones is growing, especially among younger users. Popular applications allow activities like social networking, maps, games and more. Marketers are increasingly using mobile applications to engage customers, build loyalty and provide information.