1. The document summarizes research from a survey of 7,325 mobile internet users across 7 African countries about their browsing behaviors and satisfaction with their devices and mobile operators.
2. It finds that over 50% of users access the mobile internet as their sole way to connect, and that most are young, male, and early adopters. Nokia devices dominate the market.
3. Users primarily download content like games and music, or use communication services like social media and email. Opera browsers facilitate more engagement like social networking and purchasing content.
For many Africans mobile is the only way to connect with the world and internet is having a huge impact on people’s lives.
63% of Africans find that mobile internet has “greatly improved” their lives, compared to 40% in the UK.
This report compares the impact of the mobile internet in Kenya, Nigeria and South Africa vs the UK.
Insights into the Mobile Internet in AfricaJon Hoehler
The presentation is a collection of information, insights and stats around the mobile internet in Africa. Its purpose is to provide perspective on the mobile internet in Africa and its potential for growth.
TECHINASIA Singapore 2015: Philippine Market Expansion Track by Christian Bes...KickstartPH
TECHINASIA Singapore 2015 Conference (6-7 May 2015) highlights included "Market Expansion Tracks," a series of country-focused business environment briefings by subject matter experts.
So if you're interested to expand your business to the Philippines, let this presentation be your guide: "THE PHILIPPINES: One of the Great Undiscovered Adventures of the World" by Christian Besler, Kickstart Ventures Co-Founder. @christianbesler | www.kickstart.ph
For many Africans mobile is the only way to connect with the world and internet is having a huge impact on people’s lives.
63% of Africans find that mobile internet has “greatly improved” their lives, compared to 40% in the UK.
This report compares the impact of the mobile internet in Kenya, Nigeria and South Africa vs the UK.
Insights into the Mobile Internet in AfricaJon Hoehler
The presentation is a collection of information, insights and stats around the mobile internet in Africa. Its purpose is to provide perspective on the mobile internet in Africa and its potential for growth.
TECHINASIA Singapore 2015: Philippine Market Expansion Track by Christian Bes...KickstartPH
TECHINASIA Singapore 2015 Conference (6-7 May 2015) highlights included "Market Expansion Tracks," a series of country-focused business environment briefings by subject matter experts.
So if you're interested to expand your business to the Philippines, let this presentation be your guide: "THE PHILIPPINES: One of the Great Undiscovered Adventures of the World" by Christian Besler, Kickstart Ventures Co-Founder. @christianbesler | www.kickstart.ph
Mobile in South Africa 2014 AMPS Report (Pre-Release)Raymond Buckle
A comprehensive breakdown of the SA Mobile Audience including penetration by demographic segments.
Mobile access, use/activities and trends.
Mobile internet penetration, activities and trends compared to the Fixed Internet revealing some surprising trends.
Finally, a hard number on Smartphones and Tablets in SA
Surprising stats about current device ownership.
To get access to the full report, leave a comment, email info@mmasa.org or join our mobile community on www.mmasa.org
Please like, share and spread the report around in your organisation to your colleagues, partners and friends.
Philippines has been slow off the marks when it comes to smartphone penetration and mobile internet usage but it's starting to catch up fast.
Our report looks at the trends among the feature phone and smartphone users in the country of 97 million people.
In 2011 Myanmar opened up to the world again and mobile ownership and internet usage finally started to climb.
We surveyed 550 mobile internet users in Myanmar for the first time ever.
AMPS 2011AB Mobile Review - Mobile Marketing Association SA - Raymond BuckleRaymond Buckle
AMPS2011AB Mobile Review - Mobile Marketing Association South Africa
A new perspective on the mobile medium based on the All Media and Products Survey 2011AB produced by the South African Audience Research Foundation
Produced and sponsored by www.silverstonecis.com
Smartphone User Persona Report 2015 - PhilippinesVserv
Smartphone User Persona Report is a comprehensive study conducted by Nielsen Informate to understand the behavioral patterns of smartphone users in Philippines.
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
78% of Brits have taken a selfie, 50% within the last month.
After only one week a whopping 70% had seen the now famous Oscars selfie.
It truly is Peak Selfie time.
Mobile offers brands huge scope in Africa. The digital media potential is massive and allows marketers direct access to communities. Here is a collection of stats and insights collected by Mindshare South Africa and Deloitte Digital to highlight this massive potential.
Clustering by mobile usage and behaviour – the many faces of smartphone users...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Insights into Mobile Telecoms in AfricaJon Hoehler
A curated presentation of stats, data, graphs, analysis and insights on the mobile telecoms sector in Africa prepared by Jon Hoehler (@JonHoehler) and Andrew McHenry (@andrewmchenry).
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Asia-Pacific in 2014 by @wearesocial.sg
A quick poll with over a 1000 smartphone owners in the UK revealed the most popular winter sports, plans to follow (or not) the games, and how will most be keeping track of the events.
Media, Internet and Social Media Landscape in Sub-Saharan AfricaRussell Southwood
A presentation based on a large market research study on media, Internet and social media in Sub-Saharan Africa. The four reports from this study can be downloaded for free by going to www.balancingact-africa.com Look in the right hand column and click on the cover of the report/s you want to download.
Research from mobile survey company, On Device Research, which was conducted directly on the mobile internet, has revealed a new internet audience.
More than 50% of Asian and African mobile internet users as well as more than 20% of users in developed markets, such as the UK and US do not use the internet on a PC.
The deck shows the profile of this new generation of internet users and is the first in a series of free quarterly reports.
Mobile in South Africa 2014 AMPS Report (Pre-Release)Raymond Buckle
A comprehensive breakdown of the SA Mobile Audience including penetration by demographic segments.
Mobile access, use/activities and trends.
Mobile internet penetration, activities and trends compared to the Fixed Internet revealing some surprising trends.
Finally, a hard number on Smartphones and Tablets in SA
Surprising stats about current device ownership.
To get access to the full report, leave a comment, email info@mmasa.org or join our mobile community on www.mmasa.org
Please like, share and spread the report around in your organisation to your colleagues, partners and friends.
Philippines has been slow off the marks when it comes to smartphone penetration and mobile internet usage but it's starting to catch up fast.
Our report looks at the trends among the feature phone and smartphone users in the country of 97 million people.
In 2011 Myanmar opened up to the world again and mobile ownership and internet usage finally started to climb.
We surveyed 550 mobile internet users in Myanmar for the first time ever.
AMPS 2011AB Mobile Review - Mobile Marketing Association SA - Raymond BuckleRaymond Buckle
AMPS2011AB Mobile Review - Mobile Marketing Association South Africa
A new perspective on the mobile medium based on the All Media and Products Survey 2011AB produced by the South African Audience Research Foundation
Produced and sponsored by www.silverstonecis.com
Smartphone User Persona Report 2015 - PhilippinesVserv
Smartphone User Persona Report is a comprehensive study conducted by Nielsen Informate to understand the behavioral patterns of smartphone users in Philippines.
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
78% of Brits have taken a selfie, 50% within the last month.
After only one week a whopping 70% had seen the now famous Oscars selfie.
It truly is Peak Selfie time.
Mobile offers brands huge scope in Africa. The digital media potential is massive and allows marketers direct access to communities. Here is a collection of stats and insights collected by Mindshare South Africa and Deloitte Digital to highlight this massive potential.
Clustering by mobile usage and behaviour – the many faces of smartphone users...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Insights into Mobile Telecoms in AfricaJon Hoehler
A curated presentation of stats, data, graphs, analysis and insights on the mobile telecoms sector in Africa prepared by Jon Hoehler (@JonHoehler) and Andrew McHenry (@andrewmchenry).
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Asia-Pacific in 2014 by @wearesocial.sg
A quick poll with over a 1000 smartphone owners in the UK revealed the most popular winter sports, plans to follow (or not) the games, and how will most be keeping track of the events.
Media, Internet and Social Media Landscape in Sub-Saharan AfricaRussell Southwood
A presentation based on a large market research study on media, Internet and social media in Sub-Saharan Africa. The four reports from this study can be downloaded for free by going to www.balancingact-africa.com Look in the right hand column and click on the cover of the report/s you want to download.
Research from mobile survey company, On Device Research, which was conducted directly on the mobile internet, has revealed a new internet audience.
More than 50% of Asian and African mobile internet users as well as more than 20% of users in developed markets, such as the UK and US do not use the internet on a PC.
The deck shows the profile of this new generation of internet users and is the first in a series of free quarterly reports.
South Africa isn't just Africa’s biggest economy, it’s also home to some seriously impressive mobile internet statistics.
Our report looks at everything mobile internet-related - from social media to education, banking to e-commerce. It's hard not to be impressed by how quickly mobile has built new opportunities for locals, and also businesses looking to enter South African market.
South African Mobile Phone Use and Attitudes Report 2016Raymond Buckle
A Survey of Internet User’s Attitudes and Uses of Mobile Phones compared to those of Feature Phone users. Published February 2016 by Effective Measure in partnership with SilverstoneCIS and the IAB and MMA South Africa.
Effective Measure, a leading provider of digital audience, brand and advertising measurement together with SilverstoneCIS, a mobile first audience marketing and solutions group, surveyed 2,299 mobile Internet users in South Africa (between November and December, 2015).
Topics covered a range of areas including but not limited to users’ manufacturer preference, time on device, use of device and internet usage.
The survey was conducted across smartphones and feature
phones to highlight the differences in user consumption across the two types of mobile Internet connections.
Mobile Internet Consumer Report 2013 - Africa Vserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
IAB Always On – A Global Perspective of Mobile Consumer ExperienceNuno Acosta
Today’s consumers around the globe are living in an “always-on” world due to the ubiquity of mobile devices and mobile internet access. IAB (US) and its Mobile Marketing Center of Excellence, in conjunction with 17 IABs from around the globe, aims to uncover the latest trends of mobile behaviors and perceptions, particularly among global smartphone owners and mobile internet users. This study examines how consumers access and use the mobile internet and how they perceive and react to mobile advertising.
Specifically, the key interests lie in understanding and comparing the usage pattern of mobile web and mobile apps to access the internet among smartphone users across the participating countries.
The main objectives for this research project are to:
o Understand consumers’ mobile internet usage and perceptions toward the experience on mobile web and mobile apps.
o Examine whether there are differences in consumer reaction and perceptions to advertising on these two mobile platforms.
The mobile path-to-purchase for Saudi Arabian main shoppersOn Device Research
Newly released analysis of On Device Research’s quarterly Mobile Path-to-Purchase tracker has shone a light on the role of the smartphone in the purchase decision making process of Saudi Arabian household main shoppers, along with the digital habits of customers at the country’s top supermarkets: HyperPanda, Al Othaim and Carrefour.
With an estimated 70.5% of the Saudi Arabian population owning a smartphone by the end of 2016 (Source: eMarketer), understanding the impact of the rise of mobile on the highly influential main shopper audience who directly determine a household’s brand consumption habits is crucial.
Taking a look into the growing app economy throughout the Middle East & North Africa region, we examine who the typical consumer is, what they are looking for and how they find it.
Messenger wars 2: How Facebook climbed back to number 1On Device Research
In the 2 years since our last report, Facebook has strategically climbed its way back to be number one of social messengers. With competition from super secret Snapchat and social messaging ecosystems, WeChat and Line - who will win the battle? Our research of smartphone users in USA, UK, Germany, Japan and China explores the best of social messaging.
Moving brand tracking successfully to the mobile worldOn Device Research
Tracking studies can be monsters to tame - here's how Millward Brown has moved them successfully from face-to-face to mobile.
This presentation was co-presented at the MRMW conference in Singapore in March 2014 by Yee Mei Chan of Millward Brown and Alistair Hill of On Device Research.
This report looks at all the important Malaysia trends - mobile, social, ecommerce. Malaysia is clearly ahead of the pack in south-east Asia - it's higher income, better connected, and more affluent compared to its neighbours like Indonesia, Thailand, Vietnam and others.
Indonesia is dominating social media statistics. Already home to the biggest twitter city, we look at how Indonesian's love affair with social media is evolving to include ecommerce, political campaigns, and much more.
Facebook might be the giant in social networking but WhatsApp has taken the lead in social messaging. It's not only WhatsApp thought - our smartphone users research in the US, Brazil, South Africa, Indonesia and China reveals some surprising numbers.
SoundCloud is a Big Data company - its 200 million users generate over 3 terabytes of raw data every single day. Yet all this data couldn't answer some "why?" questions.
On Device Research helped SoundCloud to enrich their Big Data with user research via mobile diaries. The presentation explains the challenge, the process and some of the findings.
Smartwatches and fitness trackers like Jawbone Up and Fitbit are getting lots of media exposure but are people really buying them?
New report finds that not many people own one, but the future is promising. Read our commentary: http://ondeviceresearch.com/blog/wearable-technology-tipping-point
Silicon Savannah - Why Nairobi Is The Next World Tech CapitalOn Device Research
Nairobi is one of the hottest and fastest growing tech hubs in the world right now. We look at the internet, mobile and social trends that help boost the local economy and have boosted the number of local tech startups.
Facebook costing 16-34s jobs in tough economic climate
One in ten young people have been rejected for a job because of their social media profile
We have just finished the third wave of our young people’s consumer confidence (YPCC) index, which is designed to help businesses understand what young people (16-34) think about their current and future economic and employment prospects, in both developed and growth markets.
The index covers 6000 16-34 year olds across six countries and revealed some surprising results.
Impact of social media on careers
If getting a job wasn’t hard enough in this tough economic climate the survey revealed that one in ten young people have been rejected for a job because of their social media profile.
Yet worryingly the majority (two-thirds) are not concerned that their use of social media now may harm their future career prospects and are not deterred from using it.
They are also more likely to have altered their social media profile to look good to their friends, as opposed to prospective employers.
Better education of the impact of social media is needed, to ensure young people are not making it even harder for themselves to get on the career ladder.
Consumer confidence
At the top line level consumer confidence levels amongst young people in growth markets are twice as high as the UK and US.
Young Chinese and Nigerian consumers have the overall highest confidence levels, indexing at 39, followed closely by Brazil (37) then India (37). In comparison, Britons index at just 16 and the US at 19.
Future employment
Confidence in growth markets is fuelled by optimism about their future employment prospects, with 88% firmly believing they will get a better education than their parent’s vs their counterparts in developed markets (64%). They are also more confident about earning a higher salary (89%) where as young people in developed markets are less certain (60%).
The global financial crisis has brought into sharper focus the long-term shift in economic power towards the developing world. Global consumer product companies are embracing this underlying trend and the mantra of reaching the next one billion customers in emerging markets.
To help companies turn their ambitions into reality, we've conducted a research project to understand the differences in shopping behaviour around the world. The research also highlights some of the issues western consumer product companies and grocers should consider, before launching in developing markets.
Study:
The study consisted of 5,375 consumers in the UK, US, Brazil, China, India and Nigeria. All questions were asked through a survey taken via the mobile Internet and we used our own panel of respondents.
Key considerations for developing markets:
In developing markets people are more inclined to use public transport or walk, therefore smaller sized products and low cost basket sizes will have more appeal.
Local brands and stores should not be underestimated - shopkeepers are the gatekeepers and even the best conceived consumer strategies need their support to succeed.
Setting up shop in close proximity to where people live is a critical success factor, as is having access to a local distribution network. To give the data a human perspective we also asked respondents to take a picture on their mobile of their main grocery store, the transportation they use to get to the store and their grocery shopping.
The images provide a stark contrast in lifestyles around the world.
iPhone 5 ranked fifth in user satisfaction, behind four Android powered devices.
These are the findings from our latest device satisfaction study, which is one of the largest studies of device satisfaction, measuring 320,000 mobile and tablet users across six countries, including the US, UK, France, Germany, Japan and Indonesia.
The results were surprising, with the much anticipated iPhone 5 only ranking fifth in device satisfaction in a study of 93,825 US mobile users, behind four Android powered devices. In fact US mobile users reported a higher satisfaction with their Motorola’s Atrix device (8.57), an Android powered device at a lower price point, than Apple iPhone 5 users (8.23).
Although Apple created one of the most revolutionary devices of the past decade, other manufactures have caught up, with some Android powered devices now commanding higher levels of user satisfaction.
What’s really interesting is the 4G impact - the top 5 devices for satisfaction in the US are 4G capable devices, and users with a 4G subscription reported a higher device satisfaction (7.76) than those with no 4G subscription (7.28).
Device satisfaction also has an impact on network operator satisfaction, which also showed a positive increase (+0.48) amongst 4G subscribers. 4G users also have a higher monthly mobile bill. In contrast, in the UK where there is only one 4G network operator EE, the iPhone 5 is under less pressure from competitive devices, ranking second in user satisfaction.
However in the study of 52,140 UK mobile users, the HTC One X scores higher (8.47) does score higher than Apple’s iPhone 5 (8.21).
As 4G opens up to more UK cities in 2013, it will provide opportunities for both mobile network operators and handset manufacturers, to increase satisfaction, device usage and loyalty.
On Device Research conducted the IAB Mobile study, gathering smartphone and feature phone users to keep detailed “day in the life” diaries of their mobile phone video usage behavior for two weeks, along with participation in detailed pre- and post-diary surveys.
The research also unveiled that an overwhelming majority (92%) of viewers share mobile video they have watched on their phone with others. With mobile videos being ranked third on the list of high-time-spent (one hour or more weekly) activities conducted on mobile phones, behind playing games and social media, the propensity for sharing video provides a strong vehicle for taking video ads along for the viral ride.
In addition, the research refutes the idea that mobile video is something consumers use haphazardly at odd times of the day when they have nothing else going on and no other screen available. In fact, mobile video usage grows steadily throughout the day, peaking in evening “prime time TV” hours. Twenty-two percent of video interactions were to access content viewers planned to watch, while 18 percent were out of boredom, and only 3 percent because no other screen was available.
According to the study, the most frequently viewed genres in mobile video are:
Music videos (45%)
Movie trailers (42%)
Tutorials/How-To’s (41%)
Funny short video clips (37%)
Humorous short clips (66%) and music videos (52%) are the most likely to be shared.
Post PC Era: English Premier League Football and MobileOn Device Research
This presentation looks at the global popularity of the English Premier League and how football fans watch games, access football news, and which brands they associate with the sponsorship of the Premier League
With an impressive 70% viewing mobile ads as a personal invitation from brands rather than an invasion, it opens up new opportunities for brand advertisers to engage with their consumers.
37% would not give up their mobile phone for a year, whereas only 16% wouldn’t give up sex
For a spot of summertime fun we carried out a cheeky little survey asking people if they would give up their phone for a year.
Over a third of the respondents we asked wouldn’t, instead opting to give up sex, TV, eating out and drinking! Females appear to be even more hooked on their devices, with nearly half saying they would rather forgo other pleasures than give up their mobile for a year.
It just goes to show how important the role devices play in our daily lives has become. So much so in fact, that a staggering 93% of respondents feel their life is better because they own a mobile phone.
So why have we become so dependent? Devices have always been a great way for people to organise their social life and connect with friends, but it’s the growing need to be continuously connected to the Internet wherever we go that has seen the mobile device move from being a luxury to a necessity.
The explosion of mobile internet usage has enabled the mobile advertising opportunity, but as most advertising planners know, truly engaging advertising doesn’t work in silos, it works together.
The aim of this report is to show how mobile media usage works in conjunction with other media (in particular TV), and how this creates new opportunities for advertisers to influence consumers at the point of purchase (m-commerce).
To provide a global perspective the initial section of this report looks into data across: UK, US, Brazil, Indonesia, Egypt, Singapore, India, South Africa and Qatar. The second section takes a more qualitative look into the day in the life of a mobile consumer in the UK, using mobile diaries to track behaviour.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Designing Great Products: The Power of Design and Leadership by Chief Designe...
Mobile Internet in Africa
1. Mobile Internet in AfricaAfrica Com – Cape Town November 2010 Alistair Hill – Co-Founder
2. Methodology State of Mobile Internet Opera Comparisons Satisfaction and the Word of Mouth Effect Agenda
3. On Device Research Services On Device Answers On Device Effectiveness On Device Panels Global consumer research panels. Quick and affordable insight from any country. Device agnostic survey product. Works on mobile, PC, iPad. Advertising effectiveness for mobile and outdoor media.
16. Scope of Research – 7 African Countries Egypt - Arabic Ghana Kenya Nigeria Senegal - French South Africa Tanzania Total Sample Size = 7325
17. Methodology State of Mobile Internet Opera Comparisons Satisfaction and the Word of Mouth Effect Agenda
18. Mobile Internet Jumping the Gap It has often been assumed that the mobile internet will be the sole access method for many in Africa. The results of the study show that for well over 50% this is the case. In contrast only 20% of UK mobile internet browsers never or infrequently (once a month or less) use the desktop internet. Countries: Nigeria, Kenya, Egypt, South Africa, Ghana, Tanzania, Senegal, UK Date: October 2010 N= 7325 + UK=1203
19. African Mobile Internet Users are Early Adopters Most mobile internet users in Africa are aged between 13 and 34 (91%) and male (83%), the typical early adopter profile. Many are in school or university, showing the need for a level of education. Countries: Nigeria, Kenya, Egypt, South Africa, Ghana, Tanzania, Senegal Date: October 2010 N= 7325
20. Nokia Dominates Mobile Browsing in Africa 15% of respondents owned a smartphone. Nearly all smartphones were Nokia Symbian devices with almost no advanced smartphones, e.g. Android and iOS. (iPhones 0.3%).
21. Downloading Content and Social Networking Leads Mobile Browsing Behaviour Over 50% of mobile browsers go to sites for downloading games and music. Communication services such as social networking and email popular. Almost half search, which for some is the entry point to the Internet. Countries: Nigeria, Kenya, Egypt, South Africa, Ghana, Tanzania, Senegal Date: October 2010 N= 7325
22. Compared to the UK, AfricanMobile Browsers Are Less Active With 60% of mobile browsers in the UK owning a smartphone it is unsurprising that they are doing a larger variety of activities than those in the 7 African countries. More emphasis is placed on e-mail and social networking with almost two thirds of mobile browsers accessing it via their mobile phones Countries: Nigeria, Kenya, Egypt, South Africa, Ghana, Tanzania, Senegal Date: October 2010 - N= 7325 UK Source: comScore - August 2010
23. Methodology State of Mobile Internet Opera Comparisons Satisfaction and the Word of Mouth Effect Agenda
24. Opera Providing Smartphone Like Experience Opera browsers do more on the mobile internet, increasing penetration in most categories. They are 12% more likely to browse on a daily basis. They move from consuming media to interacting with media, using services such as email, social networking and search. Countries: Nigeria, Kenya, Egypt, South Africa, Ghana, Tanzania, Senegal Date: October 2010 N= 7325
25. Opera Providing Smartphone Like Experience Opera users are 33% more likely to use social networks than Non-Opera browsers. In the UK, smartphone owners are 20% more likely to use social networking than those who don’t own a smartphone. Countries: Nigeria, Kenya, Egypt, South Africa, Ghana, Tanzania, Senegal, UK Date: October 2010 N= 7325 + UK=1203
26. Opera Users More Likely to Browse for Mobile Content Opera browsers are 37% more likely to go to sites to download music. 16% more likely to browse for Games. Countries: Nigeria, Kenya, Egypt, South Africa, Ghana, Tanzania, Senegal Date: October 2010 N= 7325
27. 50% of Opera Browsers Purchase Music via Mobile Opera browsers are 35% more likely to purchase music via their mobile device than those who don’t use opera. 29% more likely to purchase games. +35% +29% +4% +15% Countries: Nigeria, Kenya, Egypt, South Africa, Ghana, Tanzania, Senegal Date: October 2010 N= 7325
28. Methodology State of Mobile Internet Opera Comparisons Satisfaction and the Word of Mouth Effect Agenda
29. Gaining Word of Mouth Momentum Key for Mobile Internet Growth The UK mobile internet market took 2 years to recover from poor word of mouth, caused by poor experience and high charges. Mobile Internet growth is dependent on consumers finding it so compelling that they tell their friends and family about it.
30. Gaining Word of Mouth Momentum Key for Mobile Internet Growth In some countries, those who don’t use Opera have a minus score. This means that those who don’t use Opera are more likely to say negative things about the mobile internet than positive, potentially stifling growth.
31. The Link Between Device and Operator Satisfaction There is a correlation between operator and device satisfaction of 0.65. There is a link between a consumer opinion of their device and their mobile operator
32. The Link Between Device and Operator Satisfaction There is a correlation between operator and device satisfaction of 0.65. There is a link between a consumer opinion of their device and their mobile operator
33. Non-Opera Browsers More Likely to Stop Using Operator We asked mobile internet users-“How likely are you to stop using your current mobile operator?” Opera browsers are 8% less likely to state they are want to stop using an operator than those who don’t use Opera. -8% -31%
34. Alistair Hill On Device Research alistair@ondeviceresearch.com +44 (0) 7931 518 232 Thank You