The shift to digital, then the shift to mobile. Statistics, trends and what a business needs to do.

1. Mobile Addiction
Your clients customers are addicted to mobile.
Yet, they aren’t making the shift.

2. Internet Trends
The Internet pushes individual media use to more than 8 hours a day.
-ZenithOptimedia 6/15

3. In 2013, time spent with digital media among US adults
surpassed time spent with TV – with mobile driving the shift.
-eMarketer, 4/14

4. Since 2008, individual internet usage has doubled
from 2.7 hours/day to 5.6 hours/day
+207%Increase in internet usage
-KBCP, 5/15

5. In the last year consumer behavior
completed a major shift.

6. Many have forgotten about
desktop computers…

7. Now, they are addicted to mobile.

8. Mobile Trends
Mobile Internet Usage now surpasses time spent on desktop/laptop computers.

9. Early 2014, the landscape in which businesses operate changed
forever when Internet usage on mobile devices exceeded PC usage.
-ComScore, Search Engine Watch, 7/14

10. The number of searches on mobile devices surpassed
those on personal computers in the summer of 2015.
-Google, The Wall Street Journal, 10/15

11. Let’s go back a little

12. In 2008, adults used desktops for:
Desktop
In 2015, adults used desktops for:
2.2
hours per day
2.4
hours per day
80%
of total digital
media usage
42%
of total digital
media usage

13. In 2008, adults used mobile for:
Mobile
In 2015, adults used mobile for:
0.3
hours per day
2.8
hours per day
12%
of total digital
media usage
51%
of total digital
media usage

14. What are consumers doing on mobile?
• 99.5% access content/information
• 63.1% access the Internet
• 62.1% check email
• 49.2% listen to music
• 46% play games
• 41.7% download and use apps
• 15% make purchases
• 15% read a book
-Online Publishers Association/Frank N. Magid Associates

15. Smartphones are used for much more than calling, texting,
or basic internet browsing. Users are turning to these
mobile devices as they navigate a wide range of life events:
• 62% of smartphone owners have used their phone in the past
year to look up information about a health condition.
• 57% have used their phone to do online banking.
• 44% have used their phone to look up real estate listings or
other information about a place to live.
• 43% to look up information about a job.
• 40% to look up government services or information.
• 30% to take a class or get educational content.
• 18% to submit a job application.
-PRC, 4/15

16. Consumer Behavior Shifts Mobile in Key Verticals
-Marin Software, 4/15

17. A majority of smartphone owners use their phone to follow
along with breaking news, and to share and be informed
about happenings in their local community
• 68% of smartphone owners use their phone at least occasionally
to follow along with breaking news events, with 33% saying that
they do this “frequently.”
• 67% use their phone to share pictures, videos, or commentary
about events happening in their community, with 35% doing so
frequently.
• 56% use their phone at least occasionally to learn about
community events or activities, with 18% doing this “frequently.”
-PRC, 4/15

18. Consumer’s are glued to their
mobile phones.

19. 87% of millennials have stated:
“My smartphone never leaves my
side, day or night.”
-emarketer, 10/14

20. -eMarketer, 10/14

21. Advertisers are stuck in the past. The
spend vs. consumption in mobile has
the potential of BILLION$.

22. So, what do consumers want?

23. Advertisers need to develop a “mobile first”
strategy and think about mobile advertising
(and all mobile channels) separately from
having their traditional and online
advertising repurposed for mobile.
-PWC
#1

24. Context and relevancy is king. Respondents
in our study are willing to view an ad if it is
relevant, but there is an overall aversion to
the prevalence of mobile advertising.
-PWC
#2

25. Advertisers need to plan campaigns based
on widely varying preferences in different
countries, counties, etc.
-PWC
#3

26. How can companies benefit? Leverage big
data and analytics to drive better
advertisements and customer targeting.
Aggregate and analyze data for better
targeting, results, and customer
engagement.
-PWC
#4

27. Where to Start???

28. Is your website mobile-friendly?
Google Mobile Webmaster Tool

29. Beyond having a mobile site…
Does your site load quickly? (optimize
images, content)
Is it easy to navigate?
Is content easy to find? (Prioritize content)
Is your contact information prominent?
Are click-to’s enabled (call, map)?
Are forms easy to complete?
Are you tracking traffic?

30. If you build it, he will come.

31. How we can help!

32. Kitsap Sun Mobile
Kitsap Sun Solutions
Kitsap Sun App
Native Advertising
Search Engine Marketing
Email Marketing
Audience Targeted Display
Social Media