Who "comes and goes" on mobile? Nowadays, just about everyone. In fact, mobile reaches the Hispanic, Asian, and African-American communities more than PC, TV, or print. Are you blindly missing your audience as a content developer or brand on mobile web and apps? How do you get these audiences to "tumble for you"?
In this webcast, Phil Miano, Vice President of Sales and Marketing at Collider Media, Inc., helps you understand how you can learn more about your audience, where to find them, and how to dialogue with them in order to impact your own mobile growth.
Aquent/AMA Webcast: Healthcare Social Media: The Conversation That Is Definin...Aquent
Active healthcare social media discussions cover all aspects of healthcare, from a full range of disease states to specific treatment strategies. These conversations can shape consumers’ view of your brand – and pharmaceutical companies are sometimes the only voice absent from the conversation. Within online discussion, which healthcare topics drive the conversation? Who is talking? How much of the discussion is about therapeutic areas – and how much is brand-specific? What do patients and caregivers share in this environment? What can we learn by using social media as a market research input? Find out more in this webcast presented by Melissa Davies, Strategic Account Director, Healthcare of NM Incite (A Nielsen/McKinsey Company).
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into...Aquent
In this webcast Chi Modu of Diverse Insights and DiDigital.net gives practical advice on…
· The most effective mobile tools
· How to move consumers from the mobile channel to action
· Mobile Web vs. Mobile applications
· How to effectively engage the consumer in conversation
· User acquisition, retention and monetization
· Consumer concerns and overview of privacy considerations
In this presentation, experience design expert Evan Gerber will share with you his insight on intersection of teens and mobile web marketing – and how to approach this demographic with a positive, resonant message. He’ll discuss critical success factors, such as the importance of stepping into the mind of a 16-year-old, learning how they talk, and essentially how you can best communicate to them. Evan will share the need for usability testing, and tips on how to make your testing effective and drive valuable results. In addition, this exercise look will provide an understanding of what users expect from their applications, identify common usability mistakes, and recognize emerging design patterns in the mobile Internet.
Presentation by Amy Gahran to the Knight Digital Media Center's Mobile Symposium, held April 2011 at the journalism schools of the Univ. of Nebraska (Lincoln) and the Univ. of Montana (Missoula).
Audience: editors, managers, and staff of news organizations from around each state, and faculty from the communications schools (journalism and advertising) at both universities.
Mobile Marketing: Everything You Need To KnowVincent Teo
Mobile presents a unique opportunity for marketers to reach consumers at the right place and time and add value through branded utility. There's a huge growth potential in Mobile in Asia and this presentation provides a good framework for developing your Mobile Marketing strategy
Aquent/AMA Webcast: Healthcare Social Media: The Conversation That Is Definin...Aquent
Active healthcare social media discussions cover all aspects of healthcare, from a full range of disease states to specific treatment strategies. These conversations can shape consumers’ view of your brand – and pharmaceutical companies are sometimes the only voice absent from the conversation. Within online discussion, which healthcare topics drive the conversation? Who is talking? How much of the discussion is about therapeutic areas – and how much is brand-specific? What do patients and caregivers share in this environment? What can we learn by using social media as a market research input? Find out more in this webcast presented by Melissa Davies, Strategic Account Director, Healthcare of NM Incite (A Nielsen/McKinsey Company).
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into...Aquent
In this webcast Chi Modu of Diverse Insights and DiDigital.net gives practical advice on…
· The most effective mobile tools
· How to move consumers from the mobile channel to action
· Mobile Web vs. Mobile applications
· How to effectively engage the consumer in conversation
· User acquisition, retention and monetization
· Consumer concerns and overview of privacy considerations
In this presentation, experience design expert Evan Gerber will share with you his insight on intersection of teens and mobile web marketing – and how to approach this demographic with a positive, resonant message. He’ll discuss critical success factors, such as the importance of stepping into the mind of a 16-year-old, learning how they talk, and essentially how you can best communicate to them. Evan will share the need for usability testing, and tips on how to make your testing effective and drive valuable results. In addition, this exercise look will provide an understanding of what users expect from their applications, identify common usability mistakes, and recognize emerging design patterns in the mobile Internet.
Presentation by Amy Gahran to the Knight Digital Media Center's Mobile Symposium, held April 2011 at the journalism schools of the Univ. of Nebraska (Lincoln) and the Univ. of Montana (Missoula).
Audience: editors, managers, and staff of news organizations from around each state, and faculty from the communications schools (journalism and advertising) at both universities.
Mobile Marketing: Everything You Need To KnowVincent Teo
Mobile presents a unique opportunity for marketers to reach consumers at the right place and time and add value through branded utility. There's a huge growth potential in Mobile in Asia and this presentation provides a good framework for developing your Mobile Marketing strategy
Alex Butler outlines the key digital trends in pharmaceutical marketing and digital healthcare for 2012.
Includes digital strategy, social media, website strategy, games and games for health, mobile and big data.
Multi-Screening: The Who, What, and When for Marketers 6-12-13 10am ISTInMobi
Marketers have been paying attention, and are utilizing the activity on multi-screens to push their brands in several ways: by leveraging the small screen during big live events, by incentivizing ad engagement, by gamifying ads etc. Find out how to exploit the full potential of the multi-screen viewing experience and succeed in this new era of personalized marketing.
This presentation looks at the growing popularity of mobile phones and their impact on marketing. It looks at the increased emergence of applications across platforms, the merging of social and mobile, the bridging of offline and online worlds via mobile devices, mobile marketing case studies and some tips on getting started with mobile marketing.
What Savvy Brand Marketers Must Know About MobileInMobi
You'll learn:
- What the latest research tells us about consumer behavior and how they relate to their favorite brands.
The crucial components of a successful mobile campaign
How rich media campaigns can blend realtime A/B testing and personalization for stunning results.
How to go beyond impressions, clicks and engagement to measure – and maximize – your customer's lifetime value.
The Center for Community Solutions
11th Annual Telling Your Story: Nonprofits & The Media
“iPhone, iPad, iDon’t Know How to Connect with Our Organization’s Mobile Audience…”
IAB Always On – A Global Perspective of Mobile Consumer ExperienceNuno Acosta
Today’s consumers around the globe are living in an “always-on” world due to the ubiquity of mobile devices and mobile internet access. IAB (US) and its Mobile Marketing Center of Excellence, in conjunction with 17 IABs from around the globe, aims to uncover the latest trends of mobile behaviors and perceptions, particularly among global smartphone owners and mobile internet users. This study examines how consumers access and use the mobile internet and how they perceive and react to mobile advertising.
Specifically, the key interests lie in understanding and comparing the usage pattern of mobile web and mobile apps to access the internet among smartphone users across the participating countries.
The main objectives for this research project are to:
o Understand consumers’ mobile internet usage and perceptions toward the experience on mobile web and mobile apps.
o Examine whether there are differences in consumer reaction and perceptions to advertising on these two mobile platforms.
Alex Butler outlines the key digital trends in pharmaceutical marketing and digital healthcare for 2012.
Includes digital strategy, social media, website strategy, games and games for health, mobile and big data.
Multi-Screening: The Who, What, and When for Marketers 6-12-13 10am ISTInMobi
Marketers have been paying attention, and are utilizing the activity on multi-screens to push their brands in several ways: by leveraging the small screen during big live events, by incentivizing ad engagement, by gamifying ads etc. Find out how to exploit the full potential of the multi-screen viewing experience and succeed in this new era of personalized marketing.
This presentation looks at the growing popularity of mobile phones and their impact on marketing. It looks at the increased emergence of applications across platforms, the merging of social and mobile, the bridging of offline and online worlds via mobile devices, mobile marketing case studies and some tips on getting started with mobile marketing.
What Savvy Brand Marketers Must Know About MobileInMobi
You'll learn:
- What the latest research tells us about consumer behavior and how they relate to their favorite brands.
The crucial components of a successful mobile campaign
How rich media campaigns can blend realtime A/B testing and personalization for stunning results.
How to go beyond impressions, clicks and engagement to measure – and maximize – your customer's lifetime value.
The Center for Community Solutions
11th Annual Telling Your Story: Nonprofits & The Media
“iPhone, iPad, iDon’t Know How to Connect with Our Organization’s Mobile Audience…”
IAB Always On – A Global Perspective of Mobile Consumer ExperienceNuno Acosta
Today’s consumers around the globe are living in an “always-on” world due to the ubiquity of mobile devices and mobile internet access. IAB (US) and its Mobile Marketing Center of Excellence, in conjunction with 17 IABs from around the globe, aims to uncover the latest trends of mobile behaviors and perceptions, particularly among global smartphone owners and mobile internet users. This study examines how consumers access and use the mobile internet and how they perceive and react to mobile advertising.
Specifically, the key interests lie in understanding and comparing the usage pattern of mobile web and mobile apps to access the internet among smartphone users across the participating countries.
The main objectives for this research project are to:
o Understand consumers’ mobile internet usage and perceptions toward the experience on mobile web and mobile apps.
o Examine whether there are differences in consumer reaction and perceptions to advertising on these two mobile platforms.
This presentation outlines a powerful solution for tapping into social media and exploiting this channel for the benefit of your hotel
As most agree, Social Media allows hotels to establish a relationship with customers unlike any other media. It opens the door for hotels to establish a one-on-one relationship with travelers where hotels are getting regular feedback on how their customers are reacting to their marketing messages, customer service, and hotel stay experience.
We’re almost outnumbered. A recent report from Cisco stated that by the end of 2014, there will be more mobile-connected devices than there are people on earth. Mobile is no longer the next movement or coming soon. It’s in our hands. Right now. Consumers are quickly adapting to using their mobile device to consume content whenever and wherever they want.
Does your company provide customers the ability to quickly and easily access important information and services outside your office or their home? Can you engage with them anytime, anywhere? Most likely, your competition is on the road to becoming a mobile enterprise. Don’t be left in the dust.
This is the time to seize the mobile opportunity. Join our panel of experts and us to discuss:
=Overcoming mobile challenges
=Getting to know your mobile customers’
=Deciding whether apps or website optimization is the way
=Managing your mobile clients, information, services, processes, and team
Vdopia multicultural mobile marketing report 2013 salomon dayan
Vdopia, Inc.(mobile video and rich media advertising platform), announced the second installment in the Vdopia Mobile Insights (VMI) Series – VMI Multicultural Marketing Report. Focusing on African Americans and Hispanics 2013, the report takes an in-depth look at the mobile advertising ecosystem, including data related to mobile advertising trends, habits, spending power and more.
The mobile revolution has challenged us to find new ways to engage with our customers who can use their smart-phones and tablets to interact with our business and messages from anywhere 24/7 – at home, at work, on a plane, train or automobile.
Here are some practical tips for:
1. Making your email campaigns mobile-friendly
2. Optimizing your website for mobile
3. Optimizing your Search Marketing for mobile
4. And more…
Mobile publishing - a chance for a digital do-overClaus Enevoldsen
Mobile and social media are leading the digital revolution and publishers need to adapt to survive. In this presentation, presented for The Alliance of Area Business Publishers, you'll find mobile trends and learn about digital natives, connected consumers and multi-screen behavior. You'll be presented with a digital content strategy framework (Content T.E.P.P.) as well as case studies to illustrate the key points.
Virtual Partner, Tiffany Odutoye Discusses Mobile Technology in the Meeting a...Tiffany Odutoye
Consumer experiences are very different today and necessitate a change in how we plan for, attend, and engage after events.
The mobile web plays a part. This presentation highlights a few tools that should be in your bag of tricks to make your event experiential!
Presented in collaboration with Will Burrus (247 Interactive), Nate Riggs (Social Business Strategies), and Eric Leslie (Be On Scene) at Skyline Exhibits - Columbus, OH.
Mobile media module part 2 - audience & usage rev-mfMichelle Ferrier
The Mobile Media Module is designed as a two-week, broad-based study on the mobile landscape that can be applied in many courses.
The program was implemented at Ohio University’s Scripps College of Communication to support our Scripps Innovation Challenge and to build knowledge of the mobile landscape across our communication curricula.
For implementation, we brought in an expert in mobile development to teach in four existing classes over two weeks in Spring 2013. Faculty teaching those classes became the students and built their capacity to teach the material in subsequent semesters.
By “hacking the curriculum” using the “module method,” we were able to reach more than 500 students in one semester with new material.
For more information, contact Dr. Michelle Ferrier, associate dean for innovation, Scripps College of Communication, ferrierm@ohio.edu.
The 10 Fallacies, Myths and Legends of Planning for Digital – With an Extra S...VCU Brandcenter
Jonathan Lee, Managing Director, Marketing Strategy at Huge, gave this presentation at "Ambidexterity," the VCU Brandcenter's executive education program for account planning, on July 18th, 2013 at the VCU Brandcenter in Richmond.
AMA/Aquent: Data-Driven Design - Why Marketers Hold the Key to SuccessAquent
Brand-driven design in marketing is no longer enough to compete in this data-driven world. But analytics and creative departments typically do not see eye to eye. It is now up to the marketer to become the catalyst for change within the organization!
In this webcast, Gregory Ng will give solutions to build data-driven decision making into your culture, how to set goals and align your teams, and how to use your results across all marketing channels.
AMA/Aquent: The Rise of the Marketing TechnologistAquent
Marketing has become a technology-powered discipline. Though not everyone needs to become a technologist, technical professionals now have key roles to play in the marketing team.
In this webcast, you will learn why marketing teams need technologists outside of IT, who they are, and where to find them.
AMA/Aquent: Visual Storytelling: How Brands Use the Power of VideoAquent
In the past few years, it has become significantly easier to distribute video on the Internet. As a result, brands can struggle to grab the attention of their target audience.
AMA/Aquent: Building Brand Equity Through ExperienceAquent
In his presentation, Zachary focuses on ways that you can shape the experience of your brand across traditional and digital media, across products and services, and even across the interactions customers have with your employees every day.
AMA/Aquent Webcast: How Web Design is Responding to the Post-PC WorldAquent
In this webcast you’ll learn how responsive design is being embraced by organizations such as The New York Times, Disney, and the BBC; which problems have been solved using responsive techniques (and which problems remain); and the steps you can take today to make sure your marketing dollars are being used effectively.
Aquent/AMA Webcast- Content Marketing: How to Sustain It, Find Success, and S...Aquent
Content marketing may be the flavor of the past few years, but it's still far too common for companies to launch a blog or write one white paper before running out of steam. They rarely see results -- not for lack of trying, but likely for lack of planning, infrastructure, and process.
This webcast will dig deep into the steps every company must take to set up a sustainable, successful content marketing strategy.
Aquent/AMA Webcast: Technology Trends That Will Impact Content in 2014Aquent
Understanding technology and consumer behavior is important to the success of any content marketing strategy. The landscape is changing dramatically because of an increase in consumer mobility, localization, personalization, and wearable technology. These changes matter to the future of your business!
In these slides, Kyle Lacy will uncover five influential trends, and how to enhance your business in the next year.
Aquent/AMA Webcast: Measuring the Impact of ContentAquent
Content is now a staple of marketing. But how do you best measure it's impact? This AMA Webcast featuring Chris Penn of SHIFT Communications offers practical advice on measuring the effectiveness of your content efforts.
Aquent/AMA Webcast: Serious Games for Designing Strategy, Products, and Messa...Aquent
How can you use gaming techniques to gain valuable customer insights? In this webcast, Sumi Shohara and Linda Stegeman will share how HP Software uses interactive games to engage its customers in everything from strategy and product development to marketing messaging.
10 Ways Influencer Marketing Can Give You SuperpowersAquent
If you could have only one marketing superpower, what would it be? We're not talking "Superman" powers of super human strength—more like the Justice League with the help of technology, data and—most importantly—influencers and advocates.
In this webcast, Mark Fidelman, author of Socialized! How the Most Successful Businesses Harness the Power of Social, will discuss how you can have multiple marketing superpowers that can be adapted to your industry, business goals, and resources.
Specifically, he will unmask the complete list of marketing superpowers, which include:
Viral Awareness: the ability to quickly promote a new product or service, then evolve the messaging based on the results
Directing Minds: where companies can work with advocates to generate content, recommendations and participation in contests in order to create leads
Is your Spidey sense tingling yet?
With the advent of new media, todays brands struggle to reach the right buyer with the right product. But, using current technology to meet customer needs can be daunting. In this presentation, Marc Cajolet and Ken Volk (Kronos) bridge the gap between User Experience and Marketing.
Managing content can become overwhelming with the growing number of delivery platforms. Content strategist Margot Bloomstein, principal of Appropriate, Inc., breaks down the steps to implement a strategy that saves time, money, and frustration.
Aquent/AMA Webcast: Planning for Mobile Marketing Success Through Smart StaffingAquent
Companies are still in the early stages of mobile marketing development — and they face an uphill climb to evolve beyond basic strategies. Aquent recently commissioned Forrester Consulting to evaluate how companies are adjusting their staffing to support mobile program growth.
In conducting in-depth surveys with marketing and IT professionals who are responsible for influencing hiring decisions for mobile marketing, Forrester found that there is a mismatch between current hiring practices and organizational needs.
During this webcast, Melissa Parrish will discuss the key findings from the study and provide some recommendations on how to plan for mobile marketing success through smarter staffing.
Aquent/AMA Webcast: Creating Products People LoveAquent
How do you create deep emotional connections between consumers and the products and services that they purchase? In this webcast, Kevin shares his insights on how designers have the unique ability to find the elusive intersection between unmet consumer needs and their subconscious desires.
Aquent/AMA Webcast: Priming the Pump: Driving Loyalty with Targeting and Posi...Aquent
It’s no secret that in many categories brand loyalty is declining faster than the price of Facebook’s stock. Kevin Clancy believes poor targeting and a lack of consistent, compelling positioning are major reasons so many companies struggle with connecting customers to their brand.
In this webcast, Kevin will outline a process that considers profit-related criteria such as retention potential, level of satisfaction with current brand, likelihood to try or usage of a competitor’s brand, and problem potential when assessing the value of current and prospective customers. He will also explain the relationship between the magnitude of the problem a brand solves for a customer and market response in the form of sales and advocacy.
Aquent/AMA Webcast: Get Ahead of Your Marketing, Creative & Digital Staffing ...Aquent
In 2012, Aquent commissioned a survey of 580 marketing, creative, and digital hiring managers to uncover flexible workforce trends in their departments. The survey illuminated several key trends and lessons learned in using a flexible workforce, including:
- Flexible workforce solutions are a critical part of successful marketing and creative organizations
- Gaps in capacity and technical expertise drive outsourcing
- Many hiring managers react to, instead of plan for, additional staffing needs
- Managers continue to shoulder a large workload
- Proactive workforce management practices pay off
Ultimately, the survey data highlighted that a reactive approach to staffing and recruiting a contingent workforce can affect both the manager’s stress level and the team’s overall ability to reach business goals. However, there are steps managers can take to be more proactive in their recruiting and hiring approach. In this webcast, Aquent’s Kelly Boykin explore these three steps for becoming a more proactive marketing, creative, and digital hiring manager.
Aquent/AMA Webcast: How Hospitality Brands Can Drive Demand With Cross Channe...Aquent
During this webcast, Brock Marion, Client Services Director at iProspect, will discuss how a leading hospitality brand was able to reach travelers online and more efficiently turn searches into bookings.
Aquent/AMA Webcast: How To Do More With Less: Exploring Decoupling Strategy a...Aquent
In an evolving marketplace, brands are required to have an active presence in a wide variety of traditional, social and mobile channels. Despite the complexity of the current marketing environment, doing more with less is the new normal.
There has been much discussion in the C-suite about how to achieve aggressive marketing goals, yet reduce marketing spend, without compromising the brand. Consolidating agencies, paying for performance, and reducing broadcast spend are common alternatives. However, one idea that is gaining momentum and delivering results is the practice of “decoupling.”
Aquent/AMA Webcast: 5 Tips to be 'Mobiltastic'Aquent
In the fast-evolving mobile market, companies can't afford a misstep or forgo a competitive opportunity for their mobile sites and apps. What consumers think of your mobile experience will influence what they do next and how they view their relationship with your company.
In this presentation, Eric Feinberg, Senior Director of Mobile, Media & Entertainment at ForeSee, discusses five tips that will help your organization deliver a truly exceptional customer experience in the mobile channel. In addition, Eric also shares insights from ForeSee’s recent Holiday 2011 Mobile Research, which shows that satisfaction with the mobile experience has a significant cross-channel impact.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
1. Culture Club: "They Come and Go" on Mobile
Who "comes and goes" on mobile? Nowadays, just about everyone. In fact,
mobile reaches the Hispanic, Asian, and African-American communities more
than PC, TV, or print.
During this webcast, Phil Miano, Vice President of Sales and Marketing at Collider
Media, Inc., helps you understand the current diversity of mobile audiences and
offers insight on how to bridge that cultural divide. Specifically, Phil’s webcast
covers:
What are the complexities of developing content and marketing to various
ethnic groups?
How do you message to your target audience to impact usage and grow
audience?
What are some examples of successful culturally diverse mobile campaigns?
What are the common mistakes people make trying to tailor to these unique
demographics?
How does better targeting lead to better revenue?
2. AMA Webcast:
Culture Club: "They Come and Go" on
Mobile
Presenter:
Phil Miano, Vice President of Sales and Marketing, Collider Media, Inc.
Moderator:
Alli Libb, American Marketing Association
Sponsored by:
The audio portion of today’s presentation is available via broadcast audio.
You can also dial in to hear audio:
Participants (US & Canada, Toll Free): 800.945.9434
International Participants: +1 212.231.2910
3. Deciphering Marketing
Research Online:
Technology, Techniques
and Tools
June 21, 2012
A Half Day Online Forum
Learn more at marketingpower.com/RESEARCHVX
4. Housekeeping Items
Recording and Slides
Attendees will be provided with a recording of today’s presentation and a
PDF of the slide deck
Twitter
Please reference hash tag: #AMAAquent, when tweeting about this
webinar
5.
6. Today’s Presenter
Phil Miano
Vice President of Sales and Marketing,
Collider Media, Inc.
•Digital advertising veteran
•Helps advertising agencies, brands and mobile
companies from around the world exceed their
mobile marketing and research objectives
•Previously served as the National Sales Director of
Mobile Advertising for AOL
7. Targeting intelligence for mobile
Culture Club: They Come and Go on Mobile
Phil Miano
phil@collidermedia.com
7
8. Agenda
Culture Club: “They Come and Go on Mobile”
Welcome/Intro
• Why Mobile, Why Now?
• Mobile Options
Mobile Marketplace: Ethnic Diversity
• Hispanic
• African American
• Asian
• Age and Gender
Reaching Mobile Audiences
• How to Reach Audiences Effectively
• Diversity Challenges and Opportunities
•How to Mobile Clients Stay
Summary/Q&A
8
15. Information
Making the right mobile choice for the right audience
Ad is presented at the end Ad is shown on Ad is shown on ad-supported
of an opt-in text alert ad-supported Apps mobile websites
15
17. Ethnic Diversity
Ethnic Diversity
Campaigns should be tailored to each user group's preferences as
Hispanics, African-Americans, and Asians use the Internet and their
phones differently.
Don’t make the mistake of using a broad, one-size-fits-all
approach for narrowcast mediums in mobile
Reference: http://www.prweekus.com/multiethnic-communities-and-mobile-marketing/article/214134/
17
18. Ethnic Diversity
Hispanic:
According to the Pew Hispanic Center:
• 85% of native-born Latinos older than 16 years of age use
the Internet
• 78% of native-born Latinos ages 25 to 34 who have
Internet access use social networking sites such as Twitter,
YouTube, and Facebook.Latinos are more likely than the
average US household to have cell phones with Internet and
video capabilities, according to Nielsen.
• Latinos also write more texts than any other race or
ethnicity, sending 943 texts per month. The national average
is 740.
Reference: http://www.prweekus.com/multiethnic-communities-and-mobile-marketing/article/214134/
18
20. Ethnic Diversity
African American
• African-Americans use more mobile voice minutes per month
(1,261) than any other group
• 33% of African-Americans choose app-based smart phones with
Web-enabled operating systems.
Reference: http://www.prweekus.com/multiethnic-communities-and-mobile-marketing/article/214134/
20
22. Ethnic Diversity
Asian:
• At 36%, Asians and
Pacific Islanders prefer
Apple's iPhone to all other
operating systems – more
than anyone else
• Asian Americans lead
smartphone adoption with
67.3 percent using a
smartphone as their primary
mobile handset.
22
23. THE FAVORITE DESTINATION.
Age
Age
Age:
Source: Nielsen: http://blog.kelseygroup.com/index.php/2012/03/06/smartphone-usage-rising-among-mobile-users-across-age-and-income/
23
24. THE FAVORITE DESTINATION.
Gender
Gender:
% of Male / Female Smartphone Owners that DO
(Question asked: How often do you perform each of the following activities on your smartphone? And the % displayed represents the sum of those not
responding “Never”)
Male Smartphone Owners Female Smartphone Owners
(n = 251) (n = 284)
Send text messages 92% 98%
Access social networking sites 68% 79%
Play games 66% 76%
Share photos/videos 65% 73%
Conduct financial transactions 48% 60%
Shop online 48% 54%
Watch streaming content 42% 35%
Make dinner reservations 29% 24%
Reference: http://blog.compete.com/2011/11/29/the-male-vs-female-debate-goes-mobile/
24
26. Overview
About Collider Targeted Advertising
Collider’s technology unlocks the power of intelligent, profile-based
targeting to find the right consumer with the right message
Collider’s unique technology enables user level ad targeting across mobile
web sites, applications, video or any IP delivered Impression.
Collider Media is a data driven, ad decision engine, which safely allows 1st
party data to be matched with multiple verified 3rd party data sources.
Collider Media eliminates wasted impressions by reaching only verified
profiled users.
Collider Media enables advertisers to reach “hard to find” audience targets
effectively.
Collider technology interacts seamlessly with mobile ad-servers, exchanges,
mediation partners and networks.
26
27. Title
Currently, Available Mobile Attributes are Hardly Useful
for Effective Targeting
Location
Content
Carrier
Device Type
Time of Day
27
28. Title
Collider “Connects the Dots” in Order to Create
Intelligent Profiles that Deliver ROI
Shopping College Grad Austin, Texas
for a Car
Male
Multilingual
No kids in HH
18 -35 yrs old
Single HH Income: $50k
Hispanic
28
29. Categorical
Collider Standard Targeting
Target Categories:
Demographic
Age Gender HH Income Occupation
Education Kids in HH Marital Status Zip + 4
Psychographic
Life Change - First-time parent - Personal Finance info - Activities and hobbies - Health Focus
Trips and Travel- Ethnic Background - Likelihood to buy Life Insurance - Types of credit Card
Purchasing Activity - Generations in HH - Vehicle Make - Yr. Vehicles - Lifestyle Vehicle
Classification - Non Auto vehicle owner - Vehicle Value
Likelihood to buy different car types - Number of Vehicles
Market value of home - Amount of home loan - Home loan use type - Ratio loan to home value
Home lot ft2 - Type home loan - Home loan Transaction Type - Home purchase cost –
Home loan Interest Rate - Political Affiliation - Congressional District
29
31. Questions and Answers
How to Submit Questions
• Submit questions using the chat box located on the left-hand side of
your screen.
• Submit questions via Twitter by referencing the hash tag #AMAquent
Additional Questions?
Contact our speaker at: phil@collidermedia.com
General AMA Questions can be sent to: alibb@ama.org
32. Thank You for your Participation!
Additional Questions?
Contact our speaker at: phil@collidermedia.com
General AMA Questions can be sent to: alibb@ama.org
Recording and slides
A presentation recording and slide deck will be sent to you
Twitter
Please reference hash tag: #AMAquent, when tweeting about this webinar
Today’s Presentation was brought to you by the ReadyTalk Web Conferencing Platform. If you are interested in
learning more about ReadyTalk and their services, please visit www.ReadyTalk.com/AMA
Editor's Notes
In addition to AMA webcasts - Did you know that AMA also offers virtual events? Coming up on June 21, we invite you to attend Deciphering Marketing Research Online: Technology, Techniques and Tools There will come a time in every marketer’s career when he or she will be tasked with the job of gathering feedback from their customer base. Luckily, online survey tools, social media and other technologies exist to make the job of conducting research more efficient. However, it’s often difficult to determine what tools are best for your business, how to navigate the social media landscape and what feedback is actionable and relevant to your organizational success. During this comprehensive event, we will explore the plethora of online marketing research tools and will show you how to decipher what works best for your business. Registration is free and AMA members will receive exclusive access to conference speakers and give-a-ways! Visit marketingpower.com/researchvx for more information and to register!
Today’s biggest brands rely on Aquent experience and knowledge to staff their marketing, creative and digital teams. Their talent’s expertise can give your team the edge you need. To get talent that works, visit aquent.com.
Phil Miano is responsible for bringing the Collider suite of advanced mobile advertising targeting products to market, helping advertising agencies, brands and mobile companies from around the world exceed their mobile marketing and research objectives. Prior to joining Collider Media, Mr. Miano served as the National Sales Director of Mobile Advertising for AOL. In this role he led the assimilation of Third Screen Media in to AOL and crafted the strategy for mobile advertising across the company. Prior to AOL, Mr. Miano was the first US mobile sales hire for Microsoft Advertising where he had previously been a member of the AdCenter paid search launch team. A digital advertising veteran, Mr. Miano has held previous management roles with Time Inc. New Media, PRIMEDIA and the hip-hop web portal 360hiphop which he co-founded with rap impresario Russell Simmons and which was acquired by BET.com in 2001.