This document summarizes Paul Golding's presentation on mobile technology trends at the 2010 Eduserv Symposium. It discusses the evolution from Mobile 1.0 to Mobile 2.0, highlighting increasing processing power, usability and productivity of mobile devices. It also notes the proliferation of smartphones and growing mobile internet and app usage. Golding argues that mobile is becoming "everyware" and transforming how people organize their lives and interact in real-time through their devices. He envisions a future of augmented reality and an "Internet of Things" where most digital services are mobilized.
Sanoma Planet of the Apps by Herman Kienhuis @ NSHerman Kienhuis
Presentation by Herman Kienhuis, manager business development at Sanoma Media, about trends and experiences in mobile and tablet publishing and app development. To an audience of NS representatives, in Utrecht, January 12, 2012.
On Sunday, October 10, 2011 at the National Beer Wholesalers Association convention in Las Vegas, NV members from each of Beer's Three-Tier distribution system joined me on stage to share their experiences and perspectives on Social Media with a Mobile and Local lens: SoLoMo. Speakers include Kathy Benning, EVP Global Marketing and Brand Development of Buffalo Wild Wings; Kim Jordan, CEO of New Belgium Brewing Company; Bob Mack, Digital and Social Media, Monarch Distributing and World Class Beers; Brian Mullaly, VP Technology and Development, Elixyr Distributing; and Stephen Surman, VP, Digital Strategy for Anheuser-Busch/InBev. The introductory slides were presented by @MarkSilva
With the Apple iPad at the core of its growth, the tablet industry is estimated to reach US$20 billion by 2014. Businesses that ignore this platform risk missing out on a critical mass of users.
From hotels and cafés to car dealers and customer service reps, the iPad has proved adept at fitting into many lines of business.
Join Ogilvy’s Brian Giesen and SmartCompany’s James Thomson as they dicuss the iPad.
Sanoma Planet of the Apps by Herman Kienhuis @ NSHerman Kienhuis
Presentation by Herman Kienhuis, manager business development at Sanoma Media, about trends and experiences in mobile and tablet publishing and app development. To an audience of NS representatives, in Utrecht, January 12, 2012.
On Sunday, October 10, 2011 at the National Beer Wholesalers Association convention in Las Vegas, NV members from each of Beer's Three-Tier distribution system joined me on stage to share their experiences and perspectives on Social Media with a Mobile and Local lens: SoLoMo. Speakers include Kathy Benning, EVP Global Marketing and Brand Development of Buffalo Wild Wings; Kim Jordan, CEO of New Belgium Brewing Company; Bob Mack, Digital and Social Media, Monarch Distributing and World Class Beers; Brian Mullaly, VP Technology and Development, Elixyr Distributing; and Stephen Surman, VP, Digital Strategy for Anheuser-Busch/InBev. The introductory slides were presented by @MarkSilva
With the Apple iPad at the core of its growth, the tablet industry is estimated to reach US$20 billion by 2014. Businesses that ignore this platform risk missing out on a critical mass of users.
From hotels and cafés to car dealers and customer service reps, the iPad has proved adept at fitting into many lines of business.
Join Ogilvy’s Brian Giesen and SmartCompany’s James Thomson as they dicuss the iPad.
Android has revolutionized the mobile and device landscape and like many FOSS projects, Android is complex. Effective management and control requires training, tools, processes and standards. The SPDX standard will reduce friction in the mobile supply chain, increase efficiency and promote compliance.
Mobile technologies are exploding and changing the way consumers interact with the Web, email and social networking. Now they have instant access to breaking news, personal and business communications, restaurant and travel reviews, and a pool of "experts" to follow.
As a marketer, having a go-to-market mobile strategy is a critical piece of staying on top of the ever-changing way consumers interact with information and, specifically, email.
Len Shneyder of Unica (formerly Pivotal Veracity) shares what he's learned in his 15 years of experience and proven best practices of using mobile technologies.
iMediaShare integrates smartphones with internet-enabled TVs and game consoles, PS3 and Xbox included, making it possible to browse and play the phone media content from other devices.
MyEventApps (www.MyEventApps.com) presents "Mobile 101: Your Introduction to Mobile."
Get yourself up to speed! This guide explains the stuff you just need to know about smartphones, mobile apps and the technology. Topics include feature phones vs. smart phones, key mobile stats, the big players, mobile web apps vs. native apps and much more.
It even includes a Mobile 101 Glossary to easily understand all the things you’ve wanted to know but were too afraid to ask: what are 3G, Bluetooth, GPS, HTML5, Push Notifications, etc.
This presentation is brought to you by the team at MyEventApps, a feature-rich yet easy and affordable mobile app service for the event market. www.MyEventApps.com
Accenture Mobility MWC 2012 - Bubble over barcelona - lars kampLars Kamp
A perspective on the major trends shaping mobility in the coming decade. A video of the talk is on YouTube:
http://www.youtube.com/watch?v=plbFgus5puY&feature=youtu.be
Cloud for Research and Innovation - UK USA HPC workshop, Oxford, July 205Martin Hamilton
How can public cloud and technologies like Docker and OpenStack help to deliver next generation scientific computing infrastructure? My talk for the UK/USA HPC workshop in July 2015, organized by HPC-SIG (UK) and CASC (USA).
Android has revolutionized the mobile and device landscape and like many FOSS projects, Android is complex. Effective management and control requires training, tools, processes and standards. The SPDX standard will reduce friction in the mobile supply chain, increase efficiency and promote compliance.
Mobile technologies are exploding and changing the way consumers interact with the Web, email and social networking. Now they have instant access to breaking news, personal and business communications, restaurant and travel reviews, and a pool of "experts" to follow.
As a marketer, having a go-to-market mobile strategy is a critical piece of staying on top of the ever-changing way consumers interact with information and, specifically, email.
Len Shneyder of Unica (formerly Pivotal Veracity) shares what he's learned in his 15 years of experience and proven best practices of using mobile technologies.
iMediaShare integrates smartphones with internet-enabled TVs and game consoles, PS3 and Xbox included, making it possible to browse and play the phone media content from other devices.
MyEventApps (www.MyEventApps.com) presents "Mobile 101: Your Introduction to Mobile."
Get yourself up to speed! This guide explains the stuff you just need to know about smartphones, mobile apps and the technology. Topics include feature phones vs. smart phones, key mobile stats, the big players, mobile web apps vs. native apps and much more.
It even includes a Mobile 101 Glossary to easily understand all the things you’ve wanted to know but were too afraid to ask: what are 3G, Bluetooth, GPS, HTML5, Push Notifications, etc.
This presentation is brought to you by the team at MyEventApps, a feature-rich yet easy and affordable mobile app service for the event market. www.MyEventApps.com
Accenture Mobility MWC 2012 - Bubble over barcelona - lars kampLars Kamp
A perspective on the major trends shaping mobility in the coming decade. A video of the talk is on YouTube:
http://www.youtube.com/watch?v=plbFgus5puY&feature=youtu.be
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How can public cloud and technologies like Docker and OpenStack help to deliver next generation scientific computing infrastructure? My talk for the UK/USA HPC workshop in July 2015, organized by HPC-SIG (UK) and CASC (USA).
Cloud Security Alliance UK presentation for Cloud World Forum 2015 in London. What companies should do to make correct decision when considering cloud solutions.
Amazon Web Services for Application Hosting | SugarCon 2011SugarCRM
In this presentation, Jeff Barr will introduce the principal Amazon Web Services from a business and technical point of view. Jeff will review the economics of cloud-based solutions, and will discuss the Elastic Compute Cloud (EC2), the Simple Storage Service (S3), and the Relational Database Service (RDS). Jeff will also discuss the ins and outs of hosting complex applications on AWS.
Presented by Jeff Barr, Senior Web Services Evangelist, Amazon Web Services, at SugarCon 2011.
Advanced timing strategies in Infusionsoft Campaign Builder by Brian Keith | ...Brian Keith
Learn how to track when a contact takes an action in Infusionsoft and use that information to further customize your marketing
By the end of this deck you'll be able to segment a person signing up for your Infusionsoft list on a Thursday between 1pm and 2pm in the Autumn with an @gmail.com address from a person opting in between 9am and 9:15am in the Spring on a Tuesday with a @yahoo.com address.
Not that you want that much detail. But it's nice to know that it is available!
Up-front design of your AWS account can be done in a way that creates a reliably secure and controlled environment no matter how the AWS resources are used. This session will focus on "Secure by Design" principles and show how an AWS environment can be configured to provide a reliable operational security control capability to meet the compliance needs across multiple industry verticals (e.g. HIPAA, FISMA, PCI, etc.). This will include operational reporting through the use of AWS services (e.g. Config/Config Rules, CloudTrail, Inspector, etc.) as well as partner integration capabilities with partner solutions such as Splunk and Allgress for real-time governance, risk, and compliance reporting. Key takeaways from this session include: learning AWS Security best practices and automation capabilities for securing your environment, Automation accelerators for configuration, compliance, and audit reporting using CloudFormation, Config/Config Rules, CloudTrail, Inspector, etc., and ISV integration for real-time notification and reporting for security, compliance, and auditing in the cloud.
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Finding the right cloud solution for your organisation can be difficult with many options to consider. This session helped delegates to unravel the different cloud models, understand the implications and benefits of migration and dispel any myths.
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Internet of Things, Mobility & .Net Micro Framework SydMobNet March 2014Alec Tucker
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The presentation slide that I presented on Creatology (creative and technology) seminar, University of Indonesia, Dec 17, 2011.
I used some materials from my previous presentations, but with some updated data.
The PPTs from one of the event of iWillStudy.com - a leading start-up in the education space in India. This PPT is being used at an event where they taught iPhone programming and applications development.
Mobile Revolution and Assessment - ATP 2011Peter Pascale
An overview of mobile trends, intended to highlight the unprecedented growth and consumer impact due mobile technology, followed by possible applications in the assessment industry.
This presentation was delivered to the Association of Test Publishers in Phoenix, AZ, March 2011
What will Mobile Marketing 2.0 look like? Certainly nothing like the Web but mixing Mobile Apps and the most personal Marketing channel, there is a clear opportunity to engage in a deep conversation with the fans of your brand & products. So, do not wait tomorrow, start doing it today!
In Episode 1, we’ll give a sneak peek about tablet advertising and how it has evolved to meet the growing demands of our customers. Customer who were once just mere spectators as advertisements unfold – but have now morphed into more active participants who wants also a piece of the action. We’ll be talking about the advantages and disadvantages of advertising in Apps, and why do they really matter nowadays when it comes to advertising.
Discover more at http://www.tabletadvertisingpros.com
A Mobile Centric View of Silicon Valley - January 2011Lars Kamp
A presentation held at Opinno in San Francisco to a delegration from PromoMadrid. Goal was to provide a quick overview of major trends in mobile in 30 min.
Dynamic Pricing for Personal Unsecured LoansPaul Golding
An outline of the mathematics and technicalities of predicting personalized loan pricing -- i.e. the next step beyond pure risk-based pricing. Based largely on the work of Robert Phillips.
Why Do We Hang Art (and Nests) On Our Walls?Paul Golding
A brief examination of the psychology and motivations for hanging art on the walls inside our homes. From an "evolutionary biological" point of view, it serves no purpose.
Why user data is core to the next wave of mobile innovation, including the role of Big Data. This presentation to Ericsson VPs visiting Ericsson Silicon Valley, so has a service provider perspective.
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A guide to the key dynamics of the mobile ecosystem today and in the next 3 years. Opportunities across the ecosystem plus the strategic importance of developers, platforms and software DNA.
From Apples to Augmented Cognition (Current and Future Trends in Mobile)Paul Golding
There were over 1 Trillion text messages sent across the globe last year. In more than 60 countries, there are more connected mobiles than there are people. We usually notice that our mobile is missing before we notice a missing wallet or keys. Mobiles have become one of the most important electronic devices in our lives, enabling unprecedented
levels of communication and entirely new business opportunities that drive a trillion-dollar industry. Since the Apple iPhone, we have entered yet another wave of mobile innovation that is rapidly headed to a world where nearly every task in our lives, including thinking, will be augmented by mobiles.
Paul Golding is one of the world's prominent experts in this exciting field, with over 20 years of experience. He has 16 patents in the core technology and has worked for major companies and brands all over the world. He is a leading author and speaker and advises many companies at the board level.
Some slides I presented at MWC 2010 in the Innovation and Fragmentation stream, on behalf of O2 Litmus, although this is my own interpretation, not the official O2 line per se.
This presentation is aimed at operator folk generally, not just the API/dev-community folks, so it's a bit basic.
Overview of where we are and where we're headed with using mobiles as computers rather than voice machines. Includes mention of possible Mobile 3.0 memes.
A brief summary of location based technologies and techniques, including indoor proximity methods. This talk was given at the Victoria & Albert museum (London) to the Museum Computer Group.
Decided To Mobilise? How to Engage with the Mobile Internet User.
Mobile, Mobile, Mobile
1. 1
“Mobile, mobile, mobile!”
@pgolding
Eduserv Symposium 2010: The Mobile University
http://wirelesswanders.com Copyright Paul Golding, 2010
2. 2
@pgolding
Not an educationalist - A “mobilist”
20 years in mobile tech/biz
16 patents
Europe, Asia, Africa, Middle East, N. Am, Latam
Founded one of the earliest mobile ISVs in Europe
Chief Apps Architect Motorola
Advisor to various start-ups
Recently founded the O2 Incubator
Hacker
Author
“Setting the scene” guy...
3. Starts with the device (user experience) 3
Mobile 1.0 Mobile 2.0
1999 2007
2G 3.5G
First internet-capable mobile First internet-centric mobile
Poor user experience Usable!
(~100x processing power)
Copyright Paul Golding, 2010
4. Smartphone proliferation 4
~40% penetration within next 2-3 years, 80% new sales
Copyright Paul Golding, 2010
5. Starts with the device 5
Mobile 2.0 Mobile 2.0+
First internet-centric mobile First internet-friendly mobile
Usable! Productive!
DO! DO MORE, FASTER!
Copyright Paul Golding, 2010
7. Mobile 2.0 user behaviour - from talking to doing 7
Organise lunch
Detect offers
Find a popular place
Share video clips
Hail a taxi
Talking Sense “friend of a friend”
Compare shopping prices
Texting Scan & Share the bill
Pin feedback in mid-air
Swap stuff
Do, Do, Do!
Run your life on your mobile
= many opportunities (and challenges).
Copyright Paul Golding, 2010
8. 8
How ubiquitous?
How much do people
really use their mobiles?
9. 9
First laptop 1985 (Toshiba) 400 million laptops today
First iPod 2001 (Apple) 200 million iPods today
1.2 Billion mobiles sold annually!
59 countries: mobiles > people!
1.2 billion active email users
versus 2.5 billion active text users!
50% email senders want reply < 24 hours
84% texters want reply < 5 minutes!
Mobile is “everyware” (thanks Mike Ellis)
Copyright Paul Golding, 2010
11. 11
Mobile Internet Snapshot March 2010: UK
• Page-view growth since March 2009: 74.2%
• Unique-user growth since March 2009: 39.7%
Top 10 sites in United Kingdom (# of unique users) Top handsets for March 2010
1. google.com (SEARCH) 1. Sony Ericsson W395
2. facebook.com (FRIENDS) 2. LG KC910 (“Renoir”)
3. bbc.co.uk (NEWS) 3. Nokia 2330c
4. wikipedia.org (INFO) 4. Nokia 6300
5. yahoo.com 5. Sony Ericsson S312
6. live.com 6. Nokia 6700c
7. my.opera.com 7. LG KE970 (“Shine”)
8. pocketgear.com 8. Nokia 6700c
9. bebo.com 9. Nokia 5800d
10. twitter.com (REAL-TIME) 10. BlackBerry 9000 (“Bold”)
Source: Opera from usage of Opera Mini
16. 16
YES!...easier with 2.0
OPEN OPEN Ideation +!
Developers Programming
OPEN
Tools &!
Open source
Software
OPEN
Web 2.0! Internet! (e.g. Flickr,!
OPENING Platform Services/! Google,!
Content Yahoo,!
Facebook,!
Operator! Blogs,!
Platform Etc.)
OPEN
"Mash-Up"!
Services
OPEN
Internal!
Partners (e.g. geo-blogging!
Services
= Location + blog + photos/videos)
Producers!
Operator Ecosystem Advertisers
Copyright Paul Golding, 2010
17. Where is this headed? - intersection mobile/net memes 17
TP = Rich Mobile Browsers (HTML5)?
TP = Femtocells/LTE?
Rich UI
Faster Sensor
Access Proliferation
Trends?
TP = Augmented
Reality?
Smartphone
Adoption
“digital immersion” Cloud
Computing
TP = Android? Realtime
Social TP = AWS?
“right-time”
80% by 2015 Computing
web
TP = Twitter annotations? TP = Facebook Graph API?
Mobile 3.0 = when most of our digital services will have become mobilized
18. One mobile future: Augmented reality 18
Wikitude
http://www.augmentreality.co.uk/
Junaio Google Goggles
19. 19
Arduino
Philips Direct Life
The Internet of Things?
20. 20
Personal
Right-time The Personalized
Computer Computer
Profile Status Intent Context Schedule Interests Tags
“Person OS”
HTML5 Android iPhone OS WebOS
Right-time Web
“The Web Operating System”
Real-time bus Web sockets/hooks “Social Stack” Identity/oAuth Micro-formats
SaaS PaaS IaaS CaaS
BIG DATA Cloud Platforms Telco
21. 21
Meaning?
Media theorist - Neil Postman:
Tech is transformative:
Europe + printing press
≠ Europe + books
= New Europe
(The first
“Augmented reality”)
[followed by Telegraph]
22. 22
Meaning?
Personalized mobile is transformative:
Person + right-time computer
≠ personalized computing
= new person!
“Augmented Cognition?” (real-time)
23. 23
M-Ed Opportunity...
Augmented Learning:
“Right-ware” learning:
Right time/place
Right information
Right thinking?
Eduserv innovation challenge:
What is “right-ware” in m-ed?
How can UK learning institutions lead?
24. Thank you
Paul Golding
paul@wirelesswanders.com
wirelesswanders.com
Follow @pgolding
(C) Copyright Paul Golding, 2010