The document summarizes key points from a seminar on using mobile as a recruitment tool. It discusses:
- Smartphone and mobile phone ownership statistics showing high and increasing usage
- The types of personal data and behaviors that can be inferred from mobile usage
- Examples of how this data could be used for targeted recruitment messaging
- Metrics on the effectiveness of mobile advertising campaigns including click-through and application rates
- The rise of tablets and how over half of UK adults now own a tablet
- Projections that smartphone ownership in the UK will reach over 80% by 2017
- The debate around responsive design vs separate mobile sites for career/job portfolios online.
Smartphones are shifting from a screen that complements PCs (and tablets) to the main online activity screen. As a result, we must now shift our design, content and communications strategies to ones that see mobile as a first and engagement and, sometimes, only screen for engagement.
With Internet usage shifting from desktop to mobile, Yahoo needed to get ahead of this trend, understand who was driving it, why, how fast it was occurring, and what advice to give digital marketers as a result. To answer these questions, Vital Findings used in-depth interviews, device tracking, and quantitative research in the US, UK, France, and Germany. Presented at THINK LA, INTERACT, the Razorfish Global Tech Summit, and showcased on Yahoo’s online advertiser resource center globally.
Presentation by Amy Gahran to the Knight Digital Media Center's Mobile Symposium, held April 2011 at the journalism schools of the Univ. of Nebraska (Lincoln) and the Univ. of Montana (Missoula).
Audience: editors, managers, and staff of news organizations from around each state, and faculty from the communications schools (journalism and advertising) at both universities.
This presentation looks at the growing popularity of mobile phones and their impact on marketing. It looks at the increased emergence of applications across platforms, the merging of social and mobile, the bridging of offline and online worlds via mobile devices, mobile marketing case studies and some tips on getting started with mobile marketing.
Smartphones are shifting from a screen that complements PCs (and tablets) to the main online activity screen. As a result, we must now shift our design, content and communications strategies to ones that see mobile as a first and engagement and, sometimes, only screen for engagement.
With Internet usage shifting from desktop to mobile, Yahoo needed to get ahead of this trend, understand who was driving it, why, how fast it was occurring, and what advice to give digital marketers as a result. To answer these questions, Vital Findings used in-depth interviews, device tracking, and quantitative research in the US, UK, France, and Germany. Presented at THINK LA, INTERACT, the Razorfish Global Tech Summit, and showcased on Yahoo’s online advertiser resource center globally.
Presentation by Amy Gahran to the Knight Digital Media Center's Mobile Symposium, held April 2011 at the journalism schools of the Univ. of Nebraska (Lincoln) and the Univ. of Montana (Missoula).
Audience: editors, managers, and staff of news organizations from around each state, and faculty from the communications schools (journalism and advertising) at both universities.
This presentation looks at the growing popularity of mobile phones and their impact on marketing. It looks at the increased emergence of applications across platforms, the merging of social and mobile, the bridging of offline and online worlds via mobile devices, mobile marketing case studies and some tips on getting started with mobile marketing.
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLDAidelisa Gutierrez
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. We also examine consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
http://www.nielsen.com/us/en/insights/reports/2015/screen-wars-the-battle-for-eye-space-in-a-tv-everywhere-world.html
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
Are you interested in learning more about mobile marketing? If so, then this mobile marketing SlideShare deck is for you. It was compiled by Jamie Turner from the 60 Second Marketer and Jeanne Hopkins while she was at HubSpot.
Here are just some of the amazing facts you'll learn in this SlideShare deck:
• 91% of adults have their mobile devices within arm's reach 24/7
• 25% of Americans only use mobile devices to access the internet
• There are 5 times as many cell phones in the world as there are PCs
If you're interested in learning more about mobile marketing, this deck is for you.
Media.Mobile.Social. Staying Ahead of Technology TrendsAXEL
Digital media is a key contributor to the projected growth of the personal cloud and cloud
storage industry. Combine the consumer’s love of their favorite music, videos and photos
with the increasing use of mobile devices and social networking, and the need for a cloudbased media management system quickly becomes evident.
The Treasure is in the Data - How Three International Brands Found Marketing Gold.
Alice Donaldson from Exponential, presented this deck at iMedia Brand Summits, Asia. #imbsummit
State of the Media: Social Media Report Q3
Social media's popularity continues to grow, connecting people with just about everything they watch and buy.
The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off.
The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.
As the influence of social media – and those using social media – continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content. Nielsen’s “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.
The Evolution of the Internet - in this presentation I will be look at How the Internet was created, how consumers access the internet, the different ways we use the internet, what consumers buy online, consumer trends and how consumers search for information.
D'après une étude récente de Google, le phénomène du multiécran touche de plus en plus de Canadiens. En effet, ils sont nombreux à déclarer utiliser un dispositif comme le téléphone intelligent, la tablette ou un PC pendant qu'ils regardent la télévision. Selon Google, le multiécran est dorénavant ancré dans les habitudes des Canadiens et les marketeurs peuvent optimiser leurs performances par une juste compréhension de l'impact de ce phénomène. Ce n'est pas pour rien que Twitter a ouvert récemment un bureau au Canada spécialement dédié à la social TV.
On Thursday 27th February, our Head of Research, Marcus Body, spoke at TARGETjobs Breakfast News on being clear about goals and strategy in graduate recruitment.
Hire Purpose - a report on the first AM Forum meeting of senior in-house recr...ThirtyThree
AM Forum is a new free event being hosted by Work Group and The FIRM. Built on what matters to you, it's entirely focused on helping senior in-house resourcing professionals to exchange ideas, share experiences and develop their professional networks.
The inaugural event was held on Thursday 23rd January at Coq d’Argent in London. Through a series of interactive group sessions, the delegates considered the business case for in-house recruitment, followed by a debate on insourcing vs. outsourcing priorities.
This report is a detailed insight into the views of the senior in-house recruiters who attended the event.
Every step you take... We'll be watching youThirtyThree
For many recruiters, successfully tracking the performance of their recruitment campaigns is a commercial imperative. But when it comes down to the practicalities of monitoring, analysing and reporting it can be a minefield.
The digital age has brought about a revolution in the amount and level of detail in the data that’s available to advertisers and website owners as every step of a candidate’s journey is visible and recorded. This is great news for analysts, but it can often prove bewildering to recruiters.
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLDAidelisa Gutierrez
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. We also examine consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
http://www.nielsen.com/us/en/insights/reports/2015/screen-wars-the-battle-for-eye-space-in-a-tv-everywhere-world.html
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
Are you interested in learning more about mobile marketing? If so, then this mobile marketing SlideShare deck is for you. It was compiled by Jamie Turner from the 60 Second Marketer and Jeanne Hopkins while she was at HubSpot.
Here are just some of the amazing facts you'll learn in this SlideShare deck:
• 91% of adults have their mobile devices within arm's reach 24/7
• 25% of Americans only use mobile devices to access the internet
• There are 5 times as many cell phones in the world as there are PCs
If you're interested in learning more about mobile marketing, this deck is for you.
Media.Mobile.Social. Staying Ahead of Technology TrendsAXEL
Digital media is a key contributor to the projected growth of the personal cloud and cloud
storage industry. Combine the consumer’s love of their favorite music, videos and photos
with the increasing use of mobile devices and social networking, and the need for a cloudbased media management system quickly becomes evident.
The Treasure is in the Data - How Three International Brands Found Marketing Gold.
Alice Donaldson from Exponential, presented this deck at iMedia Brand Summits, Asia. #imbsummit
State of the Media: Social Media Report Q3
Social media's popularity continues to grow, connecting people with just about everything they watch and buy.
The latest Nielsen insights provide some answers on exactly how powerful this influence is on consumer behavior, both online and off.
The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site.
As the influence of social media – and those using social media – continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content. Nielsen’s “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.
The Evolution of the Internet - in this presentation I will be look at How the Internet was created, how consumers access the internet, the different ways we use the internet, what consumers buy online, consumer trends and how consumers search for information.
D'après une étude récente de Google, le phénomène du multiécran touche de plus en plus de Canadiens. En effet, ils sont nombreux à déclarer utiliser un dispositif comme le téléphone intelligent, la tablette ou un PC pendant qu'ils regardent la télévision. Selon Google, le multiécran est dorénavant ancré dans les habitudes des Canadiens et les marketeurs peuvent optimiser leurs performances par une juste compréhension de l'impact de ce phénomène. Ce n'est pas pour rien que Twitter a ouvert récemment un bureau au Canada spécialement dédié à la social TV.
On Thursday 27th February, our Head of Research, Marcus Body, spoke at TARGETjobs Breakfast News on being clear about goals and strategy in graduate recruitment.
Hire Purpose - a report on the first AM Forum meeting of senior in-house recr...ThirtyThree
AM Forum is a new free event being hosted by Work Group and The FIRM. Built on what matters to you, it's entirely focused on helping senior in-house resourcing professionals to exchange ideas, share experiences and develop their professional networks.
The inaugural event was held on Thursday 23rd January at Coq d’Argent in London. Through a series of interactive group sessions, the delegates considered the business case for in-house recruitment, followed by a debate on insourcing vs. outsourcing priorities.
This report is a detailed insight into the views of the senior in-house recruiters who attended the event.
Every step you take... We'll be watching youThirtyThree
For many recruiters, successfully tracking the performance of their recruitment campaigns is a commercial imperative. But when it comes down to the practicalities of monitoring, analysing and reporting it can be a minefield.
The digital age has brought about a revolution in the amount and level of detail in the data that’s available to advertisers and website owners as every step of a candidate’s journey is visible and recorded. This is great news for analysts, but it can often prove bewildering to recruiters.
Using Social Media as a Recruitment Tool | Webinar Presentation SlidesAdecco Staffing, USA
It’s no surprise that social media is infiltrating every industry within the business world.
We know it as a great tool for attracting consumers, but did you know it’s also advantageous for attracting new employees?
In the "Social Age", it’s essential for recruiters, or those looking to hire new employees, to have an up close and personal relationship utilizing various techniques to maximize your results.
In this webinar, learn how to best use social media as a recruitment tool, and where to go to find qualified jobseekers within your industry. Throughout the hour, we discuss:
- The Current Employment Landscape
- The Job Seeker Journey
- The Effectiveness of Using Social Media to Recruit
- Your Personal Brand
- Developing Your Social Media for Recruitment Strategy
- ROI of Social Recruiting
Get ahead in 2015 with LinkedIn's latest insights on sourcing, talent brand, and future recruiting trends. Download the full report: http://lnkd.in/2015recruitingtrends
Scott Jones, ChaCha - Think LA Mobile Breakfast ChaChaSlide
A 2011 state of the union address on where mobile has been and where it is going as far as the advertising and marketing worlds are concerned from one of mobile's founding fathers, Scott A. Jones.
Google: How to Make Your Website Work Across DevicesMatt Brocklehurst
Understand the why and how of building websites that work across multiple devices e.g. mobile, tablet, desktop. This deck explains and compares Responsive Web Design, Dynamic Serving and Separate Sites including market stats, design tips and case studies
The Mobile Shift: How Mobile is Changing Consumer BehaviorJames Burnes
The world is rapidly changing as mobile devices are quickly becoming the new norm for communications and information gathering. The introduction of the Apple iPhone shifted the use and expectation of smart phone devices from businessmen to housewives. “The Mobile Shift” seminar will teach you and your colleagues how consumer behavior is changing and how your business can capitalize on this emerging, dominant technology to grow your business.
Guerra anthony mobile_tablet_design_presentationAnthony Guerra
This slideshow addresses statistical growth of the global use of mobile devices as well as recommendations for which business that are looking to update their website should consider.
These are the slides used for my presentation on library mobile websites for NJLA 2010. These slides will also be the basis for a similar presentation to be done, as a webinar, in June sponsored by CJRLC, HRLC, and infolinik
MobiU2011 Lecture: STRAT121 Mobile Web - Microsoft Office & AnsibleKimberly-Clark
Learn how to effectively use the mobile internet and build a brand presence that will inform your consumer with critical information at the time and location that they need it. Microsoft and Ansible will lay a solid groundwork for mobile web, then discuss the Microsoft Office launch case study. You will learn:
> Fundamentals of the mobile web
> How marketing can support a mobile web initiative
> Tips/guideline from Microsoft Office’s launch experience
> View of the future from both Microsoft and Ansible
Google: Does your website work for the multi-screen UK consumer?Matt Brocklehurst
In the UK, customers’ buying habits are changing. People now use an average of three devices and with 32% of them making a purchase every month on a smartphone, the UK is now the number one country in Europe for mobile shopping. Now more than ever, consumers use multiple devices to search for, research and buy products while at home, in the office and on the move.
To take advantage of this, your website must work well for users on smartphones, tablets and desktop computers.
This report looks at why a mobile-friendly site is now mandatory and top tips on how to set up or improve your site for all devices.
Similar to Smartphones - the ultimate recruitment tool (20)
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
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SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
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Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
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- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
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In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
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2. Find ways to show EEAT
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Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
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1. Smart Phones – the ultimate recruitment tool
M o b i l e R e c ru i t m e n t S e m i na r • M ANC H E S TE R • 1 3 t h N ov e m b e r 2 0 1 3
2. Welcome
Agenda / Introductions / Recruitment Market Overview / Session 1 – The Mobile Attraction:
using mobile as a recruitment media channel / Refreshment Break
Session 2 – Making the most of mobile / Q&A
3. S e ss i o n 1
The Mobile Attraction:
u s i n g m o b i l e a s a r e c ru i t m e n t m e d i a c h a n n e l
6. Ownership
91%
94%
15%
64%
91% of the global population
have a mobile phone
94% of the UK population
own/use a mobile phone
15% of mobile owners live
in a mobile-only home
64% of all mobiles used are
smartphones – and this figure
is steadily rising.
Most prolific user group of smartphones is
22-45
13
100%
Smartphone sales are
100% greater than PC sales.
New generation
– average age for
getting your first
mobile is NOW 13
7. 150
2
times per day
the number of times people
check their phones
200 70%
metres
texts
are sent on average per user
per month
your phone is never more
than this far away from you
at any time
increase in data usage in the
past year through mobiles
Usage
18% 32% 18%
times per day
of all time spent on
connected devices is spent
on browsing the web
metres
texts
of time is spent on games
of time is spend on Facebook
16. Example: MUM
Downloaded Games - Dora the Explora, Peppa Pig, Moshi Monsters
Searches ‘half term activities’ ‘kids party ideas’
Browses Mumsnet, Netmums
Text entry to win a holiday to Disney World Florida
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum
id justo consequat, eleifend massa
eu, auctor risus. Cras odio enim,
luctus ut ligula consequat, ornare
mollis mi.
Little or no activity after 10pm
19. Geo-fenced Text Messages
TargeTted message to selected audience
Results
24,692 messages delivered
10,474 messages opened (42% open rate)
636 clicks to the Code for Good mobile
page (6% CTR)
Clicks on Code for good website
The University of
Manchester School
of Computer Science
20. Wi-Fi targetting
Branded Wi-fi log-in pages:
55 Universities
10 major shopping centres
Street Wi-fi in London and Manchester
26. Agenda / The changing digital landscape / How your website can respond
The ATS question / Alternative approaches / Any questions?
27. For most of our clients the corporate careers site is still the centre of their digital strategy.
28. The
changing
digital
landscape
Devices become ever more powerful
Software becomes ever more capable;
Memory becomes ever more abundant;
Networks become ever faster and more
Intelligent; and the price becomes more
Affordable.
31. More and
Faster
INTERNET USE
21
million
households (83%)
had Internet
access in 2013.
Broadband
Internet
connections using
fibre optic or cable
were used by
of households,
up from
in 2012.
42%
30%
Internet access
using a mobile
phone more than
doubled between
2010 and 2013, from
to
24%
53%
(ONS stats - Q2 2013)
33. 2013
between 7 to 8
million Tablets
in the UK
That’s
Likely to reach
10
million
in the New Year.
1/5th
of the UK adult
population
owning a tablet
sometime soon.
(You Gov Tablet Tracker statistics Q2 2013)
34. Females own 52% of
the tablets in the UK -
up from 43% in Q2 2012
Reduction in shared
tablets (from 57%
to 48%)
(You Gov Tablet Tracker statistics Q2 2013)
35. 30.9 million
Smartphone users UK in 2013
The
smartphone
48.4%
64%
38%
of UK
residents
of UK
mobile phones
of our daily media
interactions are
on smartphones
36. 2014
2015
34.6 million (66.7%)
of all mobile
users / 53.7% of
the population)
37.8 million
(71.7% / 58.2%)
2016
2017
Smartphone
ownership
projections
40.7 million
(76.6% / 62.2%)
43.4 million
(80.9% / 65.8%)
38. 66%
61%
of smartphone users now
expect sites to work as
well on their mobile as
on their desktop
of customers who visit
a mobile un-friendly site
are likely to go to a
competitors site
52%
said that a bad user
experience made them
less likely to engage with
that company.
Google SEO
penalties for
non-mobile
friendly sites
40. Webserver detects what kind of device
people are on and presents a custom
page on the same URL.
Pages can be designed for any kind
of device, e.g. smartphones, tablets,
desktop computers and Smart TVs.
1. Separate mobile site
Requires some customisation of code
that needs to be maintained on a per
device basis.
SEPARATE WEBSITES - Different URL, Different HTML
Browser detects if visitor is on
Browser detects if visitor is on a
a mobile device and redirects
mobile device and redirects them to
them to the mobile website.
the mobile website. Mobile websites
Mobile websites tailored to
tailored to needs of mobile user.
needs of mobile user.
Mobile website independent
of desktop website. independent
Mobile website
of desktop website.
Learn more about how to make your website work across all devices
www.google.co.uk/think
SOURCES
1.
What Users Want Most From Mobile Sites Today. Google/Sterling Research/SmithGeiger, US (July 2012).
6.
What Users Want Most From Mobile Sites Today. Google/Sterling Research/ SmithGeiger, US (July 2012).
2.
What Users Want Most From Mobile Sites Today. Google/Sterling Research/SmithGeiger, US (July 2012).
7.
Accenture Seamless Retail Study. Accenture, US (April 2013).
3.
Adobe Mobile Experience Survey & eMarketer 2011, US
8.
2013 Mobile Consumer Insights. JUMIO/Harris Interactive, US (May 2013).
4.
The People's Web Report. Netbiscuits, UK (June 2013).
9.
Our Mobile Planet. Google/Ipsos OTX, UK (July 2013).
5.
What Users Want Most From Mobile Sites Today. Google/Sterling Research/ SmithGeiger, US (July 2012).
41. Advantages
Specifically designed and written to reflect the mobile experience
Easier to navigate
Faster loading
Can incorporate mobile features more easily
Considerations
Investment in site development and maintenance
SEO
Separate ‘m’ domain
42. capabilities such as dragging
and swiping.
share and link to your content.
2. Dynamically serving different
HTML on the same URL
DYNAMICALLY SERVING - Same URL, Different HTML
Webserver detects what kind of device
Webserver detects what kind of device
people are on and presents a custom
people are on and presents a custom
page on the same URL.
page on the same URL.
Pages can be designed for any kind
Pages can be designed for any kind
of device, e.g. smartphones, tablets,
of device, e.g. smartphones, tablets,
desktop computers and Smart TVs.
desktop computers and Smart TVs.
Requires some customisation of of code
Requires some customisation code
thatneeds to be maintained ononper
that needs to be maintained a a per
device
device basis.
SEPARATE WEBSITES - Different URL, Different HTML
43. Advantages
Simpler navigation
Quicker to download
Enhanced user experience
Considerations
Each new device potentially needs a new design
More complex coding = investment
User may not always want the mobile version
Sharing content more difficult
www.techcareers.jpmorgan.com
44. THREE WAYS TOTO BUILD
THREE WAYS BUILD
3. Responsive web design
RESPONSIVE WEB DESIGN - Same URL, Same HTML
RESPONSIVE WEB DESIGN - Same URL, Same HTML
Optimises website experiences
Optimises website experiences
Optimisesdifferent screen
across different screen sizessizes
across website experiences
across different screen sizes
without creating multiple
without creating multiple
without
websites.creating multiple websites.
websites.
Responds to screen size size
Responds to screen
Responds orientation to adjust
and orientation to size
and to screen adjust
and orientationtemplate layout
images, template layout
images, to adjust
images, template layout
and content visibility.
and content visibility.
and content visibility.
Harnesses touch screen
Harnesses touch screen
Harnesses touch screen
capabilities suchsuch as dragging
capabilities as dragging
capabilities such as dragging
and swiping.
and swiping.
and swiping.
Makes it easier for people to to
Makes it easier for people
Makes it easier for people to
share and link to youryour content.
share and link to content.
share and link to your content.
DYNAMICALLY SERVING - Same URL, Different HTML
DYNAMICALLY SERVING - Same URL, Different HTML
45. Advantages
Better user experience
Single site management
Makes sharing easy
www.chaloubgroupcareers.com
SEO
Considerations
It means a redesign of your website
Time = investment
Design may be limited to ensure site works across all devices
Can be slower to load (must be optimised)
www.vwggraduates.co.uk
47. The good news
90%srssmrq
of uSeRS uSe
Multiple ScReenS
SeQuentially
73%
of mobile searches
trigger additional
activity and
conversions
48. The solution is to manage user expectations
and facilitate the user journey across
multiple devices – speed and convenience
are key to making use of mobile.