This document discusses creating a business case for e-learning. It provides an overview of Lambda Solutions and the challenges driving the need for e-learning, including accessibility issues, content delivery limitations, and changes in how people learn. The presentation emphasizes that an e-learning strategy is key and should align with business goals. An effective strategy considers leadership support, user needs, technology infrastructure, measuring results, and a rollout plan.
The three-day summit will have expert-driven debates, panels, and keynotes to shed light on groundbreaking technology trends, the latest cybersecurity tools to fight fraud and crypto scams, developments in artificial intelligence, machine learning, 3D printing, and robotics, to name a few. It will also review and touch upon the impact new technologies can have on businesses and their potential to power the future of humankind.
Hospital-acquired pressure injuries are a significant issue, costing $11 billion annually in the US. A fishbone diagram was used to identify multiple factors that influence pressure injury development, including patient characteristics, materials, staff, processes, environment, and methods. Evidence shows that involving patients in their own care through education on positioning, mobility, and prevention can help reduce injuries. Evaluating prevention strategies and pressure injury rates through staff meetings and assessing staging can help hospitals improve processes and decrease injuries over time.
This document provides an overview of learning and transfer of training concepts. It discusses 5 types of learner outcomes, various learning theories including reinforcement theory, social learning theory, goal theories, need theories, expectancy theory, and adult learning theory. It also covers information processing theory and transfer of training theory. Key aspects of the learning process are explained such as the learning cycle, learning strategies, practice, feedback, and ensuring the work environment supports transfer. Internal and external conditions necessary for different types of learning outcomes are presented. The document aims to explain the implications of learning theory for instructional design and how to incorporate adult learning principles into training program design.
What can you do to improve you happiness when you score low in psychological well-being after taking the gross national happiness index? Ideas for your happiness and the sustainability of the planet.
Altimeter presents research, case studies and process for creating a social media program. Also includes a brief introduction to Altimeter Academy which supports social media training programs for organizations.
This document discusses the importance of technology in education. It argues that technology is here to stay and should be used to enhance student achievement and develop higher-order skills by supporting various instructional strategies. Meta-analysis studies have found that students using computer-based instruction scored higher on tests and learned more in less time compared to traditional instruction alone. Teachers are advised to focus on effective instructional strategies and appropriately integrate relevant technologies to ensure high-quality learning.
This document discusses creating a business case for e-learning. It provides an overview of Lambda Solutions and the challenges driving the need for e-learning, including accessibility issues, content delivery limitations, and changes in how people learn. The presentation emphasizes that an e-learning strategy is key and should align with business goals. An effective strategy considers leadership support, user needs, technology infrastructure, measuring results, and a rollout plan.
The three-day summit will have expert-driven debates, panels, and keynotes to shed light on groundbreaking technology trends, the latest cybersecurity tools to fight fraud and crypto scams, developments in artificial intelligence, machine learning, 3D printing, and robotics, to name a few. It will also review and touch upon the impact new technologies can have on businesses and their potential to power the future of humankind.
Hospital-acquired pressure injuries are a significant issue, costing $11 billion annually in the US. A fishbone diagram was used to identify multiple factors that influence pressure injury development, including patient characteristics, materials, staff, processes, environment, and methods. Evidence shows that involving patients in their own care through education on positioning, mobility, and prevention can help reduce injuries. Evaluating prevention strategies and pressure injury rates through staff meetings and assessing staging can help hospitals improve processes and decrease injuries over time.
This document provides an overview of learning and transfer of training concepts. It discusses 5 types of learner outcomes, various learning theories including reinforcement theory, social learning theory, goal theories, need theories, expectancy theory, and adult learning theory. It also covers information processing theory and transfer of training theory. Key aspects of the learning process are explained such as the learning cycle, learning strategies, practice, feedback, and ensuring the work environment supports transfer. Internal and external conditions necessary for different types of learning outcomes are presented. The document aims to explain the implications of learning theory for instructional design and how to incorporate adult learning principles into training program design.
What can you do to improve you happiness when you score low in psychological well-being after taking the gross national happiness index? Ideas for your happiness and the sustainability of the planet.
Altimeter presents research, case studies and process for creating a social media program. Also includes a brief introduction to Altimeter Academy which supports social media training programs for organizations.
This document discusses the importance of technology in education. It argues that technology is here to stay and should be used to enhance student achievement and develop higher-order skills by supporting various instructional strategies. Meta-analysis studies have found that students using computer-based instruction scored higher on tests and learned more in less time compared to traditional instruction alone. Teachers are advised to focus on effective instructional strategies and appropriately integrate relevant technologies to ensure high-quality learning.
Cómo implementar Swarm a tu estrategia de marketing digitalInterlat
Este documento explica cómo implementar Swarm en la estrategia de marketing digital. Swarm es una aplicación móvil basada en geolocalización que permite a los usuarios compartir su ubicación con amigos. Al igual que Foursquare, de la que se desarrolló, Swarm gamifica la experiencia mediante el uso de elementos de juego como medallas y descuentos para los usuarios más activos. El documento recomienda utilizar las funciones de check-in de Swarm para premiar a los clientes y fidelizarlos, lo que aumenta el compromiso con la marca
This document discusses location-based social networks and focuses on Foursquare. It provides an overview of Foursquare, including its popularity and user base. It then describes how businesses can use Foursquare's Merchant and Brand Platforms to find new customers, create special offers to drive check-ins, and access customer data. Case studies show how businesses have successfully used Foursquare to increase sales and brand followers. While offering opportunities, the document notes privacy concerns about check-ins and competition from other location apps and services.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
The majority of consumers' daily media interactions involve screen-based devices. Most media multi-tasking involves using multiple screens sequentially by moving between devices at different times to accomplish tasks, though many consumers also simultaneously use multiple screens. Smartphones are the most common companion device used simultaneously with other screens like TVs, laptops, and tablets. The top activities performed during simultaneous usage are internet browsing, social networking, emailing, and searching. For the majority of simultaneous usage, consumers are multi-tasking by juggling unrelated activities on different devices.
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)Board of Innovation
This document provides tips for creating engaging slide decks on SlideShare that garner many views. It recommends focusing on quality over quantity when creating each slide, using compelling images and headlines, and including calls to action throughout. It also suggests experimenting with sharing techniques and doing so in waves to build momentum. The goal is to create decks that are optimized for sharing and spread across multiple channels over time.
An impactful approach to the Seven Deadly Sins you and your Brand should avoid on Social Media! From a humoristic approach to a modern-life analogy for Social Media and including everything in between, this deck is a compelling resource that will provide you with more than a few take-aways for your Brand!
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
How People Really Hold and Touch (their Phones)Steven Hoober
The document discusses design guidelines for touchscreen interfaces based on research into how people actually hold and interact with mobile devices. It provides data on finger sizes, common grips, touch targets, and notes that touch interaction is not just about finger size and pinpoint accuracy. The guidelines include making targets visible and tappable, designing for different screen sizes, leaving space for scrolling, and testing interfaces at scale.
You are dumb at the internet. You don't know what will go viral. We don't either. But we are slighter less dumber. So here's a bunch of stuff we learned that will help you be less dumb too.
What 33 Successful Entrepreneurs Learned From FailureReferralCandy
Entrepreneurs encounter failure often. Successful entrepreneurs overcome failure and emerge wiser. We've taken 33 lessons about failure from Brian Honigman's article "33 Entrepreneurs Share Their Biggest Lessons Learned from Failure", illustrated them with statistics and a little story about entrepreneurship... in space!
Rand Fishkin discusses why content marketing often fails and provides 5 key reasons: 1) Unrealistic expectations of how content marketing works, 2) Creating content without a community to amplify it, 3) Focusing on content creation but not amplification, 4) Ignoring search engine optimization, and 5) Giving up too soon and not allowing time for content to gain traction. He emphasizes that content marketing is a long-term process of building relationships and that most successful content took years of iteration before gaining significant reach.
SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were returned by humans? Crazy right? We take a trip down memory lane to chart some of the biggest events in SEO that have helped shape the industry today.
Inside this guide, you'll learn an insiders tips and techniques to getting into the marketing industry - no job applications necessary.
You'll learn what marketing really is, why you'll find a job easily, what entry level marketing jobs look like and four actionable things you can try right now to help get you into the marketing industry.
Visit Inbound.org and the Inbound.org/jobs community jobs board to find opportunities and connect with professional marketers from all over.
The What If Technique presented by Motivate DesignMotivate Design
Why "What If"...?
The What If Technique tackles the challenge of engaging a creative, disruptive mindset when it comes to design thinking and crafting innovative user experiences.
Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures, who hold on tight to psychological blocks, corporate lore, and excuse personas that stifle creativity and possibilities (see www.motivatedesign.com/what-if for more details).
The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking, overcome barriers to creativity, and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products.
Let's find out what's what together! Explore your "What Ifs" with us. See www.motivatedesign.com/what-if for details about the What If Technique, studio workshops, the book, case studies and more downloads--including a the sample chapter "Corporate Lore and Blocks to Creativity"
Connect with us @Motivate_Design
The document provides principles for presenting data in the clearest way possible: tell the truth and ensure credibility with data; get to the main point by drawing meaning from the data; pick the right tool like pie, bar, or line graphs depending on the data; highlight what's important by keeping slides focused on conclusions, not all data; and keep visuals simple to avoid distractions.
Social networks allow groups of people to connect through shared interests or relationships. They can be used to stay in touch with friends and family, find new connections, and discover information and news. However, social networks also present some risks like privacy concerns, impersonation, addiction, and inappropriate messages.
The document discusses how technology and social media have influenced human behavior and social interactions. It explores how people have moved from consuming to producing media and sharing their ideas openly. This has led to people building their personal brands and expanding their social circles beyond intimacy to include ambient intimacy. Networks now act as human filters that can sort useful information from noise. Overall, the document examines the micro-level sociological effects of social networks on individuals and society.
Cómo implementar Swarm a tu estrategia de marketing digitalInterlat
Este documento explica cómo implementar Swarm en la estrategia de marketing digital. Swarm es una aplicación móvil basada en geolocalización que permite a los usuarios compartir su ubicación con amigos. Al igual que Foursquare, de la que se desarrolló, Swarm gamifica la experiencia mediante el uso de elementos de juego como medallas y descuentos para los usuarios más activos. El documento recomienda utilizar las funciones de check-in de Swarm para premiar a los clientes y fidelizarlos, lo que aumenta el compromiso con la marca
This document discusses location-based social networks and focuses on Foursquare. It provides an overview of Foursquare, including its popularity and user base. It then describes how businesses can use Foursquare's Merchant and Brand Platforms to find new customers, create special offers to drive check-ins, and access customer data. Case studies show how businesses have successfully used Foursquare to increase sales and brand followers. While offering opportunities, the document notes privacy concerns about check-ins and competition from other location apps and services.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
The majority of consumers' daily media interactions involve screen-based devices. Most media multi-tasking involves using multiple screens sequentially by moving between devices at different times to accomplish tasks, though many consumers also simultaneously use multiple screens. Smartphones are the most common companion device used simultaneously with other screens like TVs, laptops, and tablets. The top activities performed during simultaneous usage are internet browsing, social networking, emailing, and searching. For the majority of simultaneous usage, consumers are multi-tasking by juggling unrelated activities on different devices.
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)Board of Innovation
This document provides tips for creating engaging slide decks on SlideShare that garner many views. It recommends focusing on quality over quantity when creating each slide, using compelling images and headlines, and including calls to action throughout. It also suggests experimenting with sharing techniques and doing so in waves to build momentum. The goal is to create decks that are optimized for sharing and spread across multiple channels over time.
An impactful approach to the Seven Deadly Sins you and your Brand should avoid on Social Media! From a humoristic approach to a modern-life analogy for Social Media and including everything in between, this deck is a compelling resource that will provide you with more than a few take-aways for your Brand!
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
How People Really Hold and Touch (their Phones)Steven Hoober
The document discusses design guidelines for touchscreen interfaces based on research into how people actually hold and interact with mobile devices. It provides data on finger sizes, common grips, touch targets, and notes that touch interaction is not just about finger size and pinpoint accuracy. The guidelines include making targets visible and tappable, designing for different screen sizes, leaving space for scrolling, and testing interfaces at scale.
You are dumb at the internet. You don't know what will go viral. We don't either. But we are slighter less dumber. So here's a bunch of stuff we learned that will help you be less dumb too.
What 33 Successful Entrepreneurs Learned From FailureReferralCandy
Entrepreneurs encounter failure often. Successful entrepreneurs overcome failure and emerge wiser. We've taken 33 lessons about failure from Brian Honigman's article "33 Entrepreneurs Share Their Biggest Lessons Learned from Failure", illustrated them with statistics and a little story about entrepreneurship... in space!
Rand Fishkin discusses why content marketing often fails and provides 5 key reasons: 1) Unrealistic expectations of how content marketing works, 2) Creating content without a community to amplify it, 3) Focusing on content creation but not amplification, 4) Ignoring search engine optimization, and 5) Giving up too soon and not allowing time for content to gain traction. He emphasizes that content marketing is a long-term process of building relationships and that most successful content took years of iteration before gaining significant reach.
SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were returned by humans? Crazy right? We take a trip down memory lane to chart some of the biggest events in SEO that have helped shape the industry today.
Inside this guide, you'll learn an insiders tips and techniques to getting into the marketing industry - no job applications necessary.
You'll learn what marketing really is, why you'll find a job easily, what entry level marketing jobs look like and four actionable things you can try right now to help get you into the marketing industry.
Visit Inbound.org and the Inbound.org/jobs community jobs board to find opportunities and connect with professional marketers from all over.
The What If Technique presented by Motivate DesignMotivate Design
Why "What If"...?
The What If Technique tackles the challenge of engaging a creative, disruptive mindset when it comes to design thinking and crafting innovative user experiences.
Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures, who hold on tight to psychological blocks, corporate lore, and excuse personas that stifle creativity and possibilities (see www.motivatedesign.com/what-if for more details).
The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking, overcome barriers to creativity, and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products.
Let's find out what's what together! Explore your "What Ifs" with us. See www.motivatedesign.com/what-if for details about the What If Technique, studio workshops, the book, case studies and more downloads--including a the sample chapter "Corporate Lore and Blocks to Creativity"
Connect with us @Motivate_Design
The document provides principles for presenting data in the clearest way possible: tell the truth and ensure credibility with data; get to the main point by drawing meaning from the data; pick the right tool like pie, bar, or line graphs depending on the data; highlight what's important by keeping slides focused on conclusions, not all data; and keep visuals simple to avoid distractions.
Social networks allow groups of people to connect through shared interests or relationships. They can be used to stay in touch with friends and family, find new connections, and discover information and news. However, social networks also present some risks like privacy concerns, impersonation, addiction, and inappropriate messages.
The document discusses how technology and social media have influenced human behavior and social interactions. It explores how people have moved from consuming to producing media and sharing their ideas openly. This has led to people building their personal brands and expanding their social circles beyond intimacy to include ambient intimacy. Networks now act as human filters that can sort useful information from noise. Overall, the document examines the micro-level sociological effects of social networks on individuals and society.
The document discusses how technology and social media have influenced human behavior and social interactions. It explores how people have moved from consuming to producing media and sharing their ideas openly. This has led to people building their personal brands and expanding their social circles beyond intimacy to include ambient intimacy. Networks now act as human filters that can sort useful information from noise. Overall, the document examines the micro-level sociological effects of social networks on individuals and society.
The document discusses how technology and social media have influenced human behavior and social interactions. It explores how people have moved from consuming to producing media and sharing their ideas openly. This has led to people building their personal brands and expanding their social circles beyond intimacy to include ambient intimacy. Networks now act as human filters that can sort useful information from noise. Overall, the document examines the micro-level sociological effects of social networks on individuals and society.
This document provides a summary of 10 mainstream trends according to a 2009 trend report. The trends covered include: 1) Home Turf King, where consumers feel empowered and in control on the internet; 2) Seismic Shift, where power is shifting from large established entities to smaller groups and individuals; 3) Fourth Dimension, where technology is blurring lines between reality and virtual experiences; 4) Dreamcatcher, focusing on unique experiences and storytelling; 5) Human Bond Revisited, emphasizing meaningful relationships over material goods; and others relating to sustainability, balance, indulgence, simplicity, and transparency. The report includes definitions and examples for each trend.
This document provides a summary of the top 10 mainstream trends according to a 2009 trend report by Sparxoo. It includes summaries of each trend in 1-2 sentences, with examples given for most trends. The trends focus on themes like empowered consumers, a shift in power from large entities to individuals/the masses, the integration of technology into daily life and reality, the search for unique experiences, and rediscovering meaningful human connections.
A few things you need to know about digital marketingAna Andjelic
This is the presentation I gave at IdejaX conference this past weekend. I focused mostly on the overall approach characteristic to digital marketing that often gets lost when people talk about it.
Are you sick of meaningless advertising / social media / marketing trends that make no sense to you or your business? So are we. That's why we've created our Anti Trend Report, to cut through the BS and help you focus on what counts – using digital and social to actually grow your brand.
The Evolution of Marketing and CommunicationTara Mahady
Social media didn't just happen. We've evolved into a culture that demands immediate, transparent, and authentic communication. We desire this not only with each other, but with the companies and brands with which we affiliate. Understanding how we arrived at this place, and how marketing and communication has evolved helps us understand the context as we move forward.
Second of three parts for a workshop on social media and branding done in Istanbul in June 2011. This part covers current trends fuelled in part or totally by social media. Other parts provide a background on social media, why it is so important for business and how to get started with social media in your business.
Далеко не новая презентация, но от этого совершенно не становящейся не актуальной. Может быть только в части статистики. Остальное вполне свежо, интересно и полезно.
The document discusses how marketers and advertisers are facing the challenge of "digital extremists" in the age of Web 2.0: people who are not content with accepting brand messages and instead use online tools to voice polarizing opinions that can undermine brand metrics and objectives. It provides examples of brands like Kryptonite and Cillit Bang that were negatively impacted by digital extremists exposing flaws. However, it also discusses how some brands like Mentos have embraced digital extremism by capitalizing on viral videos. The document argues that to harness extremists' passion and influence, brands must work with anti-cultural sentiments, look to brand advocates in societal margins, and listen to extremists to understand and facilitate their
PN London and a team of experts has been analyzing some of the key themes emerging from this year's SXSW.
For more information, please email Philip Honour on philip.honour@porternovelli.co.uk
The End of Normal: When Brands and Memes CollideBackslash
Cultural trends are moving towards embracing the weird, absurd, and silly. This document discusses how mentions of words like "weird" have increased significantly in recent years. It also shows how brands can leverage this "Wacko World" by finding their niche in weird culture, getting wacky with their marketing, and collaborating with meme artists. The spectrum of weird is presented, with options ranging from revealing a quirky side to going fully wild. Overall, the document advocates that brands embrace weirdness and move away from rational, formulaic advertising.
The big stuff from SXSWi 2013 by iris worldwideTim Clarke
Back from the Future II attempts to summarize key insights from SXSW 2013. The festival was noisier and more overwhelming than previous years, with many interactive exhibits and long lines. However, some fascinating insights were uncovered, focusing on how physical goods can enhance digital experiences by tapping into human emotions. New technologies are also emerging that use the human body as an interface, from programmable clothing to medical devices embedded under the skin. Overall, the document highlights trends of blending the digital and physical worlds to create more seamless and meaningful experiences for people.
The short outline of an ongoing argument I've been working on. Definitely a work in progress. Wanted to be able to share it around a little easier, though.
The document argues that the web should be thought of as a network rather than a series of channels. It recommends helping clients understand this and change their strategies accordingly, focusing on behaving neighborly and building social capital through open sharing of information and tools.
1. The document discusses the concept of a rhizome, which was coined by philosophers Deleuze and Guattari to describe a root structure that spreads out laterally near the surface and forms connections in many directions.
2. It argues that for brands to thrive today, they must become "rhizomatic spaces" by dispersing into many particles that form a larger network through interconnections, rather than focusing on a single unified message.
3. It outlines three axioms for brands to become rhizomes: understand consumers as narcissists seeking empowerment rather than brands seeking consumers; move from big ideas to "long ideas" that create meaningful value over time; and break down barriers between brands
1) The document discusses how society and media are evolving from linear models to more complex networked models that mimic nature.
2) It argues that human's innate need for connection and communication is driving the rise of participatory digital media and social networks.
3) Engagement requires adopting a new logic focused on networks, connections between people, and harnessing collective intelligence.
Advertising world wide stunts 2011 |Q2 Ayman Sarhan
my contribution for creative rights protection and creativity inspiration .. be innovative.. be hungry .. there is a Steve Jobs inside each one of us ... let the mother fucker out
This document summarizes various advertising stunts and campaigns from 2010. It includes examples such as:
- H&M bringing a 3D projection mapping of a building to life in Amsterdam.
- The Salvation Army launching a campaign around their annual donation drive showing how basic necessities are out of reach for many.
- A campaign for Save the Children Sweden comparing the "lottery of life" between countries like Sierra Leone and Sweden.
- An anti-drinking and driving campaign in Israel that used 80 crashed cars to form a giant roadside bottle sculpture.
- The Vancouver Aquarium installing ocean life sculptures to raise awareness for a shoreline cleanup event.
My role as a Marketing Communications Practitioner involves working from agency side on preparing highly effective campaigns tailored towards the needs of the client and responsible for preparing and delivering pitches and presentations aimed at securing new business.
As a “Brand Ambassador” - throughout the campaign process- it is my responsibility to work closely with creative / media/ production suppliers to ensure that strategy and campaign developed in accordance with the client’s brief and budget. There are usually deadlines that have to be achieved so it’s important that close relationships are developed with the client to ensure any possible problems or disagreements are resolved swiftly. Additionally, it is important to ensure that the client is appropriately invoiced for the advertising service provided so accurate records of expenditure and hours worked must be maintained.
As a “Brand steward” , once the advertising campaign is launched, it is then necessary to monitor its level of success and update the client accordingly.
Fox international channels Brand IdentityAyman Sarhan
Fox International Channels is a television network subsidiary of Fox Entertainment Group and News Corporation that provides engaging content to international viewers. It is part of Rupert Murdoch's global media conglomerate News Corporation and aims to deliver quality programming as a subsidiary of Fox Entertainment Group.
Isuzu event case study| Event as unusual Ayman Sarhan
The document discusses plans for an event to reveal facelift changes to the 2011 Isuzu D-Max truck model. The event aims to sustain sales and brand recognition by revealing the facelift to sub-dealers, media, and loyal customers through a live performance using sound effects, props, and lighting effects to showcase the truck transforming from its current to updated form.
This document contains summaries of several advertising campaigns and creative works:
1) Guinness celebrated its 250th anniversary by making glasses with its history printed on them, starting from when it signed a lease in 1759.
2) An advertising campaign for Hygiene Color Bleach aimed to show it removes stains fast, but the execution was not very attention-grabbing or effective at conveying the message.
3) An campaign for a sporting association for the disabled in Brazil placed paper displays of disabled athletes on luggage carts at an airport to look like passengers were pushing wheelchairs.
4) A CoverGirl mascara campaign wrapped subway turnstiles to look like a brush and dramat
The document provides a marketing communication solution and strategy for Isuzu trucks in 2010. It aims to increase sales by 15% by focusing on performance, branding, and positioning Isuzu as a reliable and durable business partner. The strategy involves enhancing awareness of Isuzu and Bakhashab Brothers brands, increasing trials and test rides, and capitalizing on customer endorsements to sell Isuzu as a flexible and profitable solution for commercial users.
The document outlines a brand re-launch event for the ISUZU DMAX pickup truck. It describes staging the unveiling of the new 2011 model of the truck as a medical operation, with doctors repairing and upgrading the previous 2010 model behind a curtain. It aims to creatively engage target audiences of small business owners and current brand users in Jeddah and Dammam to create short-term hype around the enhanced new model.
D max launch program 2010 revised by ayman (final) sheet2Ayman Sarhan
The document outlines the schedule and logistics for an Isuzu press conference to promote their new D-Max model, including presentations on the company history, a new TV commercial, and the unveiling of marketing materials for the new vehicle design. Simultaneous translation will be provided between English and Arabic during various segments, and the event will conclude with a dinner for guests.
The document summarizes changes to a vehicle grade. It lists changes to body colors, exterior features like the radiator grille, engine cover, alloy wheels and rear lamps. Interior changes include new seat colors, meter graphics and illumination colors changing from blue to orange. The radiator grille, engine cover, alloy wheels and rear lamps will have new designs for the RBD grade.
1) The document outlines a marketing plan for Isuzu with various activities scheduled monthly from June to March targeting different Isuzu vehicle models and regions of Saudi Arabia.
2) It also includes details of an event to re-launch the 2011 D-Max pickup truck, portraying a medical operation with doctors repairing and upgrading the previous 2010 model behind a curtain.
3) The old pickup parts will be removed and flying around before the curtain reopens to reveal the new 2011 D-Max shape, showing the "operation" was a success.
A new report from Spot On Public Relations has confirmed that there are more subscribers to social media service Facebook in the Middle East and North Africa (MENA) than there are copies of newspapers circulated in the region. The report, ‘Middle East and Africa Facebook Demographics’, shows Facebook has over 15 million users in the region, while the total regional Arabic, English and French newspaper circulation stands at just under 14 million copies.
Free eBook - Beyond Fun: Serious Games and MediaAyman Sarhan
This document summarizes an article from the book "Beyond Fun: Serious Games and Media" about using simulation and game environments across academic disciplines for learning. The article argues that computer games demonstrate effective pedagogical techniques that can illustrate complex systems, enable visualization and manipulation of microscopic concepts, and embody experiences to cultivate cultural empathy. It provides examples of how simulations have been used in specific fields like engineering, the military, and aviation for training, and suggests these environments could also be useful for students in other fields like business, architecture, history and more by allowing them to actively use concepts rather than just know facts.
In a year where the global economic crisis has made its presence felt, Mintel predicts the seven key consumer behaviour trends for the year ahead, looking at how adversity has created a new set of value systems.
While in 2009 fear played an important role in shaping consumer behaviour, 2010 will see a return of confidence and adaptation to overcome the restraints previously imposed on consumers.
Learn how the following trends are evolving:
Resilience
Reviewing and Re-evaluating
Prove it – Accountability
Escapism
Media Evolution
Ethical Responsibility
Stability
Advertising Stunts And Ideas Q1|2010|Vol I Ayman Sarhan
This document discusses various marketing and advertising strategies and campaigns. It includes examples of guerrilla marketing stunts, advertising ideas in different channels like outdoor, online/mobile, print, TV and retail. Some key strategies discussed are experiential marketing, buzz marketing, loyalty programs, social media campaigns, product sampling and more. Various real world case studies from different brands are provided as examples.
An exploration into service design strategy within automotive retailing.Ayman Sarhan
This document discusses service design within the automotive retailing industry. It describes how service design can be viewed as a system of thoughtful customer interactions. The document then discusses a case study of OpenRoad Auto Group, where service design was used to shift power to customers and create a more comfortable dealership experience. This included innovative merchandising displays, internet kiosks, a lounge area, and relocating customers during service. The service design strategies contributed to a 28% increase in OpenRoad's sales within one year.
The Pepsi Refresh Project will give out millions of dollars in grants each month to fund good ideas that improve communities. Anyone can submit an idea online starting January 13th in one of six categories. The public will then vote on ideas each month, and the 32 most popular ideas will receive grants ranging from $5,000 to $250,000 to fund their projects.
Advertising Stunts And Ideas Q42009 Vol.IIIAyman Sarhan
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1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
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Understanding User Needs and Satisfying ThemAggregage
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• Introduce a taxonomy for user goals with real world examples
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At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
2. Swarm Marketing The Yellow Paper Series 02
Watch a school of fish
swim. They have no leader.
No one is telling them
what to do. Instead they
are paying close attention
to the fish next to them,
in order to move at exactly
the same time in exactly
the same direction.
This type of swarm behavior defies The communities – and
convention. Animal groups moving how they form, interact and
together as one without ever being disperse – are irrevocably
told what to do. changing the landscape
for marketers and how we
The comparison of swarm communicate. Increasingly
behavior to human interaction we are being charged with
has become increasingly relevant. delivering ideas that engage
Digital technology has made it and influence swarms – a world
possible for human communities of living, breathing, and highly
to behave like swarms of our responsive human communities.
own. In social networking
communities, the voice of one
can quickly become the voice
of one-hundred or one-million.
There are no geographic borders,
no boundaries and no limits.
3. Swarm Marketing The Yellow Paper Series 03
Chuck Brymer, President and CEO, DDB Worldwide
As the CEO of DDB Worldwide, Chuck oversees one the world’s great brands in the field of marketing
and communications. DDB has over 200 offices in 96 countries and is renowned internationally for its
extraordinary creativity across a broad array of media channels. Formerly head of Interbrand Group,
the world’s largest branding and design consultancy, Chuck is one of the foremost experts on branding,
corporate identity, and advertising. With BusinessWeek, he created the annual ranking of ‘The Best
Global Brands’. He also created the highly regarded brandchannel.com, the leading online exchange
about brands and branding. He is a frequent speaker on the future of advertising and has been featured
in numerous articles on the subject.
Look for Chuck Brymer’s book on swarm marketing and how to build influential
brands available in Autumn, 2008 from Palgrave-MacMillan.
Why we have become Swarms are highly connected
Now think about the relationship
a digital swarm between consumers and your brand. According to figures from our Tribal
Ants are not the smartest creatures What happens when they decide to DDB subsidiary, over 80 percent
in the world. They basically search for buy something nowadays? Twenty of students and 80 percent of
food and follow the scents other ants years ago they listened to your ad. professionals use social networking
leave behind. But put a million of them Today they check consumer ratings sites, 40 percent post to them at least
together in a colony and they form on Amazon, get feeds from their weekly, and one-third of all humankind
complex and efficient super highways, favorite blogs, and tap into their social now has wireless access. People now
often using their bodies to build networks on Facebook or MySpace. turn to these networks the same way
bridges over obstacles. They have a Just like swarms of animals in nature, that ants follow their scents.
collective intelligence that lets them human digital swarms follow simple
Swarms flock to the same place
flock to resources or flee from danger. rules that can quickly lead them to
flock toward – or flee from – your According to Princeton biologist
Today we are becoming a human brand. Here is why they will change Dr. Iain Couzin, “If you put two food
swarm linked by digital social the way we look at mass marketing: sources near a group of ants, it just
networks. For example, picture a takes a few ants to tip the balance
Swarms move fast
group of 1,200 or so volunteers. Most toward one of them, and then the
of them do not know or talk to each Humans once sat in front of their whole swarm moves towards it.” The
other. No one pays them or tells them televisions and socialized in small same thing is happening as human
what to do. But they too follow simple groups. Now they share information swarms flock toward brands. Amazon
rules, without a leader, and in the with 40 friends in their social network doesn’t just sell more books than its
process create much of the content of or 140 people on their blog feed, nearest competitor’s website, they
Wikipedia, one of the ten most visited who then may each pass it on to 140 sell a lot more. The Apple iPod, which
sites on the Internet. more. For example, when we release didn’t exist at the beginning of this
a viral video for a client that engages decade, now represents close to
consumers, it can reach a million three quarters of the market for digital
or more people rapidly, efficiently music players. And despite hundreds
and effectively. of search engines, two of every three
internet searches is on Google.
4. Swarm Marketing The Yellow Paper Series 04
Marketing to the swarm This means that we control our The good news is that brands that
For decades we marketed to people brands, but we no longer completely engage the swarm can far outperform
as a herd: sending advertising control our brand message. Today those who still speak to the herd:
messages to individuals in front what a mother in Minneapolis or a look at Google and Facebook, whose
of their televisions and magazines businessman in Bangladesh thinks of market capitalization mushroomed
hoping to reach a percentage of your brand now carries equal weight to eclipse some of history’s most
them. Later we added viral marketing, with the best-crafted marketing established brands. This trend will
where messages spread from person strategy. We are entering an age of move marketing from our comfortable,
to person like the outbreak of an reference, not deference. traditional niche to a much bigger
epidemic. Today, we are dealing with and brighter world: one built around
a swarm where people gather and This also means speed is the new ‘big’: sustainable brand communities
deposit information with the collective instead of just blindly broadcasting our that flock toward us in response
intelligence of an entire social network. messages to mass markets, we are to seemingly small, but incredibly
thinking about how to reach a small meaningful efforts.
The human swarm phenomenon is number of swarm influencers who
fundamentally changing marketing, spread these messages quickly. For
because instead of just relying on example, our edgy viral video ad for
authority figures, ‘expert sources,’ the Philips Norelco Bodygroom helped
mainstream media and mass them capture 70 percent of the market
advertising, people are relying on very quickly, while spending less than
members of their own swarm – such the typical cost of a US residence
as friends, family, peers, and fellow – and studies showed that nearly half
online community members – to guide of those who saw this ad forwarded it
their decisions. to others.
Fig 1 Viral marketing versus the spread of information through a swarm, where social networks
accelerate the rate of contact
5. Swarm Marketing The Yellow Paper Series 05
Engaging the swarm: The 3 C’s Conviction Creativity
Not that long ago, people would I believe that behind every brand is a Creativity has always been a constant
create products and services and great idea. All brands start in the same in advertising and marketing, but
then talk with people like us to create place, with the personal vision and its nature must change in an era
advertising for them. Today, your conviction of the marketers behind of distributed mass consumer
brand has to engage consumers and them: like people, the best ones have communities. Today we must learn to
become a community so that the always stood for something. They think like the swarm, and the creative
swarm flocks toward you. are authentic, consistent, and true process must evolve to engage
to themselves, and people follow communities and not just consumers.
Notably, the traits that create a strong them. Whether it is Harley Davidson’s Content, message and channel are
brand for the herd are even more creed of freedom and individuality, or all part of the same strategy and
important for marketing to the swarm. Volkswagen’s image of practicality conversation that is then delivered as
For example, when Radiohead and brains over brawn, swarms flock creatively as possible.
released its album In Rainbows toward strong brands.
directly to fans online and later topped Ultimately the swarm decides whether
Collaboration
the CD charts with it, they built on a your brand is a peer or a predator,
strong brand identity that other ‘viral Product marketing is increasingly and does so quickly and disruptively.
video’ artists could not capitalize on. being replaced by interactive brand In nature it only takes a small number
Similarly, when you look at the top 100 communities. Customers now tell Dell of ants to send the colony swarming
websites today, they are mostly either Computer what the next system will be toward a food source, or few fish to
strong traditional brands or swarm on their production line. Communities send the whole school fleeing from a
tools like search engines and social sit down with McDonalds to co-create predator. Even the neurons in our own
networking sites. what the architecture of their next brains swarm around small amounts of
restaurant will look like. Companies like input. Likewise, digital human swarms
We see the critical competencies for Nike are bringing virtual communities flock or flee based on the information
the swarm marketing era in terms of of runners together in the real world. left behind by a few early adopters
what we call the ‘3 C’s’: Today swarm members want you to in their social network. Since you
link them with your brand and demand only control part of this information,
meaningful interaction with each other. it will become more critical than ever
to engage the people who influence
swarm communities.
Above all, marketing can no longer be
a separate function, nor can it remain
a one-way form of communication.
Today, the swarm must become part
of the conversation that surrounds
your products, your services, and
your marketing – and marketing itself
must become a collaborative process
that draws from the intelligence of
this swarm. Herds are a one-way
relationship and conversation: swarms
require dialogue and participation.
6. Swarm Marketing The Yellow Paper Series 06
Flocking in formation: Putting swarm marketing in action
We are just starting to scratch the surface of using marketing to influence the
swarm. In fact, much of the research on what factors influence swarms is still
emerging as we speak. But what we are learning is already having a powerful
influence on how we leverage human digital swarms around strong brands.
Here are some examples:
• As one of the sponsors of the LiveEarth concert, Philips had an ecological
challenge for visitors to the streaming concert website: they helped people
to figure how much carbon dioxide they could save by switching to their
compact fluorescent lightbulbs, and asked them to pledge to do so – and to
tell their friends. By flying alongside the swarm and engaging it, they sold an
estimated 3 million lightbulbs.
• Volkswagen sought to reload its image in Germany as “the people’s car”
with a video blog of coarse German everyman Horst Schlämmer’s attempts
to get a driver’s license and buy a car. It soon became one of the top blogs
in Germany, and his exploits were followed closely by the German print and
broadcast media. It wasn’t until well after people got hooked on the story that
they realized that Volkswagen was sponsoring it, and by the time Horst got his
license VW had a massive following.
• McDonald’s helped solidify its position as one of the largest restaurant
chains in China by engaging its customers, including a promotion where
over 6,000 people uploaded videos of themselves cheering on China in the
2008 Olympics, and a blog where people can interact with Professor Super
Savings, a genius who is always “proving” how the best way to spend a
small amount of money is on their Super Savings menu. More than 19 million
unique visitors have now seen these online.
These cases highlight what is different about swarm marketing. Instead of just
advertising to people, there is something there to engage the swarm. Instead
of targeting the masses, they are focused on niches. Some of these campaigns
are substantially less expensive than traditional marketing campaigns. All of
them get swarm members interacting with each other. They serve as examples
where a strong brand identity is the scent that attracts the swarm.
7. Swarm Marketing The Yellow Paper Series 07
Where swarm marketing is Changing what we measure
leading us Standard measures of marketing
So what will swarm marketing look effectiveness don’t apply when you are
like in the future? We are still learning influencing a swarm. At DDB, we are
lessons about how swarms think, currently developing an influence index
based on everything from biological that more accurately measures the life
research to human purchasing cycle effects of how your efforts spread
behavior. Based on what we know throughout the swarm and how your
so far, here are some of the changes brand grows in influence.
I see coming:
The relationship between you and the
Creating communities swarm can exist at several levels. At
How would you like to be able to one level, you may track and listen
step on a subway car and have your to what its collective intelligence tells
mobile phone show you what other you. At another level, the swarm
riders share your interests? This is just may become a central part of your
one of many ideas being discussed business model, where customers
as social networks continue to evolve. have a direct say in what you do. At
As technology blurs the difference still another level, you may become
between these networks and real an agent for linking entire swarm
life, your brand and your swarm of communities together.
customers will be getting closer
than ever. Finally, your internal stakeholders are
a very important part of this dialogue.
Targeting swarm influencers In particular, we see the role of the
As little as 1 percent of a population – chief marketing officer evolving to
for example, 3 million people in the become a ‘chief collaboration officer’
United States – can launch a who manages the growing number of
movement or business market. As touch points among your brand, your
a result we are increasingly targeting organization, and the swarm of your
the few who can influence the many, brand collaboration.
with efforts ranging from creating
thought leadership to advocacy
within the blogosphere and social
networking community.
Learning what attracts a swarm
To have a swarm flock toward you,
your mindset needs to shift from brand
message to brand advocacy. Instead
of just creating desire for your products
and services, we need to create
information – and often entertainment
– that swarm members will post or
send to each other.
8. Swaem Marketing The Yellow Paper Series 08
Summing up
We see a new era for the future of marketing: one that will take us from
herds of consumers to swarms of engaged brand advocates. This era will
leverage social networks and Web 2.0 to move us from brand messages to
true brand communities.
Herd marketing still works and will always have its place. The return on
investment for traditional marketing expenditures is still there. And the value
of a strong brand is more important than ever.
At the same time, influencing a swarm creates powerful leverage for strong
brands. The collective intelligence of the swarm has led in the past to many of
society’s great ideas, ranging from government to the Internet. In the future, it
will continue to change the way people interact with the products and services
they buy.
This revolution in marketing springs from the behavior of ant colonies, flocks
of birds, and schools of fish, but has its roots in digital technology and human
needs. Its impact goes far beyond marketing into the evolution of society as a
whole. In my view, swarm marketing will become the new standard for a globally
interconnected world.
Herd marketing still
works and will always
have its place.
9. DDB Worldwide Communications Group Inc (www.ddb.com ) is one
of the world’s largest and most influential advertising and marketing
services network. With more than 200 offices in over 90 countries,
DDB provides creative business solutions by its proprietary philosophy
and process built upon the goal of influence. DDB and its marketing
partners create and deliver unique, enduring, and powerful brand
experiences for competitive advantage.
DDB is excited by ideas. We invite you to visit our website to share yours and
keep abreast of ours. We believe that creativity is the most powerful force in
business and that ideas get sharper with more minds rubbing against them.