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Advertising Stunts And Ideas Q4|2009 Vol.I

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Advertising Stunts And Ideas Q4|2009 Vol.I

  1. 1. advertising stunts and ideas Q4|2009Vol.I<br />g Me: ayman.sarhan@gmail.com<br />v Me: +966500115778<br />t Me: ayman0sarhan<br />look me up@  Facebook,  Slideshare,  <br />YouTube, LinkedIn<br />
  2. 2. Thank you for following <br />Q3|2009<br />Q2|2009<br />Q1|2009<br />Q4|2008<br />Q3|2008<br />Q2|2008<br />Q1|2008<br />ayman.sarhan@gmail.com<br />
  3. 3. Out of home<br />OOH Is made up of more than 100 different formats, totaling $6.99 billion in annual revenues in 2008 in the USA. Outdoor advertising is essentially any type of advertising that reaches the consumer while he or she is outside the home. This is in contrast with broadcast, print, or internet advertising.<br />Out of home advertising, therefore, is focused on marketing to consumers when they are &apos;on the go&apos; in public places, in transit, waiting (such as in a medical office) and/or in specific commercial locations (such as in a retail venue). Outdoor advertising formats fall into four main categories: <br />billboards, <br />street furniture, <br />transit <br />and alternative advertising.<br />Billboard advertising is a traditional out of home advertising format, but there has been significant growth in digital out of home advertising (billboards and place based networks) in recent years. Traditional roadside billboards remain the predominant form of outdoor.<br />Street furniture is made up of formats such as bus shelters, news racks, mall kiosks, and telephone booth advertising. This form of outdoor advertising is mainly seen in urban centers. <br />Transit advertising is typically advertising placed on anything which moves, such as buses, subway advertising, truckside, and taxis, but also includes fixed static and electronic advertising at train and bus stations and platforms. Airport advertising, which helps businesses address an audience while traveling, is also included in this category. Municipalities often accept this form of advertising, as it provides revenue to city and port authorities.<br />Finally, alternative advertising includes ads in stadiums, on gas pumps, bike racks, rest areas, and other non-traditional formats. Alternative advertising provides a way to address consumers in places they may not expect.<br />ayman.sarhan@gmail.com<br />
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  32. 32. Ambient<br />Ambient Media started to appear in British media jargon around 1999, but now seems to be firmly established as a standard term within the advertising industry[1]. It is the name given to a new breed of out-of-home products and services determined by some as Non-Traditional or Alternative Media.<br /> The key to a successful ambient media campaign is to choose the best media format available and combined with effective message.<br />Reasons for growth :<br /><ul><li>A decline in the power of traditional media.
  33. 33. A greater demand for point-of-sale communications.
  34. 34. Its ability to offer precise audience targeting.
  35. 35. Its general versatility.</li></ul>Ambient advertisements are effective means at pushing a brand message in front of consumers and can develop even better top of mind recall within target audiences. This provides the ability to advertisers to maintain brand awareness created by other advertising efforts. Ambient media can produce mass attention in centralized locations, or directly interact with consumers during normal every day activities [2].<br />Examples are messages on the backs of car park receipts, on hanging straps in railway carriages and on the handles of supermarket trolleys. It also includes such techniques as projecting huge images on the sides of buildings, or slogans on the gas bags of hot air balloons. Ambient media in the field of advertising are often mixed with ambient media developed based on ambient intelligent technology.<br />Making a difference with ambient media. By: Jane Barnes, Admap, February 1999<br />Ambient media - best practice. By Roderick White, Admap #454, October 2004<br />ayman.sarhan@gmail.com<br />
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  47. 47. ayman.sarhan@gmail.com<br />Hot dog<br />Willis tower<br />Quarter<br />
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  76. 76. THE ORIGINAL?Ambient Beer Mug stickers – Kingfisher Beer – 2005Source : Cannes Archive OnlineAgency : JWT Mumbai (India)<br />LESS ORIGINAL :Ambient Beer Mug Stickers on door handles – Tyskie – 2009Source : Adsoftheworld , ColoribusArt Director : Michał Kaminski (Agency : Unknown) (Poland)<br />ayman.sarhan@gmail.com<br />
  77. 77. Guerilla<br />Guerilla Marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places.The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. <br />Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerrilla marketing now utilize cutting edge mobile digital technologies to really engage the consumer and create a memorable  Brand experience.<br />ayman.sarhan@gmail.com<br />
  78. 78. ayman.sarhan@gmail.com<br />BRAND :Burger King<br />BRAND OWNER :Burger King<br />CATEGORY :Food<br />REGION : Spain<br />DATE: Aug 2009<br />AGENCY: Crispin Porter & Bogusky<br />
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  82. 82. DM<br />Direct marketing is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves commercial communication (direct mail, e-mail, telemarketing) with consumers or businesses, usually unsolicited. The second characteristic is that it is focused on driving a specific &quot;call-to-action.&quot; This aspect of direct marketing involves an emphasis on trackable, measurable positive (but not negative) responses from consumers (known simply as &quot;response&quot; in the industry) regardless of medium.<br />If the advertisement asks the prospect to take a specific action, for instance call a free phone number or visit a website, then the effort is considered to be direct response advertising<br />ayman.sarhan@gmail.com<br />
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  99. 99. Special ops<br />Magazines, periodicals, <br />glossies or serials are <br />publications, generally published on a regular schedule, containing a variety of articles, generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three. Magazines can be distributed through the mail; through sales by newsstands, bookstores or other vendors; or through free distribution at selected pick up locations<br />
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  105. 105. Digital<br />
  106. 106. Check out the site: http://www.901.com/<br />
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  112. 112. Brand Identity<br />Canon Logo: A Great Camera, A Great History<br />he company’s first name was Kwanon, which was used as a trial, but was never released on the market. Once the name was changed, the original logo for Canon was designed in 1935. It was very basic and simple, but contained a unique “C,” in which the top was curved inward and ended in a sharp point. That style of letter was not available in Europe or North America, thus improving Canon’s global appeal.<br />As the company grew, their name changed and they soon adapted new business styles and a new logo. In 1953, another version of the logo was released and then perfected in 1955. That final version is still the logo that is used today. Canon is a company that is so confident in their quality that they have felt strong about their design for half a century<br />
  113. 113. Brand Identity<br />Zoo Logos <br />
  114. 114. Brand Identity<br />Game Logos <br />
  115. 115. Brand Identity<br />Cake Shop Logos!<br />
  116. 116. Brand Identity<br />Paramount<br />
  117. 117. Brand Identity<br />Warner Brothers<br />
  118. 118. Brand Identity<br />MGM <br />
  119. 119. Brand Identity<br />Google<br />Motel 6<br />Apple<br />NBC<br />
  120. 120. Brand Identity<br />Pepsi<br />
  121. 121. Brand Identity<br />Cadillac<br />BMW<br />

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