Uploaded byAyman Sarhan
Advertising world wide stunts 2011 |Q2
The document discusses various innovative advertising campaigns from different companies and organizations, showcasing creative strategies and stunts aimed at capturing public attention. Notable campaigns include a stutter awareness campaign by the Dutch Stuttering Foundation, interactive advertising by PETA and Coca-Cola, and unique promotional efforts by brands like McDonald's and Peugeot. The overall focus is on integrating creativity with social messages, environmental awareness, and audience engagement during major events.
More Related Content
Similar to Advertising world wide stunts 2011 |Q2
![Digital advertising [infusion 17th october 2014]](https://cdn.slidesharecdn.com/ss_thumbnails/digitaladvertisinginfusion17thoctober2014-141021025039-conversion-gate02-thumbnail.jpg?width=640&height=640&fit=bounds)
Advertising world wide stunts 2011 |Q2
- 1.
- 2.
- 3. Be Patient withPeople Who StutterNederlandseFederatieStotteren (NFS), the Dutch Stutter Foundation, is running an integrated advertising campaign encouraging patience with stutterers, and raising funds for its work with children. An outdoor campaign in Amsterdam takes the line, “Be Patient with People Who Stutter”, (Geefmensen die stotteren even de tijd) over three intersecting boards. The campaign reveals the frustration that comes when listeners too quickly finish stutterer’s sentences for them, with posters launched for World Stutter Day in October 2010 (Zebra for Zeehond (seal), Trein (Train) for Tractor and Parfait for Pasta), and an online video following on from the popularity of The King’s Speech.
- 4. Guerrillas creative forthe MINI
- 5.
- 6. Ariel Fashion Shoot- Facebook Game in Stockholm
- 7. The principal challengewas to stand out during the World Cup 2010 Season with a very low budget. The objective was to create free press by highlighting the brand and making it possible to reach everybody’s attention. Our strategy was to fuse both things men love the most: Soccer and Women. So we created the “sexiest billboard” to appeal to men. We got amazing results, as we were able to get everybody's attention on our brand, generating millions and millions of dollars in free press.Axe: Larissa Riquelme
- 8. Superette, a clothingchain in New Zealand
- 9. Sugar Free floatingbillboard - hangs in the air
- 10. Vanish "offers" tosponsor White House for $25 million.Vanish the stain remover, They've "appointed" Grayling, a D.C. lobbying firm. Said Jerry May, managing director at Grayling:"This is a legitimate proposal and with the current state of the US economy, we believe that the US should seriously consider the offer. We are confident that we can secure support for this campaign from key political officials."
- 11.
- 12. Denver WaterWater hydrantsUnibrowTandemNewspaperboxBenchesBeardBig hair
- 13. Horse pen: Non-stopwriting billboard
- 14. Newcastle Brown Ale:Shadow Art
- 15. Protek and SecuritySystems
- 16. Smart: Little BillboardBigbillboards and big SUV’s — they both pollute the environment. In keeping with smart car’s low impact on the environment, we created low impact billboards. Miniature sized street advertising that celebrates the beauty of being small.
- 17. sex shop DildoKing|"Save the sausages”
- 19. Dry the RiverHorses (a 3D paper-craft poster project)
- 20. Canac Hardware Store:Reindeer
- 21. Canac Hardware Store:Fences
- 22. Canac Hardware Store:Shutters
- 23. Durex Performa :Extra Time
- 24. No Tankers OilPosters
- 25. Radio Maximum: Rockis not dead!
- 26. PETA on FashionPricesPETA, People for the Ethical Treatment of Animals, ran an interactive poster campaign in Singapore using advertisements fashion leather boots, bags and belts to draw attention to the all-too-common ugly side of the fashion industry. Viewers were invited to download the Stickybits application, scan a barcode with their smartphone, and “discover a new dimension of shopping”. When the barcode was scanned viewers were shown videos by Pamela Anderson and Joaquin Phoenix revealing the true cost of the item they were about to buy, and an invitation to explore cruelty-free shopping alternatives. The campaign ran in twelve-sheet displays in bus shelters across Singapore. In just the first week barcodes were scanned over 12,000 times. The campaign won a Silver Outdoor Lion at Cannes International Festival of Creativity.
- 27. Oliete Guerra BeautyClinic: Skin texture
- 28.
- 29. SunSmart Cancer CouncilWestern Australia: Cut Out
- 30. One Beach TrashPosterThe One Beach film poster was created over the course of four days from 18,000 pieces of beach trash collected along the coasts of Southern California.Barefoot Wine presents One Beach. A film about creativity, optimism and having fun cleaning our beaches around the world. Directed by Jason Baffa.Premiering live on Facebook September 20th.For more information, visit http://onebeachthefilm.com
- 31. Clear Channel Singapore:Mosquito
- 32. Tourism Fiji: FijiTemperature Adshel
- 33. Charge Your Phoneor iPod on Vitaminwater's USB Bus-Stop Ads
- 34. Teatar EXIT: SummerNights
- 35. Coca Cola LoveIt Light In Paris, people have had the pleasure of being stopped by a sign advertising Coca Cola Light. This new support for the campaign Love It Light which features puppets representing women in the game who drink Diet Coke is at least original works: it always stops in front!
- 36.
- 37. Specsavers: Bus BackCrash“Should’ve gone to Specsavers Frankton”
- 38. Lego Imagine Windowsinto Another World
- 40.
- 41. Westone Earphone NotesThinkingGroup in Hong Kong promoted its sales of Westone earphones with a series of outdoor posters featuring selections from Tchaichovsky’s Waltz Opus 48, Mozart’s Serenade No. 13, K 525 and Beethoven’s Opus 67, Symphony No. 5. Every individual detail was formed with real earphones, cords and accessories. The tagline: “Hear Every Detail”. The campaign won a Silver Outdoor Lion at Cannes International Festival of Creativity.
- 42.
- 43. Sidoarjo Mud FlowRecreated
- 45. Arno Turbo SilenceFan: Maximum Wind Power
- 46. Peugeot 3008 CrossoverCould FlyThe Peugeot 3008 Crossover is being promoted in the UK as the car with so much technology you would expect it to fly. The campaign is centred around Peugeot cars appearing to have landed on tall buildings, special build poster sites, and on top of buses, backed up with broadcast, press, posters, radio sponsorship, test drives and an online panoramic view of London. 3008s have landed on significant high footfall buildings in London, Birmingham, Manchester, Glasgow and Bristol. Peugeot 3008 vehicles are on display in Westfield, Bull Ring, Trafford, Silverburn and Cabbot’s Circus shopping malls, with a bus (Peugeot 3008 attached) driving around each venue promoting test drives and competition entries.
- 47. LG electronics MiniSystem with Voice Remover Function: You're the lead singer
- 48. General Motors Chevrolet:ZafiraEchoes
- 49. P&G Vick: VickFragrance Test
- 50.
- 51. Henkel | EgyptIs My Country
- 52. To inspire Canadiansfrom the inland city of Calgary, Alberta to visit the island city of Victoria, BC, we reminded them about what we have that they don’t… the ocean. We created humourous stories around three ocean creatures that are on the lam from Victoria, BC: Orland the orca, Sol the harbour seal and Simon the salmon. Stories lived online at www.tourismvictoria.com/calgary and were pushed out through press releases and social media channels. Then we plastered Calgary with wanted posters, took out full page ads in the newspapers and put the call out on radio stations to spread our message; Tourism Victoria is looking for these creatures and we will reward consumers who find them with a chance to win a West Coast adventure trip for four to Victoria, BC. Our three creatures have been brought to life in the form of massive, impossible-to-miss 5 foot by 5 foot sidewalk sculptures and placed them around Calgary for consumers to find. Calgarians who spot one are encouraged to help spread the word by posting a picture on Tourism Victoria’s Facebook page (www.facebook.com/tourismvictoriafan) and we also set up a Twitter hash tag (#VicSeaPals) to help track their whereabouts until they are home safe. The campaign has just begun, but already we have over a thousand entries into the contest and the buzz on the street is its own reward!Tourism Victoria: Orland the orca, Sol the harbour seal and Simon the salmon
- 53. "Walking Dead" hitsComic-Con with body parts-filled promo truck.
- 54. Perth Zoo :Tiger on Bus
- 55. Tiffany Co.The world'smost famous jewelry is displaying its new collection in taxis. The campaign of Tiffany Co . is being held by the company Ubiquitous in 20 London taxis.In addition to all the bodywork color-adhesive characteristic of the brand, the taxi drivers are sending custom receipts to passengers.
- 56. China Environmental ProtectionFoundation: Sign
- 57. VISA, Wellington Ona Plate Culinary Festival: Giant Lobster Bus
- 58. WSPA in 2008.WorldFarming by ad agency Elvis Communications in 2011
- 59. Activate: Human PoweredVending Machine
- 60. McDonalds Dollar DrinkDays Ice SculptureMcDonald’s Canada and Cossette in Vancouver have brought to life one of the first interactive ice sculptures this summer on behalf of McDonald’s Restaurants in Alberta, driving consumer interest in the company’s Dollar Drink Days campaign. Hosted in the town of Sylvan Lake, the stunt saw 8,000 pounds of ice moulded into a seven-foot tall installation, containing over 4,000 sparkling loonies, shaped into McDonald’s famous Golden Arches™. The ice melted on a summer Saturday, consumers chipped away at the sculpture to collect their ‘bounty.’ The sculpture was strategically placed near the Sylvan Lake Pier, an area frequented by young adults and families, and surrounded by recreational summer activities. The Dollar Drink Day promotion was included in a “beach party” with a DJ, street promotional teams, hula hooping, limbo contests and giveaways.
- 61.
- 62. Clear Channel Singapore:Supersized 3D Luggage
- 63. Volkswagen Golf R:G-Force
- 64. China Environmental ProtectionFoundation: T-shirt
- 65. Aesop Grand CentralKioskAustralian skincare brand Aesop have launched in New York with a kiosk at Grand Central that’s made from over 1000 copies of the New York Times.
- 66. Honda: Proposals ThatFall In Love
- 67. Japan Relief Fund:Sushi Train
- 68.
- 69. Casa Do Zezinho: Half For Happiness
- 70. PETA against theconsumption of meatPETA stages a 'human meat package' stunt in the middle of Times Square.
- 71.
- 73. First ad inthe world of Starcraft
- 74.
- 75. Microsoft Internet Explorer8: Online scams taken offline
- 76. IKEA: Come intothe closetF&B invites you to play around inside IKEA's music-driven closet. Though it's currently all in Swedish, Forsman & Bodenfor's innovative site for its continuing campaign for native furnishing operation IKEA is still visually pleasing and audio-friendly enough for anyone in the world to enjoy. A sequel of sorts to its original "Come into the Closet" campaign from two years ago, F&B's latest site for the IKEA brand is essentially controlled by sound and music via mouse and keyboard. Hit the Enter or Spacebar key and enjoy the twittering motions of the rooms' guests with the drum machine link and bust out your own tune or upload MP3s from your files to create the soundtrack of home life. There are five different rooms to fiddle around in, and if you have a microphone connected, you can also shout or make any kind of sound and the characters on the website will move around to those sounds accordingly.URL: http://demo.fb.se/e/ikea/comeintothecloset2/site/default.html
- 78. Kabinet Internet Provider:Tweets to the space
- 79. Ushuaia Ibiza BeachHotel: Facebook Integration Wristbands Ushuaïa Ibiza Beach Hotel has announced the launch of their Facebook sharing initiative – a first for the hotel industry. Hotel guests, and everyone who attends the concerts, will be given the option of wearing a slim RFID wristband synchronised to their Facebook profile. Throughout the hotel there will be various points where guests can check in, take pictures or post a status according to where they are positioned in the hotel, simply by swiping their wristband across a sensor.
- 80. Orange: Check RoxyProOrange is an avid supporter of international sport event. Orange believes in pushing the envelope to bring people ever richer experiences straddling the real & digital world. At Roxy Pro 2011, Orange gave surf fans the power to share this amazing event with their friends: Live! Thanks to a simple move, a Facebook Connect Wristband allow people to live and share a real-life experience with their friends. People check-in their location to share photos for daily prizes. Massive success : 100% of bracelets used / 4+ “check” per fan / 120.000 views on Facebook.
- 81. Coca-Cola Israel, SummerLove FaceLook
- 82. Heineken - AugmentedReality Game on Streets
- 83. HENKEL ARABIA |ARWA3 ABAYA II
- 84. Invision is anIPTV system launched in Saudi Arabia last year. Its greatest value is that it enables users to control the content; pausing, recording and rewinding the programs for up to 7 days. Leo Burnett came up with creative ways to convey this key benefit.Saudi Telecom | Rew- Rec-Pause-Vertising
- 85. Tony Tango TheMovie: Hot Steps Presents, How to MerengueLearn how to dance salsa, merengue and tango in this sexy dancing lesson. Sexcellent.
- 86. Pro-Tec: The NextLevel
- 87. Callcom advertise inthe URL locator bar!McCann Erickson in Israel have gone ahead and invented a new media space. When their client Cellcom asked them to promote "First Love", a branded website with teenagers love stories aimed at teenagers, the team thought of the idea of placing the message in the URL locator bar.The idea worked, the URL bar displays short love messages and to visit cellcom site all one has to do it press enter."What we thought would be a nice campaign turned out to be a new media tool, as the 4 leading Israeli websites now support this new way of communicating messages, whether it's an advertising campaign or a website announcement.”You can watch how it works for yourself here at McCannsdemo site. Keep your eye on the URl locator bar.
- 88. Hobo CodesQR-Codes fürdigitaleNomaden:“The Free Art and Technology Lab has created a series of 100 QR stencil designs that can be used to provide directions, information, and warnings to digital nomads in urban space. The project – called “Hobo Codes” – is inspired by the Hobo signs developed by 19th century vagabonds and migratory workers to cope with the difficulty of nomadic life. QR codes usually directs users to a URL, but the digital Hobo Codes contains simple information, such as an advice or warning. Scanning the codes reveal messages like “vegans beware”, “those aren’t women” and “it’s fake
- 89.
- 90.
- 91. Channel AXN TVboxes used as media
- 92.
- 93.
- 94. Misereor relief organization:Loose letters
- 95.
- 96.
- 97.
- 98. São Paulo School,Photography Courses: Pinhole Camera Poster
- 99.
- 100.
- 101. Electronic Arts SimsMedieval: Royal Blood
- 102.
- 103. P&G Oral-B: WhiteningPost-It Notes
- 104. This is oneof those cool project that is worth posting, at least as creative reference. "MapEnvelop" is the brainchild of graphic designer from Istanbul, Beste Miray, which allows users to print an envelope with a map from Google Maps inside.
- 105.
- 106.
- 107.
- 108.
- 109.
- 110. Virgin Blue Airlines:Gay & Lesbian Mardi Gras
- 111.
- 112. Hong Kong InternationalAirport: Art in Airport
- 113. Folha de Pernambuco:World Press Freedom Day“If it didn’t exist, the news would get to you like this. May 3rd, World Press Freedom Day.”
- 114. Ecovia: Car ClassifiedEnglishTranslation of Main Headlines:1 – BLACK SEMI-NEW REVOLVER But you can call it a car in the hands of who speeds. Drive with responsibility. A warning by Ecovia, Ecocataratas and the Federal Highway Police.2 – CHROME PLATED PISTOL But you can call it a car in the hands of who travels without using a seat belt…3 – REVOLVER WITH A WOODEN GRIP But you can call it a car in the hands of who doesn´t keep a safe distance…4 – SEMI-AUTOMATIC PISTOL But you can call it a car in the hands of who drinks…
- 115. Alt for damene:Little Black Dress, Gown, Sundress“Stories that stay with you”Advertising Agency: Kitchen, Oslo, NorwayArt Directors: Ole HenrikStubberud, Heidi Mittun-KjosCopywriter: ElinDørumBengtssonIllustrator: BjørnBrochmannPhotographer: Massimo Leardini
- 116. Neutrogena interactive advertisementthat eliminates expression linesThe DM9DDB created for Neutrogena an interactive booklet in which people can share the experience of eliminating expression lines. The announcement has lines of truth, as if they were brands of wrinkles on the face of a woman (as the famous "Chicken Feet), and to eliminate them, just pull the reader to the product packaging.The action refers to the use of nighttime facial moisturizer Neutrogena Ultra-light , which prevents and smooths the appearance of expression lines.
- 117. ACE home &design solutions: Calendar
- 118. Awesomerags|fashion models invarious sexual positionsYouthAids - Kama Sutra (2006) Poster
- 119. Vaseline is notused on cricket batsBBH India has created a topical ad for Vaseline, placed in almost all key publications of India, setting honestly the real & multiple uses of Vaseline. The ad was inspired after former cricketer Michael Vaughan tweeted that Indian batsman VVS Laxman used Vaseline on his bat to dodge Hot Spot cricket technology. The tweet has since been making headlines, and causing much debate in India, where cricket is the country’s most revered and omnipresent sport. The Vaseline ad simply reiterates the many uses of Vaseline, with an honest and genuine stating of the obvious, ‘Mr Vaughan, in India, Vaseline is used for: dry extremities, cracked heels, elbows..”. The campaign launched with a teaser print and a reveal that was tactically placed in most key publications’ sports pages. The campaign also initiated participation through asking people to add a badge to their Facebook profile that says “Dear Mr. Vaughan, Vaseline is not used on cricket bats”.
- 120. Adorama MamiyaTriptychsLife doesn’tstop for pictures. That’s the message contained in this print advertising campaign for photography store Adorama, featuring the Mamiya 645DF camera superfast 1/1600 second high flash sync speed. Three print ads show action and posed photographs featuring rioters and riot police battling in the streets, firemen fighting a fire, and security guards chasing a streaker.
- 121. New Straits TimesPerspectivesThe New Straits Times in Malaysia ran an integrated advertising campaign in 2010 designed to heighten awareness of the newspaper’s transparency in news reporting. Three posters/print advertisements, “Riot”, “Smuggling” and “Exploitation” followed world events, encouraging readers to see the bigger picture for themselves. “Riot” won the Grand Prix award in the Poster Lotus category at Adfest 2011, and the campaign won a Bronze Outdoor Lion at Cannes International Festival of Creativity.
- 122.
- 123. Digital Republic |HappyRamadan wishes Advertising Agency: Digital Republic Cairo, Egypt
- 125. Alpina Farben: Alpinafan deck of tinted glasses
- 127. Russian cigarettepackaging targeting teen girls.
- 128. Hell of NewZealand likes to push buttons. Previously, they pushed the dead Osama bin Laden button and the blasphemy button in their ads. Now, they're pushing the pedestrian idea button with these branded un-fortune cookies.
Editor's Notes
- #4 CreditsThe Be Patient campaign was developed at Y&R Not Just Film, Amsterdam, by creative directors MarqStrooy, Robin Zuiderveld, art director MarqStrooy, and copywriter Robin Zuiderveld.
- #7 Saatchi & Saatchi Stockholm
- #8 Advertising Agency: Biedermann McCann, Asunción, ParaguayExecutive Creative Director: Federico PerieCreative Directors: Oscar Vera, Marcos Valdez, Ale RebullArt Director: Ale RebullCopywriter: Oscar VeraPublished: June 2010
- #10 Very interesting execution from Rediffusion Young and Rubicam in Inida, where they advertise Sugar Free (light) soda by hanging the billboard in the air. Yep. Huge helium balloons held this billboard up, and probably caught a lot of peoples attention.Ad agency: Rediffusion Young and Rubicam
- #13 Advertising Agency: Sukle, USACreative Director: Mike SukleCopywriter: Jim GlynnArt Directors: Andy Dutlinger, Mike SukleRetouching: Matt CarpenterPhotos: Richard FeldmanProduction: Heather Popenhagen, Tim Sukle
- #15 Taste the ligther side of dark.Check out the video too: http://www.youtube.com/watch?v=rJRiz9aSHFQAdvertising Agency: Vitro, USAExecutive Creative Director: John VitroCreative Director: KT ThayerCopywriter: Pam FrasierArt Directors: Paul LambertAgency Producer: Mickey StriderAccount Director: Ben FeeneyAccount Supervisor: Whitney MilneVideo editor: Dave Friz
- #16 These outdoor billboards were created by Havas in Tunisia for Protek, a specialised business security systems company. The billboards were set up with cameras in the top right corner, connected to a surveillance monitor, to discourage potential thieves and to clearly present the benefits of the Protek system in an attractive way.Advertising Agency: Havas, Tunisia
- #17 Advertising Agency: BBDO, Toronto, CanadaCopywriter: Craig McIntoshArt Director: JaimesZentilVP, Group Account Director: Steve GrohPhotographer: Ross ProiettiTypographer: Evan DermittExecutive Creative Director: Ian MacKellar
- #19 Vodafone Tango: PostcardsCHALLENGE:Tango, the first private mobile phone operator in Luxembourg and Vodafone partner, wanted to promote the new benefit of its roaming offer: a very low price for calls received when travelling abroad.SOLUTION:To get the attention of the concerned public during the summer holidays, we choose to rely on a representative element of holidays: the postcard. Unlike the postcard, which doesn’t leave enough space to detail thejourney, Tango roaming rates allow people to take their time on the phone without blowing their budget. The campaign shows cropped visuals of famous landmarks and holiday scenes, which reinforce the followingmessage: Take your time to tell everything. In addition to traditional medias usage, this campaign is conveyed by an original display giant postcards replacing the usual billboards but also through a postcard distribution network that covers strategic places such as travel agencies.Advertising Agency: Concept Factory, Luxembourg
- #21 Advertising Agency: lg2, Quebec City, CanadaCreative Director / Copywriter: Luc Du SaultArt Director: Vincent BernardIllustrators: Vincent Bernard, Marc Rivest, Julie PichetteProducers: Richard Cayouette, Marie-Eve BouletAccount Management : Sylvain Morin, Christine Larouche, Eve Boucher, StéphaneMailhiot
- #24 Objective: Durex Performa is a condom that contains a special lube, Benzocaine, inside the sheath which helps the man to control climax and prolong excitement. They needed to communicate this benefit in a simple and memorable way using media that the target, men, would understand instantly.ldea: They decided to use the electronic boards held up at half time and the end of matches to signify how much extra time will be played. These boards were branded with the Durex Performa colours and logo. Of course, with their branding of the boards, the extra time took on a whole new meaning and relevance!Agency: McCann Erickson, ThailandExecutive Creative Director: Martin LeeCreative Directors: ThidaratNitikijphaiboon, WuthinanJindafaiCopywriter: Asana KaoianArt Director: WuthinanJindafaiPublished: Jun 2011
- #26 We made true graffiti on the billboards for rock-style radio advertising.Advertising Agency: Red Pepper, Ekaterinburg, RussiaCreative Director: DanilGolovanovCopywriters: Igor Hudio, Valentina Berezina, IlyaZorin, Anton Shultz, Tanya ZhuravskayaIllustrator: TimaRadyaPhotographer: Anton SmetaninPublished: February 2011
- #27 CreditsThe PETA Fashion Price campaign was developed at MccannWorldgroup Singapore by chief creative officer/ executive creative director/ account manager FarrokhMadon, creative director /art director/ typographer Chow KokKeong, copywriter Vidhi Shah, producer Charmaine Wong, illustrator Jimmy Leow, working with PETA staff Jason Baker and Ashley Fruno, photographer Koh Kin Yee at Teo Studio.Post production was done at Gaia Films. Sound was produced Yellow Box. Music was produced at Big Bang Fuzz.
- #28 Feel the difference in a healthier skin.Advertising Agency: PrósperComunicação, Vitória, BrazilCreative Director: André DuqueArt Director: Anderson AguiarCopywriter: João Paulo PitangaPublished: July 2011
- #29 Advertising Agency: Concept Factory, Luxembourg
- #30 Cutting your sun exposure is easier than cutting out a skin cancer.Free 30+ sunscreenThere is nothing healthy about a tanProtect yourself 5 ways from skin cancerAdvertising Agency: Cooch Creative, Perth, AustraliaExecutive Creative Director: Ron SamuelCreative Director / Copywriter: Ron SamuelArt Director: Spencer BattistaCopywriter: Mick CollissArt Director: AleishaZappia
- #32 “There will be no comfort. I am here to disrupt. If there is a way into your home I will take it.”Advertising Agency: ADK, Singapore
- #33 It's the middle of the winter in New Zealand, so to keep Fiji top of mind Barnes, Catmur & Friends Auckland cruelly installed a number of Adshels and a billboard in key locations in the main cities.The temperature was changed daily to taunt chilly Kiwis.Advertising Agency: Barnes, Catmur & Friends Auckland, New ZealandExecutive Creative Directors: Paul Catmur, Daniel BarnesArt Director: Crispin SchuberthCreatives: Jesse Stevens, Matt WeaversAccount Director: Jo Cheyne
- #34 Recharging on the go.Vitaminwater is underlining its energy-boosting powers with interactive bus shelters that allow commuters to recharge electronic devices.The bus shelters, installed on bus routes in New York, Los Angeles, Chicago, and Boston, offer a 5-volt battery powered USB port that allows users to charge mobile phones, music players and gaming devices. They form part of the soft drink brand's 'You're Up' campaign, underlining its message that it is formulated to provide a quick boost when you are on the go.Full CreditsAgency:Crispin Porter + BoguskyClient:VitaminWaterExecutive Creative Director:Ari MerkinGroup Creative Director:Gerard CaputoGroup Creative Director:Alex BurnardGroup Creative Director:Dave SchiffAssociate Creative Director:Jason LevineAssociate Creative Director:Justin SmithAssociate Creative Director:Tony KalatharaArt Director:Patrick FeeheryArt Director:Liem NguyenCopywriter:Alex AugustinosCopywriter:Brian FriedrichDesigner:Aaron WillardPrint Producer:Robert HannauPrint Producer:David NiblickDigital Artist:Ana MartinezDFX:Eduardo SantiestebanQuality Control:Darryl TaitQuality Control:Hiran LopezQuality Control:Jose IncerOutdoor Company:Atomic PropsContent Management Supervisor:Peter GiorgiContent Supervisor:Brenda AguilarContent Manager:McKenna OlsonAssistant Content Manager:Sarah WhitworthBusiness Affairs:Natacha HernandezCognitive Anthropologist:Teresa HarrisTraffic Manager:Erik HowerbushDateJul 14, 2011CategoryOOH
- #35 Theatre Exit Summer NightsTheatre Exit Summer Nights bus stop posters can be completely seen only during the night.Advertising Agency: Bruketa&Zinic OM, Zagreb, CroatiaArt Director: NebojsaCvetkovicIllustrator: NebojsaCvetkovicAccount Executive: Ana SuticPublished: July 2011
- #37 “Should’ve gone to Specsavers.”Agency: Smart, AustraliaCreative Director: Annie PriceArt Director: Ben ClarkeCopywriter: Darby HudsonAccount Director: Aimee TarulliRetouching: Visual Thing
- #38 “Should’ve gone to Specsavers Frankton”Advertising Agency: Smart, AustraliaCreative Director: Annie PriceArt Director: Ben ClarkeCopywriter: Tristan GrahamRetouching: Visual ThingPublished: June 2011
- #39 Lego art was taken to the streets in a set of three murals mounted on bus stop adshels in Singapore, launched in March 2011. When viewed from the front, the murals blended with the background even in their illustrative and studs-out form. Certified Lego artist Nicholas Foo (Blackbulb) worked with Ogilvy’s creative team to design “Whale”, “Monster” and “Caterpillar”. Each piece measured around 1.2m x 1.8m and used a total of over 97,000 pieces of 1×1 plates. The campaign won a Silver Outdoor Lion at Cannes International Festival of Creativity.CreditsThe Imagine campaign was developed at Ogilvy, Malaysia, by executive creative directors Gavin Simpson and Robert Gaxiola, creative director Eric Yeo, art director David Stevanov, copywriters Greg Rawson and Ross Fowler, illustrators Tan Tsun, Wen Andrew, David Stevanov, Greg Rawson, Lego artist Nicholas Foo (Blackbulb) with Lego builders Too Jun Jie, InessaLoh and DarshanKadam
- #40 BRIEFMake Stockholmers aware of airline company Norvvegian’sIow fare flights to their new destination Edinburgh.SOLUTIONWe took Edinburgh to Stockholm by turning two adshels into a famous symbol for the destination. Two adshels was turned into the Iovver pans of an immodest Scotsman, challenging bassers to “Discover the Jewels of Scotland”.RESULTSMore than 22% of the Stockholm residents saw at least one of the Kilts or any of the other 3 parts of the campaign. That means we reached more than every fifth of the over 2 million inhabitants of Sweden’s largest city with only five outdoor pieces. Also, a large number of people from countries such as Japan, Russia, Brazil and USA helped spreading the campaign on blogs and Tvvitter. A Google search on “Norwegian NewDestinations” gives a good idea on how these 5 outdoor ads has gone international.Advertising Agency: Volt AB, SwedenCopywriter: PetterNylindArt Director: Karl AnderssonRetouch: StaffanKjellvestadFinal Art: ÅsaStjärnquistAccount Director: Louise Wallgren
- #41 Exercise your throat before the match! Are you ready?Advertising Agency: BOX, Vilnius, Lithuania
- #42 CreditsThe Westone Earphone campaign was developed at DDB Hong Kong by executive creative director Jeffry Gamble, creative directors Paul Chan and Ong Shi Ping, art directors CiffLuk and Ong Shi Ping, Paul Chan and Karen Au Young, copywriters Paul Chan, Ong Shi Ping and CiffLuk, photographer Tim Lau.
- #43 Advertising Agency: Piko, Chisinau, MoldovaArt Director: EugenCatrucCopywriter: ConstantinSarcovRetouching artist: Andrei DanilaPublished: August 2011
- #44 Jaringan Advokasi Tambang (JATAM), a mining advocacy network in Indonesia, recreated the Sidoarjo mud flow in an art installation directly in front of the Indonesian Presidential Palace, as part of the fourth anniversary of the controversial Lusi mud volcano eruption. On May 29 2006 an earthquake, close to an active gas drilling site, triggered a mud volcano which submerged over 10,000 houses and public facilities. Visitors to the May 2010 installation saw what appeared to be buildings, furniture and vehicles submerged in mud, with the message, “BangukorbanLapindoSidoarjobangunhidupnyakembali” (English translation: “Help the victims of Sidoarjo mud-flow to build their life back”). Actors took their place among the “ruins” to demonstrate the mudflow’s human impact. JATAM’s case was picked up by media coverage and gathered momentum through social media. A few days later the Indonesian President flew to the site The campaign won Gold at the Spikes Asia Awards 2010 and a Silver Outdoor Lion at Cannes International Festival of Creativity.CreditsThe Mud Flow campaign was developed at Publicis, Jakarta, by executive creative director Randy Rinaldi, creative director MaulanaSagala, art director/copywriter Randy Rinaldi, art directors DimazMuktiarto, IswandaMardio and Arius Budiman, copywriters DonoYuniarto, AchsaZenada and MaulanaSagala, account supervisor MaulanaSagala working with JATAM national coordinator Andrie S. Wijaya, producer/art buyer MaulanaSagala, illustrator TeguhYuswanto, photographer Marco Widjaja and typographer DimazMuktiarto.
- #46 Check out the video: http://www.youtube.com/watch?v=0p8bV0OjEhYAdvertising Agency: Publicis, Sao Paulo, BrazilCreative Directors: Hugo Rodrigues, Kevin ZungArt Director: Sidney AraujoCopywriter: Rodrigo StrozenbergPublished: February 2011
- #47 CreditsThe Spot the 3008 campaign was developed at Wand Agency, London.Panoramic photography was by Jeffrey Martin at 360 Cities.
- #48 Watch the video too: http://www.youtube.com/watch?v=XP4tKT6CgOYOur goal was to highlight a special feature of LG MCV904 Mini System that removes the vocals from any music allowing the user to sing as if in a karaoke bar. So we placed the consumers as the lead singers on the cover of their favorite CDs attaching little convex mirrors over the singers’ pictures. Therefore, when they were at the CD store looking at the CDs, people would see themselves reflected as the lead singer of that band. The action lasted for 7 days and took place on 6 CD stores, reaching approximately 25,000 people, costing only 2 cents per impact.Advertising Agency: Young & Rubicam, BrazilCreative VPs: RuiBranquinho, Marco VersolatoCreative Directors: FlávioCasarotti, Sergio FonsecaArt Directors: Luigi Alliegro, Cleber Cardoso, Leon ValenteCopywriter: Fabio Barbato
- #50 Watch the video too: http://www.youtube.com/watch?v=D67kW4pI-78Advertising Agency: Publicis, Sao Paulo, BrazilCreative Directors: Hugo Rodrigues, Tony GoesArt Director: Nelson CostaCopywriter: CristianeParedePublished: March 2011
- #51 Walk this line and you're fineAdvertising Agency: Istropolitana Ogilvy, Bratislava, SlovakiaCreative Directors: Peter Darovec, VladoSlivkaArt Director: Peter BaslikCopywriter: MatusPriehodaPublished: 2010
- #52 Advertising Agency: TBWA, EgyptMarketing Director: Mahmoud MostafaGroup Product manager: Mohamed YousryGroup Product Manage: Dalia Samir Junior Brand Manger: Ali KhaledJunior Brand Manger: Mohamed TarekJunior Brand Manger: Khaled Al EbrashyJunior Brand Manger: AyaAssafBrand Manger: Mona Adel General Manager: Ronald KoukijianDeputy General Manger: PassentHamedGroup Media Director: EglalRiadMedia Planning Manger: Heidi HemayaSenior Media executive: EmanAssyJunior Media Executive: Mariam El Berry Media Executive: Kareem Dabagh
- #53 To inspire Canadians from the inland city of Calgary, Alberta to visit the island city of Victoria, BC, we reminded them about what we have that they don’t… the ocean. We created humourous stories around three ocean creatures that are on the lam from Victoria, BC: Orland the orca, Sol the harbour seal and Simon the salmon. Stories lived online at www.tourismvictoria.com/calgary and were pushed out through press releases and social media channels. Then we plastered Calgary with wanted posters, took out full page ads in the newspapers and put the call out on radio stations to spread our message; Tourism Victoria is looking for these creatures and we will reward consumers who find them with a chance to win a West Coast adventure trip for four to Victoria, BC. Our three creatures have been brought to life in the form of massive, impossible-to-miss 5 foot by 5 foot sidewalk sculptures and placed them around Calgary for consumers to find. Calgarians who spot one are encouraged to help spread the word by posting a picture on Tourism Victoria’s Facebook page (www.facebook.com/tourismvictoriafan) and we also set up a Twitter hash tag (#VicSeaPals) to help track their whereabouts until they are home safe. The campaign has just begun, but already we have over a thousand entries into the contest and the buzz on the street is its own reward!Advertising Agencies: NewAd, Eclipse Creative and F&D Scene Changes, AustraliaDirector of Destination Marketing: Trina MousseauMarketing Assistant: Alicia FellsMarketing Intern: Bradley Cottrell
- #54 Here's an amusing ambient ad for AMC's The Walking Dead, seen around San Diego during Comic-Con. Bonus: If the kids are misbehaving in the backseat, drive up behind the truck and pretend to be horrified. Body parts are always a big hit in ambient ads—as in last year's Resident Evil stunt in Madrid.
- #55 Agency: The Brand Agency, Perth, AustraliaExecutive Creative Director: Garry HornerCopywriter: LeandraFallisArt Director: Warrick SearsProduction Company: Cream StudiosAccount Director: Rod KillickPhotographer: Craig Buchanan
- #57 Brief: Over use of automobiles as a key mode of transport and the fact that people are driving more and more in their daily lives has led to temperature increase, heavy air pollution and other global environmental crisis. We need to deliver a message to drivers that ‘over reliance on car travel’ is one of the main causes of serious damage to nature and the environment. Solution: One of the most obvious results of the global ecological crisis is that the animals are losing their natural habitats. Therefore our solution was built around the concept of animals losing their homes, and we created an idea that was relevant to the driver, advocating ‘Low carbon travel. Don’t be a predator to ecology.’ Location/Scale: We selected parking spaces and signs, printed the signs with images of a variety of animals whose living space has been destroyed, and made the ground of the parking area into a reconstruction of the animals’ home. When people park their cars, they are invading the animals’ home and driving them away, causing the animals to lose their homes and living space. With the help of this set-up, we help every driver clearly understand the harm caused by driving, and thereby highlighting our message of ‘Low carbon travel. Don’t be a predator to ecology’Advertising Agency: Dentsu, Beijing, ChinaCreative Directors: LiangYue, ArchiveLi, SamSunArt Directors: LiGang, RichardWangCopywriters: SunFengTao, SuzieRanPhotographer: QuanJingPublished: June 2011
- #58 Advertising Agency: WHYBIN\\TBWA, Auckland, New ZealandExecutive Creative Director: Andy BloodCreative Directors: Craig Farndale, Connan JamesArt Directors: Kurt Strong, Matt WattsAccount Manager: Mark Wilson
- #60 Advertising Agency: Wong, Doody, Crandall, Wiener, USAExecutive Creative Director: Court CrandallArt Director: Luke CalabreseCopywriter: Kevin SteeleAgency Producer: Beth NollAccount Management: Wendy Shay
- #61 CreditsThe Dollar Drink Days campaign was developed at Cossette, Vancouver, by creative directors Rob Sweetman, Bryan Collins, creatives Scott Schneider, Jeff Shorkey, Bart Batchelor, Mike Felix, Eric Arnold, broadcast producer Hasinoff, account lead Kristen Sandberg, account team Cori White, Lyndsay Stewart, and Danielle Thibaudeau.
- #62 For the PRE-SAFE® precrash system from Mercedes-Benz, we made chaotic traffic intersections safer. Everybody was able to look around the corners into the streets as if the walls were transparent, and could therefore detect potential hazards in time to avoid them.To achieve this, we used a camera to film what was going on around the corner. The images were projected onto an 18/1-format billboard on a building corner so all motorists and cyclists could see them.Producer: Mortimer HochbergProduction: ErsteLiebeFilmproduktion GmbHClient: Mercedes-Benz: Anders-Sundt Jensen, Lüder Fromm, DamirMaric, Lena ErnstAgency: Jung von Matt/Elbe; SaschaHanke, Jens Pfau, Tobias Grimm, Jo Marie Farwick, Benjamin Busse, Damjan Pita, Sven Dörrenbacher, Samuel Huber, Florian Hoffmann, FredericoGasparian, AlphonsConzen, SaschaKurfiss, Justin Mundhenke, Florian Hoffmann, Henning Robert, Jan-HendrikScholz, Nicolas Schmidt-Fitzner
- #63 Advertising Agency: Plum Ideas, Singapore
- #64 With 188kW of power, the Volkswagen's Golf R is the fastest Volkswagen ever. To create hype around this awesome vehicle, we hired people to walk around busy public areas with prosthetic mouth pieces that mimicked the physical effects of G-Force. These eye-catching promoters wore branded t-shirts that supported our message and prompted people to test drive the new Golf R.Advertising Agency: Ogilvy, Cape Town, South AfricaExecutive Creative Director: Chris GotzCreative Director: Sergio LacuevaCopywriter: Dean ParadiseArt Director: Emma Butlin
- #65 “The moment when ozone disappears, the moment the skin gets charred!It is a pressing task to protect the ozone layer.”Brief: It is difficult to imagine what a growing rate of destructions the earth’s ozone layer is now undertaking, the hole area of ozone layer has exceeded the total land area in Europe! We need to get everybody a clear understanding for all the serious consequences of damage to the ozone layer. Let everyone be well aware of the destruction of the ozone layer is in the not too distant future.Solution: The loss of the ozone layer will result in strong ultraviolet radiation skin burning or even causing skin cancer and other illnesses. So we create a special T-shirt to demonstrate the harm to the human body caused by ozone layer loss.Idea: By showing the real effect of cloth and skin getting charred by ultraviolet radiation on a white T-shirt, so as to warn people: Disappearance rate of ozone layer is accelerating now, the skin charred is just around the corner! It is a pressing task to protect the ozone layer!Advertising Agency: Dentsu, Beijing, ChinaCreative Directors: LiangYue, ArchiveLi, SamSunArt Director: LiGangCopywriters: SunFengTao, SuzieRan
- #66 The kiosk is Aesop’s first venture into the American market and was designed by Brooklyn architect Jeremy Barbour of Tacklebox.Aesop has been a purveyor of exceptional skin, hair and body products since 1987. The Melbourne company recently opened their first US store inside New York’s Grand Central Terminal. The kiosk, designed by Aesop Director Dennis Paphitis and NY-based architect Jeremy Barbour of Tacklebox, is located in the Graybar passage and offers a selection of Aesop’s line of products. To celebrate this opening, Aesop has created in collaboration with Dia a Jet Set kit that is sold exclusively at the kiosk.The kiosk was built out of 1,000+ old recycled NY Times newspapers and power coated aluminum which provides the surface on which the products sit. The kiosk is meant to serve as Aesop’s handshake to NY and NY commuters as it is the first retail endeavor on the continent. The handshake is a symbol of both the an introduction to the brand as well as the use Aesop makes of hand demonstrations which are used to introduce Aesop to new customers. The kiosk was intended as a place for information, as well as a place of familiarity, hence the use of the NY Times which is part of the commuters’ daily routine.Aesop has attracted a loyal following from its beginning for its commitment to high-quality product ingredients, a sophisticated aesthetic, and intelligent communication with its customers. This irreverent company will also open stores in August in Nolita and University Place.
- #67 Advertising Agency: Excell Ogilvy, HondurasCreative Director: Leonardo MatylskiSenior Creative: Oliver RodríguezArt Director: Oliver RodríguezCopywriters: Leonardo Matylski, Dayana CiudadPhotographer: Fabiola AndradeAdditional credits: Luis Aguilar
- #68 Advertising Agency: JWT Sydney, AustraliaExecutive Creative Directors: Angus Hennah, Mark HarricksArt Director: John LamCopywriter: Jason RossAccount Supervisor: Anne GibsonCameraman: Jesse McelroyEditor / Senior Account Manager: John KimAustralian advertising agency JWT Sydney worked with Japanese sushi restaurants in Sydney to raise funds for the Red Cross Japan Appeal in the days following the devastating earthquakes and tsunami. Different coloured donation plates were placed on sushi trains, each valued at different amounts in line with the pricing of the standard sushi plates. Customers were invited to pick up the plates and pay their donation at the cashier, along with the rest of their bill. Donation plates piled up in the restaurant became a showpiece for the restaurant to encourage further donations. The plate stacks also symbolized the rebuilding of Japan. In a short time over $15,000 was raised. The campaign won a Silver Outdoor Lion at Cannes International Festial of Creativity.
- #70 Casa do Zezinho, an NGO in Brazil did this outdoor campaign “Half for Happiness” in partnership with two supermarket chains. Customers in the supermarket were given the opportunity to buy half-size fresh food products at full price, with 50% going to Casa do Zezinho. Foods were cut in half, processed and packaged with the help of children.This is a clever campaign as I think most people are ready to make contribution if you can reach them. The response was pleasing and donations to Casa do Zezinho went up 28% compared to the previous year. The campaign won a Silver Outdoor Lion at Cannes International Festival of Creativity 2011.Agency: AlmapBBDO, BrazilChief Creative Officer: Marcello SerpaCreative Director: LuizSanchesCopywriter: Fabio OzorioArt Directors: Renato Fernandez, Daniel Manzi, Vinicius SousaAccount Team: Marina Fernandes, Cristina ChaconMedia: Paulo Camossa Jr., LaerteBrandão
- #74 How to communicate something in such a hermetic world as the world of computer players? We tried to tell them something in their own language. In the language of the computer game.Tytpol Advertisingwww.tytpol.com
- #75 Brief Explanation: Our aim was to create an experience that engages with the band’s young & tech savvy fans in a new way, and find a way to allow them to become a part of the video itself. Another challenge was to overcome the $0 budget. We used the crowd funding service ‘Kickstarter’ and successfully raised the $5,000 to use for the production. This was actually a nice way to start involving the core fans of the band and create an early buzz about the new video release.Describe the brief from the client: The brief was to come up with a new music video for the song ‘MIRROR’ by the Japanese indie band SOUR.Description of how you arrived at the final design: The song Mirror sings about the fact that everyone around you is a mirror that reflects who you are. This gave us an idea of a journey to find yourself through your connections with the people online. So we created an interactive music video, which gives every single viewer a different customized experience by connecting to their Facebook, Twitter & webcam. You can also add yourself into the video by following @SOUR_official on Twitter. Please try the experience for yourself at http://sour-mirror.jp.Indication of how successful the outcome was in the market: When the site was launched, it gained over 150,000 viewers in just the first 3 days. Average time spent on the site was more than 3 minutes, which is an amazing number for a microsite. This music video has gained SOUR a lot of free PR on renowned news sites and blogs. 2/3 of the visitors were accessing from outside of Japan, proving that this video has created buzz around the world, which is a big achievement for a Japanese indie band.Advertising Agency: Masashi & Qanta & Saqoosha & Hiroki, Tokyo, JapanCreative Director / Director: Masashi KawamuraTechnical Director/Director / Programmer: Qanta ShimizuDirector / Programmer: SaqooshaDirector: Hiroki OnoProgrammer: Yuma MurakamiFilm Producer: YasuhitoNakaeFilm Producer: Hisaya KatoFilm Project Manager: Hidetoshi NagamineMusician: Sour
- #76 Advertising Agency: Crispin Porter + Bogusky, USAChief Creative Officers: Rob Reilly, Andrew Keller, Jeff BenjaminGroup Creative Director: Tim RoperCreative Directors: Dave Steinke, Mark St. Amant, Justin Ebert, Dj Pierce, Caprice Yu, Tim GeogheganArt Directors: Dj Pierce, SlavaMorshchCopywriters: Justin Ebert, Ian FalconAdvertiser's Supervisor: Alex KaynePlanner: Graham FurlongAccount Supervisor: Ryan SkubicManagement Supervisors: Kate Higgins, Ben HaynesExecutive Integrated Producer: Chris Kyriakos
- #77 Advertising Agency: Forsman & Bodenfors, SwedenWeb Director: Mathias AppelbladCopywriter: Fredrik JanssonArt Director: Anders EklindDesigners: Anton Robsarve, ChristofferPerssonAgency Producer: Peter Gaudiano, Charlotte Most, AsaJanssonProduction Company: Chamdin/Stohr, KokokakaDirector: Amir ChamdinDirector of Photography: GostaReilandMusic: Dead Mono
- #78 Adidas came to us with a big challenge: reach the active football-crazed kids (males, 14-19yrs old) who aren’t sitting in from of their TVs. So, we brought the world’s most famous football player, Barcelona’s Lionel Messi, to London. With only four hours allotted, we skipped a TV spot endorsement idea and unleashed him to the public via an adidas-branded helicopter. In the weeks leading up to his arrival, we seeded content and cryptic messages online, hinting where Messi would be. The first stop was Hackney Marshes where local teams were in the midst of a game. The second was Brick Lane in East London where we held an on-street “kit amnesty”. Here fans were able to trade in their old boots for new F50 adizeros whilst shaking hands with Messi. Thousands took photos and videos and shared it throughout the web. We hit 250,000 Facebook feeds, 368,000 tweets, 3.5 million kids and 41% of the UK. And, all this with zero paid-for media.Proof that a unique idea can earn more media than a pre-planned schedule can ever buy.Brief: We wanted to credit adidas with bringing the world’s best footballer, Lionel Messi, to his fans in a way that would create huge ‘social buzz’, talk and news. Research indicated that this audience was notoriously hard to engage and impress through standard media channels; real life experiences and events are much more appealing to them because they can provide first hand participative experiences that can be used as social currency amongst their peers/ friends.Results:Within 24hrs we communicated that Messi wears adidas, earned the respect of thousands of our core audience and reached 41% of the UK population, with zero paid-for media.• 250,000 Facebook feeds• 368,000 tweets• 3 blog sites led to 195,264 visitors to adidas & Messi sites• Strong feature on key social networks – Facebook, YouTube & Twitter• 93% of all traditional media coverage was positive• Coverage in traditional media Television, Newspapers & News Websites• The BBC News website featured a photo report of the event• Covered in 25 countries around the world• Facebook and video demographics indicated that those most interested and engaged in the event were our core target audience, 91% Male, 43% aged 13-17 yrs• 3.5 million young football fans saw the activity through TV & pressExecution:The campaign was originally activated online five days before the event itself. Firstly an announcement was made through blogs and social networking sites that Messi was actually coming to London. The second stage of seeding included clues and tips as to the suspected locations Messi would be visiting. The day before his arrival, we widened the net and The Sun and Sky Sports revealed further Messi content and clues as to his likely whereabouts. As Messi touched down at Hackney Marshes, Sky Sports covered the event live online and via TV broadcast. Over the next few hours, Messi’s journey from Hackney Marshes to his final destination in Brick Lane, where he would take part in a boot amnesty with fans, was also shown live. By the time he arrived in Brick Lane, huge buzz had built up and he was received by an enormous crowd of fans.The Situation: The world’s best and most famous football player, Lionel Messi, made a rare and fleeting visit to London providing an opportunity for adidas to generate a PR campaign associating him with their brand. The problem? adidas only had 4 hours in which to squeeze as much PR activity out of him and create a huge buzz amongst a notoriously hard to impress and engage 14-19 year old male audience, who couldn’t be reached behind their TV or computer screens.The Strategy: With zero paid for media, we relied on smart seeding of cryptic messages as to Messi’s whereabouts in the capital. We then relied on the word of mouth generated via mobile, our audience’s favourite communication tool, to create hype around Messi’s arrival. Whilst the exact details of Messi’s whereabouts were not released until very shortly before his arrival at Hackney Marshes, the word had spread rapidly online and throughout the capital. Our audience’s propensity to film and upload their own content meant that we could rely on an instant social, peer-to-peer conversation being started as soon as Messi touched down. We managed to create so much hype around Messi’s visit to Hackney Marshes, that a single update on our adidas Facebook page sent thousands of our fans rushing to Brick Lane for the second instalment of our experience.Advertising Agency: TBWA, London, UKExecutive Creative Director: Mark HunterCreatives: Nick Tidball, Steve Tidball, Adam Johnson, Dan KennySenior Account Director: Simon AlexanderAccount Director: Maggie NukkHead of TV: Trudy WaldronAgency Producer: Nicholas KursVisual Editor: Tom HaigHead of Project Management: Darren HoweChief Strategy Officer: Indy SahaExecutive Media Director: Phil NunnDirectors: Luke Taylor, Rohan Blair-Mangat, Chris KellyProducer: Katie KeithEvent Producer: Richard DaleCoordinator: Kim Harris
- #79 We created a special twitter in honor of Yuri Gagarin - world famous Russian astronaut. And provide twitter on the Big City Screens at Astronaut's Day. People could making tweets to the screens through Kabinet.Advertising Agency: Red Pepper, RussiaCreative Director: DanilGolovanovArt Director: Alexander GagarinCopywriters: IlyaZorin, Valentina BerezinaIllustrator: Irina KorotichPhotographer: Anton SmetaninPublished: March 2011
- #80 If you go to Ibiza and don't let your Facebook friends know, are you really there?The Ushuaia Beach Hotel in Ibiza is outfitting guests with RFID wristbands so they can access Facebook and check-in wherever they are. Amsterdam agency Dorst & Lesser has teamed up with the resort to put up Facebook check in "points" throughout the hotel. Guests can swipe wristbands at those points, checking in to various places in the resort, updating their status and take pictures to post online.Like previous efforts, including this one for Coke out of Israel, it ties the online and offline worlds neatly and painlessly together. A first in the hotel industry, it's a great bit of user-generated marketing for the resort, and has the added benefit of letting guests at the famed vacation spot Ushuaïa Ibiza Beach Hotel has announced the launch of their Facebook sharing initiative – a first for the hotel industry. Hotel guests, and everyone who attends the concerts, will be given the option of wearing a slim RFID wristband synchronised to their Facebook profile. Throughout the hotel there will be various points where guests can check in, take pictures or post a status according to where they are positioned in the hotel, simply by swiping their wristband across a sensor. ushuaiabeachhotel.comfacebook.com/ushuaiaibizaMade possible by:Fiesta groupAlfonso Giménez, Marketing Director Europefiestahotelgroup.comDorst & LesserSocial Media, Social Media Agency dorstenlesser.nl
- #81 Advertising Agency: Grand Union, Paris, FranceCreative Director: Nicolas JourniacArt Director: Sébastien HenryPhotographer: AlexandreMarchonPublished: July 2011
- #82 Advertising Agency: Publicis, IsraelCreative Director: Bechor Bar-turCopywriters: IlayRotem, Guy SolomonDesigner: Yuval ZehaviSocial Media Manager: IdanKligermanFacebook page Manager: Li-Or CarmiProgramming: YacovZoaretzProject Manager: ErezNativAccount manager: Ayala LeviSupervisor: DanitRaz
- #83 Heineken has extended its recent TV campaign in Taiwan with an interactive digital OOH operation.It features a large outdoor LED screen installed on a building covered in a sheet in the beer brand’s colours, and instructions on the ground inviting passers-by to position themselves correctly to be able to interact. But interact with what? With the various characters from the TV spot. They move about on the giant screen via an augmented reality function. Some dance, some sing, others fight with the participants.This operation, which was mounted at the beginning of the month by Posterscope
- #84 Advertising Agency: OMD Dubai. UAEAssociate Director: Farah MoumnehAssociate Director: Verity MaceManager: LayalTakieddineExecutive: JesicaMachaalaniResults and Effectiveness:Each episode of Arwa3 Abaya reached almost 300,000 Arab women with the microsite alone generating 405,000 unique page visits. TOM awareness rose from 11% to 20%, whilst UBA increased from 33% to 45% by the end of Season Two. Associations of Persil being recognized as ‘an expert in Abaya care’ have increased by 12% to 37%. By the end of Season Two sales volumes of Persil Abaya Shampoo grew from 24% to 33%, whilst market share increased by 15% to 40%. Finally, from being 2nd in the liquid detergents category in 2009, we are now in 1st place!Creative Execution:Maintaining the integration MBC’s ‘Morning Show’ airtime of Arwa3 Abaya Season Two was doubled to 20mins. This time around, we put viewers in charge of elimination by incorporating audience voting, adding more interaction and engagement. Content was extended to include unseen footage, behind the scenes access, profiles and blogs from contestants/judges. Other new additions for Season Two included a branded Youtube channel for all XX episodes and a Facebook fanpage designed to create dialogue and educate on the benefits of Persil Abaya. We even set up a CSR initiative by auctioning off the most popular Abaya designs on Souq.com and donated the profits to charity ‘UNHCR’ – The UN Refugee Agency. Finally, support was given from TV advertising, product sampling and PR.Insights, Strategy and the Idea:Historically, Arab women have never trusted washing powders on the delicate silks and fabrics of their Abaya’s – traditional dress wear for Muslim women. However, in 2009 Persil Abaya Shampoo (specialized liquid detergent) made inroads in building trust by launching ‘Arwa3 Abaya’ – an amateur design initiative and the Middle-East’s first piece of branded entertainment that catered for Arab women’s enthusiasm for Abaya fashion. The challenge for 2010 was to keep the momentum going and continue connecting Arab women with Persil Abaya Shampoo.
- #85 Advertising Agency: Leo Burnett Riyadh, Saudi ArabiaRegional Creative Director: BecharaMouzannarArt Director: Jonathan Horner Art Director: Sami SalehWriter: Sami SalehWriter: Jonathan Horner
- #86 Advertising Agency: 1337 Productions, Los Angeles, CA, USACreative Directors: Andres De Oliveira, Maxx MaulionArt Director: Andres De OliveiraCopywriter / Illustrator: 1337 ProductionsPhotographer: Jonathan LawrenceDirector: ManoloCeliPublished: August 2011
- #87 So you think got balls because you skate without a helmet? Guess what- wearing one is what you need balls for. Because a helmet let’s you do some badass tricks you’d never do without it. We wanted to show skaters that next level your helmet takes you to. The pro-tec level.Advertising School: Miami Ad School Europe, Berlin, GermanyArt Directors: ShahakShapira, Marie LegatCopywriter: GrySagvolden
- #91 Advertising Agency: ZENITHMEDIA DubaiMedia Director: Ali BasmaSenior Media Executive: Claudine GhanemMedia Executive: Mohamed Junaid
- #92 Advertising Agency: Publicis, Casa Da Mae Joana, BrazilChief Creative Officer: Hugo RodriguesExecutive Creative Director: Hugo RodriguesCreative Directors: Hugo Rodrigues, Kevin ZungArt Director: Antonio CorreaCopywriter: Luis Felipe FigueiredoAdvertiser's Supervisor: StefaniaGranitoAccount Supervisor: Elaine EliasProducers: Rita Vilarim, Emerson Russo, ThiagoLoureiroPhotographer: ThiagoAntonovasProduction Company: Casa Da Mãe JoanaVideo Director: DiogoEkizian
- #93 by JWT Brasil
- #94 by Bovil DDB
- #95 Company: MisereorAgency: KolleRebbeCountry: Germany
- #96 FBTO is an online insurance company. Yet there are customers who still receive information by post. To let them know that they can control all their FBTO business online, FBTO sends just an empty envelope. The text printed inside points them to fbto.nl/noletter. After filling in their personal code, they can leave their e-mail address. They’ll then receive future correspondence by e-mail.Advertising Agency: KOEN Merkactivatie, Amsterdam, The NetherlandsCreative Director: Geert PloegerArt Director: Tim van de RijdtCopywriter: Mark van der HeijdenPublished: July 2011
- #97 In an effort to get press about Red Bull Soapbox Race, we brought a little Red Bull Soapbox Race to the press. Over 70 local publications promoted the event. Over 115,000 spectators filled the streets of Downtown LA the day of the race.Advertising Agency: Kastner & Partners, GermanyChief Creative Officers: Tim BraybrooksExecutive Creative Directors: Tim BraybrooksArt Directors: Jason RobertsCopywriter: Annie ElliottProduction Company: Blackout SignsProduction Manager: Jenny WuAccount Manager: Rena Banks Short
- #98 Use in case of being “on fire”Agency: McCann Erickson, Lisbon, PortugalArt Director: Tiago PintoCopywriter: Susana LourençoPhotographer: José Gomes Ferreira
- #99 Advertising Agency: Dentsu, BrazilCreative Director: Felipe Cama/ Alexandre LucasCopywriter: Gabriel SchmittArt Director: Estefânio HoltzPhotographer: Cadu Maya/ ZarellaNetoProducer: Ricardo LopezArt Buyer: Ana Luiza RodriguesAccount Supervisor: Renato BrogginAdvertiser's Supervisor: Isabella PrataPlanner: Ira Finkelstein/ Werner LuckschOther Credits: Designer: Pimenta Print
- #101 Advertising Agency: Diluvia, Madrid, SpainCreative Directors: Andres Linares, HernanGoñiArt Director: Giovanni BordéCopywriter: Jorge BorreroProducer: Alfonso VelascoPublished: September 2010
- #102 Advertising Agency: Diluvia, Madrid, SpainCreative Directors: Andres Linares, HernanGoniArt Director: Giovanni BordeCopywriter: Jorge BorreroProducer: Alfonso Velasco
- #103 Situation: Most people are familiar with the feature ofglue repairing, but few have experienced how easy it is to repair that totally broken household object back into its original shape by using Sekunda glue.Solution: We created small model scales of half porcelain objects found in households. By placing them in public mirrors the half plates, vases and cups looked as a complete new object highlighting the easiness of bringing your broken household object back to its original form.Advertising Agency: BBDO, Moscow, RussiaCreative Directors: Andres Vergara, Luis TaufferArt Director / Photographer: Anna KautenchzhiCopywriter: Andres Vergara
- #104 Advertising Agency: Publicis, Sao Paulo, BrazilCreative Directors: Hugo Rodrigues, Tony GoesArt Director: Sidney AraujoCopywriter: Rodrigo StrozenbergPublished: February 2011
- #106 Advertising Agency: Jandl, Bratislava, SlovakiaCreative Director: PavelFuksaArt Directors: PavelFuksa, Alexis BlancoCopywriter: EugenSumanIllustrator: PavelFuksaPublished: July 2011
- #107 The success of a campaign mainly depends on the suitable approach taken for a brand, considering its features. It should also be clear, intelligent and should make sense to the target audience. This campaign is an example for a clear advertising concept.This advertising campaign for Tide has been developed by Saatchi & Saatchi New York NY, USA.The print campaign consists of ad which show checkmarks made on improbable surfaces, indicating the quality of the product.CREDITSAdvertising Agency: Saatchi & Saatchi New York NY, USACreative Directors: MaruKopelowicz, Michael Vaughan, Neil LevinArt Director: Michael VaughanCopywriter: Neil LevinPhotographer: Mark Weiss
- #108 Stop the itching caused by athlete's foot.Advertising Agency: Mohallem/Artplan, São Paulo, BrazilCreative Directors: EugênioMohallemHead of Art: Marcus KawamuraArt Director: André BatistaCopywriter: Rodrigo ResendePhotographer: Caio MirandaRetouching: AriêMagalhãesPublished: July 2011
- #109 Advertising Agency: Lowe MENA Dubai, UAECreative Directors: Mark Lewis, KomalBediSohalArt Director: Manosh Kumar TalukdarGroup Account Director: Tej DesaiAccount managers: Anita Adaman, Prashob Ravi
- #110 SITUATION:Most people are familiar with the repairing feature of glue. but few have tried how easy it is to repair completely broken household object back to its perfect original shape by using Sekunda glue.SOLUTION:We sent an Origami DM paper showing a completely broken Chinese vase. By following the simple folding instructions you could see how the broken vase pieces where put back to its orlglnal form without any cracks.RESULTS:Most customers who received our mailer changed their long-time prejudice from a generic. complicated glue into a smart, easy to use, all-purpose quality glue. Raising Sekunda’s purchase preference and sales.Advertising Agency: BBDO, Moscow, RussiaCreative Director: Andres Vergara, Luis TaufferArt Director: Anna KautenchzhiCopywriter: Andres VergaraPhotographer: Anna K.
- #111 really excited to be part of the gay and lesbian mardigras 2010Advertising Agency: SapientNitro, AustraliaExecutive Creative Directors: Nancy Hartley, James BurchillArt Director: Ken RoneyCopywriter: Bevan LewisAccount Director: Cameron ParkerAccount Manager: Kristina Dameglio
- #112 Advertising Agency: Y&R Paris, FranceCreative Director: Laurent BodsonArt Director: Antoine MathonCopywriter: François FaurePhotographer: Fred MeylanRetouching: Fred Perrot / The ShopModels: Elite Paris, Metropolitan, Next Models. Rosanne OlsonPublished: January 2011
- #113 Advertising Agency: Euro RSCG, Hong Kong
- #114 “If it didn’t exist, the news would get to you like this. May 3rd, World Press Freedom Day.”Advertising Agency: Arcos Comunicação, Recife, BrazilCreative Director: Marcus OliveiraArt Director: Eduardo FialhoCopywriter: GutoCampello
- #115 Advertising Agency: Terremoto, Curitiba, BrazilChief Creative Officer: Ricardo GandolfiCreative Director: Ricardo GandolfiArt Director: Ricardo HurmusCopywriter: Ricardo GandolfiPlanner: Ricardo GandolfiAccount Manager: Ricardo GandolfiAccount Supervisor: Ricardo Gandolfi
- #118 Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, IsraelExecutive Creative Director: Yoram LeviCreative director: Tal PerelmuterCopywriter: Ronen LevinArt director: KamilMekhtiVP Client Service: NirFederbushAccount Supervisor: Lee BrynAccount Executives: NitzanMaskit, Sharon TaggarVP Strategic Planning: GiliSassonPlanner: Gilad KremerDesigner: Raphael Nattiv
- #119 Ad agency: SvenssonArt Director: Daniel GranqvistCopwriter: Karin Drangel
- #120 CreditsThe Cricket Bat campaign was developed at BBH India by chief creative officer Raj Kamble, creatives Russell Barrett, KunalSawant and Nikhil Panjwani, account management team SubhashKamath, AbhishekRazdan, Jay Ladhani and KanikaVaid, account planners ParthaSinha and Dhiren Amin, with print production by PhulendraNayak, FirdousiDhamankar and YogeshLoke.
- #121 CreditsThe Riot, Fire and Streaker ads were developed at DDB, New York, by creative director Eric Silver, art director Chuck Tso, photographer Craig Cameron Olsen, with retouching by John Cason and Aaron Needham.
- #122 CreditsThe New Straits Times Behind The Scenes campaign was developed at McCann Erickson Malaysia, Petaling Jaya, Malaysia, by executive creative directors Ean-Hwa Huang and Szu-Hung Lee, creative director/copywriter/ art director Jules Tan, art director Jerome Ooi, copywriter Benjamin Ng, photographer Loh Lin Shan at ImageRom, computer artists Soon and Byee, account supervisor Andrew Pinto, account manager Alexis Young, working with New Straits Times Press marketing director ZuraidaMohamad.
- #126 Advertising Agency: Scholz & Friends Hamburg, GermanyChief Creative Officer: Matthias SchmidtCreative Directors: Marc-Philipp Kittel, Pedro SydowArt Director: Julien von Seherr-ThossCopywriter: Clemens SehiGraphics: Roy Philipp
- #129 Ad agency: Barnes, Catmur & Friends, Auckland.