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My role as a Marketing Communications Practitioner involves working from agency side on preparing highly effective campaigns tailored towards the needs of the client and responsible for preparing and delivering pitches and presentations aimed at securing new business.
As a “Brand Ambassador” - throughout the campaign process- it is my responsibility to work closely with creative / media/ production suppliers to ensure that strategy and campaign developed in accordance with the client’s brief and budget. There are usually deadlines that have to be achieved so it’s important that close relationships are developed with the client to ensure any possible problems or disagreements are resolved swiftly. Additionally, it is important to ensure that the client is appropriately invoiced for the advertising service provided so accurate records of expenditure and hours worked must be maintained.
As a “Brand steward” , once the advertising campaign is launched, it is then necessary to monitor its level of success and update the client accordingly.