Uploaded byMagnus Hultberg
Trends: What goes around comes around - 2/3
The document discusses the significance of social media in shaping consumer behavior and highlights trends in content sharing, curation, and collaborative consumption. It emphasizes the transition from traditional media to the democratization of content publication, where every individual can participate as a publisher. Key takeaways include the impact of strong emotions on content sharing and the importance of treating customers with respect in the digital landscape.
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Trends: What goes around comes around - 2/3
- 1. If we alldid the things we arecapable of doing we wouldliterally astound ourselves.Thomas Alva Edison
- 2. What Goes AroundComes Around (2/3)Engaging with your customers in the digital world
- 3. TopicsWHAT & WHYWhatis social media, why is it important?http://www.slideshare.net/mannepanne/what-goes-around-comes-around-13TRENDSHow is social media changing consumer behaviour?http://www.slideshare.net/mannepanne/what-goes-around-comes-around-23GETTING INVOLVEDGrowing with social media, practical advicehttp://www.slideshare.net/mannepanne/what-goes-around-comes-around-33
- 4. What are peopledoing?Hardly existed a couple of years ago...* 74 other sectorsTRENDSSource: Nielsen NetView, June 2010
- 5. People share (alot)Other34%(bookmarking, blogs, etc)Facebook38% OHMIGOD! Facebook alone twice the size of email!
- 6. 10% ofALL internet traffic
- 7. 31% ofsite referral traffic (search is roughly twice that)Email17%Twitter17%TRENDSSource: ShareThis, June 2011
- 8. People share (alot)What do people share......and why?Links to “stuff”:News articlesBlog postsReviewsInfographics...!Photos of all sortsVideosWhere they are (location)Who they are with...Deals and vouchersGrouponLivingSocialFacebook DealsPeople like content that makes them feel happy, that makes them laugh
- 9. People like tobe awe inspired, and get new insights
- 10. People like tobe surprised
- 11. People like emotionalstories
- 12. People like tobrag...TRENDS
- 13. Strong emotions triggercontent sharing!TRENDS
- 14.
- 15. People curate andfilterPeople curate and filterGetting information off the Internet is like taking a drink from a fire hydrant.Mitch Kapor, founder of LotusTRENDS
- 16. People curate andfilterPeople curate and filterCuration: collecting the best and most authoritative content on a given topic
- 17. Filtering: removing irrelevant“noise” in information, usually automatically, until only relevant content remainsBecome a curatorEnable curationMitch Kapor, founder of LotusTRENDS
- 18. People play games$1 billion and growing
- 19. Both sexes,all ages
- 20. Gaming isa social activity, shared with friends? Branded content
- 21.
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Editor's Notes
- #9 Example: Check differences on Likes, Shares, Tweets, Emails, +1s...