The document provides information about advertising campaigns and ideas from various agencies around the world. It includes examples of ambient advertising, digital and online campaigns, outdoor advertising techniques like guerrilla marketing, events and competitions. It also discusses public relations strategies, retail promotions, and loyalty programs. Case studies are presented on campaigns for brands like Red Bull, Duracell, nuun, Sharpie, Pringles, John Smith's, Yotvata Dairies, OCBC Bank and HP among others. Awards and categories for marketing effectiveness are also listed.
The best you can do to learn how to win an award is to review campaigns which have already won. So find here winning PR programs from last years at Cannes Lions, D&AD and CLIO. Listen and learn.
The best you can do to learn how to win an award is to review campaigns which have already won. So find here winning PR programs from last years at Cannes Lions, D&AD and CLIO. Listen and learn.
6 Key trends that every brand and every marketer should follow from this year Cannes Lions International Festival of Creativity. The trends where chosen based on the award winning campaigns and some talks and seminars.
Print may be a lot cheaper than the other forms of advertising, but it is still as effective. However, brands need to take a risk and come up with a refreshing point of view.
Advertising world wide stunts 2011 |Q2 Ayman Sarhan
my contribution for creative rights protection and creativity inspiration .. be innovative.. be hungry .. there is a Steve Jobs inside each one of us ... let the mother fucker out
#HUBLIONS : TRENDS FROM CANNES LIONS 2015 HUB INSTITUTE
The Hub Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative trends and ads from this amazing event, thanks to its on-site experts. #HUBLions
Building a metaverse in museums with VR, AR, IR - Chris BicourtChrisBicourt1
This deck presents Antenna International's offer to museums and galleries. Using technology such as VR, AR, IR and 3D Sound, Antenna is helping the world's top cultural institutions to connect with their visitors.
The pressing need to shift our global economy to sustainable consumption represent one of the biggest opportunities of our time for disruptive innovation. All over the world, out of the box thinkers are bringing disruptive ideas to market in response. Here are few of our favorites, each of which represents a different disruptive idea that has the potential to dramatically shift the flow of funds in the markets in which they operate.
6 Key trends that every brand and every marketer should follow from this year Cannes Lions International Festival of Creativity. The trends where chosen based on the award winning campaigns and some talks and seminars.
Print may be a lot cheaper than the other forms of advertising, but it is still as effective. However, brands need to take a risk and come up with a refreshing point of view.
Advertising world wide stunts 2011 |Q2 Ayman Sarhan
my contribution for creative rights protection and creativity inspiration .. be innovative.. be hungry .. there is a Steve Jobs inside each one of us ... let the mother fucker out
#HUBLIONS : TRENDS FROM CANNES LIONS 2015 HUB INSTITUTE
The Hub Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative trends and ads from this amazing event, thanks to its on-site experts. #HUBLions
Building a metaverse in museums with VR, AR, IR - Chris BicourtChrisBicourt1
This deck presents Antenna International's offer to museums and galleries. Using technology such as VR, AR, IR and 3D Sound, Antenna is helping the world's top cultural institutions to connect with their visitors.
The pressing need to shift our global economy to sustainable consumption represent one of the biggest opportunities of our time for disruptive innovation. All over the world, out of the box thinkers are bringing disruptive ideas to market in response. Here are few of our favorites, each of which represents a different disruptive idea that has the potential to dramatically shift the flow of funds in the markets in which they operate.
Internet se ha convertido en una herramienta imprescindible para la salud electrónica. Multitud de aplicaciones, páginas Web y redes sociales ofrecen servicios a pacientes y profesionales de la salud. Multitud de estudios apuntan a que la mayor parte de la población recurre a Internet para obtener información y servicios sanitarios. Sin embargo, encontrar contenidos sanitarios de calidad online (pe., accesible, fiables, amenos, actualizados) no es una tarea trivial. De hecho existen innumerables guías sobre cómo publicar contenidos sanitarios en la Web.
This is the introduction to Sledge's work targeted at Consumers. You will see our unique approach to changing consumer behaviors in a very cluttered marketing landscape.
2012 #Canneslion Review - THE GENEROUS AGE OF ADVERTISINGBridget Jung
A round up of the 2012 cannes lions. THE GENEROUS AGE OF ADVERTISING. There is no such thing as a free lunch - this is especially true in advertising. By ‘generous’ we don’t mean pro bono or charity.
We’re talking about brands that do things for and with people. These brands create value and earn attention.
Today’s successful brands find the mutual value exchange between brand and consumer.
LHBS continuously tracks changes in people, markets and technology to deliver curated and customised information to different organisations.
With a team of researchers collecting data on a daily basis for the Inspiration-Hub– an internal digital tool to monitor change and deliver relevant insights and inspiration– we would like to share these findings with our readers in a new way.
This presentation includes some of the most inspirational examples we have recently stumbled upon in the areas of marketing, service and product innovation.
My role as a Marketing Communications Practitioner involves working from agency side on preparing highly effective campaigns tailored towards the needs of the client and responsible for preparing and delivering pitches and presentations aimed at securing new business.
As a “Brand Ambassador” - throughout the campaign process- it is my responsibility to work closely with creative / media/ production suppliers to ensure that strategy and campaign developed in accordance with the client’s brief and budget. There are usually deadlines that have to be achieved so it’s important that close relationships are developed with the client to ensure any possible problems or disagreements are resolved swiftly. Additionally, it is important to ensure that the client is appropriately invoiced for the advertising service provided so accurate records of expenditure and hours worked must be maintained.
As a “Brand steward” , once the advertising campaign is launched, it is then necessary to monitor its level of success and update the client accordingly.
We build trucks for life that delivers on profitability use-ability and dependability.
In order to connect quickly with its target audience, we will center our marketing drive on being focused on positioning and selling the brand as the one that’s provide flexible drivability to increase depth and breadth commercial users.
A new report from Spot On Public Relations has confirmed that there are more subscribers to social media service Facebook in the Middle East and North Africa (MENA) than there are copies of newspapers circulated in the region. The report, ‘Middle East and Africa Facebook Demographics’, shows Facebook has over 15 million users in the region, while the total regional Arabic, English and French newspaper circulation stands at just under 14 million copies.
Free eBook - Beyond Fun: Serious Games and MediaAyman Sarhan
This book focuses on strategies for applying games, simulations and interactive experiences in learning contexts. The contributors orchestrated this collection together, reading and writing as a whole so that concepts resonate across articles. Throughout, the promises and problems of implementing games and media in learning experiences are explored.
In a year where the global economic crisis has made its presence felt, Mintel predicts the seven key consumer behaviour trends for the year ahead, looking at how adversity has created a new set of value systems.
While in 2009 fear played an important role in shaping consumer behaviour, 2010 will see a return of confidence and adaptation to overcome the restraints previously imposed on consumers.
Learn how the following trends are evolving:
Resilience
Reviewing and Re-evaluating
Prove it – Accountability
Escapism
Media Evolution
Ethical Responsibility
Stability
An exploration into service design strategy within automotive retailing.Ayman Sarhan
Service design is a system of thoughtfully executed customer interactions. Chris Bedford and Anson Lee explain that it is
a discipline that has been around for some time, becoming a critical element in what is now referred to as the experience economy. In this context, they analyze a spectrum of design strategies they developed for an auto dealership in Vancouver that, within a year of execution, contributed to a 28 percent
increase in sales.
We're looking for people, businesses, and non-profits with ideas that will have a positive impact. Look around your community and think about how you want to change it.
http://www.refresheverything.com
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
87. THE ORIGINAL?
Men & kid‟s shoes by GÖRTZ Stores –
2005
Source : Cannes Archive Online,
Agency : Springer & Jacoby (Germany)
LESS ORIGINAL :
Men & Kid‟s wear at C&A stores – 2007
Source : Media GOLD LION “Best Use of
Outdoor”,
Agency : DDB, Brussels (Belgium)
88.
89.
90.
91.
92.
93.
94.
95. THE ORIGINAL? LESS ORIGINAL :
Playboy “Guys, pray for rain” – 2002 Calvin Klein Underwear – 2009
Source : Cannes Archive Online Source : Adsoftheworld,
Agency : Rempen & Partner Agency : Chosun University, Gwangju
(Germany) (South Kore
124. XXL Red Bull can: Sampling mini activation
Launching the XXL Red Bull can, we
Leveraged the iconic Red Bull
sampling mini and created an
"oversized" can for the mini roof. A
can so large that it has
consequences.
Advertising Agency: Kastner &
Partners, Sydney, Australia
ECD: Darryn Devlin
Writers: Luke and Nick Simkins,
Darryn Devlin
Art Director: Darryn Devlin
Production Company: Brilliant Film
Director: Nick Hansen
http://adsoftheworld.com/media/ambient/xxl_red_bull_can_sampling_mini_activation
125. Duracell has hatched an interesting campaign in New York’s Times
Square which offers a chance to participate in some crowd-sourced
power generation.
The battery manufacturer unveiled their Smart Power lab last week,
where visitors can come to charge gadgets for free, play Xbox
games, and expend some energy to help power the 2010 numerals
for the New Years Eve ball drop. The “Power Rover”, a stationary
bike-like device will capture and convert users pedaling into
electricity. http://powerlab.duracell.com/
126. During the Interbike trade show in Las Vegas, nuun had a gorilla
chase a banana to promote banananuun, the banana flavored
electrolyte tablets. The gorilla and the banana were very popular
photo objects and their banananuun samples were seemingly also
appreciated.
127. To create awareness of
the ChicagoNow.com blog
“Arresting Tales”
(http://www.chicagonow.
com/blogs/arresting-
tales/) which is written
by an actual Chicago
police officer, zig dressed
up 10 shackled
“prisoners” in orange
jumpsuits that read
“Check out Arresting
Tales at
ChicagoNow.com.”
Accompanied by a “cop,”
they wandered up and
down Chicago‟s tony
Michigan Avenue, to the
delight (and sometimes
concern) of passersby
153. Procter & Gamble
P&G wanted to extend the
Pringles product line, Mini
Pringles, for consumers who are
“on the go”, but they didn‟t have
a budget for a TV Campaign.
The Agency‟s solution was to use
multichannel activities to deliver
a „taste, fun & small size‟
message to the target
consumers, males & females, 13-
32 tears (core 16-22), urban,
students, who are modern,
fashionable, easy going and keen
to try new brands. As well as
building solid product awareness
and trail.
154. Newell Rubbermaid
Sharpie markers are a market leading US brand of permanent marker pens with a wide selection of
nibs and colours that writes effortlessly on almost any surface.
The Sharpie roadshow successfully addressed (market leadership) a dated, dull product category
lacking any consumer interest. Being re-useable and easy to work with, Buddy was as roadshow-
friendly as he was people-friendly.
While insight driven, the very simplicity by which the Buddy installation facilitated self expression
and shared expression was the reason so many embraced the campaign. At every event, Buddy
was covered from head to foot in signatures, doodles, drawings, poems, footballers‟ names, lovers‟
names and many more – the needs of a ubiquitous target market were widely addressed.
155. Scottish & Newcastle
John Smith People‟s Race offered the UK public a once-in-a-lifetime opportunity - to
ride in a genuine horserace at Aintree Race Course on JS Grand National Day - raising
£100k for charity. To be part of one of the world‟s most exciting and famous sporting
events struck a cord with the target market of C2D males as demonstrated by the age,
occupation and interests of the applicants.
John Smith‟s is the UK‟s number one bitter but the category was in decline. 2007 was
the third year of John Smith‟s Grand National sponsorship. Horseracing is the core „no-
nonsense‟ brand platform. The world‟s most famous steeplechase is the major event in
an annual programme of sponsored horseracing activity.
John Smith‟s doesn‟t run any advertising in the UK market and the brief was to extend
the period of time for which the JS Grand National was relevant; and to engage at
every level with the target market: 40 - 60 yr old C2D males, „No Nonsense‟ attitude
who over-index on horseracing, betting and value for money.
156. Yotvata Dairies (The Strauss Group)
With more than 60% awareness and 25% of the
Israeli population who wanted to experience the
festival, this is a powerful, comprehensive
campaign which boosted the Yotvata brand of
milk drinks (chocolate/mocha milk drinks),
whipped cream and milk, into new highs, above
and beyond the competition.
Since it was founded in the late sixties of the
previous century, Yotvata dairies have produced
consistently superior dairy products. Located in
the Arava, Israel's southernmost region, most
Israelis still cherish Yotvata as the last stop
before the resort town Eilat. Although sold in
1998 to The Strauss Group, Israel's second
largest dairy, Yotvata (The Kibbutz) still
collectively remained as the only place to get
superior milk products, and only 25 miles away
from the ultimate family vacation destination –
hence "the taste of freedom".
Nowadays, the Yotvata brand is a leading brand
amongst the milk drinks, especially chocolate
milk, a market leader against its main rivals. In
2006, however, one of these rivals had
massively launched a competing chocolate milk
line, directed to teenagers. Following this
launch, the normally quiet market became
turbulent, as Yotvata decided to bolster its brand
values again.
157. OCBC Bank
The retail banking category in Singapore is
competitive and crowded, with 4 local
banks (DBS, POSB, UOB and OCBC) and
international banks including Citibank,
HSBC, Standard Chartered and Maybank all
competing for customers. A key objective
of any bank is to attract deposits which
drive overall revenue.
OCBC identified an opportunity to increase
revenue by targeting young savers in
Singapore. Although 3 banks offered
accounts for children (POSB, UOB and
Maybank), none was very active, and
OCBC believed that there was a significant
business opportunity in attracting these
young savers to the bank. Success would
be measured by the number of accounts
opened and the total revenue value. The
target was to open a targeted accounts in
year 1, each with an agreed average $
value.
163. Hewlett-Packard Taiwan
HP Original Rewards (HPOR) is an Asia-Pacific regional loyalty program specific designed for Small
and Medium businesses (SMB), which is holding over than 12 regions and countries. Customers
could redeem over than 100 gifts in the online catalogue through accumulating points from
purchasing selected HP original cartridges.
HPOR Taiwan is not only one of the biggest, longest running, and most extensive B2B loyalty
programs in local market, but the result is also tremendous over the whole APAC.
From 2007, an innovate development of combining recycling rewards into this program. This
“double rewards” is to suit the client‟s enterprise green image, and made the rewards concept
more completely from producing, purchasing to recycling.
Taiwan‟s market is energetic by its numerous small and medium businesses. SMBs‟ remarkable
characters of mobility, intangible and cost-oriented make SMBs become the hardest segment to
drive sales contribution. For our client, HP Image and Printing Group Taiwan, the biggest challenge
is replacement/counterfeit cartridges problem. Compare to the high-volume purchasing
enterprises, so called Most Valuable Companies (MVCs), SMBs are a high potential but unstable
field. We provide a complete solution for our client not only to manage customers‟ loyalty, but to
increase the shipment, to raise the competitiveness against the low-price replacement cartridges,
and real-time product control of SMB.
164.
165. "A great insight provides the basis of a social experiment that represents one
of the best CSR campaigns to date. Campaigns promoting responsible
behaviour don't have to be apocalyptic or po-faced to make an impact."
Volkswagen|The Fun Theory
166.
167. Thank
Q42009 Vol.II
you
for Q42009 Vol.I
following Q3|2009
Q2|2009
Q1|2009
Q4|2008
Q3|2008
Q2|2008
Q1|2008
168. g Me: ayman.sarhan@gmail.com
v Me: +966500115778
t Me: ayman0sarhan
look me up@ Facebook, Slideshare, YouTube, LinkedIn