The document provides a marketing communication solution and strategy for Isuzu trucks in 2010. It aims to increase sales by 15% by focusing on performance, branding, and positioning Isuzu as a reliable and durable business partner. The strategy involves enhancing awareness of Isuzu and Bakhashab Brothers brands, increasing trials and test rides, and capitalizing on customer endorsements to sell Isuzu as a flexible and profitable solution for commercial users.

22. Communications calendar