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What About New
Mobility Services?
Don Guikink MSc guikink.d@buas.nl, don@guick.eu
Monday
26
March
2019
Breda
The Netherlands
7-10-2022
4
1569
7-10-2022
5
1929
7-10-2022
6
1941
7-10-2022
1965
7-10-2022
8
now
7-10-2022
New Mobility Services
Old  New
Old  New
Old  New This is a new car, not
a new mobility service
14
Positioning Mobility Services
Transport Service, or Modality
7-10-2022
16
New Modalities
17
18
19
20
21
22
Passenger Cars Public
Transport
Cycling & Walking Freight Delivery
Mobility
Solution
(Modalities)
Information
Solution
Payment
Solution
23
Passenger Cars Public
Transport
Cycling & Walking Freight Delivery
Mobility
Solution
(Modalities)
Ownership 
Ridership
Self driving  Be
driven
Unimodal 
Multimodal
Single  Multi
supplier
Short  Longer distances
Low  Increased value
(No) Ownership 
Ridership
Explosion of variety of
“last-mile modes”
At shops  at home
(Diesel) Truck 
(Electric) Van
Single  Multi
supplier
Supply side 
Demand side
Information
Solution
Payment
Solution
24
Passenger Cars Public
Transport
Cycling & Walking Freight Delivery
Mobility
Solution
(Modalities)
Ownership 
Ridership
Self driving  Be
driven
Unimodal 
Multimodal
Single  Multi
supplier
Short  Longer distances
Low  Increased value
(No) Ownership 
Ridership
Explosion of variety of
“last-mile modes”
At shops  at home
(Diesel) Truck 
(Electric) Van
Single  Multi
supplier
Supply side 
Demand side
Information
Solution
Static (road) maps 
radio bulletins
internet  TomToms
 VMS  Apps apps
apps  in vehicle
solutions
Time tables 
phone nrs 
internet  apps
apps apps
No information 
cycling/walking maps 
nodes  gps  apps
Opening times 
Live tracking systems
Payment
Solution
25
Passenger Cars Public
Transport
Cycling & Walking Freight Delivery
Mobility
Solution
(Modalities)
Ownership 
Ridership
Self driving  Be
driven
Unimodal 
Multimodal
Single  Multi
supplier
Short  Longer distances
Low  Increased value
(No) Ownership 
Ridership
Explosion of variety of
“last-mile modes”
At shops  at home
(Diesel) Truck 
(Electric) Van
Single  Multi
supplier
Supply side 
Demand side
Information
Solution
Static (road) maps 
radio bulletins
internet  TomToms
 VMS  Apps apps
apps  in vehicle
solutions
Time tables 
phone nrs 
internet  apps
apps apps
No information 
cycling/walking maps 
nodes  gps  apps
Opening times 
Live tracking systems
Payment
Solution
Tax & Fuels  Tolls,
tags, stickers, etc.
Uniform 
Differentiated (area,
emission and/or time
specific)
Separated paper
tickets  integrated
(smart) cards
Uniform 
differentiated
Simple  Complex
Buying  Leasing Non visible 
Specified (e.g. fast
delivery)
26
Passenger Cars Public
Transport
Cycling & Walking Freight Delivery
Mobility
Solution
(Modalities)
Information
Solution
Payment
Solution
27
Passenger Cars Public
Transport
Cycling & Walking Freight Delivery
Mobility
Solution
(Modalities)
Information
Solution
Payment
Solution
28
Passenger Cars Public
Transport
Cycling & Walking Freight Delivery
Mobility
Solution
(Modalities)
Information
Solution
Payment
Solution
,
29
Passenger Cars Public
Transport
Cycling & Walking Freight Delivery
Mobility
Solution
(Modalities)
Information
Solution
Payment
Solution
30
Passenger Cars Public
Transport
Cycling & Walking Freight Delivery
Mobility
Solution
(Modalities)
Information
Solution
Payment
Solution
,
31
Passenger Cars Public
Transport
Cycling & Walking Freight Delivery
Mobility
Solution
(Modalities)
Information
Solution
Payment
Solution
,
32
Passenger Cars Public
Transport
Cycling & Walking Freight Delivery
Mobility
Solution
(Modalities)
Information
Solution
Payment
Solution
33
Passenger Cars Public
Transport
Cycling & Walking Freight Delivery
Mobility
Solution
(Modalities)
Information
Solution
Payment
Solution
34
Passenger Cars Public
Transport
Cycling & Walking Freight Delivery
Mobility
Solution
(Modalities)
Information
Solution
Payment
Solution
• Competition +
Cooperation
• For Profit
• Transfer and
Upscaling
35
Passenger Cars Public
Transport
Cycling & Walking Freight Delivery
Mobility
Solution
(Modalities)
Information
Solution
Payment
Solution
• Competition +
Cooperation
• For Profit
• Transfer and
Upscaling
• Validation
• System
Optimisation
• Socio-economic
& Environmental
impacts
36
Passenger Cars Public
Transport
Cycling & Walking Freight Delivery
Mobility
Solution
(Modalities)
Information
Solution
Payment
Solution
• Competition +
Cooperation
• For Profit
• Transfer and
Upscaling
• Validation
• System
Optimisation
• Socio-economic
& Environmental
impacts
• Level Playing
Field
• Legislation
• Launcing
Customers
37
Passenger Cars Public
Transport
Cycling & Walking Freight Delivery
Mobility
Solution
(Modalities)
Information
Solution
Payment
Solution
• Competition +
Cooperation
• For Profit
• Transfer and
Upscaling
• Validation
• System
Optimisation
• Socio-economic
& Environmental
impacts
• Ventilate Needs
• Training and
comfortising
• Rate & (dis)like
solutions
• Level Playing
Field
• Legislation
• Launcing
Customers
Recommendations & Mindset
• Understand urban life primarily as a social, and only
secondary as a technical and logistic problem. You have to involve
the people.
• Build strong partnerships between the city, the research sector, the
industrial sector and the population.
• Aiming for new mobility services MUST include policies to reduce
single car use in cities („the elephant in the room“), whether electric,
automatic or not.
• We do not necessarily lack data, knowledge or money. What we need
is more courageous politicians.
• Organisation of New Mobility Solutions is a public responsibility.
NMS Working Groups
39
7-10-2022
40
Grazias!
Don Guikink MSc
Breda University of Applied Sciences
GUICK Capacity building for mobility
guikink.d@buas.nl
don@guick.eu

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  • 1. What About New Mobility Services? Don Guikink MSc guikink.d@buas.nl, don@guick.eu Monday 26 March 2019
  • 2.
  • 9.
  • 13. Old  New This is a new car, not a new mobility service
  • 17. 17
  • 18. 18
  • 19. 19
  • 20. 20
  • 21. 21
  • 22. 22 Passenger Cars Public Transport Cycling & Walking Freight Delivery Mobility Solution (Modalities) Information Solution Payment Solution
  • 23. 23 Passenger Cars Public Transport Cycling & Walking Freight Delivery Mobility Solution (Modalities) Ownership  Ridership Self driving  Be driven Unimodal  Multimodal Single  Multi supplier Short  Longer distances Low  Increased value (No) Ownership  Ridership Explosion of variety of “last-mile modes” At shops  at home (Diesel) Truck  (Electric) Van Single  Multi supplier Supply side  Demand side Information Solution Payment Solution
  • 24. 24 Passenger Cars Public Transport Cycling & Walking Freight Delivery Mobility Solution (Modalities) Ownership  Ridership Self driving  Be driven Unimodal  Multimodal Single  Multi supplier Short  Longer distances Low  Increased value (No) Ownership  Ridership Explosion of variety of “last-mile modes” At shops  at home (Diesel) Truck  (Electric) Van Single  Multi supplier Supply side  Demand side Information Solution Static (road) maps  radio bulletins internet  TomToms  VMS  Apps apps apps  in vehicle solutions Time tables  phone nrs  internet  apps apps apps No information  cycling/walking maps  nodes  gps  apps Opening times  Live tracking systems Payment Solution
  • 25. 25 Passenger Cars Public Transport Cycling & Walking Freight Delivery Mobility Solution (Modalities) Ownership  Ridership Self driving  Be driven Unimodal  Multimodal Single  Multi supplier Short  Longer distances Low  Increased value (No) Ownership  Ridership Explosion of variety of “last-mile modes” At shops  at home (Diesel) Truck  (Electric) Van Single  Multi supplier Supply side  Demand side Information Solution Static (road) maps  radio bulletins internet  TomToms  VMS  Apps apps apps  in vehicle solutions Time tables  phone nrs  internet  apps apps apps No information  cycling/walking maps  nodes  gps  apps Opening times  Live tracking systems Payment Solution Tax & Fuels  Tolls, tags, stickers, etc. Uniform  Differentiated (area, emission and/or time specific) Separated paper tickets  integrated (smart) cards Uniform  differentiated Simple  Complex Buying  Leasing Non visible  Specified (e.g. fast delivery)
  • 26. 26 Passenger Cars Public Transport Cycling & Walking Freight Delivery Mobility Solution (Modalities) Information Solution Payment Solution
  • 27. 27 Passenger Cars Public Transport Cycling & Walking Freight Delivery Mobility Solution (Modalities) Information Solution Payment Solution
  • 28. 28 Passenger Cars Public Transport Cycling & Walking Freight Delivery Mobility Solution (Modalities) Information Solution Payment Solution ,
  • 29. 29 Passenger Cars Public Transport Cycling & Walking Freight Delivery Mobility Solution (Modalities) Information Solution Payment Solution
  • 30. 30 Passenger Cars Public Transport Cycling & Walking Freight Delivery Mobility Solution (Modalities) Information Solution Payment Solution ,
  • 31. 31 Passenger Cars Public Transport Cycling & Walking Freight Delivery Mobility Solution (Modalities) Information Solution Payment Solution ,
  • 32. 32 Passenger Cars Public Transport Cycling & Walking Freight Delivery Mobility Solution (Modalities) Information Solution Payment Solution
  • 33. 33 Passenger Cars Public Transport Cycling & Walking Freight Delivery Mobility Solution (Modalities) Information Solution Payment Solution
  • 34. 34 Passenger Cars Public Transport Cycling & Walking Freight Delivery Mobility Solution (Modalities) Information Solution Payment Solution • Competition + Cooperation • For Profit • Transfer and Upscaling
  • 35. 35 Passenger Cars Public Transport Cycling & Walking Freight Delivery Mobility Solution (Modalities) Information Solution Payment Solution • Competition + Cooperation • For Profit • Transfer and Upscaling • Validation • System Optimisation • Socio-economic & Environmental impacts
  • 36. 36 Passenger Cars Public Transport Cycling & Walking Freight Delivery Mobility Solution (Modalities) Information Solution Payment Solution • Competition + Cooperation • For Profit • Transfer and Upscaling • Validation • System Optimisation • Socio-economic & Environmental impacts • Level Playing Field • Legislation • Launcing Customers
  • 37. 37 Passenger Cars Public Transport Cycling & Walking Freight Delivery Mobility Solution (Modalities) Information Solution Payment Solution • Competition + Cooperation • For Profit • Transfer and Upscaling • Validation • System Optimisation • Socio-economic & Environmental impacts • Ventilate Needs • Training and comfortising • Rate & (dis)like solutions • Level Playing Field • Legislation • Launcing Customers
  • 38. Recommendations & Mindset • Understand urban life primarily as a social, and only secondary as a technical and logistic problem. You have to involve the people. • Build strong partnerships between the city, the research sector, the industrial sector and the population. • Aiming for new mobility services MUST include policies to reduce single car use in cities („the elephant in the room“), whether electric, automatic or not. • We do not necessarily lack data, knowledge or money. What we need is more courageous politicians. • Organisation of New Mobility Solutions is a public responsibility.
  • 40. 7-10-2022 40 Grazias! Don Guikink MSc Breda University of Applied Sciences GUICK Capacity building for mobility guikink.d@buas.nl don@guick.eu