The document discusses the growing problem of urban congestion as more people move to cities. It notes that by 2050, 68% of the world's population will live in cities, up from 55% today. Several US cities are highlighted that lose significant time and money to traffic congestion each year, with New York City losing over $9 billion annually. The document advocates that cities adopt a "mobility strategy" to better coordinate different transportation options like public transit, ride-hailing, parking, and scooters/bikes, in order to empower citizens and reduce congestion compared to an enforcement-only approach. It notes a mobility app could help cities optimize curb space and facilitate multimodal trip planning and payments.
2. 2
68% of the world’s
population will live in cities
by 2050, up from 55% today
Source: United Nations, 2018 - https://www.un.org/development/desa/en/news/population/2018-revision-of-world-urbanization-prospects.html
3. 3
Urban Congestion Has a High Cost
Boston, MA
• Hours lost in congestion per capita: 164
• Cost of congestion per driver: $2,291
• Total cost of congestion for city: $4.1 billion
Chicago, IL
• Hours lost in congestion per capita: 138
• Cost of congestion per driver: $1,920
• Total cost of congestion for city: $6.2 billion
Washington, DC
• Hours lost in congestion per capita: 155
• Cost of congestion per driver: $2,161
• Total cost of congestion for city: $4.6 billion
New York, NY
• Hours lost in congestion per capita: 133
• Cost of congestion per driver: $1,859
• Total cost of congestion for city: $9.5 billion
Source: Business Insider, May 2019 - https://www.businessinsider.com/us-cities-with-most-traffic-2019-2019-2#5-los-angeles-ca-11
#1 #2
#3 #4
4. 4
For cities to be livable, they
need to change the way
they approach this
problem
12. 12
A Mobility Strategy Transforms a City
This is what we mean by "Smart Mobility"
FROM… TO
Lack of trip planning Know before you go
Searching for parking Going where the spaces are – ON and OFF Street
Pick-up and Drop-offs in lanes of travel Facilitating safe, efficient PU/DO points
Ride hailing vehicles circling for fares
Ride hailing vehicles positioned strategically
when not in use
Single mode “all or nothing”
transportation mindset
Facilitate multi-modal decisioning and ticketing
A “mess” of unconnected scooters/e-bikes Encourage responsible use of all transportation options
13. 14 Million Users
WITH MORE THAN
PARKMOBILE IS UNIQUELY POSITIONED TO FACILITATE THIS JOURNEY
14. 14
ParkMobile users are using a
range of mobility services
Source: ParkMobile Mobility Survey, April 2019
55%
are using
public transit
54%
are using
ride-hailing
services
40%
are using
scooters
and e-bikes
31%
are using
car sharing
services
15. 15
And they use them together…
Source: ParkMobile Mobility Survey, April 2019, 561 respondents
use multiple mobility
services in a given day
Use or would use multiple mobility
services when navigating to a single
destination
17. 17
Zone ParkingZone Parking
Enable drivers to easily pay for on/off-street
parking and extend time remotely.
Enable drivers to easily pay for on/off-street
parking and extend time remotely.
Zone Parking
Enable drivers to easily pay for on/off-street
parking and extend time remotely.
18. 18
Parking AvailabilityParking Availability
See where the open parking
spots are in the area
See where the open parking
spots are in the area
Parking Availability
See where the open parking
spots are in the area
19. 19
Way FindingWay Finding
Quickly get off the street and
into your space
Quickly get off the street and
into your space
Way Finding
Quickly get off the street and
into your space
20. 20
Transient ReservationsTransient Reservations
Reserve parking spots in garages
before driving into the city.
Reserve parking spots in garages
before driving into the city.
Transient Reservations
Reserve parking spots in garages
before driving into the city.
21. 21
Event ParkingEvent Parking
Reserve spots for Event
and Game parking.
Reserve spots for Event
and Game parking.
Event Parking
Reserve spots for Event
and Game parking.
22. 22
EV ChargingEV Charging
Pay for parking while charging
electric cars.
Pay for parking while charging
electric cars.
Available for on-street or off-
street charging stations.
Available for on-street or off-
street charging stations.
EV Charging
Pay for parking while charging
electric cars.
Available for on-street or off-
street charging stations.
23. 23
Mass TransitMass Transit
Pay for parking and transit at
transit stations.
Pay for parking and transit at
transit stations.
Mass Transit
Pay for parking and transit at
transit stations.
24. 24
Car SharingCar Sharing
Integration with car sharing servicesIntegration with car sharing services
Car Sharing
Integration with car sharing services
25. 25
Ride HailingRide Hailing
Convert curb sections into designated ride
hailing zones for pick-up / drop off and
short term waiting
Convert curb sections into designated ride
hailing zones for pick-up / drop off and
short term waiting
Ride Hailing
Convert curb sections into designated ride
hailing zones for pick-up / drop off and
short term waiting
26. 26
Scooter/Bike SharingScooter/Bike Sharing
Create special parking zones designed
for multimodal transportation.
Create special parking zones designed
for multimodal transportation.
Scooter/Bike Sharing
Create special parking zones designed
for multimodal transportation.
Find Your WayFind Your Way
Show locations in the app to
enable better decisions
Show locations in the app to
enable better decisions
Find Your Way
Show locations in the app to
enable better decisions
27. Key Takeaways
• Urban congestion is a significant problem for cities
and will continue to get worse
• Empower vs. Enforce: The key to improving
satisfaction and livability is providing tools to make
mobility easier and more efficient
• Cities should think about an all-encompassing
“mobility strategy” that brings together and optimizes
utilization of different forms of transportation
• Consumers are already using multi-modal
transportation options today
• In the future, cities with the best mobility strategy will
be the best places to live