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Beyond the Curb,
Enabling Mobility
in Smart Cities
2
68% of the world’s
population will live in cities
by 2050, up from 55% today
Source: United Nations, 2018 - https://www.un.org/development/desa/en/news/population/2018-revision-of-world-urbanization-prospects.html
3
Urban Congestion Has a High Cost
Boston, MA
• Hours lost in congestion per capita: 164
• Cost of congestion per driver: $2,291
• Total cost of congestion for city: $4.1 billion
Chicago, IL
• Hours lost in congestion per capita: 138
• Cost of congestion per driver: $1,920
• Total cost of congestion for city: $6.2 billion
Washington, DC
• Hours lost in congestion per capita: 155
• Cost of congestion per driver: $2,161
• Total cost of congestion for city: $4.6 billion
New York, NY
• Hours lost in congestion per capita: 133
• Cost of congestion per driver: $1,859
• Total cost of congestion for city: $9.5 billion
Source: Business Insider, May 2019 - https://www.businessinsider.com/us-cities-with-most-traffic-2019-2019-2#5-los-angeles-ca-11
#1 #2
#3 #4
4
For cities to be livable, they
need to change the way
they approach this
problem
5
It’s not just about
“managing the curb”
Increasing the cost of driving will
raise revenue for the city, but is it
sufficient to solve the problem?
7
Congestion Tax
8
Increased Parking Rates
9
Tolls & Express Lanes
Cities should consider focusing
on enabling tools to make drivers
and vehicles more efficient
Modern cities need a
“Mobility Strategy”
12
A Mobility Strategy Transforms a City
This is what we mean by "Smart Mobility"
FROM… TO
Lack of trip planning Know before you go
Searching for parking Going where the spaces are – ON and OFF Street
Pick-up and Drop-offs in lanes of travel Facilitating safe, efficient PU/DO points
Ride hailing vehicles circling for fares
Ride hailing vehicles positioned strategically
when not in use
Single mode “all or nothing”
transportation mindset
Facilitate multi-modal decisioning and ticketing
A “mess” of unconnected scooters/e-bikes Encourage responsible use of all transportation options
14 Million Users
WITH MORE THAN
PARKMOBILE IS UNIQUELY POSITIONED TO FACILITATE THIS JOURNEY
14
ParkMobile users are using a
range of mobility services
Source: ParkMobile Mobility Survey, April 2019
55%
are using
public transit
54%
are using
ride-hailing
services
40%
are using
scooters
and e-bikes
31%
are using
car sharing
services
15
And they use them together…
Source: ParkMobile Mobility Survey, April 2019, 561 respondents
use multiple mobility
services in a given day
Use or would use multiple mobility
services when navigating to a single
destination
16
Moving Mobility Forward, Together
17
Zone ParkingZone Parking
Enable drivers to easily pay for on/off-street
parking and extend time remotely.
Enable drivers to easily pay for on/off-street
parking and extend time remotely.
Zone Parking
Enable drivers to easily pay for on/off-street
parking and extend time remotely.
18
Parking AvailabilityParking Availability
See where the open parking
spots are in the area
See where the open parking
spots are in the area
Parking Availability
See where the open parking
spots are in the area
19
Way FindingWay Finding
Quickly get off the street and
into your space
Quickly get off the street and
into your space
Way Finding
Quickly get off the street and
into your space
20
Transient ReservationsTransient Reservations
Reserve parking spots in garages
before driving into the city.
Reserve parking spots in garages
before driving into the city.
Transient Reservations
Reserve parking spots in garages
before driving into the city.
21
Event ParkingEvent Parking
Reserve spots for Event
and Game parking.
Reserve spots for Event
and Game parking.
Event Parking
Reserve spots for Event
and Game parking.
22
EV ChargingEV Charging
Pay for parking while charging
electric cars.
Pay for parking while charging
electric cars.
Available for on-street or off-
street charging stations.
Available for on-street or off-
street charging stations.
EV Charging
Pay for parking while charging
electric cars.
Available for on-street or off-
street charging stations.
23
Mass TransitMass Transit
Pay for parking and transit at
transit stations.
Pay for parking and transit at
transit stations.
Mass Transit
Pay for parking and transit at
transit stations.
24
Car SharingCar Sharing
Integration with car sharing servicesIntegration with car sharing services
Car Sharing
Integration with car sharing services
25
Ride HailingRide Hailing
Convert curb sections into designated ride
hailing zones for pick-up / drop off and
short term waiting
Convert curb sections into designated ride
hailing zones for pick-up / drop off and
short term waiting
Ride Hailing
Convert curb sections into designated ride
hailing zones for pick-up / drop off and
short term waiting
26
Scooter/Bike SharingScooter/Bike Sharing
Create special parking zones designed
for multimodal transportation.
Create special parking zones designed
for multimodal transportation.
Scooter/Bike Sharing
Create special parking zones designed
for multimodal transportation.
Find Your WayFind Your Way
Show locations in the app to
enable better decisions
Show locations in the app to
enable better decisions
Find Your Way
Show locations in the app to
enable better decisions
Key Takeaways
• Urban congestion is a significant problem for cities
and will continue to get worse
• Empower vs. Enforce: The key to improving
satisfaction and livability is providing tools to make
mobility easier and more efficient
• Cities should think about an all-encompassing
“mobility strategy” that brings together and optimizes
utilization of different forms of transportation
• Consumers are already using multi-modal
transportation options today
• In the future, cities with the best mobility strategy will
be the best places to live

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Enabling Smart Mobility in Cities

  • 1. Beyond the Curb, Enabling Mobility in Smart Cities
  • 2. 2 68% of the world’s population will live in cities by 2050, up from 55% today Source: United Nations, 2018 - https://www.un.org/development/desa/en/news/population/2018-revision-of-world-urbanization-prospects.html
  • 3. 3 Urban Congestion Has a High Cost Boston, MA • Hours lost in congestion per capita: 164 • Cost of congestion per driver: $2,291 • Total cost of congestion for city: $4.1 billion Chicago, IL • Hours lost in congestion per capita: 138 • Cost of congestion per driver: $1,920 • Total cost of congestion for city: $6.2 billion Washington, DC • Hours lost in congestion per capita: 155 • Cost of congestion per driver: $2,161 • Total cost of congestion for city: $4.6 billion New York, NY • Hours lost in congestion per capita: 133 • Cost of congestion per driver: $1,859 • Total cost of congestion for city: $9.5 billion Source: Business Insider, May 2019 - https://www.businessinsider.com/us-cities-with-most-traffic-2019-2019-2#5-los-angeles-ca-11 #1 #2 #3 #4
  • 4. 4 For cities to be livable, they need to change the way they approach this problem
  • 5. 5 It’s not just about “managing the curb”
  • 6. Increasing the cost of driving will raise revenue for the city, but is it sufficient to solve the problem?
  • 10. Cities should consider focusing on enabling tools to make drivers and vehicles more efficient
  • 11. Modern cities need a “Mobility Strategy”
  • 12. 12 A Mobility Strategy Transforms a City This is what we mean by "Smart Mobility" FROM… TO Lack of trip planning Know before you go Searching for parking Going where the spaces are – ON and OFF Street Pick-up and Drop-offs in lanes of travel Facilitating safe, efficient PU/DO points Ride hailing vehicles circling for fares Ride hailing vehicles positioned strategically when not in use Single mode “all or nothing” transportation mindset Facilitate multi-modal decisioning and ticketing A “mess” of unconnected scooters/e-bikes Encourage responsible use of all transportation options
  • 13. 14 Million Users WITH MORE THAN PARKMOBILE IS UNIQUELY POSITIONED TO FACILITATE THIS JOURNEY
  • 14. 14 ParkMobile users are using a range of mobility services Source: ParkMobile Mobility Survey, April 2019 55% are using public transit 54% are using ride-hailing services 40% are using scooters and e-bikes 31% are using car sharing services
  • 15. 15 And they use them together… Source: ParkMobile Mobility Survey, April 2019, 561 respondents use multiple mobility services in a given day Use or would use multiple mobility services when navigating to a single destination
  • 17. 17 Zone ParkingZone Parking Enable drivers to easily pay for on/off-street parking and extend time remotely. Enable drivers to easily pay for on/off-street parking and extend time remotely. Zone Parking Enable drivers to easily pay for on/off-street parking and extend time remotely.
  • 18. 18 Parking AvailabilityParking Availability See where the open parking spots are in the area See where the open parking spots are in the area Parking Availability See where the open parking spots are in the area
  • 19. 19 Way FindingWay Finding Quickly get off the street and into your space Quickly get off the street and into your space Way Finding Quickly get off the street and into your space
  • 20. 20 Transient ReservationsTransient Reservations Reserve parking spots in garages before driving into the city. Reserve parking spots in garages before driving into the city. Transient Reservations Reserve parking spots in garages before driving into the city.
  • 21. 21 Event ParkingEvent Parking Reserve spots for Event and Game parking. Reserve spots for Event and Game parking. Event Parking Reserve spots for Event and Game parking.
  • 22. 22 EV ChargingEV Charging Pay for parking while charging electric cars. Pay for parking while charging electric cars. Available for on-street or off- street charging stations. Available for on-street or off- street charging stations. EV Charging Pay for parking while charging electric cars. Available for on-street or off- street charging stations.
  • 23. 23 Mass TransitMass Transit Pay for parking and transit at transit stations. Pay for parking and transit at transit stations. Mass Transit Pay for parking and transit at transit stations.
  • 24. 24 Car SharingCar Sharing Integration with car sharing servicesIntegration with car sharing services Car Sharing Integration with car sharing services
  • 25. 25 Ride HailingRide Hailing Convert curb sections into designated ride hailing zones for pick-up / drop off and short term waiting Convert curb sections into designated ride hailing zones for pick-up / drop off and short term waiting Ride Hailing Convert curb sections into designated ride hailing zones for pick-up / drop off and short term waiting
  • 26. 26 Scooter/Bike SharingScooter/Bike Sharing Create special parking zones designed for multimodal transportation. Create special parking zones designed for multimodal transportation. Scooter/Bike Sharing Create special parking zones designed for multimodal transportation. Find Your WayFind Your Way Show locations in the app to enable better decisions Show locations in the app to enable better decisions Find Your Way Show locations in the app to enable better decisions
  • 27. Key Takeaways • Urban congestion is a significant problem for cities and will continue to get worse • Empower vs. Enforce: The key to improving satisfaction and livability is providing tools to make mobility easier and more efficient • Cities should think about an all-encompassing “mobility strategy” that brings together and optimizes utilization of different forms of transportation • Consumers are already using multi-modal transportation options today • In the future, cities with the best mobility strategy will be the best places to live