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UITP
COMBINED MOBILITY :
Public transport in synergy with car-sharing,
cycling, taxis, etc. : A SMART WAY FORWARD!
Caroline Cerfontaine (caroline.cerfontaine@uitp.org )
A WORLDWIDE ASSOCIATION
UITP2
Head office in Brussels and 12 regional offices
UI2
A DIVERSE MEMBERSHIP
1300 member companies
Operators (all modes)
Authorities
Policy decision-makers
Research institutes
The sustainable mobility
supply and service industry
Associations
14,000 contacts
92 countries
UITP unites the sustainable mobility
community
UITP3
Some of our members:
UITP COMBINED MOBILITY PLATFORM
Public transport in synergy with other modes like car-sharing, taxi,
and cycling...
Mission:
•Convince organizing authorities and operators
of the benefits of combined mobility
•Stimulate interaction among all combined mobility
actors, including public transport operators and
organising authorities.
•Promote collaboration between all stakeholders to
develop a comprehensive mobility offer responding to
all the needs of the users and facilitating door-to-door
mobility.
How:
•Meetings, Workshops, Publications (Articles, online
toolbox, position papers), Advocacy,
UITP COMBINED MOBILITY PLATFORM
WHY COMBINED MOBILITY?
Successful cities rely on
efficient public transport
in combination with
shared mobility services
UITP7
Daily trips in urban areas
worldwide are going to rise
from 7.5 billion in 2005 to
11.5 billion in 2025
CITY PERSPECTIVE : PUBLIC TRANSPORT IS
THE MOST EFFICIENT IN TERMS OF
SPACE AND CAPACITY
518 Persons
in a double traction light rail vehicle
or in
CUSTOMER ORIENTATION :
LIFESTYLE
Ever more
complex
mobility
needs..
Customer perspective: Trends driving change in
relationship with the car
Combined Mobility is the answer!
Modern mobility = flexibility + convenience = Door-to-
door solution
Public transport +
Car-sharing
Taxis and shared taxis
Bicycle and bike-sharing
Car-pooling
Park & ride
Etc.
Combined Mobility
Efficient public transport complemented by
combined mobility =
A real alternative to the private car
A key to change citizens travel behaviour
Combined Mobility
Successful cooperation examples
Cycling: Bike-sharing in Kayseri
(Turkey)
Cycling : Kaybis
14
Cycling : Kaybis
Results : Win-Win
• Survey 2011 : 61% of bike users use bike to
reach the nearest light rail stations
• Impressive growth rate of bike usage/users
-
50.000
100.000
150.000
200.000
250.000
300.000
2010 2011 2012
32.500
113.500
252.000
Number of Usage
0
500
1000
1500
2000
2500
3000
3500
2010 2011 2012
641
1529
3260
Numberof User
Car-sharing : Switzerland:
SBB & Mobility
Car-sharing : Switzerland:
SBB & Mobility
What does SBB contribute
Promotion of combined mobility
Mobility stations at train stations
Access to 3 Mio customers
Sales and distribution platform
Marketing and brand power
Marketing support and Partnerships
Solution for combined mobility
Process and system know-how
Access to 106’000 customers
Cooperative partners
What does Mobility contribute
Infrastructure and human resources
Value creation in SBB core business
Evident win-win for both partners
Taxi : Taxibus, Hannover
50 % 50 %
TaxiBus:
Entrepreneurial
partnership between
PT and Taxi enables
new and better
services !
Taxi : Shared Taxi : Brussels & Linz
Thanks to the shared Taxi service
Collecto in Brussels, the public
transport operator STIB was able
to optimize & redesign the night
bus service offer
Areas of cooperation
• Ticket integration
• Spatial integration
• Communication, Marketing & Information
integration
• Common use of services/infrastructure :
cross selling, hotlines etc
• Institutional integration
UITP
ONE STOP MOBILITY SHOP
Vienna : Smile project in Austria
Integration
Multi-
Modality
Inter-
Operabilty
Personal Mobility Assistent
+ info
+ key
+ entry
+ ticket
+ assistance
+ clearing
+ bill
Main goal of project „SMILE“ is developing and evaluating a prototype of a
multimodal, integrated information-, booking and payment-system
(„Integrated Mobility Platform“) which connects private and public transport in
a smart and efficient way.
Vienna : SMILE USABILITY
EMMA : A centralised access to all transport services
Multimodal integration
Multimodal information and sales delivered
online or offline
Montpellier : PROJECT EMMA
THE OBJECTIVES , SCOPE
Germany : Daimler’s Moovel
Hannover : Hannovermobil
Gothenburg : Ubigo
• 70 households in Gothenburg
subscribing to a fully integrated
mobility service called UbiGo.
• The service combines Public
Transport, car-sharing, rental car
service, taxi and a bicycle system,
all in one app and all usage on
one invoice every month.
Gothenburg: Project Ubigo
The partners
The suppliers
Västtrafik (public tranport), Sunfleet (car sharing service), Hertz
(Rental cars), TaxiKurir (taxi) and JCDecaux (citybikes).
CONCLUSION
Let’s offer our citizens the possibility
to live and work without owning a car!
Let‘s partner up to build
liveable cities that
provide access for all and
respond to today‘s and
tomorrow‘s lifestyle
UITP
Thank you for your attention &
see you at the
5th UITP Combined Mobility Workshop,
Hannover, 20 Oct 2014!
Caroline.Cerfontaine@uitp.org

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Combined Mobility in Europe

  • 1. UITP COMBINED MOBILITY : Public transport in synergy with car-sharing, cycling, taxis, etc. : A SMART WAY FORWARD! Caroline Cerfontaine (caroline.cerfontaine@uitp.org )
  • 2. A WORLDWIDE ASSOCIATION UITP2 Head office in Brussels and 12 regional offices UI2
  • 3. A DIVERSE MEMBERSHIP 1300 member companies Operators (all modes) Authorities Policy decision-makers Research institutes The sustainable mobility supply and service industry Associations 14,000 contacts 92 countries UITP unites the sustainable mobility community UITP3
  • 4. Some of our members: UITP COMBINED MOBILITY PLATFORM Public transport in synergy with other modes like car-sharing, taxi, and cycling...
  • 5. Mission: •Convince organizing authorities and operators of the benefits of combined mobility •Stimulate interaction among all combined mobility actors, including public transport operators and organising authorities. •Promote collaboration between all stakeholders to develop a comprehensive mobility offer responding to all the needs of the users and facilitating door-to-door mobility. How: •Meetings, Workshops, Publications (Articles, online toolbox, position papers), Advocacy, UITP COMBINED MOBILITY PLATFORM
  • 6. WHY COMBINED MOBILITY? Successful cities rely on efficient public transport in combination with shared mobility services
  • 7. UITP7 Daily trips in urban areas worldwide are going to rise from 7.5 billion in 2005 to 11.5 billion in 2025 CITY PERSPECTIVE : PUBLIC TRANSPORT IS THE MOST EFFICIENT IN TERMS OF SPACE AND CAPACITY 518 Persons in a double traction light rail vehicle or in
  • 8. CUSTOMER ORIENTATION : LIFESTYLE Ever more complex mobility needs..
  • 9. Customer perspective: Trends driving change in relationship with the car
  • 10. Combined Mobility is the answer! Modern mobility = flexibility + convenience = Door-to- door solution Public transport + Car-sharing Taxis and shared taxis Bicycle and bike-sharing Car-pooling Park & ride Etc. Combined Mobility
  • 11. Efficient public transport complemented by combined mobility = A real alternative to the private car A key to change citizens travel behaviour Combined Mobility
  • 13. Cycling: Bike-sharing in Kayseri (Turkey)
  • 15. Cycling : Kaybis Results : Win-Win • Survey 2011 : 61% of bike users use bike to reach the nearest light rail stations • Impressive growth rate of bike usage/users - 50.000 100.000 150.000 200.000 250.000 300.000 2010 2011 2012 32.500 113.500 252.000 Number of Usage 0 500 1000 1500 2000 2500 3000 3500 2010 2011 2012 641 1529 3260 Numberof User
  • 17. Car-sharing : Switzerland: SBB & Mobility What does SBB contribute Promotion of combined mobility Mobility stations at train stations Access to 3 Mio customers Sales and distribution platform Marketing and brand power Marketing support and Partnerships Solution for combined mobility Process and system know-how Access to 106’000 customers Cooperative partners What does Mobility contribute Infrastructure and human resources Value creation in SBB core business Evident win-win for both partners
  • 18. Taxi : Taxibus, Hannover 50 % 50 % TaxiBus: Entrepreneurial partnership between PT and Taxi enables new and better services !
  • 19. Taxi : Shared Taxi : Brussels & Linz Thanks to the shared Taxi service Collecto in Brussels, the public transport operator STIB was able to optimize & redesign the night bus service offer
  • 20. Areas of cooperation • Ticket integration • Spatial integration • Communication, Marketing & Information integration • Common use of services/infrastructure : cross selling, hotlines etc • Institutional integration
  • 22. Vienna : Smile project in Austria Integration Multi- Modality Inter- Operabilty Personal Mobility Assistent + info + key + entry + ticket + assistance + clearing + bill Main goal of project „SMILE“ is developing and evaluating a prototype of a multimodal, integrated information-, booking and payment-system („Integrated Mobility Platform“) which connects private and public transport in a smart and efficient way.
  • 23. Vienna : SMILE USABILITY
  • 24. EMMA : A centralised access to all transport services Multimodal integration Multimodal information and sales delivered online or offline Montpellier : PROJECT EMMA THE OBJECTIVES , SCOPE
  • 27. Gothenburg : Ubigo • 70 households in Gothenburg subscribing to a fully integrated mobility service called UbiGo. • The service combines Public Transport, car-sharing, rental car service, taxi and a bicycle system, all in one app and all usage on one invoice every month.
  • 28. Gothenburg: Project Ubigo The partners The suppliers Västtrafik (public tranport), Sunfleet (car sharing service), Hertz (Rental cars), TaxiKurir (taxi) and JCDecaux (citybikes).
  • 29. CONCLUSION Let’s offer our citizens the possibility to live and work without owning a car! Let‘s partner up to build liveable cities that provide access for all and respond to today‘s and tomorrow‘s lifestyle
  • 30. UITP Thank you for your attention & see you at the 5th UITP Combined Mobility Workshop, Hannover, 20 Oct 2014! Caroline.Cerfontaine@uitp.org