The survey found that most viewers watch music videos online through platforms like YouTube. The majority of respondents were male, between 16-24 years old. Since this younger demographic finds new music primarily through social media, incorporating an attractive female lead could appeal to this audience. Most respondents were students with limited budgets, so the video cannot have high production values like mainstream artists. While narrative videos were preferred, responses on serious vs. funny tones were mixed. Elements of both may be included. Though chillwave is the genre of the song, adding some conventions from the most popular genre - dance music - could draw in viewers who prefer that style.

1. Survey
Monkey
Analysis

2. 2) Where do you watch music videos?
The answers to this question shows that the majority of our
surveyors consume music videos through the internet. This
shows that the younger audience, between the ages of 16 and 24,
keep up with the technological changes of the 21st century and
the consumption of media through social networks (Twitter,
Facebook, Instagram, Google+) and websites like YouTube.

3. 3) Are you male or f emale?
81.8% of the surveyors were male. This has given us a
better insight to who our audience is. In our music video
we will try and incorporate something to relate back to
this result, like having an attractive female lead in our
video.

4. 4) What is your age?
91.7% of our audience were 16-24 years old, and with the
majority of our surveyors being male, the idea of having an
attractive female lead will work for our music video. This also
relates back to our younger generation finding out about
everything through the internet, most specifically social
networking, which my group sent out messages through
Facebook and Twitter to our friends to answer our survey.

5. 5) Which of the f ollowing best describes your current occupation?
Nearly all of our surveyors were students. Since we are
college students, and don’t have budgets to spend on
our videos, this can relate to them as it won’t be like
mainstream music videos released by well known artists.

6. 6) In your opinion, what makes a music video intersting?
The surveyors have varied opinions on what makes a music
video interesting for them. Most of the surveyors like when
the music video has a good narrative. They also like when the
video is relevant to the song. When the protagonist of the
video is attractive (since most of the surveyors are lads,
particularly they’re speaking of an attractive girl). No clichés
stories and video having an individual concept is preferred by
the surveyors.

7. 7) Do you pref er a narrative music video or more of a concept driven
video (the perf ormance)?
Majority of surveyors want a narrative for our music
video. We’re going to have a loose narrative to keep
up with the conventions of the chillwave genre.

8. 8) Do you like music videos that are f unny or serious?
The surveyors had mixed opinions on what type of
video they liked, but there was just slightly more that
preferred a serious music video to a funny one.
We’re going to take their decisions into account and
have our music video a mixture of the two.

9. 9) What genre do you pref er to listen to?
The surveyors most prefer dance music to the genre of our
music video, chillwave. Although these genres are similar but
also have their differences. Chillwave is more of an indie genre,
while dance is taken over as a mainstream genre, the
differences being very small. Maybe we could consider having
some conventions of the dance genre in our music video, so
audiences like the surveyors who prefer the dance genre better,
could like our music video somewhat more.

10. 9) What genre do you pref er to listen to?
The surveyors most prefer dance music to the genre of our
music video, chillwave. Although these genres are similar but
also have their differences. Chillwave is more of an indie genre,
while dance is taken over as a mainstream genre, the
differences being very small. Maybe we could consider having
some conventions of the dance genre in our music video, so
audiences like the surveyors who prefer the dance genre better,
could like our music video somewhat more.