This document contains a 10 question questionnaire about music video preferences that was created to help improve ideas for a new music video. The questionnaire asks about music interests, age, how often viewers watch music videos, preferred viewing methods, what is enjoyed most when watching, the most significant part of a music video, preferred video types, importance of relatability, and favorite music videos and why.

1. Questionnaire.
Below is a questionnaire that I produced to help and improve my ideas for a music video. I have
listed 8 questions which I believe will give me a clearer insight into what my target audience is
looking for.
1. What types of music are you most interested in?
Pop [ ] Rock [ ] Indie [ ] R n B [ ] Classical [ ] Hip Hop [ ] Alternative [ ] Acoustic [ ] Dance [ ]
2. How old are you?
Under 13 [ ] 13-16 [ ] 17-21 [ ] over 21 [ ]
3. How often to you watch music videos?
Daily [ ] weekly [ ] monthly [ ] never [ ]
4. How would you prefer to view your music video?
On television [ ] Internet [ ] Through an Ipod [ ] Mobile Phone [ ]
5. When watching a music video what do you enjoy the most?
The story being told through the lyrics [ ] listening to the lyrics [ ] the people in the video [ ]
6. In your own personal opinion what is the most significant part of a music video?
The Artist [ ] the story being told [ ] the location of the Video [ ] The Lyrics [ ] the message [ ]
7. Which type of music video do you prefer?
Narrative – singer telling the story [ ] Conceptual – lyrics having no link to the video [ ]
Performance – live performance of the song [ ]
8. Do you feel that it is important to be able to relate to certain music videos?
Yes [ ] No [ ] Maybe [ ]
9. What are you three favourite music videos from any time period?
10. Why?
Thank you very much for taking time to complete this Questionnaire.