The band received feedback from audiences at various stages of creating their music video that helped improve the end product. Early feedback helped them select a band name and song. Screening the initial video, audiences suggested adding more shots that were cut to the beat and more band performance footage. Additional filming and feedback led to close-ups being added to make the video more fast-paced. Changing to black and white also gained positive feedback. Overall, feedback from different groups helped the band notice and address issues they may have otherwise missed.

1. What have you
learned from your
audience feedback?

2.  The feedback that we were given throughout the course
of making our music video became very useful in
helping shape the way the video turned out. We had
lots of different types of feedback that helped with
different parts of the course. This rely of : The bands
name, the logo, fonts, song choice and the video itself.
We got many different opinions from different
demographics to get a broader take on our work.

3.  One of the first bits of feedback that we went on the
hunt for, was the name of the band, since we all had
different opinions on what to call the band. To do this we
created a table using Microsoft Word and jotted down
all the different name suggestions that we had. After
doing this we then went around the sixth form common
room and started asking people which one they liked
best and asked them to tick it on the right side of the
table. This helped us decide on our name Cold Liberty
since it gained the most votes from the public, as they
thought it worked well the most with the alternative rock
genre.

4.  Again we did the same sort of feedback with trying to
get the song, we put a list of songs down and asked
people to tick off the song that they liked the most and
thought would fit well with our genre. If the participant
didn't know the song that we had on the list, we did give
them the option to listen to it to get a fairer opinion. In
the end this worked out well and we gained the most
votes for The Pretender. Another time we did the same
sort of feedback was with our logo fonts. We put all the
fonts we liked on a piece of paper and went around
asking people which one they liked the most and asked
them to tick the one they were a fan with. However we
didn't end up going with the majority vote as us as a
band didn't think it went well with the genre conventions
of the band.

5.  The first time we got feedback for our music video was
when we had a screening in front of our class. Everyone
was given feedback sheets which they had to fill out,
there are three sections on each sheet: the parts you
liked, the parts that need improving and the parts you
dislike. The majority of our first feedback wasn't too bad,
however we were told that we need a lot more shots
and that some of the others shots were too long and
needed to be cut more in with the beat or else you don't
really feel the panic of the situation as well.

6.  We also was told that there isn't as much band
performance in it either, this was because we didn't
have that many different types of angles for our band
performance that we could use. After taking the
criticism, we then went out and started to shoot a lot
more narrative and performance that we could piece
together in our music video to make most fast paced.

7.  After doing more screenings and getting told more
things to add to our music video, we eventually ended
up filming our performance many times just to get the
right angles to use. The feedback was very useful as it
helped us realise to add close-ups which made the
video seem more fast paces and create a more thrilling
effect for the viewer when they are watching it. No one
complained about how the video had lots narrative
even though it challenges conventions of a normal rock
music video, which would just have mainly performance.

8.  After our first screening we changed the video to
black/white also since we were told to add some effects
to the video. This created a lot of positive feedback as
we were told it really fits in well and looks good with the
song we were doing and the genre that our band is. We
also ended up having 10 drafts since we were constantly
changing our music video so make it as perfect as
possible. In some drafts you might not notice that much
of a difference, this is because there were minor
changes, like fixing the lip syncing or adding an extra
close-up. We did this mainly because we wanted our
video to look fluent and not have any issues when
watching it.

9.  Overall I think the feedback from audiences, really
helped with shaping how our music video ended, since
we got many different types that helped changed minor
issues that we might have no noticed ourselves. Also it
helped to do screenings, since it was on a bigger screen
we got to notice any issues that again we might have
not noticed ourselves just looking on the editing screen.