The artist's name will be XXYYXX and the album name will also be XXYYXX. The DVD will include an interview with the artist, behind the scenes footage of how he created the album and was inspired, a live performance, and the music video. The target audience for the music video is 19-year old males who are studying for A-Levels, listen to artists like XXYYXX and Skrillex, work in a cafe, regularly attend music festivals and gigs, and create their own music as a hobby. They wear festival and band t-shirts, grey skinny jeans, and are obsessed with Apple products like their iPod.