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Similar to It ppt instagram (version 2)
It ppt instagram (version 2)
- 2. OUTLINE Objectives Background Information search Mind Map Survey Questions Charts and Analysis Job division
- 3. OBJECTIVES Introducing theinnovation – Instagram Using survey to find out the trends, advantages and disadvantages about Instagram Analyzing the survey result
- 4. BACKGROUND Background •Found by Kevin Systrom (CEO, co-founder) and Mike Krieger (co-founder) • Found at 2006 What is Instagram • Online mobile photo-sharing and • Video-sharing innovation • Social networking service
- 5. User • Teenagers • Online shop sellers • Celebrities • Companies Main Functions • Photo and video sharing • Having likes and comments • Following others • Share to a variety of social networking platforms, such as Facebook and Twitter.
- 6. Competitors • Twitter • Weibo Countries with the most users • USA • UK • Hong Kong • Kuwait • Middle East • France • South Korea Other Functions • Running business • Tag searching and Explore • Product promoting • Likes and comments • Filtering on photo and video
- 7. INFORMATION SEARCH (INTERNET) Internet Search Result Instagram http://instagram.com the Most Popular Hashtag on Instagram http://kuwaitiful.com/news/kuwait-is-the- most-popular-country-hashtag-on-instagram/ Instagram developers http://instagram.com/about/us/
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- 9. Background Mind mapping Users Advantages Disadvantages and limitation Uses and functions Competitors Potential problem
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- 11. SURVEY OBJECTIVES •TO FIND OUT 1. WHETHER DIFFERENT GROUPS(SEX AND AGES) OF PEOPLE ‘S DEGREE OF ACCEPTANCE OF INSTAGRAM 2. THE FREQUENCY AND THE PERIOD OF PEOPLE USING IT. 3. THE REASON BEHIND USING INSTAGRAM 4. THE CONCERNED PROBLEM OF IT 5. THE RANGE OF APPRECIATION FROM PEOPLE •NO OF RESPONSES: 36
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- 13. ANALYSIS 1 •Morefemale users than male users •High amount of Instagram users 13 3 16 3 29 6 No Yes The trend of different gender of people using instagram Total Female Male
- 14. •More young agedusers than middle aged users The trend of different age group of people 0 10 20 30 No Yes 21 2 9 1 0 2 30 5 using instagram total >30 20to29 10to19
- 15. ANALYSIS 2 •Havinga high average score. •Main purposes are sharing life with others and viewing others’ profile The purpose of using instagram 4% 42% 8% 8% 36% 2% Running business Sharing your life with others Searching products Viewing others' profile appreciate others' photograph Making friends Total score 105 No of people 29 Average score 3.62
- 16. •Main advantages arehaving more interaction with friends and getting more information around the world. Advantages of using instagram 38% 22% 35% 2% 3% To have more interaction with friends To get information around the world Others To follow the news of the celebrities To minimize the price on products
- 17. •Main limitations arephoto size and video length. •limited in small square sizes •too short Limitation of instagram 11% 49% 31% 9% Privacy Photo size Video length others
- 18. ANALYSIS 3 •Mainreason is not popular enough among friends. The reasons not using instagram 50% 33% 17% It is not popular among your friends others It shares similar functions with other apps. •Unfamiliarity with IT innovation
- 19. Group member Job Chiu Sin Man 1. Mind map, 2. survey questions and 3. power point Ho Kit Ying 1. Information search (Internet) 2. Analysis JOB DIVISION
- 20. Reference 1. http://instagram.com 2. http://kuwaitiful.com/news/kuwait-is-the-most- popular-country-hashtag-on-instagram 3. http://instagram.com/about/us/
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