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Instagram
PRESENTED BY:
Ish Puri
21BCM1148
Index
▶ What is Instagram
▶ History
▶ Demographics
▶ Main functions
▶ Tabs
▶ Liking and commenting
▶ Hashtags
▶ Trends
▶ Photo editing
What is instagram?
▶ Instagram is an online mobile photo-sharing, videosharing
and social networking service that enables
its users to take pictures and videos and share them.
▶ The name “Instagram” is a combination of “instant
camera” and “telegram”.
History of instagram
▶ Instagram was founded in 2010 by Stanford
graduates Kevin Systorm and Mike Krieger.
▶ On October 6, 2010, Instagram was added to the
Apple App Store.
▶ In April 2012, Instagram was added to Android.
▶ In late 2012, Instagram was purchased by
Facebook for $1 billion.
Logos
OLD LOGO NEW LOGO
Demographics
Instagram currently has about 150 million monthly active users.
▶ Users are divided equally with 50% iPhone users and 50% Android.
▶ 90% of users are under the age of 35.
▶ Education demographics: Users with some college education are
the most active on Instagram with 23%.
▶ 24% of all users use the app several (3+) times a day
Main Functions
▶ Users can upload photographs and short videos.
▶ Videos are a maximum of 15 seconds long.
▶ Photos can have filters added to them as well.
▶ Frames can also be added to each photo.
▶ Instagram Direct allows users to send photos only to
specific users instead of publicly.
Tabs
There are five tabs on Instagram:
▶ Home
▶ Explore
▶ Upload
▶ News
▶ Profile
Liking and commenting
▶ You can like or comment anyone’s picture or video.
▶ Photos can be liked or commented on as you scroll through your home feed.
▶ You can also double tap photos to quickly like them or by pressing heart on
buttom left side.
Hashtags
Hashtags are an unspaced phrase prefixed with the #
sign.
▶ Hashtags are mostly used as discussion forums. Any
combination of characters can become a hashtag.
▶ Hashtags do not contain any moderation therefore a
single hashtag can be used for any purpose by any user.
Trends
Throwback Thursday: This trend
usually includes pictures of a user’s
early childhood, past special
occasions or monumental events.
These photos are shared with the
hashtag #TBT or
#ThrowbackThursday.
Editing photo
When you take a photo
and upload it to
Instagram, you have the
option to do edits to the
photo as well as add a
filter or a frame. Its easy
And more fun to use.
THANKYOU 
THE END

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instagram-ISH.pptx

  • 2. Index ▶ What is Instagram ▶ History ▶ Demographics ▶ Main functions ▶ Tabs ▶ Liking and commenting ▶ Hashtags ▶ Trends ▶ Photo editing
  • 3. What is instagram? ▶ Instagram is an online mobile photo-sharing, videosharing and social networking service that enables its users to take pictures and videos and share them. ▶ The name “Instagram” is a combination of “instant camera” and “telegram”.
  • 4. History of instagram ▶ Instagram was founded in 2010 by Stanford graduates Kevin Systorm and Mike Krieger. ▶ On October 6, 2010, Instagram was added to the Apple App Store. ▶ In April 2012, Instagram was added to Android. ▶ In late 2012, Instagram was purchased by Facebook for $1 billion.
  • 6. Demographics Instagram currently has about 150 million monthly active users. ▶ Users are divided equally with 50% iPhone users and 50% Android. ▶ 90% of users are under the age of 35. ▶ Education demographics: Users with some college education are the most active on Instagram with 23%. ▶ 24% of all users use the app several (3+) times a day
  • 7. Main Functions ▶ Users can upload photographs and short videos. ▶ Videos are a maximum of 15 seconds long. ▶ Photos can have filters added to them as well. ▶ Frames can also be added to each photo. ▶ Instagram Direct allows users to send photos only to specific users instead of publicly.
  • 8. Tabs There are five tabs on Instagram: ▶ Home ▶ Explore ▶ Upload ▶ News ▶ Profile
  • 9. Liking and commenting ▶ You can like or comment anyone’s picture or video. ▶ Photos can be liked or commented on as you scroll through your home feed. ▶ You can also double tap photos to quickly like them or by pressing heart on buttom left side.
  • 10. Hashtags Hashtags are an unspaced phrase prefixed with the # sign. ▶ Hashtags are mostly used as discussion forums. Any combination of characters can become a hashtag. ▶ Hashtags do not contain any moderation therefore a single hashtag can be used for any purpose by any user.
  • 11. Trends Throwback Thursday: This trend usually includes pictures of a user’s early childhood, past special occasions or monumental events. These photos are shared with the hashtag #TBT or #ThrowbackThursday.
  • 12. Editing photo When you take a photo and upload it to Instagram, you have the option to do edits to the photo as well as add a filter or a frame. Its easy And more fun to use.