The document discusses the musical sub-genre of alternative rock and a related magazine called Alternative Press. Alternative Press was founded in 1985 in Cleveland, Ohio and focuses on underground pop-punk and alternative rock music. While Alternative Press is experienced in publishing a successful rock magazine, the publisher is not suitable for the author's music magazine because it only publishes one magazine, lacks experience with other audiences, only publishes in America, and would not publish a second similar magazine that could take sales from Alternative Press.