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AS Media Preliminary 
Task Evaluation 
Vicky Lawrence
1. In what ways does your media product use, develop or challenge 
forms and conventions of media products? 
Masthead 
Main Image 
Main Coverline 
Covermount 
Coverlines 
Price 
Barcode 
Rule of Thirds 
Front Cover
Front Cover 
1. In what ways does your media product use, develop or challenge 
forms and conventions of media products? 
• I have followed the codes and conventions of a front cover by using a 
medium close up shot as my main image. However, I developed this 
convention slightly as the student in the main image is not looking directly 
at the camera. I have also used the rule of thirds on my front cover as the 
main image is centered so the students face is in the top centre box and 
the main coverline occupies both the left middle and bottom boxes. 
• Another way that I followed the conventions was through the positioning of 
the masthead, as it runs across the top of the page, occupying all three 
top boxes of the rule of thirds. I have also stuck to a continuous colour 
scheme of only using red, white, black and shades of blue which gives the 
magazine a simple theme. 
• One way that I have developed the forms was by using the "Myriad Pro" 
font instead of the typical "Sans Serif" font that most magazines usually 
use. Professional lifestyle magazines (like the one shown above) tend to 
use a blank background behind their main image so the image stands out. 
I have challenged this convention in my magazine by attempting to include 
a college building in the mise-en-scene to set the scene of a college 
environment to fit in with the genre of a college magazine. 
• Furthermore, I have changed some of the layout of my magazine front 
cover compared to the original drawn draft that I created. Originally I had 
planned to use an image of a student from a side angle, so they were not 
facing the camera at all, but eventually decided to use a medium close up 
in order to follow the conventions of a magazine. I also changed the 
positioning of the main coverline and 2 other coverlines to fit around the 
main image as the coverlines were beginning to cover the students face.
1. In what ways does your media product use, develop or challenge 
forms and conventions of media products? 
Contents Page 
Masthead 
Page Numbers 
Date and Issue Number 
Website Page 
Images 
Rule of Thirds
Contents Page 
1. In what ways does your media product use, develop or challenge 
forms and conventions of media products? 
• I have followed the codes and conventions of a magazine’s contents 
page by using the rule of thirds in my final draft. I used this feature of a 
contents page by splitting the layout of the page into three columns 
where the magazine articles and page numbers are held. I have further 
followed the forms of a contents page by including the masthead in the 
top left corner of the page in the same styling as on the front cover so it 
will begin to become a branded name. 
• Another way that I have followed the codes and conventions of a 
contents page was through the use of the page numbers in larger text. 
However, I have developed this idea slightly by putting the page 
numbers in colourful boxes and by using a drop shadow to make them 
stand out more. 
• In order to further follow the forms of a contents page, I included the 
link to the website page and social media links. Although I followed the 
codes and conventions of this feature, I changed it slightly as most 
magazines place these page links under the “contents” banner, 
whereas mine is placed at the bottom of the page. 
• Furthermore, I also made some changes to the final contents page 
compared to my first draft. I had originally planned to use a grab quote 
in the middle column but instead decided to use one of my original 
images in it’s place so I could meet the convention of having 4 or more 
images on my contents page.
2. What have you learnt about technologies from the process of 
constructing this product? 
I used Photoshop to 
create my magazine front 
cover and contents page 
I used the online software 
Blogger to store all of my 
work relating to this 
preliminary task 
I used a Macbook Pro at 
home to continue editing my 
work and also to finish off my 
final front cover and contents 
page 
Hardware Software 
I used the Microsoft Word 
software for my risk 
assessments and to show my 
construction process 
I used Microsoft Powerpoint 
to create the evaluation of the 
preliminary task 
When at college, I used a Windows computer to 
start creating my magazine front cover and 
contents page and also to create and edit the 
documents for my blog 
I used the voice memo 
feature on my iPhone to 
record my reflection piece 
Also, I used a Canon 
camera to take the original 
photos for the final product
2. What have you learnt about technologies from the process of 
constructing this product? 
• When using online software, such as Blogger, I have learnt that the work that is 
stored on the website will never be lost and that it can be accessed anywhere 
from any computer, as long as you have the correct login. I have found out how 
useful this can be as it saves the use of a USB stick and it means that work can 
easily be accessed and edited from home. 
• In Photoshop, I have learnt how to use the grid and ruler tools. These features 
helped me in the creation of my contents page as when using the rule of thirds, I 
needed to make sure that the columns were evenly spaced and that the images 
and text was inlined. This feature can be seen on the right: 
• I used a Canon camera when taking the photographs for the final product. When 
I was using this piece of technology, I learnt the different camera settings that 
can be used to create different effects on images or videos. I also learnt how to 
use the zoom option in order to make sure that only what was needed in the 
mise-en-scene was included in the image.

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Evaluation

  • 1. AS Media Preliminary Task Evaluation Vicky Lawrence
  • 2. 1. In what ways does your media product use, develop or challenge forms and conventions of media products? Masthead Main Image Main Coverline Covermount Coverlines Price Barcode Rule of Thirds Front Cover
  • 3. Front Cover 1. In what ways does your media product use, develop or challenge forms and conventions of media products? • I have followed the codes and conventions of a front cover by using a medium close up shot as my main image. However, I developed this convention slightly as the student in the main image is not looking directly at the camera. I have also used the rule of thirds on my front cover as the main image is centered so the students face is in the top centre box and the main coverline occupies both the left middle and bottom boxes. • Another way that I followed the conventions was through the positioning of the masthead, as it runs across the top of the page, occupying all three top boxes of the rule of thirds. I have also stuck to a continuous colour scheme of only using red, white, black and shades of blue which gives the magazine a simple theme. • One way that I have developed the forms was by using the "Myriad Pro" font instead of the typical "Sans Serif" font that most magazines usually use. Professional lifestyle magazines (like the one shown above) tend to use a blank background behind their main image so the image stands out. I have challenged this convention in my magazine by attempting to include a college building in the mise-en-scene to set the scene of a college environment to fit in with the genre of a college magazine. • Furthermore, I have changed some of the layout of my magazine front cover compared to the original drawn draft that I created. Originally I had planned to use an image of a student from a side angle, so they were not facing the camera at all, but eventually decided to use a medium close up in order to follow the conventions of a magazine. I also changed the positioning of the main coverline and 2 other coverlines to fit around the main image as the coverlines were beginning to cover the students face.
  • 4. 1. In what ways does your media product use, develop or challenge forms and conventions of media products? Contents Page Masthead Page Numbers Date and Issue Number Website Page Images Rule of Thirds
  • 5. Contents Page 1. In what ways does your media product use, develop or challenge forms and conventions of media products? • I have followed the codes and conventions of a magazine’s contents page by using the rule of thirds in my final draft. I used this feature of a contents page by splitting the layout of the page into three columns where the magazine articles and page numbers are held. I have further followed the forms of a contents page by including the masthead in the top left corner of the page in the same styling as on the front cover so it will begin to become a branded name. • Another way that I have followed the codes and conventions of a contents page was through the use of the page numbers in larger text. However, I have developed this idea slightly by putting the page numbers in colourful boxes and by using a drop shadow to make them stand out more. • In order to further follow the forms of a contents page, I included the link to the website page and social media links. Although I followed the codes and conventions of this feature, I changed it slightly as most magazines place these page links under the “contents” banner, whereas mine is placed at the bottom of the page. • Furthermore, I also made some changes to the final contents page compared to my first draft. I had originally planned to use a grab quote in the middle column but instead decided to use one of my original images in it’s place so I could meet the convention of having 4 or more images on my contents page.
  • 6. 2. What have you learnt about technologies from the process of constructing this product? I used Photoshop to create my magazine front cover and contents page I used the online software Blogger to store all of my work relating to this preliminary task I used a Macbook Pro at home to continue editing my work and also to finish off my final front cover and contents page Hardware Software I used the Microsoft Word software for my risk assessments and to show my construction process I used Microsoft Powerpoint to create the evaluation of the preliminary task When at college, I used a Windows computer to start creating my magazine front cover and contents page and also to create and edit the documents for my blog I used the voice memo feature on my iPhone to record my reflection piece Also, I used a Canon camera to take the original photos for the final product
  • 7. 2. What have you learnt about technologies from the process of constructing this product? • When using online software, such as Blogger, I have learnt that the work that is stored on the website will never be lost and that it can be accessed anywhere from any computer, as long as you have the correct login. I have found out how useful this can be as it saves the use of a USB stick and it means that work can easily be accessed and edited from home. • In Photoshop, I have learnt how to use the grid and ruler tools. These features helped me in the creation of my contents page as when using the rule of thirds, I needed to make sure that the columns were evenly spaced and that the images and text was inlined. This feature can be seen on the right: • I used a Canon camera when taking the photographs for the final product. When I was using this piece of technology, I learnt the different camera settings that can be used to create different effects on images or videos. I also learnt how to use the zoom option in order to make sure that only what was needed in the mise-en-scene was included in the image.