The document discusses the results of focus group questions for a new rock and alternative music magazine called AlterSound. The target audience is males and females aged 16-24. Focus group feedback showed a preference for the titles AlterSound, RiotSound or Rock Infest. When asked about fonts, Blackout Sunrise was popular for the masthead, while Old Letterpress Type and Amity Jack could be used for cover lines. An interview with a new artist was deemed best for the double page spread. The magazine should cost between £1.50-£2.00 and be available fortnightly. Arctic Monkeys was the most desired artist, but most expressed interest in all listed bands. Respondents wanted a balance

1. Task 8 – Audience profile and focus groups
The genre of mymusicmagazine isrock and alternative rockandthe stereotypical audience of this
genre isevenlybothmalesandfemales aroundthe agesof 16-24.
Focus group questions:
1. Whichof these titlesdo youthinkwouldbestsuitarock magazine?
 RiotSound
 Rush
 AlterSound
 Rock Infest
 Radiate Rock
2. Whichof these fontsare bestsuited forthe masthead?
3. What wouldyoupreferthe maindouble page spreadtobe about?Why?
 Albumandlive concert reviews
 Interviewswithnewartists
 Articlesonpopularartists
4. If my magazine cost£2.50, howoftenwouldyou be able tobuy it?
5. What artistswouldyoumostlike tosee inan alternative/rockmagazine?
 Arctic Monkeys
 The 1975
 You Me At Six
 The Neighbourhood
 Panic!at the Disco

2. 6. Wouldyoupreferthe frontcoverand double page spreadtobe more image basedortext
based?
Analysisof the focusgroup questions:
1. Whichof these titlesdoyouthinkwouldbestsuitarock magazine?
Afteraskingthisquestiontoafocusgroup, the mostcommonfeedbackIgot was that the title of my
musicmagazine shouldbe RiotSound, AlterSoundorRockInfest. Ihave decidedthatthe most
suitable name formymagazine will be AlterSound asthe main genre I am planningonfocusingonis
alternative rock,andIwill incorporate some otheraspectsof rock,suchas poppunk.
2. Whichof these fontsare bestsuitedforthe masthead?
The most popularanswertothisquestionwas the BlackoutSunrise font.Also, theyhadsaidthatthe
OldLetterpressType fontandAmityJackfont suitthe style of magazine thatIam goingfor,so I have
decidedthatthese maybe usedfor cover lines.
3. What wouldyoupreferthe maindouble page spreadtobe about?Why?
The focus groupthoughtthat an interview withanew artistwouldbe mostsuitable for the double
page spreadarticle as itwouldbe a good wayto start the firstissue of my musicmagazine.
4. If my magazine cost£2.50, howoftenwouldyoube able tobuy it?
I discoveredthatmytargetaudience wouldbuymymusicmagazine fortnightlyif itcost£2.50, as
theythinkthattheywouldn’tbe able toaffordthat price everyweek.Therefore,Iamplanningon
loweringthe price towithinthe range of £1.50 - £2.00, as thisseemsmore affordableforthe
audience Iam aimingmymagazine at.
5. What artistswouldyoumostlike tosee inan alternative/rockmagazine?
Overall,they saidthatthe artistthat theywouldmostlike tosee ina new musicmagazine isArctic
Monkeys.However,Iamgoingto include almostall of these artists astheysaidthat they have an
interestinall of these soI am consideringincludingthese inmycoverlines.
6. Wouldyoupreferthe frontcoverand double page spreadtobe more image basedor text
based?
The focus groupsaidthat theywouldlike tosee anevenamountof imagesandtexton the double
page spread,as theydo notwant to be reading toomuch text. Also, theysaidthatthe mainimage
shoulddominate the frontcover,anda few smallerimagescanbe includedwhennecessary.