1. Some of the BelowThe Line (BTL) activitiesdone byShanFoodsaspart of its promotionare as
follows:
1. College Activities
2. CookingDemonstrationPrograms
3. Activities/Programsinvolvinglocalities
(E.g.programs forMemon communityinareasof Bahadurabad and SindhiMuslimSociety –
Memoni Biryani Masala)
4. Participationonfestivalsonaninternationalscale.Forexample,below isapicture takenatShan
FoodsparticipationinPakistan’sIndependence DaycelebrationsinLosAngeles
Independence Dayeventat LosAngeles-ShanFoodsbootinthe concert

2. After its successful campaign of Shan’s Shoop noodles, Shan makes a comeback with their new
creative billboard ad for ready to cook products.
The billboards are designed by the creative agency called DesignXpress. The creative OOH can be
seen near Hyperstar Karachi.
The design execution in the billboard shows the lengthy process of growing, finding and grounding
spices for daily usage and how Shan has simplified the process.
The image perfectly supports the tagline ‘Ab Kaam Asaan’ (Making things easy). Shan is playing
wisely on the functional benefit of mixed recipes with its new campaign idea.
Shan's ready-to-cook products are quite famous in 26 countries across the globe. The location of the
billboard is well chosen considering that Hyperstar Clifton comes under SEC A whose residents
have regular contacts with Pakistanis based in abroad.
 KARACHI,April 26 – ShoopNoodles,aproductof ShanFoodshas managedto earnthe ‘Best
AdvertisingAward’atthe prestigiousPASAwards2013. The brand managedtodeliveran

3. interactive promotional campaignthatnotonlycapturedchildrenasitstargetmarket,butalso
earnedthe attentionof adultsnationwide withitsvariety of uniqueandexcitingflavors
 Shan Shoop Noodles came with a promise of providing a new and unique and flavored
variety of instant noodles. Shoop Noodles were specifically positioned on time-saving and
health; Shan believed that with a hybrid of these two, a powerful advertisement can be
created. Apart from the actual product, catchy tagline ‘Mita Do Bhook’, use of the latest
graphic tools and designs in the advertisement and targeting kids was executed well in the
advertisement.
 World Wide Fund for Nature-Pakistan (WWF-P) in collaboration with Shoop Noodles ofShan Foods
launched Spellathon 2013-14 across Pakistan.The inaugural eventof this year's Spellathon campaign was
attended by a large number of students,where they were entertained by a magic and puppetshow
organised byShan Shoop Noodles,disclosed a WWF-P's spokesperson on Monday.
The event was hosted by Beaconhouse School System,GTcampus.Through this campaign the students
will not only learn about the significance ofenvironmental protection and nature conservation,butwill also
get an opportunityto win prizes. To further encourage the students to actively participate in this campaign,
Shan Foods is conducting a lucky draw for students.These activities will continue in various schools across
the region with more than 50,000 students.
Speaking on the occasion,a representative of Shan Foods,Sana said itis really importantto educate the
youth and inculcate a sense ofresponsibilityin them towards nature so that they may play their role as
responsible members ofthe society.
Sania Khan, WWF-P Manager Corporate Relations,elaborated on the role of WWF-P in reaching outto the
masses via various studentoutreach programmes.She said itis heartening to receive such a positive
feedback from the students.
It may be mentioned thatWWF-P has been conducting the nation-wide environmentspelling competition for
the past17 years. Spellathon has evolved into one of the largestenvironmental education campaigns of
WWF-P with a significantincrease in the number of participating students from 25,000 students in 1996 to
125,000 in the lastyear.