The document discusses colour scheme options for a magazine targeted towards females aged 16-23. A light colour scheme is chosen to appeal to the target demographic based on survey results. Though a darker scheme may attract more males, it risks losing female consumers. While multiple colours were initially considered, a single prominent colour (yellow) is decided upon to avoid a gaudy appearance. Feedback from female readers supports the yellow scheme. Examples from other magazines inform the limited use of the yellow to achieve a professional look.