This document introduces the Strategy Evaluation Matrix (SEM), an original framework for selecting strategies from multiple strategic options. The SEM evaluates strategies based on their risk level and ability to execute. It maps strategies to four quadrants: avoid, investigate, delay, and execute. The framework recommends selecting strategies in the "execute" quadrant as they require low risk and high ability to execute, yielding maximum value. The SEM can be used in strategy planning to evaluate options generated from a SWOT analysis, and is generally applicable to idea filtering, marketing campaigns, and product development.

1. Strategy Evaluation Matrix
An Original Framework for selecting specific
strategies from multiple strategic options
Madhuranath R © 2012

2. STRATEGY EVALUATION MATRIX
An Original Framework
4
AVOID INVESTIGATE
HIGH
These strategies get third preference, as - These strategies need to be researched, as-
• They need high investment to implement • They can potentially yield high ROI
• Ability to execute is very low in near future • Minor changes may improve executability
Risk Involved
• Outcomes are unknown | difficult to evaluate • Outcomes are in high-gain : high-pain zone
2
DELAY EXECUTE
These strategies get third preference, as - These strategies need to be executed first, as-
• They need little investment to implement • They provide the best ROI
• Ability to execute may improve in future • Actionizing is relatively easy
• The outcome from these may go either way • Easier to evaluate outcomes for these
LOW
0
0 LOW 1.5
Ability to Execute HIGH 3
Conclusion: Select the strategic options that fall into the “magic quadrant” of LOW Risk and
HIGH ability to execute. These strategies yield the maximum value per dollar.

3. Applying the SEM Framework
Where and Why of the Framework
 This framework is used in one of the steps of strategy planning
 Based on SWOT, firstly several strategic options are evolved
 To evaluate the strategic options evolved, use this framework
 This is a generic framework applicable for other uses like –
 Ideation Process – for filtering ideas generated by brainstorming
 Marketing Campaigns – to evaluate campaign options proposed
 Product Development – to evaluate features for the new product

4. Thank You!
Author: Madhuranath R
Contact: Madhuranath.R@gmail.com