Morgan Stanley is a top global financial services firm founded in 1935. It has over 60,000 employees operating in 42 countries. While Rob Parson helped boost Morgan Stanley's market share through his skills and client relationships, his aggressive personality and lack of teamwork skills did not align with Morgan Stanley's culture of collaboration and respect. In 1993, Morgan Stanley implemented a 360-degree performance evaluation system to provide employees feedback. Rob Parson's evaluation showed strengths in business generation but weaknesses in management and teamwork. Ultimately, despite his contributions, Parson was not promoted due to not embodying Morgan Stanley's values.