This is a Strategy Planning framework that can be used by anyone with a basic knowledge of strategy like SWOT, Competitive Matrix, KSFs, Blue Ocean, ERRC, etc. The main purpose of this STAR framework is to ensure a strategic alignment starting from Vision to Value Innovation. It also highlights the strategically important versus tactically important activities and attributes in a Strategy Planning exercise.

1. STAR Framework
Strategy Tracing Analysis Recommendation
A strategy planning framework to
maintain strategic alignment from
VISION to VALUE INNOVATION
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2. VISUALIZATION
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4. DESCRIPTION
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5. FRAMEWORK DESCRIPTION
• PURPOSE : Strategic Analysis and Planning with strategic
alignment from VISION statement to VALUE INNOVATION
• REQUIRED : Awareness of basic Strategy Frameworks
• OUTCOME : Derive the Value Innovation for the organization
• COMPONENTS
– Foundational Triangle: Vision-Mission-Values of the organization
– Framework Triangle : KSF-SWOT-ERRC analysis of the industry
– Tactical Priority Axis : Priority of attributes in Tactical Planning
– Strategic Priority Axis : Priority of activities in Strategic Planning
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6. FRAMEWORK EXPLAINED
• Foundational Triangle / Guiding Triangle
– Vision and Values form the foundation of a strategic plan and ultimately support the
Mission which has the highest priority in terms of planning action for the short term
• Framework Triangle / Analysis Triangle / Recommendation Triangle
– KSF & SWOT are analysis frameworks which help in identifying the success factors and
opportunities which help to derive the Value Innovation using the ERRC framework
• Tactical Priority Axis
– The attributes of Vision and Values have a lower priority during tactical planning. But
that does not mean short term / tactical planning will ignore them completely as
ultimately the Mission planning is done with the Values and Vision inputs as the basis.
• Strategic Priority Axis
– The activities of KSF and SWOT analysis have a lower priority during strategic planning.
This is because KSF and SWOT are usually done in retrospect and do not need
innovation. Whereas ERRC analysis is future focused and needs innovative thinking to
arrive at Value Innovation strategies that will create a Blue Ocean for the company.
However, KSF & SWOT are the analyses which provide inputs for ERRC analysis.
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7. THANK
YOU
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