Users engage with your app on the move - anytime, anywhere, anyhow. So, why would you test your app within 4 walls? Instead, get the real users perspective of your mobile app!
#Startups #GetFitWithMoolya #testing
This marketing plan outlines an Android app called Rakshak that aims to make women feel safe by allowing them to discreetly alert police and contacts in emergency situations. The plan identifies women's safety as a major need and opportunity. It sets a goal to make women feel easy, safe, and comfortable everywhere through features that create user profiles connected to contacts and notify the nearest police station with a double tap of the app. Major tactics include free app downloads and social media marketing to initially target women in large cities.
This presentation introduces a weather app that allows users to check forecasts without needing local weather stations. It works by accessing weather data from APIs. The app has advantages like helping people plan trips around good weather, but accurately predicting weather far in advance remains difficult. It presents information on what the app is, how it works by using APIs instead of weather stations, and the advantages of planning activities using weather data as well as challenges in achieving highly accurate forecasts.
This document proposes a new selfie app called Retrica Plus that aims to provide safety features while taking selfies. The key points are:
1) The app would provide automatic photo filters tailored to the background and an alarm to warn users if they are in danger while taking selfies.
2) For women's safety, the app would allow female users to register emergency contacts so the app can send their location if they trigger an SOS alert twice.
3) The goals are to provide safety for selfie takers and make selfies more enjoyable while addressing women's safety issues and the lack of safety features in existing selfie apps.
This application provides step-by-step instructions for performing wudu, the Islamic ablution ritual before prayer, through images and text. It clarifies each step of the process and includes supplications to say. The app is a useful educational tool for learning the proper method of wudu.
Practical APP-lications: Mobile App Planning and AnalyticsJohn Kreicbergs
The document discusses practical applications and strategies for mobile apps. It provides statistics on app usage and consumer behavior. It also outlines best practices for measuring key metrics at different stages of the app lifecycle, from acquisition of downloads and installs to user activation, onboarding, engagement, and conversion. The goal is to understand user behavior and identify the metrics that matter most for optimizing the app experience and growth. Relationships, momentum, understanding marketplace dynamics, and delivering a quality experience are emphasized as important factors for success.
Mobile apps are increasingly popular as they allow users to access services from their smartphones without needing internet access. There are several best practices for developing effective mobile apps, including following platform guidelines, using the latest development techniques and tools, gathering user feedback, optimizing for size and speed, securing user data, moderating ads and in-app purchases, and thoroughly testing the app. Amzur Technologies is an experienced mobile app development company that focuses on designing intuitive apps to meet business needs.
This marketing plan outlines an Android app called Rakshak that aims to make women feel safe by allowing them to discreetly alert police and contacts in emergency situations. The plan identifies women's safety as a major need and opportunity. It sets a goal to make women feel easy, safe, and comfortable everywhere through features that create user profiles connected to contacts and notify the nearest police station with a double tap of the app. Major tactics include free app downloads and social media marketing to initially target women in large cities.
This presentation introduces a weather app that allows users to check forecasts without needing local weather stations. It works by accessing weather data from APIs. The app has advantages like helping people plan trips around good weather, but accurately predicting weather far in advance remains difficult. It presents information on what the app is, how it works by using APIs instead of weather stations, and the advantages of planning activities using weather data as well as challenges in achieving highly accurate forecasts.
This document proposes a new selfie app called Retrica Plus that aims to provide safety features while taking selfies. The key points are:
1) The app would provide automatic photo filters tailored to the background and an alarm to warn users if they are in danger while taking selfies.
2) For women's safety, the app would allow female users to register emergency contacts so the app can send their location if they trigger an SOS alert twice.
3) The goals are to provide safety for selfie takers and make selfies more enjoyable while addressing women's safety issues and the lack of safety features in existing selfie apps.
This application provides step-by-step instructions for performing wudu, the Islamic ablution ritual before prayer, through images and text. It clarifies each step of the process and includes supplications to say. The app is a useful educational tool for learning the proper method of wudu.
Practical APP-lications: Mobile App Planning and AnalyticsJohn Kreicbergs
The document discusses practical applications and strategies for mobile apps. It provides statistics on app usage and consumer behavior. It also outlines best practices for measuring key metrics at different stages of the app lifecycle, from acquisition of downloads and installs to user activation, onboarding, engagement, and conversion. The goal is to understand user behavior and identify the metrics that matter most for optimizing the app experience and growth. Relationships, momentum, understanding marketplace dynamics, and delivering a quality experience are emphasized as important factors for success.
Mobile apps are increasingly popular as they allow users to access services from their smartphones without needing internet access. There are several best practices for developing effective mobile apps, including following platform guidelines, using the latest development techniques and tools, gathering user feedback, optimizing for size and speed, securing user data, moderating ads and in-app purchases, and thoroughly testing the app. Amzur Technologies is an experienced mobile app development company that focuses on designing intuitive apps to meet business needs.
This document is about Why battery optimization is necessary and what an android developer needs to focus on. It contains the overview of Battery optimization.
Overview of Celebrity Cruises 2013-14 mobile strategy with a focus on tablet apps. Presentation at Adobe DPS Summit in New York, May 2014.
For questions or recommendations, contact tina@digitalfaire.com
This document discusses the importance of app store optimization (ASO) for mobile app marketing. It notes that 63% of apps are discovered through app store searches, making search the primary method of app discovery. The document provides tips for optimizing an app's title, keywords, and other metadata to increase search ranking and visibility in app stores. It recommends monitoring keywords, downloads, and reviews over time to continuously improve an app's ASO.
A survey revealed that 16% of the people prefer to give a second chance if your app fails to impress them. So, if your mobile app sucks, find out the reasons before it sucks your business.
How Urban Outfitters Supercharged Their Sales and Mobile Initiatives with Cri...CrittercismAPM
With brick and mortar stores struggling to stay afloat because of the rise of ecommerce, Urban Outfitters has not only been able to exceed customer expectations from a technological capabilities perspective, but also increase sales through the mobile channel. Read more to learn how Crittercism Mobile Application Performance Management (mAPM) played a pivotal role in improving Urban Outfitter's mobile performance by 7x.
The Use and Future of Applications for Mobile Marketing: NutellaRebecca Booker
The Use and Future of Applications for Mobile Marketing is a thesis completed for an Honors Marketing degree from Barrett the Honors College at Arizona State University.
Combining the research of case studies with a creative application, this thesis consists of four main sections: an overview of data surrounding current application marketing efforts on mobile devices, an analysis of three brands that have successfully used applications marketing to engage their audiences and sell their products, the creation and explanation of a proposed application marketing strategy, and a practical use of the previously found conclusions to a mobile application marketing strategy for Nutella USA. The outcome is to determine how companies use mobile applications to successfully engage consumers and lead to product purchases.
Drippler is a mobile app founded in 2010 with 2 founders and 4 team members. It provides tips, tricks, hacks and news related to mobile devices and has over 1.5 million downloads. Some of the challenges they faced include making the app appeal to non-tech users and keeping engagement over time while maintaining a lean product. Currently their challenges are scaling to reach more users and improving personalization and engagement. Their vision is to have the app installed on every device running applications within 3 years.
This presentation talks about how to make a mobile application successful. How to turn it into mass favorite. The UX design approach part, importance of content, planning and branding of apps, Technology to depend on and Usability testing all gets covered thoroughly.
The document describes a mobile app being developed by Team Nice Dynamite to provide technical support and guides for elderly users and others who need assistance using devices. The app will contain step-by-step instructions on how to perform common tasks on tablets, PCs, and other technology. It will allow users to ask questions and see related questions from other users. The developers believe this app fills an important need as many people struggle to use new technology without support.
The power of mobile to drive user interaction.misaello
This document discusses how to drive mobile engagement through effective strategies. It identifies three major issues that affect engagement: technical challenges and performance, user experience and usability, and user motivations and engagement strategy. To build an engagement strategy, companies need deep understanding of user motivations gained through qualitative research. They also need laser focus on onboarding new users and mapping the entire user journey. Applying insights from behavioral economics, like understanding cognitive shortcuts, can influence user behavior. Effective measurement of key metrics like retention, churn, daily active users is also important to assess how engagement grows over time. The key takeaways are that the first moments with an app are critical, user research is foundational, engagement can be engineered by understanding user behavior
Marketing Plan for a new android app: Freemium Ask. By- Shivani Bhakal, IIT Roorkee during a marketing internship under Prof. Sameer Mathur, IIM lucknow.
This document discusses the growing mobile app market and opportunity for developing native mobile apps. It notes that the smartphone segment is expected to grow 40% annually, with over 3 billion apps downloaded in the last two years. This presents an opportunity to target smartphone users by developing native apps that take advantage of hardware features and are faster than web apps. The company moZZapp develops native apps for clients across iPhone, Android, and Palm platforms, with experience integrating social services and navigating app store requirements. They offer end-to-end app development from design to approval across platforms at a competitive price.
Regardless of what OS powered mobile devices are heavily trending nowadays, app stores to them all are densely crowded; they even appears to be flooding. Two leading platforms – iOS and Android – now individually have more than a million apps. And as it’s naturally supposed to be, there are only a handful of apps that can really be called hit ones.
“Mobile Test Coverage: It’s not just about the devices!"
With the proliferation of mobile devices, there is a renewed discussion on Test Coverage as it relates to mobile functional testing. Many of our customers have taken a fresh look at their mobile strategy with a renewed focus on their test coverage strategy. What do they discover? That test coverage is not just about devices. Join us for an hour and we will walk you through the key areas that you need to focus on to keep your mobile strategy covered.
The document describes an app called "The Quran Quiz" created by Ahmad Hassan Abdalla. The goals of the app are to help people increase their Islamic knowledge and strengthen their religious community. It provides daily quiz questions about Islam with pictures to improve the learning experience. To advertise the app, Abdalla uploaded it to Google Play and created an online page with information and a promotional video. Advertisements were also placed around his school. The total cost to develop the app was 7,240 dirhams over 19 hours.
RuReal App Is Introduced As A User Friendly App to Stalk Images On Webammuangel07
RuReal is an app that helps users stalk and identify the source of images online. It works as a comprehensive scam detector to identify if images are real or fake. The easy to use app allows users to save suspicious images and the app will determine the original source. It can be used to restrain children from sharing images online and curb cyberbullying. The app is available for both Android and iOS users.
Google Analytic for Mobile ApplicationsRajith Rajan
This document provides an overview of mobile app analytics and insights. It discusses analyzing play store campaigns, optimizing user experience by understanding user flows and drop off points, identifying app crashes and exceptions, analyzing social interactions, and focusing on high value users and operating systems. Key metrics mentioned include downloads, sessions, active users, screens, exceptions, social actions, and loyalty. The goal is to understand user behavior to improve the app experience and focus efforts.
Alon Waller, Bluethrone CEO, explains:
- how to sell an app?
- what impacts the app valuation?
- the "mighty-seven" of app characteristics
- what's better, iOS or Android apps?
- What's a PMF app and what's a UA app?
- "Okay, I want to sell my app... but who's going to buy it?"
- How's your niche type impact selling
Analysis of a Business System - Russian MafiaMadhuranath R
This work explores the past, present and future of Russian Mafiya from a Business System perspective. It is only an academic work based on research and data from the internet. It demonstrates the use of 5 Bases of Social Power as a powerful framework to explain the growth or decline of an extensive organization in future.
This document outlines 8 steps for selecting a research problem and developing a research methodology. It discusses identifying problem areas within one's field of interest and subject matter expertise. Some key aspects covered are exploring issues within potential problem areas, being alert to topics proposed for further research, considering the importance and feasibility of research problems, breaking problems down into components, choosing an appropriate research strategy, mapping out the research process, consulting with others, and preparing to discuss problem areas with supervisors or tutors. The overall goal is to distill a researchable problem to focus on for a thesis or project.
This document is about Why battery optimization is necessary and what an android developer needs to focus on. It contains the overview of Battery optimization.
Overview of Celebrity Cruises 2013-14 mobile strategy with a focus on tablet apps. Presentation at Adobe DPS Summit in New York, May 2014.
For questions or recommendations, contact tina@digitalfaire.com
This document discusses the importance of app store optimization (ASO) for mobile app marketing. It notes that 63% of apps are discovered through app store searches, making search the primary method of app discovery. The document provides tips for optimizing an app's title, keywords, and other metadata to increase search ranking and visibility in app stores. It recommends monitoring keywords, downloads, and reviews over time to continuously improve an app's ASO.
A survey revealed that 16% of the people prefer to give a second chance if your app fails to impress them. So, if your mobile app sucks, find out the reasons before it sucks your business.
How Urban Outfitters Supercharged Their Sales and Mobile Initiatives with Cri...CrittercismAPM
With brick and mortar stores struggling to stay afloat because of the rise of ecommerce, Urban Outfitters has not only been able to exceed customer expectations from a technological capabilities perspective, but also increase sales through the mobile channel. Read more to learn how Crittercism Mobile Application Performance Management (mAPM) played a pivotal role in improving Urban Outfitter's mobile performance by 7x.
The Use and Future of Applications for Mobile Marketing: NutellaRebecca Booker
The Use and Future of Applications for Mobile Marketing is a thesis completed for an Honors Marketing degree from Barrett the Honors College at Arizona State University.
Combining the research of case studies with a creative application, this thesis consists of four main sections: an overview of data surrounding current application marketing efforts on mobile devices, an analysis of three brands that have successfully used applications marketing to engage their audiences and sell their products, the creation and explanation of a proposed application marketing strategy, and a practical use of the previously found conclusions to a mobile application marketing strategy for Nutella USA. The outcome is to determine how companies use mobile applications to successfully engage consumers and lead to product purchases.
Drippler is a mobile app founded in 2010 with 2 founders and 4 team members. It provides tips, tricks, hacks and news related to mobile devices and has over 1.5 million downloads. Some of the challenges they faced include making the app appeal to non-tech users and keeping engagement over time while maintaining a lean product. Currently their challenges are scaling to reach more users and improving personalization and engagement. Their vision is to have the app installed on every device running applications within 3 years.
This presentation talks about how to make a mobile application successful. How to turn it into mass favorite. The UX design approach part, importance of content, planning and branding of apps, Technology to depend on and Usability testing all gets covered thoroughly.
The document describes a mobile app being developed by Team Nice Dynamite to provide technical support and guides for elderly users and others who need assistance using devices. The app will contain step-by-step instructions on how to perform common tasks on tablets, PCs, and other technology. It will allow users to ask questions and see related questions from other users. The developers believe this app fills an important need as many people struggle to use new technology without support.
The power of mobile to drive user interaction.misaello
This document discusses how to drive mobile engagement through effective strategies. It identifies three major issues that affect engagement: technical challenges and performance, user experience and usability, and user motivations and engagement strategy. To build an engagement strategy, companies need deep understanding of user motivations gained through qualitative research. They also need laser focus on onboarding new users and mapping the entire user journey. Applying insights from behavioral economics, like understanding cognitive shortcuts, can influence user behavior. Effective measurement of key metrics like retention, churn, daily active users is also important to assess how engagement grows over time. The key takeaways are that the first moments with an app are critical, user research is foundational, engagement can be engineered by understanding user behavior
Marketing Plan for a new android app: Freemium Ask. By- Shivani Bhakal, IIT Roorkee during a marketing internship under Prof. Sameer Mathur, IIM lucknow.
This document discusses the growing mobile app market and opportunity for developing native mobile apps. It notes that the smartphone segment is expected to grow 40% annually, with over 3 billion apps downloaded in the last two years. This presents an opportunity to target smartphone users by developing native apps that take advantage of hardware features and are faster than web apps. The company moZZapp develops native apps for clients across iPhone, Android, and Palm platforms, with experience integrating social services and navigating app store requirements. They offer end-to-end app development from design to approval across platforms at a competitive price.
Regardless of what OS powered mobile devices are heavily trending nowadays, app stores to them all are densely crowded; they even appears to be flooding. Two leading platforms – iOS and Android – now individually have more than a million apps. And as it’s naturally supposed to be, there are only a handful of apps that can really be called hit ones.
“Mobile Test Coverage: It’s not just about the devices!"
With the proliferation of mobile devices, there is a renewed discussion on Test Coverage as it relates to mobile functional testing. Many of our customers have taken a fresh look at their mobile strategy with a renewed focus on their test coverage strategy. What do they discover? That test coverage is not just about devices. Join us for an hour and we will walk you through the key areas that you need to focus on to keep your mobile strategy covered.
The document describes an app called "The Quran Quiz" created by Ahmad Hassan Abdalla. The goals of the app are to help people increase their Islamic knowledge and strengthen their religious community. It provides daily quiz questions about Islam with pictures to improve the learning experience. To advertise the app, Abdalla uploaded it to Google Play and created an online page with information and a promotional video. Advertisements were also placed around his school. The total cost to develop the app was 7,240 dirhams over 19 hours.
RuReal App Is Introduced As A User Friendly App to Stalk Images On Webammuangel07
RuReal is an app that helps users stalk and identify the source of images online. It works as a comprehensive scam detector to identify if images are real or fake. The easy to use app allows users to save suspicious images and the app will determine the original source. It can be used to restrain children from sharing images online and curb cyberbullying. The app is available for both Android and iOS users.
Google Analytic for Mobile ApplicationsRajith Rajan
This document provides an overview of mobile app analytics and insights. It discusses analyzing play store campaigns, optimizing user experience by understanding user flows and drop off points, identifying app crashes and exceptions, analyzing social interactions, and focusing on high value users and operating systems. Key metrics mentioned include downloads, sessions, active users, screens, exceptions, social actions, and loyalty. The goal is to understand user behavior to improve the app experience and focus efforts.
Alon Waller, Bluethrone CEO, explains:
- how to sell an app?
- what impacts the app valuation?
- the "mighty-seven" of app characteristics
- what's better, iOS or Android apps?
- What's a PMF app and what's a UA app?
- "Okay, I want to sell my app... but who's going to buy it?"
- How's your niche type impact selling
Analysis of a Business System - Russian MafiaMadhuranath R
This work explores the past, present and future of Russian Mafiya from a Business System perspective. It is only an academic work based on research and data from the internet. It demonstrates the use of 5 Bases of Social Power as a powerful framework to explain the growth or decline of an extensive organization in future.
This document outlines 8 steps for selecting a research problem and developing a research methodology. It discusses identifying problem areas within one's field of interest and subject matter expertise. Some key aspects covered are exploring issues within potential problem areas, being alert to topics proposed for further research, considering the importance and feasibility of research problems, breaking problems down into components, choosing an appropriate research strategy, mapping out the research process, consulting with others, and preparing to discuss problem areas with supervisors or tutors. The overall goal is to distill a researchable problem to focus on for a thesis or project.
This document outlines the typical steps in a research process flow chart. The process begins with defining a research problem and reviewing previous findings and theories. Next, hypotheses are formulated and research is designed, which may include sample design. Data is then collected and analyzed to test any hypotheses. Finally, the data is interpreted and feedback is incorporated to control and evaluate the process.
This document provides an overview of the key aspects of conducting research. It defines research as a scientific, systematic process of inquiry aimed at discovering new knowledge or validating existing knowledge. The document outlines the typical steps in a research investigation, from identifying a research problem to analyzing and reporting results. It also discusses important considerations like research ethics and available resources that impact a research study.
All the concepts related to research design are covered in this PPT Presentation.Research Design being an integral and crucial part of Research majorly deals with Parametric and non-parametric test, Type 1 and type 2 error, level of significance etc.It helps in ascertaining which research technique is used in which situation.
The document discusses the concept of a hypothesis in research. It defines a hypothesis as a proposition or set of propositions set forth as an explanation for some phenomena that can be tested scientifically. The main points are:
- A hypothesis guides experiments and observations by making predictions about the relationship between variables.
- Testing hypotheses involves making a null and alternative hypothesis, choosing a significance level, selecting a test statistic, and determining whether to reject or fail to reject the null hypothesis.
- Type I and Type II errors may occur when a true null hypothesis is rejected or a false null hypothesis is not rejected, respectively. The goal is to control both error types.
This document provides an overview of research methodology. It discusses the meaning and objectives of research, as well as types of research including descriptive, applied, quantitative, conceptual, empirical, qualitative, fundamental, and analytical research. It also distinguishes between research methods and research methodology. The document outlines various sampling methods, data collection methods, data analysis techniques, hypothesis testing, and the steps involved in interpreting and presenting research findings in a report.
Dokumen tersebut membahas tentang konsep 5S untuk menciptakan lingkungan kerja yang kondusif, pengenalan konsep tersebut, dan tujuan serta contoh penerapannya di sektor publik seperti meningkatkan imej korporat, keberagaman layanan, dan inisiatif ramah lingkungan.
The document defines a research problem and outlines the process of identifying and formulating a research problem. It discusses that a research problem is an unanswered question a researcher encounters in a theoretical or practical situation. The key steps in defining a research problem are to identify potential problems, select one problem to study, and precisely formulate the research question or objective. Formulating a clear research problem is essential for developing a strong research design and methodology.
The document outlines the steps in the research process, which are: defining the research problem, reviewing previous literature, formulating hypotheses, designing the research, collecting data, analyzing data, and interpreting and reporting findings. It discusses each step in more detail, covering topics like reviewing concepts and theories, different research designs and sampling techniques, methods of data collection, analysis and interpretation.
Indian agriculture faces a choice between input subsidies and farm technology. Input subsidies provide farmers assistance to purchase seeds, fertilizers, power, and credit. However, farm technology like hybrid seeds, biotechnology, micro-irrigation, and mechanization can boost agricultural productivity. The document analyzes trends in input subsidies for fertilizers, irrigation, credit, electricity, and seeds in India from 1970 to 2015. It also outlines various farm technologies and their impacts, such as hybrid seeds increasing crop yields, Bt cotton reducing insecticide use, and micro-irrigation improving water usage efficiency. The effectiveness of subsidies versus technology for Indian agriculture is considered.
The document discusses different sampling designs used in statistical studies, noting that probability sampling allows inferences to be made about a population based on a random sample while non-probability sampling does not, and that good sample designs aim to minimize sampling error and systematic bias through representative and random selection.
The document discusses research design, which is the plan or blueprint for how a research study will be conducted. It involves decisions about what data to collect, where, when, and how to analyze the data. A good research design minimizes the effects of extraneous variables and establishes the relationships between independent and dependent variables. There are different types of research designs depending on whether the research is exploratory, descriptive, or testing a hypothesis. Exploratory designs gather initial insights through literature reviews, surveys, or case studies. Descriptive and diagnostic designs collect data to understand characteristics or problems. Hypothesis testing designs experimentally examine predicted relationships through variables, groups, treatments, and units of analysis.
The document outlines the steps in the research process, which are: defining the research problem, reviewing previous literature, formulating hypotheses, designing the research, collecting data, analyzing data, and interpreting and reporting findings. It discusses each step in more detail, covering topics like reviewing concepts and theories, different research designs and sampling techniques, methods of data collection, types of data analysis, and interpreting findings to develop theories.
This document discusses various research methods used in surveys, including different ways of communicating with respondents like personal interviews, telephone interviews, and self-administered questionnaires. It also covers the advantages and disadvantages of different data collection methods like mail surveys, e-mail questionnaires, internet surveys, and observation. Physiological measures that can be used in observation like eye tracking, pupilometers, and voice pitch analysis are also summarized.
The document discusses different research design frameworks, including classical experimental design, cross-sectional design, and quantitative-qualitative design. For classical experimental design, it describes the key elements of having an experimental and control group, manipulating an independent variable, pre-testing and post-testing, and comparing results. Cross-sectional design is more common in social sciences and uses statistical analysis rather than manipulation. Quantitative design seeks to objectively explain social facts while qualitative design understands social phenomena from participant perspectives. The appropriate design depends on the research question, level of control, and type of data.
This document summarizes a lecture on research methods. It discusses how research and knowledge production are important for universities and informs teaching. Research is defined as a structured inquiry designed to investigate physical or human phenomena through understanding systems and relationships. For planners, research provides a rational basis for interventions by understanding institutions. The importance of research includes informing better decisions, policies, and professional practice. Challenges to research include limited resources committed to it in many African countries compared to developed nations.
The Changing Rules of Customer Engagement - WhitepaperMadhuranath R
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of serotonin and endorphins which elevate mood and may help prevent mental illness.
Most businesses that need to select a target segment of the market will need this kind of elementary analysis in the first place. The framework also gives the highlights of each segment and the strategy that needs to be employed for winning in that segment. The framework and the strategy are given in a very concise manner. The user may apply it differently based on the particular strategic needs of the organization or the business.
This presentation describes the negotiation style of Singapore business persons. It helps us to understand the context and culture before negotiating with the people and businesses in Singapore.
Marketing Strategy for Chocolate ClothingMadhuranath R
This presentation describes the Marketing Strategy to be implemented by Chocolate Clothing, Philippines. It was undertaken as an academic consulting project.
This document discusses a study on how performance, cost, and competitive considerations impact the relationship between customer satisfaction and repurchase intent. The study found that overall satisfaction does not always translate directly to repurchase intent. Repurchase decisions are also influenced by a customer's perceptions of alternative suppliers and relative performance versus competitors. Specifically, the quality of problem-solving services had a greater impact on repurchase intent than product quality alone. The study was limited by its focus on firms rather than specific products/services. Future research could further explore the impacts of multiple suppliers on post-purchase behavior and repurchase decisions.
Strategy Evaluation Matrix Framework by Madhuranath RMadhuranath R
This document introduces the Strategy Evaluation Matrix (SEM), an original framework for selecting strategies from multiple strategic options. The SEM evaluates strategies based on their risk level and ability to execute. It maps strategies to four quadrants: avoid, investigate, delay, and execute. The framework recommends selecting strategies in the "execute" quadrant as they require low risk and high ability to execute, yielding maximum value. The SEM can be used in strategy planning to evaluate options generated from a SWOT analysis, and is generally applicable to idea filtering, marketing campaigns, and product development.
STAR Framework for Strategy Planning - Madhuranath RMadhuranath R
This is a Strategy Planning framework that can be used by anyone with a basic knowledge of strategy like SWOT, Competitive Matrix, KSFs, Blue Ocean, ERRC, etc. The main purpose of this STAR framework is to ensure a strategic alignment starting from Vision to Value Innovation. It also highlights the strategically important versus tactically important activities and attributes in a Strategy Planning exercise.
INFOSYS 2015 - A Micro Economics Analysis ReportMadhuranath R
This is a report on the potential growth/decline of INFOSYS during the period of 2012-2015 based on an analysis considering several microeconomics parameters.
Global Delivery Model - A Blue Ocean Strategy of INFOSYSMadhuranath R
This work describes how the Global Delivery Model can be considered as a Blue Ocean Strategy of INFOSYS. The ERRC framework is overlapped on the Strategy Canvas to analyse the industry success factors that were eliminated, reduced (for cost reduction), raised or created (for value creation) by INFOSYS to achieve a Value Innovation for its clients and thus create a blue ocean market.
A business model for implementing Green Energy solutions like solar power in Gawad Kalinga communities. This presentation is created as a recommendation for Gawad Kalinga.
Softbank Japan - Technology Strategy AnalysisMadhuranath R
Technology Strategy for the next decade for Softbank Japan. This paper is intended as an academic work only and any discrepancies or incorrect hypotheses may not be held against the author.
Case Analysis: Apple Strategy for next decadeMadhuranath R
Apple has evolved over 36 years from assembling computers to becoming a technology giant spanning computers, media devices, software and applications. Through products like the iPod, iPhone and iPad, Apple has entered new industries and created new market segments, continuously changing the technology landscape. While competitors try to copy Apple, it sustains success through supply chain excellence, innovative design, and a seamless digital ecosystem. In the next decade, Apple will need to keep innovating and changing industry rules to address challenges from growing competition and a maturing market. Potential strategies include expanding into new areas like cameras and home theaters through continued R&D and possible acquisitions.
Xamun is a SaaS based comprehensive software suite for Consulting companies and freelancers. This Marketing Plan aims to acquire 50,000 subsribers on www.xamun.com within a period of 1 year and with a budget of $100,000
ChemRez Technologies - HR Policy Analysis for entering South KoreaMadhuranath R
An academic research and recommendation project undertaken to consult on South Korean HR policies to ChemRez Technologies of Philippines. This paper is intended as an academic work only and any discrepancies or incorrect hypotheses may not be held against the author.
Macro-Economics Case Analysis: Singapore - a unique economyMadhuranath R
Singapore - An economy unique due to the unique constraints and nature. The analysis of a small nation open economy from a macro economics perspective. This paper is intended as an academic work only and any discrepancies or incorrect hypotheses may not be held against the author.
FELDA - the Malaysian Palm Oil conglomerate can be considered the pioneer of Capitalism 3.0 propounded by the MIT academe. This paper is intended as an academic work only and any discrepancies or incorrect hypotheses may not be held against the author.
Macro-Economics Case Analysis: Global Crises of the 21st CenturyMadhuranath R
The global recession, the environmental hazards and the financial crisis are some of the global crises faced in this century. How do we tackle these crises? That is the question we try to answer with a question of our own in this presentation.
This paper is intended as an academic work only and any discrepancies or incorrect hypotheses may not be held against the author.
IBM Smarter Commerce - A Strategic AnalysisMadhuranath R
A strategic assessment of the IBM Smarter Commerce solution space. The presentation is created as an academic dissertation based on the study of Smarter Commerce Solutions industry by the author.
This is a case analysis of the Apple 2010 Case in Strategy Management. It showcases the Blue Ocean Strategy of Apple in terms of Strategy Canvas and ERRC Framework.
This presentation is intended as an academic work only and any discrepancies or incorrect hypotheses may not be held against the author.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.