Samsung was founded in 1938 in Korea and initially operated in industries like fishing and milling. It entered electronics and chemicals in the 1960s, establishing Samsung Electronics in 1969 which focused on electronics. In the 1970s, Samsung bet on electronics which helped Korea's economy and exports. It expanded globally in the 1980s and established semiconductor and communications divisions. Since 1997, Samsung has focused on four core markets through restructuring, cutting costs, and pursuing a digital strategy of innovation. It is organized into four main groups covering areas like semiconductors, digital media, and home appliances.

1. STRATEGY OF SUMSUNG
DIGITall
MAHADEV RANA
Id no :121093

2. Agenda

3. Samsung Group
 Founded in 1938
 exporter of dried fish, vegetables, and fruits
 flour mill and confectionery machines
 1950’s Economic Stabilization
 Korean War - Samsung lost all assets
 aimed to help rebuild Korean economy; entered the
manufacturing industry (sugar,fabrics)
 became a leader in modern business practices
(recruiting from outside)
 1960’s Expansion of Key Industries
 entered electronics and chemical industries
 1969 established Samsung Electronics Co.

4. Samsung Electronics
 Established in January, 1969
 1970’s: Bet the future on electronics
◦ laid the groundwork for electronics in Korea
◦ helped the domestic economy grow
◦ paved the way for exports
 1980’s: A more comprehensive electronics company
◦ established plants in Portugal and US
◦ established Semiconductor and Communication corporation
◦ began memory chip business
 Early 90’s: Integration and Globalization
 Mid-Late 90’s: Implementing new management
strategies
 New Millenium: Digital

5. Focus: 4 Core Markets

6. strategy
 1997
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turnaround
Cut a third of work force cut debt.
Sold and spun of divisions.
Sat ‘firewall’ to other samsung division
New business propasition profits
Diversification

7. c
 Disgital vision ‘A company that leds the disgital
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convergence revalution
Brand power logistics
High margin products
Create value chain that integrates competencies
of all area.
Customer and market oriented
Global network by function
Prformance eveluation and compensation system

8. disital
 Innovation , metting challenges and creativity .
 Target debt to equity ratio 50%
 R& D 7% partners
 OVERSEAS PARTERS.
 Joint R& D projecters
 Technogy trasfer arrangement
 Joint investment

9. Organization Structure
 4 main group with 14 division
sumsang electronic
Sumsang electronic
Information
&
Communications
Digital Media
Semiconductors
Home
Appliances

10. Management & Employees
 59,000 empioyees
 Development of employees stratgic to success

11. THANK YOU