Samsung is a South Korean multinational electronics company headquartered in Seoul. It is the flagship subsidiary of the Samsung Group. Samsung has assembly plants and sales networks in 80 countries and has approximately 489,000 employees. It is known globally for its electronic products and is one of the most successful brands in the electronics industry. Samsung anticipates market needs and demands to steer the company toward long-term success.
Samsung Electronics was founded in 1969 and has since become the world's largest technology company. It surpassed Sony in 2005 to become the top consumer electronics brand. Samsung focuses on innovation and heavily invests in technology and product design. It uses a variety of marketing strategies like celebrity brand ambassadors, contests, and highlighting innovative features. Samsung has a wide distribution network and sells a range of mobile phones at different price points to target different customer segments.
Samsung is a South Korean conglomerate and the second largest smartphone company in the world. It has captured a 21.6% share of the global smartphone market as of 2018. Samsung has achieved competitive advantage through effective market leadership, new product development, and high-quality smartphones across a wide price range. It faces intense competition from rivals like Apple but has adopted strategies like launching new models at competitive prices and expanding product lines like the Note series.
This document contains information about Class 1 Group 8 and their project on Samsung Electronics. It includes Samsung's mission, vision, objectives and strategies. It also provides an analysis of Samsung's products, competitors, strengths, weaknesses, opportunities, threats and various strategic models like SWOT, CPM, EFE and IFE matrices. The document aims to understand and evaluate Samsung's business strategies.
Research Methodology of Samsung Electronics Co. Ltd (Analysis of Questionnaire)Nikita Jangid
This document provides information about Samsung Electronics Co., Ltd., including its business, products, mission, vision, history and SWOT analysis. Some key points:
- Samsung Electronics is a South Korean multinational electronics company and the flagship subsidiary of Samsung Group. It is one of the largest technology companies in the world.
- Samsung's main business areas and products include mobile phones, smartphones, tablets, TVs, home appliances, semiconductors, memory chips and displays.
- The company aims to lead the digital convergence movement through technology innovation, as stated in its vision and mission. Its vision for 2020 is to inspire the world and create the future through new technology, innovative products and creative solutions.
Samsung Electronics was founded in 1938 in South Korea. It has since grown to become a global leader in consumer electronics, telecommunications, and semiconductors. Some of its major products include smartphones, televisions, home appliances, and memory chips. Samsung has transformed from a cheap OEM manufacturer to a high-value brand through innovation and new marketing strategies. It aims to continue developing innovative technologies and exploring new areas like healthcare and biotechnology to remain a trusted market leader.
Slideshare 1: Globalization and SamsungJayla Dunlap
Samsung is a South Korean multinational conglomerate founded in 1938. It is headquartered in Seoul and has expanded globally through strategic adaptation to local markets. Samsung has used opportunities from globalization to establish international production and source components cheaply while conducting higher-value activities like design and marketing. It has diversified production across countries through outsourcing and offshoring to lower costs while integrating value-adding tasks. Samsung stays competitive by actively engaging global markets, conducting extensive marketing, and innovating products to meet regional demands such as refrigerators for Korean kimchi or Middle Eastern temperatures.
Samsung is a South Korean multinational electronics company founded in 1938. It has annual revenue over $305 billion and employs 489,000 people globally. Samsung operates in 80 countries through 15 regional headquarters and has diverse business areas including consumer electronics, IT, mobile communications, and semiconductor manufacturing. It has a strong focus on innovation through its $9 billion annual R&D budget and 34 R&D centers worldwide. Samsung holds the top market share position for LCD screens and mobile phones. It faces challenges from short product lifecycles and aggressive Chinese competitors, but maintains its leading position through localized marketing, premium pricing, and vertical integration across manufacturing and supply chain.
Samsung Electronics was founded in 1969 and has since become the world's largest technology company. It surpassed Sony in 2005 to become the top consumer electronics brand. Samsung focuses on innovation and heavily invests in technology and product design. It uses a variety of marketing strategies like celebrity brand ambassadors, contests, and highlighting innovative features. Samsung has a wide distribution network and sells a range of mobile phones at different price points to target different customer segments.
Samsung is a South Korean conglomerate and the second largest smartphone company in the world. It has captured a 21.6% share of the global smartphone market as of 2018. Samsung has achieved competitive advantage through effective market leadership, new product development, and high-quality smartphones across a wide price range. It faces intense competition from rivals like Apple but has adopted strategies like launching new models at competitive prices and expanding product lines like the Note series.
This document contains information about Class 1 Group 8 and their project on Samsung Electronics. It includes Samsung's mission, vision, objectives and strategies. It also provides an analysis of Samsung's products, competitors, strengths, weaknesses, opportunities, threats and various strategic models like SWOT, CPM, EFE and IFE matrices. The document aims to understand and evaluate Samsung's business strategies.
Research Methodology of Samsung Electronics Co. Ltd (Analysis of Questionnaire)Nikita Jangid
This document provides information about Samsung Electronics Co., Ltd., including its business, products, mission, vision, history and SWOT analysis. Some key points:
- Samsung Electronics is a South Korean multinational electronics company and the flagship subsidiary of Samsung Group. It is one of the largest technology companies in the world.
- Samsung's main business areas and products include mobile phones, smartphones, tablets, TVs, home appliances, semiconductors, memory chips and displays.
- The company aims to lead the digital convergence movement through technology innovation, as stated in its vision and mission. Its vision for 2020 is to inspire the world and create the future through new technology, innovative products and creative solutions.
Samsung Electronics was founded in 1938 in South Korea. It has since grown to become a global leader in consumer electronics, telecommunications, and semiconductors. Some of its major products include smartphones, televisions, home appliances, and memory chips. Samsung has transformed from a cheap OEM manufacturer to a high-value brand through innovation and new marketing strategies. It aims to continue developing innovative technologies and exploring new areas like healthcare and biotechnology to remain a trusted market leader.
Slideshare 1: Globalization and SamsungJayla Dunlap
Samsung is a South Korean multinational conglomerate founded in 1938. It is headquartered in Seoul and has expanded globally through strategic adaptation to local markets. Samsung has used opportunities from globalization to establish international production and source components cheaply while conducting higher-value activities like design and marketing. It has diversified production across countries through outsourcing and offshoring to lower costs while integrating value-adding tasks. Samsung stays competitive by actively engaging global markets, conducting extensive marketing, and innovating products to meet regional demands such as refrigerators for Korean kimchi or Middle Eastern temperatures.
Samsung is a South Korean multinational electronics company founded in 1938. It has annual revenue over $305 billion and employs 489,000 people globally. Samsung operates in 80 countries through 15 regional headquarters and has diverse business areas including consumer electronics, IT, mobile communications, and semiconductor manufacturing. It has a strong focus on innovation through its $9 billion annual R&D budget and 34 R&D centers worldwide. Samsung holds the top market share position for LCD screens and mobile phones. It faces challenges from short product lifecycles and aggressive Chinese competitors, but maintains its leading position through localized marketing, premium pricing, and vertical integration across manufacturing and supply chain.
Lee Byung Chull founded Samsung in Daegu, South Korea as a trading company in 1938. Samsung began moving into other industries such as insurance, securities, and retail in the 1960s. In the late 1960s, Samsung entered the electronics industry and formed several electronics divisions. Samsung is now a large multinational conglomerate composed of many international businesses united under the Samsung brand. It is South Korea's largest company and the world's largest electronics company by revenue.
Pestle Analysis – South Korea and Samsung PPTManisha Kunwar
This document provides a PESTLE analysis of South Korea. It analyzes the political, economic, social, technological, legal and environmental factors in South Korea. Some key points include:
- South Korea has a population of 50 million and its capital and largest city is Seoul with 9.8 million people.
- Politically, centralization of power and strong foreign relationships are strengths, while military influence in politics is a challenge. Future prospects include confidence building with North Korea.
- Economically, export sector and economic reforms are strengths, while low imports and FDI are challenges. Future prospects include free trade agreements and competitive tax policies.
- Socially, challenges include low fertility rates and aging society, while high
Samsung Electronics Strategy & Business ModelEvgenii Gvozdev
Samsung has grown to become a global electronics giant since its founding in 1938. It is South Korea's largest chaebol with total revenue of €185.1 billion in 2012. Samsung Electronics is its largest business unit, generating €140.5 billion in revenue. While Samsung struggled early on in the smartphone market, it became the global leader in 2012 with 21.5% market share. However, Samsung faces threats from low-cost Chinese competitors and relies on Google's Android OS. The document recommends that Samsung develop its own software platform, target cheaper smartphone segments in growing markets like China and India, and continue innovating to maintain its leadership position.
Samsung - International Marketing StrategyMKTGatHPU
This document discusses Samsung's marketing strategy that has led it to become a global leader in electronics. It describes how Samsung originally manufactured low-cost electronics but transformed its brand image through innovative, high-quality products. Samsung sponsored the 1988 Olympics and other global events to increase brand awareness. It also partnered with top retailers like Best Buy and luxury brands like Giorgio Armani. Today Samsung leads in key product categories like smartphones, TVs and home appliances through continuous innovation, including being first to market with new technologies like 3D TVs.
This document provides an overview of Samsung Company, including its founding in 1938 as a trading company. It discusses Samsung's objectives to sell quality products, and its vision to leverage new technology, innovative products, and creative solutions to contribute to a better world. The document also outlines Samsung's marketing strategy using the 4 P's, describes its product portfolio, and analyzes Samsung's strengths as the world's largest mobile phone maker and its weaknesses around large R&D investments. It concludes by emphasizing that mission, vision, marketing, technology and R&D are key to a company's success.
A PESTEL analysis is a framework or a tool used to analyze or monitor the macro-environment or external factors that may have a profound impact on the performance of the organization.
The document provides an overview of the political system and history of South Korea. Some key points:
- South Korea has transitioned from dictatorship to a more democratic form of government over time.
- The country was divided after World War 2 and the Korean War, with ongoing tensions with North Korea.
- South Korea experienced rapid economic growth from the 1960s-1990s through export-led industrialization and support of large family-owned conglomerates called chaebols.
- The political system has faced challenges with corruption and influence of the chaebols at times over the decades described.
This document contains a case study summary for a class on strategic management. It discusses Samsung's history and strategy, including how it moved from competing on price to developing its own capabilities in manufacturing and software. It struggled financially in 1997 when relying only on lower-priced products using others' technology. Samsung reoriented its strategy by focusing on innovation, working closely with retailers, and changing to a merit-based advancement system. The document also provides an overview of Samsung's vision, mission, business highlights, products, marketing strategies, and recommendations for developing products to meet needs in parts of Africa.
Samsung is a South Korean electronics company headquartered in Seoul. It is a global leader in screen technology and produces TVs, batteries, home appliances, and chip designs. While Samsung traditionally followed a rigid corporate structure, it has recently announced plans to embrace a more startup-like culture to foster innovation. Its vision is to inspire the world through innovative technologies that improve people's lives. Samsung has set goals of $400 billion in annual sales and being the number one global company in its industries.
Political Economical Social Technology (PEST) Analysis of Samsung Lavina Tantra
1. The document analyzes Samsung's performance using a PEST analysis that examines political, economic, sociocultural, and technological factors.
2. It discusses factors like trade agreements, market regulations, government regimes, legislation, and Samsung's CSR activities under the political analysis.
3. The economic analysis covers Samsung's global distribution and production trends as well as economic situations in Korea and other key markets.
4. The sociocultural analysis examines demographics, lifestyle trends, and consumer attitudes based on 2017 statistical data.
Samsung Electronics is a South Korean electronics company and the flagship subsidiary of Samsung Group. It conducts SWOT analysis which reveals its main strengths are strong brand loyalty, market position, and supplier relationships, while weaknesses include strong competition and need for improved marketing. Opportunities include favorable economic conditions and technological advances. Main threats are frequent legislation changes and high industry innovation. The document discusses Samsung's segmentation, targeting, positioning, and marketing mix strategies. It focuses on maintaining leadership in the TV and other consumer electronics markets through continuous innovation.
South Korea--Macro Environmental Analysistomasptacek
This document analyzes the macro-environment of South Korea across several factors. It finds that South Korea presents:
1) Low risk overall, with a stable political system, rule of law, and supportive policies for business.
2) Moderate risks around property rights protection and transparency/corruption. Environmental issues also pose moderate risks.
3) High risks are limited to restrictions around raw materials sourcing and property taxes. Protection of intellectual property rights also carries high risk.
The document provides an overview of South Korea across several topics:
- South Korea occupies the southern half of the Korean Peninsula and has a population density among the highest in Asia and world. The people are ethnically homogeneous.
- While South Korea had a turbulent political past, democracy is now consolidated. The political system is a presidential republic with multiple political parties.
- South Korea has a highly educated workforce, among the lowest fertility and unemployment rates globally, and women have increasing independence. Electronics, vehicles, and machinery are leading exports.
SAMSUNG: Comprehensive Strategic Analysis from International Business Managem...Aziza Zaldarriaga Sadain
Provides a comprehensive strategic analysis from the perspective of international business management in regards with Samsung.
The outline is written below:
Overview: Current Global Performance of Samsung and Business Models
Comprehensive Strategy Formulation (Input Stage)
Comprehensive Strategy Formulation (Matching Stage)
Comprehensive Strategy Formulation (Decision Stage)
Analysis of Business Strategy: Organizational Culture
Politics of Strategy Choice & Governance Issues; Current Challenges
Conclusion
Samsung was founded in 1938 and initially operated as a trading company. It has since diversified and is now a multinational conglomerate with interests in electronics, engineering, shipbuilding, and more. Samsung Electronics is the flagship subsidiary and is the world's largest information technology company, focusing on areas like digital media, semiconductors, telecommunications, and LCD appliances. The company is known for innovating new product categories like phablets and smartwatches, and for its marketing strategies that emphasize accessibility and enhancing people's lives through technology.
Amazon started as an online bookstore and has since expanded into many other product categories and business lines. It uses a business model of low prices, vast selection, and convenience for customers. The report analyzes Amazon's lines of business, business models, and e-commerce strategies. It finds that Amazon utilizes various intensive growth strategies like market development, market penetration, product development, and diversification. Its overarching generic strategy is cost leadership to offer competitive prices and gain market share.
Samsung is a South Korean multinational electronics company founded in 1938. It has grown to be a global leader in electronics, with over 285 offices in 67 countries. Samsung has a vision of inspiring the world and creating the future through new technologies, innovative products, and creative solutions. It aims to achieve $400 billion in revenue and become a top five global brand by 2020. Samsung has been successful due to its focus on innovation, quality products, and strong leadership.
Research Methodology of Samsung Electronics Co. LtdNikita Jangid
The document provides information about the electronics industry and Samsung Electronics. It discusses the history and development of the electronics industry from the 20th century onwards. It details how consumer electronics emerged as a global industry worth billions, and products increasingly used digital technologies and merged with computers. The document also provides an overview of Samsung Electronics, the world's largest technology company, which manufactures electronic components, mobile phones, tablets and other consumer electronics. It discusses Samsung's mission and role as a major player in the global electronics industry.
Samsung was founded in 1938 and is now the largest information technology company. It became the world's largest mobile phone maker in 2012, overtaking Nokia. Samsung has assembly plants and sales networks in 61 countries. In India, Samsung has two R&D centers and is the leader in smartphones, LED TVs, LCD TVs, and tablets. It offers a wide range of products including smartphones, tablets, TVs, cameras, and PCs.
Lee Byung Chull founded Samsung in Daegu, South Korea as a trading company in 1938. Samsung began moving into other industries such as insurance, securities, and retail in the 1960s. In the late 1960s, Samsung entered the electronics industry and formed several electronics divisions. Samsung is now a large multinational conglomerate composed of many international businesses united under the Samsung brand. It is South Korea's largest company and the world's largest electronics company by revenue.
Pestle Analysis – South Korea and Samsung PPTManisha Kunwar
This document provides a PESTLE analysis of South Korea. It analyzes the political, economic, social, technological, legal and environmental factors in South Korea. Some key points include:
- South Korea has a population of 50 million and its capital and largest city is Seoul with 9.8 million people.
- Politically, centralization of power and strong foreign relationships are strengths, while military influence in politics is a challenge. Future prospects include confidence building with North Korea.
- Economically, export sector and economic reforms are strengths, while low imports and FDI are challenges. Future prospects include free trade agreements and competitive tax policies.
- Socially, challenges include low fertility rates and aging society, while high
Samsung Electronics Strategy & Business ModelEvgenii Gvozdev
Samsung has grown to become a global electronics giant since its founding in 1938. It is South Korea's largest chaebol with total revenue of €185.1 billion in 2012. Samsung Electronics is its largest business unit, generating €140.5 billion in revenue. While Samsung struggled early on in the smartphone market, it became the global leader in 2012 with 21.5% market share. However, Samsung faces threats from low-cost Chinese competitors and relies on Google's Android OS. The document recommends that Samsung develop its own software platform, target cheaper smartphone segments in growing markets like China and India, and continue innovating to maintain its leadership position.
Samsung - International Marketing StrategyMKTGatHPU
This document discusses Samsung's marketing strategy that has led it to become a global leader in electronics. It describes how Samsung originally manufactured low-cost electronics but transformed its brand image through innovative, high-quality products. Samsung sponsored the 1988 Olympics and other global events to increase brand awareness. It also partnered with top retailers like Best Buy and luxury brands like Giorgio Armani. Today Samsung leads in key product categories like smartphones, TVs and home appliances through continuous innovation, including being first to market with new technologies like 3D TVs.
This document provides an overview of Samsung Company, including its founding in 1938 as a trading company. It discusses Samsung's objectives to sell quality products, and its vision to leverage new technology, innovative products, and creative solutions to contribute to a better world. The document also outlines Samsung's marketing strategy using the 4 P's, describes its product portfolio, and analyzes Samsung's strengths as the world's largest mobile phone maker and its weaknesses around large R&D investments. It concludes by emphasizing that mission, vision, marketing, technology and R&D are key to a company's success.
A PESTEL analysis is a framework or a tool used to analyze or monitor the macro-environment or external factors that may have a profound impact on the performance of the organization.
The document provides an overview of the political system and history of South Korea. Some key points:
- South Korea has transitioned from dictatorship to a more democratic form of government over time.
- The country was divided after World War 2 and the Korean War, with ongoing tensions with North Korea.
- South Korea experienced rapid economic growth from the 1960s-1990s through export-led industrialization and support of large family-owned conglomerates called chaebols.
- The political system has faced challenges with corruption and influence of the chaebols at times over the decades described.
This document contains a case study summary for a class on strategic management. It discusses Samsung's history and strategy, including how it moved from competing on price to developing its own capabilities in manufacturing and software. It struggled financially in 1997 when relying only on lower-priced products using others' technology. Samsung reoriented its strategy by focusing on innovation, working closely with retailers, and changing to a merit-based advancement system. The document also provides an overview of Samsung's vision, mission, business highlights, products, marketing strategies, and recommendations for developing products to meet needs in parts of Africa.
Samsung is a South Korean electronics company headquartered in Seoul. It is a global leader in screen technology and produces TVs, batteries, home appliances, and chip designs. While Samsung traditionally followed a rigid corporate structure, it has recently announced plans to embrace a more startup-like culture to foster innovation. Its vision is to inspire the world through innovative technologies that improve people's lives. Samsung has set goals of $400 billion in annual sales and being the number one global company in its industries.
Political Economical Social Technology (PEST) Analysis of Samsung Lavina Tantra
1. The document analyzes Samsung's performance using a PEST analysis that examines political, economic, sociocultural, and technological factors.
2. It discusses factors like trade agreements, market regulations, government regimes, legislation, and Samsung's CSR activities under the political analysis.
3. The economic analysis covers Samsung's global distribution and production trends as well as economic situations in Korea and other key markets.
4. The sociocultural analysis examines demographics, lifestyle trends, and consumer attitudes based on 2017 statistical data.
Samsung Electronics is a South Korean electronics company and the flagship subsidiary of Samsung Group. It conducts SWOT analysis which reveals its main strengths are strong brand loyalty, market position, and supplier relationships, while weaknesses include strong competition and need for improved marketing. Opportunities include favorable economic conditions and technological advances. Main threats are frequent legislation changes and high industry innovation. The document discusses Samsung's segmentation, targeting, positioning, and marketing mix strategies. It focuses on maintaining leadership in the TV and other consumer electronics markets through continuous innovation.
South Korea--Macro Environmental Analysistomasptacek
This document analyzes the macro-environment of South Korea across several factors. It finds that South Korea presents:
1) Low risk overall, with a stable political system, rule of law, and supportive policies for business.
2) Moderate risks around property rights protection and transparency/corruption. Environmental issues also pose moderate risks.
3) High risks are limited to restrictions around raw materials sourcing and property taxes. Protection of intellectual property rights also carries high risk.
The document provides an overview of South Korea across several topics:
- South Korea occupies the southern half of the Korean Peninsula and has a population density among the highest in Asia and world. The people are ethnically homogeneous.
- While South Korea had a turbulent political past, democracy is now consolidated. The political system is a presidential republic with multiple political parties.
- South Korea has a highly educated workforce, among the lowest fertility and unemployment rates globally, and women have increasing independence. Electronics, vehicles, and machinery are leading exports.
SAMSUNG: Comprehensive Strategic Analysis from International Business Managem...Aziza Zaldarriaga Sadain
Provides a comprehensive strategic analysis from the perspective of international business management in regards with Samsung.
The outline is written below:
Overview: Current Global Performance of Samsung and Business Models
Comprehensive Strategy Formulation (Input Stage)
Comprehensive Strategy Formulation (Matching Stage)
Comprehensive Strategy Formulation (Decision Stage)
Analysis of Business Strategy: Organizational Culture
Politics of Strategy Choice & Governance Issues; Current Challenges
Conclusion
Samsung was founded in 1938 and initially operated as a trading company. It has since diversified and is now a multinational conglomerate with interests in electronics, engineering, shipbuilding, and more. Samsung Electronics is the flagship subsidiary and is the world's largest information technology company, focusing on areas like digital media, semiconductors, telecommunications, and LCD appliances. The company is known for innovating new product categories like phablets and smartwatches, and for its marketing strategies that emphasize accessibility and enhancing people's lives through technology.
Amazon started as an online bookstore and has since expanded into many other product categories and business lines. It uses a business model of low prices, vast selection, and convenience for customers. The report analyzes Amazon's lines of business, business models, and e-commerce strategies. It finds that Amazon utilizes various intensive growth strategies like market development, market penetration, product development, and diversification. Its overarching generic strategy is cost leadership to offer competitive prices and gain market share.
Samsung is a South Korean multinational electronics company founded in 1938. It has grown to be a global leader in electronics, with over 285 offices in 67 countries. Samsung has a vision of inspiring the world and creating the future through new technologies, innovative products, and creative solutions. It aims to achieve $400 billion in revenue and become a top five global brand by 2020. Samsung has been successful due to its focus on innovation, quality products, and strong leadership.
Research Methodology of Samsung Electronics Co. LtdNikita Jangid
The document provides information about the electronics industry and Samsung Electronics. It discusses the history and development of the electronics industry from the 20th century onwards. It details how consumer electronics emerged as a global industry worth billions, and products increasingly used digital technologies and merged with computers. The document also provides an overview of Samsung Electronics, the world's largest technology company, which manufactures electronic components, mobile phones, tablets and other consumer electronics. It discusses Samsung's mission and role as a major player in the global electronics industry.
Samsung was founded in 1938 and is now the largest information technology company. It became the world's largest mobile phone maker in 2012, overtaking Nokia. Samsung has assembly plants and sales networks in 61 countries. In India, Samsung has two R&D centers and is the leader in smartphones, LED TVs, LCD TVs, and tablets. It offers a wide range of products including smartphones, tablets, TVs, cameras, and PCs.
Rics research paper series volume 7 number 11 lim and pavlou 2007 latex versionMouseprice
The document discusses existing methodologies for constructing house price indices and introduces the repeat sales regression (RSR) method using UK Land Registry data. It finds that RSR using the full Land Registry dataset is preferable to current methods as it addresses some shortcomings by utilizing a large sample size with actual transaction prices and quality adjustments at a monthly frequency. The analysis shows that RSR produces indices that differ meaningfully from other methods and provides more accurate information for decision makers.
The document discusses three types of wireless communications: 1) wireless messaging services that allow users to send text, images, and video between mobile devices, 2) wireless internet access points like hotspots that enable mobile users to access the internet, and 3) global positioning systems (GPS) that use satellites to determine the location of receivers in mobile devices. Mobile users can take advantage of these wireless technologies using mobile computers and devices to communicate wirelessly.
The document provides guidance on analyzing and summarizing a text for writing. It discusses analyzing the author's choices, beliefs, experiences and how they relate to the content. It also discusses developing questions to focus a topic on the theme of death in Poe's short stories. Examples of questions are provided. The document outlines the writing process, including developing an outline with topics and subtopics, taking notes with citations, drafting the paper while ensuring quotes are properly cited, and including a works cited page.
The study examined the relationship between the size of sea rods and their location on reefs around San Salvador Island, Bahamas. Data was collected from 62 sea rods on the unprotected side of reefs and 29 sea rods on the protected side. Sea rods were significantly larger on the unprotected side, with an average size of 1679.39cm2, compared to 531.48cm2 on the protected side. The null hypothesis that location did not impact size was rejected. Larger sea rods on the unprotected side may be due to greater nutrient availability and water flow strengthening the rods. Further research with more precise measurements and additional reefs was recommended.
Pixar started in 1979 as a graphics group and was later acquired by Steve Jobs and Apple in 1986. In 2007, Pixar was bought by Walt Disney for $7.4 billion. Pixar is known for popular animated films like Toy Story, Finding Nemo, The Incredibles, Cars, and WALL-E.
1) The study examined the effect of various concentrations of nicotine on the heart rate of the Louisiana crayfish (Procamarus clarkii), which has a neurogenic heart controlled by the cardiac ganglion.
2) Crayfish were vivisected and different concentrations of nicotine solution were applied directly to the heart. Heart rates were counted before and after application.
3) Statistical analysis found no clear correlation between nicotine concentration and heart rate. The highest and lowest average heart rates were from different concentrations, and error bars on the averages overlapped.
Cyrus the Great was one of the most influential people in world history for several reasons:
1. He was a great military leader who established a vast Persian Empire through his conquests of neighboring regions and kingdoms from 553 BC to 530 BC.
2. He established a relatively benign rule over his empire, being tolerant of local customs and religions, unlike many other conquerors of his time.
3. His empire endured and continued expanding even after his death, as later Persian dynasties that claimed descent from Cyrus were able to maintain control over the region for centuries.
4. His career represented a major turning point that shifted the political and cultural centers of power in the ancient world
Ela research project on an american authormichaelpuffs
This document outlines the requirements for a three-page research paper on an American author. Students must use at least four sources to write about the author's background, works, significance, and influences. A thesis is required that narrows the focus of the paper. An outline, rough draft, final draft with in-text citations, and work cited page are expected. Students will present their research to the class and be graded on a rubric.
This document provides an overview of training need analysis (TNA) in organizations. It begins with an acknowledgement section thanking various parties for their support and contributions. It then includes an executive summary, introduction on TNA, purpose of TNA in organizations, objectives of the study, training methods, research methodology, data analysis, limitations and conclusion sections. The introduction defines TNA and discusses its importance in identifying training gaps. The purpose section outlines how TNA helps prioritize training, improve performance, and justify training investments. The document also reviews relevant literature on approaches and challenges to TNA.
NDU Term Paper | Marketing - Consumer BehaviorNaja Faysal
This document summarizes the results of a daily diary study tracking the purchase behavior of two students, Riva and Roy, over one week. It finds that while they share some similarities, such as preferring to pay in cash and shopping in the afternoons, there are also differences influenced by their living situations and social circles. The study analyzed criteria like frequency of purchase, planned vs impulse buys, influence of others, and satisfaction. Studying consumer behavior provides important insights for businesses and helps consumers make informed choices.
Frank Gehry was born in 1929 and grew up experiencing anti-Semitism. He founded his own architectural firm in 1962 in Los Angeles. Gehry is known for his innovative designs that feature unusual shapes and curves, made possible through the use of digital modeling tools. Some of his most famous works include the Guggenheim Museum in Bilbao, known for its sweeping titanium curves, and the Walt Disney Concert Hall in Los Angeles. Gehry was heavily influenced by modernist architect Le Corbusier, whose works like the Notre-Dame-du-Haut chapel featured graceful sculpted forms.
- Algae biofuel shows potential as a solution to future liquid fuel problems as it is able to produce more raw biomass than any other terrestrial or aquatic plant.
- While corn ethanol, soybean biodiesel, and other alternatives have benefits, they also have significant drawbacks including increased food prices, negative environmental impacts, and inability to meet fuel demands at scale.
- Algae biofuel faces challenges to be overcome such as developing robust algae strains, preventing infection, and managing water and nutrient needs, but shows the best overall performance as a renewable transportation fuel that can potentially replace petroleum.
South Africa has a diverse population and stable government. The country has experienced apartheid but now has multi-racial elections. Christianity is prominent but traditional African beliefs still influence people. Business meetings emphasize relationship building. Housing ranges from urban to rural dwellings. Pre-paid mobile phones could benefit lower income families by allowing communication despite economic challenges.
Berkshire Threaded Fasteners Case was about the company's performance in 1973-1974. Joe Magers was the president with 4 years experience. In 1973, the company lost over $70,000 due to some bad decisions by Magers. In 1974, Brandon Cook was hired as the new manager with extensive experience and full authority. The company had $1 million in cash and 25% of sales tied up in receivables and inventory. Cook recommended against dropping the Series 300 product line as Magers wanted, which would have led to a much bigger loss. Lowering prices to match the competitor was advised to increase profits. The most profitable product line was Series 100. Advice was given to Magers about expenses
Ancient Greek drama flourished between 550 and 220 BC in Athens, centered around the festivals honoring Dionysus. Theaters could accommodate large audiences of up to 14,000 people and were open to all social classes, though women could not perform. Plays focused on masculine themes like fighting and bloodshed, suited to their male audiences, and the music performed was similarly masculine and operatic in nature.
NDU Term Paper | Technical English For Business Communication ReportNaja Faysal
The document is a report on installing air conditioners at Notre Dame University based on a student survey. It finds that [1] 80% of students believe they would be more motivated to attend classes if classrooms were cooler, as physical comfort boosts energy and concentration. [2] 64% said air conditioning would lead to more class attendance. However, the students surveyed have varying experiences with air conditioning, so the university should further assess if cooling needs are real or perceived. The report recommends Notre Dame consider air conditioning to improve the learning environment and student commitment.
This document is a research paper on insider trading prepared by CA Mayank Mittal. It defines insider trading as dealing in a company's securities using non-public, price-sensitive information for profit or loss. The paper discusses the history of regulating insider trading in India and defines who qualifies as an insider. It outlines the negative impacts of insider trading, governing regulations and penalties. The paper concludes that proper internal controls are needed to prevent insider trading and protect organizations and market integrity.
NDU Term Paper | Anabolic Steriods ResearchNaja Faysal
The document discusses the physical and psychological effects of steroid use in athletes. It defines anabolic steroids as synthetic versions of the male sex hormone testosterone. The document outlines both the intended positive effects on building muscle mass and strength, as well as many dangerous short and long-term side effects. These include liver and kidney damage, high blood pressure, aggression, and premature growth plate closure in young athletes. The document warns against steroid use and advises that the risks far outweigh any competitive advantages.
This document provides an overview of Samsung's history and operations. It summarizes Samsung's origins in 1938 selling agricultural products in Korea. It expanded into other industries like electronics in the 1960s and became a global leader in electronics, particularly mobile phones and displays. The document outlines Samsung's vision, values of focusing on people, excellence and integrity. It provides financial highlights and a SWOT analysis of strengths in technology and weaknesses in design.
Samsung is a South Korean multinational electronics company founded in 1938. It has four core competencies: creative people, technology leadership, innovative culture, and customer value creation. Samsung aims to achieve sustainable growth through creativity and strives to be a leader in technology. It has strengths in hardware integration, engineering, innovation, low costs, and brand marketing. However, it also has weaknesses like low profit margins, lack of its own operating system, and focusing on too many products. Opportunities for Samsung include growing smartphone markets and obtaining patents, but threats include saturated markets, price wars, and breached patents.
This document provides an overview of Samsung organization including its history, mission, vision, strategies and operations in India. Some key points:
- Samsung was founded in 1938 in Korea and initially operated as a small trading company. It has since grown to a large multinational conglomerate.
- The company's core businesses are electronics, engineering and chemicals. It is a global leader in electronics such as memory chips, displays and mobile phones.
- Samsung is committed to human resources and recruiting top talent worldwide. It has over 285 global operations across 67 countries.
- In India, Samsung has widespread sales networks and its regional headquarters oversees operations in South Asia. It has grown significantly in India since starting
Samsung owes much of its success to its Value Innovation Programme which focuses on understanding consumer needs before technologies. Samsung believes success in consumer electronics is short-term, requiring continuous innovation. Samsung spends $6bn annually on R&D and focuses on designing iconic products like Sony's Walkman as memory and screens become commodities. Samsung has designed innovative TVs and phones and expects further growth in the mobile phone market, though its memory division previously provided most profits.
Samsung was founded in 1938 in Korea and initially exported agricultural products. It entered manufacturing after the Korean War to help rebuild the economy. Samsung Electronics was established in 1969 and focused on electronics, helping Korea's economy grow and enabling exports. By the 1980s, Samsung became a comprehensive electronics company with global plants and began semiconductor and mobile businesses. Its vision is to inspire the world through new technology, innovative products, and creative solutions. It aims to reach $400 billion in sales by 2020, which is feasible given its leadership in smartphones, TVs, and memory chips and potential to expand to new markets like healthcare.
1. The document is a project report on dealer satisfaction of Samsung products in Meerut region from February 15 to March 8.
2. It includes an introduction, company profile of Samsung, vision, mission, quality innovation, code of conduct, and objectives of the report.
3. The report will analyze dealer satisfaction through research methodology, data analysis, findings, and recommendations to improve satisfaction.
BSTR228 IBS Center for Management Research .docxaryan532920
BSTR/228
IBS Center for Management Research
Samsung Electronics: Success by Design
This case was written by Sachin Govind, under the direction of S.S.George, IBS Center for Management Research. It was
compiled from published sources, and is intended to be used as a basis for class discussion rather than to illustrate either
effective or ineffective handling of a management situation.
2006, IBS Center for Management Research. All rights reserved.
To order copies, call +91-08417-236667/68 or write to IBS Center for Management Research (ICMR), IFHE Campus, Donthanapally,
Sankarapally Road, Hyderabad 501 504, Andhra Pradesh, India or email: [email protected]
www.icmrindia.org
1
BSTR/228
Samsung Electronics: Success by Design
“An enterprise‟s most vital assets lie in its design and other creative capacities. I believe that the
ultimate winners of the 21
st
century will be determined by these skills.”
1
- Kun-Hee Lee, chairman, Samsung Corp., in 2006.
“We want to be the Mercedes of home electronics.”
2
- Yun Jong Yong, chief executive, Samsung, in 2004.
“Good design is not simply about aesthetics or making a product easier to use. It‟s a central part
of the business process, adding value to products and services and creating new markets.”
3
- Tony Blair, prime minister, UK.
INTRODUCTION
In the 2006 IDEA (Industrial Design Excellence Awards)
4
competition, Korea-based Samsung
Electronics Co. Ltd. (Samsung) won a gold (for a touch messenger
5
) and two silver (for a portable
digital projector and a digital presenter) awards. With these wins, Samsung held on to its number
one position as the company that had won the most IDEAs in the last five years.
Samsung had made the decision to adopt design as a source of competitive advantage in the 1990s.
Earlier, the company‟s products had been uninspiring and undifferentiated. In the early 1990s, the
Group chairman, Kun-Hee Lee (Lee), initiated Samsung‟s transformation from a low-end OEM
6
into a world-class electronics company. Sharpening the company‟s design skills was a significant
part of the initiative. However, this required major changes in culture, processes, and systems
within the company.
The decade-long initiative proved to be successful and Samsung came to be perceived as a
company with an exciting product portfolio. The IDEAs and numerous other awards that Samsung
won in the 2000s reaffirmed the company‟s newly-acquired design prowess. With stylish products
in its portfolio, the company was able to record higher sales and higher profits. Inter ...
BU530 W 2019 10thWEEK Final Paper with Company 1 & Co and Company .docxcurwenmichaela
BU530 W 2019 10thWEEK Final Paper with Company 1 & Co and Company 2 10
BU530 Company Case Studies for Final Research Paper
By
Your Name
BU530 Winter 2019
Globalization of Business
Southern States University
Dr. Kim, Rachel ( DBA & MBA)
March , 2019
Company 1 Brief Intro:
Founded in xxxx, xx
Company 2 Brief intro:
Company 2 is a US-based xxxx, its headquarter is located xxx
1. GLOBALIZATION OF COMPANY 1 & 2
· Company 1’ globalization of Markets reflects:
Currently, company 1xxx
· Company2’ globalization of Markets:
1.2 Drivers towards Globalization.
· Company 1’s Drivers towards globalization.
· Company 2’s Drivers towards globalization.
1.3 Describe the global business environment and its main elements such as culture
· Company 1:
· Company 2:
2. COMPANY ANALYSIS
2.1. Company Mission and Goals
· Company 1:
· Company 2:
2.2Core Competency and Value Creation
· Company 1:
· Company 2:
2.3Three Levels of Corporate Strategy
Company 1 (example answers)
· Corporate Level Strategy is Growth Strategy: according to WSJ, xxx
· Business Level Strategy is Differentiation Strategy: according to NY times, xxx.
· Department-Level Strategy is Functional Strategy.
Company 2
· Corporate Level is Strategy Growthstrategy.
· Business Level Strategy is Differentiation strategy.
· Department-Level Strategy is Functional strategy.
3. COMPETITOR ANALYSIS.
3. Competitor’s analysis
3.1. Number of competitors in each market (domestic and international)
· Company 1:
· Company 2:
3.2. Market share of each competitor
· Company 1:
· Company 2:
3.3. Whether each competitor’s product appeals to a small market segment or has mass appeal.
Company 1:
· Company 1:
· Company 2:
3.3. Whether each competitor focuses on high quality or low price.
· Company 1:
· Company 2:
3.5. Whether competitors tightly control channels of distribution.
· Company 1:
· Company 2:
List of References:
BU530 2019 4th week with Samsung Company 2
BU530 Samsung Company Case Studies
By
Raushan Ibrayeva
BU530 Winter 2019
Globalization of Business
Southern States University
Dr. Kim, Rachel ( DBA & MBA)
February, 2019
SAMSUNG
Samsung is the largest company in Korea. Samsung Electronics was founded in 2011 and is a large subsidiary. The Korean company receives about $ 150 billion a year and has 144 consolidated branches, including 28 recently merged at the end of 2014.
The company plans to develop innovative technologies and efficient processes that will open up new markets, make people's lives better, and Samsung will become the leader in the digital market. The company aimed at markets such as India, in order to reduce the cost of the product, reducing high technology.
The company was not going to standardize this product worldwide, at that moment there could.
The document provides an overview of Samsung, including its history, products, vision, mission, goals, and management functions. It was founded in South Korea in 1938 and began operations in Pakistan in 1995. Samsung aims to become a beloved, innovative, and admired brand through creativity, partnerships, and developing its workforce as outlined in its Vision 2020. The company utilizes common management functions like planning, organizing, leading, and controlling. For example, it sets goals, develops commitment, and maintains flexibility in its planning while also establishing goals and objectives and taking corrective action in its controlling.
Lee Byung-chul founded Samsung in 1938 as a small trading company in Korea. It has since grown to be a massive, global technology conglomerate headquartered in Seoul. Samsung produces a wide range of consumer electronics, components, and other products, and is best known for its smartphones, memory chips, and displays. It has become the world's largest memory chip and smartphone manufacturer, as well as a major producer of televisions and home appliances.
"Market Leadership and Innovation: MBA Summer Internship Experience at Samsung"Anshika Sharma Vashisht
This comprehensive report provides an in-depth account of my MBA summer internship experience within the dynamic marketing division of Samsung. Over the span of my internship, I was deeply involved in a series of strategic projects that offered me a panoramic view of the inner workings of one of the world's leading technology brands. My experience was marked by a blend of theoretical application and practical involvement, which significantly enriched my understanding of contemporary marketing practices.
### Market Analysis and Strategic Insights
My journey began with an extensive market analysis where I examined current market trends, competitive landscapes, and emerging opportunities and threats. This foundational work was crucial in shaping my understanding of the broader market context in which Samsung operates. I collaborated closely with the market research team to gather and analyze data, utilizing advanced analytical tools and methodologies. This enabled me to identify key market drivers and forecast future trends, which informed strategic decision-making processes within the marketing department.
### Consumer Behavior and Market Segmentation
Understanding consumer behavior was a pivotal aspect of my internship. I engaged in comprehensive studies to dissect consumer preferences, purchasing behaviors, and brand perceptions. Employing both qualitative methods (such as focus groups and in-depth interviews) and quantitative techniques (including surveys and statistical analysis), I was able to garner rich insights into the factors that influence consumer decisions. This deep dive into consumer psychology helped me appreciate the nuances of market segmentation and targeting, essential for crafting tailored marketing strategies.
### Campaign Development and Execution
A highlight of my internship was my active involvement in the development and execution of a major marketing campaign. This multifaceted project encompassed various stages from conceptualization and creative development to digital marketing and performance evaluation. I worked alongside seasoned marketing professionals, contributing to brainstorming sessions, content creation, and the formulation of digital marketing strategies. I also had the opportunity to manage social media campaigns, optimizing them for engagement and reach. This hands-on experience was invaluable in honing my skills in campaign management and digital marketing.
Samsung, founded in 1938, is a South Korean multinational conglomerate known for its innovative technology products. Its flagship subsidiary, Samsung Electronics, leads in global markets with cutting-edge smartphones, televisions, semiconductors, and home appliances. Samsung is renowned for its commitment to quality and technological advancement.
marketing strategy of samsung in india(BBA project)obito71
This document provides a project report on Samsung's marketing strategy in India. It begins with an acknowledgement and table of contents. It then provides background on Samsung, including its history and products. It discusses Samsung's philosophy, achievements, and strategies for gaining market share in India. The report utilizes primary and secondary research on Samsung's brand image and market share in India. It includes a SWOT analysis and examines Samsung's advertising, sales promotions, and competitive advantages. The conclusion evaluates Samsung's future prospects in India.
This document discusses Samsung's innovation strategy in the smartphone market. It analyzes Samsung's current strategy of being a "fast follower" rather than an innovation leader. The document then examines how Samsung could leverage its resources and capabilities to gain a leadership position in innovation with the emerging 5G technology. Key factors like innovation strategy, resources, capabilities, and processes are assessed to identify gaps between Samsung's current position and what is needed to be a 5G innovation leader. Recommendations are made for how Samsung can utilize its patent portfolio and manufacturing strengths to set new standards with 5G.
Samsung underwent significant losses during the 1997 Asian economic crisis but was able to recover through strategic changes. It transformed by heavily investing in marketing and research & development. This helped Samsung successfully diversify its product lines from electronics to various other industries. Samsung's diversification strategy focused on developing high quality, affordable products targeting all customer segments. It studied different markets and cultures to tailor products like the Samsung Note. Samsung's heavy investments in marketing and R&D, along with its diversified and customer-focused products, have allowed it to become a global leader in electronics and other industries.
Samsung was founded in 1938 in Korea as a trading company. It expanded into industries like sugar refining and textiles. In the 1960s, Samsung entered electronics and built its first TV factory in 1970. It began exporting color TVs in 1977. In the 1980s, Samsung invested heavily in R&D and expanded globally. By the 1990s, it grew as an international electronics corporation. Currently, Samsung has over 325,000 employees worldwide and focuses on electronics, engineering and chemicals with a vision of inspiring the world through innovation.
Samsung aims to inspire the world and create the future through innovative products and creative solutions. It has a mission to become a creative leader in new markets and change its reputation from being a fast follower. Currently in Bangladesh, Samsung targets segments like tech enthusiasts, social contacts, value seekers, and music lovers. It positions itself as a challenger to market leader Nokia, with a goal of achieving market leadership by 2013. Samsung analyzes factors like the growing economy, technology advancement, and social trends in Bangladesh to develop effective marketing strategies.
This document provides an overview of Samsung including its history, products, mission and vision statements, challenges, and a PEST analysis. Samsung started as a small trading company in South Korea and is now one of the largest global corporations, manufacturing electronics like phones, tablets, TVs and appliances. Its mission is to create superior products and services that benefit society, and its vision is to inspire the world through innovative technologies. Some challenges Samsung faces include slowing economies impacting semiconductor sales, legal issues, and needing to expand its finance business globally. A PEST analysis examines the political, economic, social and technological factors impacting Samsung's operations internationally.
Samsung Electronics is a South Korean multinational electronics company founded in 1969. It started in sugar and textiles manufacturing after the founder lost his assets during the Korean War. Samsung later entered semiconductor and television businesses and is now the world's largest technology company by revenue, manufacturing electronics products including smartphones, TVs, home appliances and semiconductors. The company has 270,000 employees worldwide and focuses heavily on innovation through research and development, securing talent and high technology operations.
Samsung is the second largest mobile phone producer globally. In 2009, it focused on fashionable styles that attracted young people, increasing shipments to 235 million with a 19.5% market share. Samsung's success comes from agility, but lack of innovation could harm it. It now focuses on smartphones like its Bada system, a new platform with colorful, stylish interfaces. Samsung aims to develop innovative technologies, enrich lives, and remain a trusted leader by 2020 with $400 billion revenue and a top-five brand ranking. Its strategies include flooding markets with diverse products and operating systems, understanding consumer preferences, and maintaining dominance in technologies like 3D displays.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
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Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
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Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
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A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
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3. SAMSUNG
3
Introduction of Samsung Electronics
Samsung is known globally for its electronic products and it is one of the successful brands in the
electronic industry. It is an established company almost all around the world.
Samsung Electronics is a South Korean multinational electronics and information technology
company headquartered in Samsung Town, Seoul.It is the flagship subsidiary of the Samsung Group.
With assembly plants and sales networks in 80 countries across the world, Samsung has
approximately 489, 000 employees.
In 2009, the company took the position of the world’s biggest IT maker by surpassing the previous
leader Hewlett-Packard. Its sales revenue in the areas of LCD and LED displays and memory chips is
number one in the world.
In the TV segment, Samsung’s market position is dominant. For the five years since 2006, the
company has been in the top spot in terms of the number of TVs sold, which is expected to continue
in 2010 and beyond. In the global LCD panel market, the company has kept the leading position for
eight years in a row.
With the Galaxy S model mobile phone, Samsung’s Smartphoneline-up has retained the second-best
slot in the world market for some time.In competition to Apple's ipad tablet, Samsung released the
Android powered Samsung Galaxy Tablet.
4. SAMSUNG
4
History of Samsung
Samsung’s History of Success can be viewed as below:
1938: Founded in Daegu, South Korea.
1969: Samsung-Sanyo Electronics established
(renamed Samsung Electro-Mechanics in March 1975
and merged with Samsung Electronics in March 1977).
1970: Samsung-Sanyo started to produce black-and-white TV
1978: Microwave Oven Production Started
1980: Air Conditioner Production Started
1983: PersonalComputer Production Started
1992: Samsung Developed Mobile Phone Systems
2001: Samsung Electronics ranked No. 1 of world’s Top 100
IT Companies by BusinessWeek.
2007: Samsung Electronics attained No.1 worldwide market
share position for LCD for the sixth year in a row.
2009 :Samsung Electronics built the world’s largest mobile
phone as recorded in the Guinness Book of World Records.
2013: Samsung ranks 8th in Interbrand’s ‘Best Global Brands'
with a brand value of USD 39.6B USD
5. SAMSUNG
5
Business Area:
Consumer Electronics
-Visual Display Business
-Digital Appliance Business
-Printing Solutions
-Health & Medical Equipments
IT & Mobile Communications
-MC Business
-Network Solutions
Device Solutions
-Memory Business
-System LSI
-LED
The Samsung Philosophy
Samsung follow a simple business philosophy: to devote our talent and technology to creating
superior products and services that contribute to a better global society.
Every day, our people bring this philosophy to life. Our leaders search for the brightest talent from
around the world, and give them the resources they need to be the best at what they do. The result is
that all of our products—from memory chips that help businesses store vital knowledge to mobile
phones that connect people across continents— have the power to enrich lives. And that’s what
making a better global society all is about.
Company’s Values -
We believe that living by strong values is the key to good business. At Samsung, a rigorous code of
conduct and these core values are at the heart of every decision we make.
6. SAMSUNG
6
People
Quite simply, a company is its people. At Samsung, we’re dedicated to giving our people a wealth of
opportunities to reach their full potential.
Excellence
Everything we do at Samsung is driven by an unyielding passion for excellence—and an unfaltering
commitment to develop the best products and services on the market.
Change
In today’s fast-paced global economy, change is constant and innovation is critical to a company’s
survival. As we have done for 70 years, we set our sights on the future, anticipating market needs and
demands so we can steer our company toward long-term success.
Integrity
Operating in an ethical way is the foundation of our business. Everything we do is guided by a moral
compass that ensures fairness, respect for all stakeholders and complete transparency.
Co-prosperity
A business cannot be successful unless it creates prosperity and opportunity for others. Samsung is
dedicated to being a socially and environmentally responsible corporate citizen in every community
where we operate around the globe.
7. SAMSUNG
7
Vision 2020 -
As stated in its new motto, Samsung Electronics' vision for the new decade is, "Inspire the World,
Create the Future."
This new vision reflects Samsung Electronics’ commitment to inspiring its communities by
leveraging Samsung's three key strengths: “New Technology,” “Innovative Products,” and “Creative
Solutions.” -- and to promoting new value for Samsung's core networks -- Industry, Partners, and
Employees. Through these efforts, Samsung hopes to contribute to a better world and a richer
experience for all.
8. SAMSUNG
8
As part of this vision, Samsung has mapped out a specific plan of reaching $400 billion in revenue
and becoming one of the world’s top five brands by 2020. To this end, Samsung has also established
three strategic approaches in its management: “Creativity,” “Partnership,” and “Talent.”
Samsung is excited about the future. As we build on our previous accomplishments, we look forward
to exploring new territories, including health, medicine, and biotechnology. Samsung is committed to
being a creative leader in new markets and becoming a truly No. 1 business going forward.
Samsung Electronics Company (SEC) began doing business in 1969 as a low-cost manufacturer of
black and white televisions. In 1970, “Samsung acquired a semiconductor business” which would be a
milestone that initiated the future for SEC. Entering the semiconductor industry would also be the
beginning of the turnaround phase for SEC. In 1980, SEC showed the market its ability to mass
produce. SEC became a major supplier of commodity products (televisions, microwave ovens and
VCRs) in massive quantities to well known original equipment manufacturers (OEMs). For this
reason, Samsung was able to easily transition into a major player in the electronic products and home
appliances market (Quelch & Harrington, 2008).
SEC was mainly focused in manufacturing; therefore,it’s no surprise that the executives themselves
were also focused on their manufacturing plants. Profits that SEC received were soon reinvested into
Research & Development, manufacturing, and supply chain activities. Unexpectedly, in 1997, a
financial crisis hit the Asian market. Even though SEC’s sales were $16 billion, they still had a
negative net profit. SEC executives exercised major restructuring efforts that resulted in the dismissal
of 29,000 workers and the sale of billions in corporate assets. SEC was able to ride the Asian
Financial Crisis and was able to reduce its debt dramatically to $4.6 billion, from $15 billion, over a 5
year period. Furthermore, SEC was able to increase its net margins from -3% to 13% (Quelch &
Harrington, 2008).
9. SAMSUNG
9
In 2002, SEC posted net profits of $5.9 billion, on $44.6 billion in sales, and as a result in 2003
became “the most widely held stock among all emerging market companies”. Unlike other companies
who chose to outsource their manufacturing process,SEC remained committed to its core
competence,manufacturing (Quelch & Harrington, 2008).
During 1998-2003, SEC invested $19 billion into chip factories and $17 billion into manufacturing
facilities for TFT-LCDs,which would be a major component for flat screen TVs and computer
screens. Even though SEC was focused in the manufacturing process,it didn’t make SEC a rigid
company. To cope with supply-chain demands, the company remained flexible by building 12
manufacturing plants in China during 2003 and setting up R&D facilities in India (Quelch &
Harrington, 2008).
With 17,000 scientists, engineers and designers, SEC was able to create an endless amount of digital
products. Due to its fast decision-making process and focus on a digital future, SEC was able to move
a new product from the drawing board to its commercialization phase in only five months. This ability
was almost 3 times faster than its competition (Quelch & Harrington, 2008).
A Shift in Business Focus, A Change in Culture
Samsung’s business system was so tightly integrated with its home market of South Korea that it
faced the challenge of securing its future in global markets. Samsung needed to reinvent themselves.
To do so, Samsung began by shifting their business focus. Instead of focusing on process
improvement, Samsung shifted to focus on innovation. With the focus on innovation came a complete
shift in the workforce as well. Once a homogeneous work environment, Samsung introduced
innovators that could not speak the language and were unfamiliar with the company’s culture. As a
result, the culture shifted from a Confucius-like paradigm to a workforce where innovation and
forward thinking was rewarded through merit pay and promotion.² The previous reverence and
authority restricted to senior employees had been diluted, and in many instances younger workers
were put in positions of authority over their elders.
Certainly these internal changes were received with scepticism and doubt, but Samsung Chairman Lee
Kun-Hee recognized that the key was to only change what needed to be changed. He ensured that
people understood the new practices, and never wavered in his commitment to these efforts. Lee
demanded a complete rethinking of key fundamentals and set the stage for long-term investment in
innovative, premium products and brand value.With the appointment of Vice Chairman Yun Jong
Yong and Executive Vice President for Global Marketing Operations, Eric Kim, Samsung pursued a
bold combination of new strategies, many of which contradicted their previous business approach and
corporate culture.¹
10. SAMSUNG
10
Digital Product Innovation
When most people think of Samsung they think of Samsung Electronics, producer of semiconductors,
cell phones, TVs,and LCD panels—the group’s highly diversified businesses span a wide range of
industries, including financial services, information technology services, machinery, shipbuilding, and
chemicals.² By 1987, when Lee Kun-Hee succeeded his father as only the second chairman in the
company’s history, Samsung was the leader in Korea in most of the markets it served. However,
outside of Asia, Samsung’s position as a low-cost producer was becoming less and less desirable as
competition from Japanese electronics-makers grew. In order to get ahead, Samsung would have to
figure out a way to diversify their offerings.
During the early 1990s, consumers began flocking to digital technologies that were being introduced
in consumer goods like cameras,audio equipment and other electronics. As the analog marker leaders,
Japanese companies were reluctant to adopt this new technology. Lee championed digital product
innovation, opening the door for Samsung to develop the agility, innovation and creativity needed to
succeed in the digital market. While this was a risky move, investing in the digital convergence set
Samsung apart from the competition. Samsung forged ahead creating an array of digital products
across a remarkable range of consumer goods.
In addition, Samsung, once stymied in its tunnel-vision focus on improving business processes,was
now able to use those skills to better understand the finer points of the marketing mix, including
pricing models, product development and how to optimize these factors to make the most of short
product life cycles. Samsung had the ability to move a product from concept to commercialization in
just five months, as opposed to the previous 14 months five years earlier. This was twice as fast as its
competition. As a result, Samsung could refresh its product line twice as often.¹ Product life cycles
shortened and prices fell.
Anticipating the Digital Convergence
Lee took advantage of a huge opportunity by staking Samsung’s claim in the market by anticipating
the switch from analog to digital. This fluency in the digital space led to a keen insight on how
consumer behavior was changing and where the industry was headed. Samsung was among the first to
recognize that different technologies were merging into single products and that these products
themselves were further enabled by connectivity to the network.¹
How was Samsung able to foresee the digital convergence? Many believe it was probably because of
Samsung’s position in the fabrication of semiconductors and manufacturing of allied technology like
liquid crystal display (LCD) and other electronic components. Samsung’s rivals like Apple and Sony
were caught up in creating proprietary software and content (music, video games,movies, etc.),while
Samsung was focused on developing advanced hardware and vertical integration.¹ They focused on
creating devices that could collaborate with content providers, letting customers access more software
through its devices than its competitors.
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Global Marketing Prowess
In the early 1990s, there was very little interest in building the Samsung brand globally. Samsung’s
logo and brand messaging was fragmented and inconsistent. Plus, product managers controlled the
marketing budgets and were more favored to promote “below-the-line” price promotions to meet
short-term sales goals instead of long-term “above-the-line” brand building.¹ However, in 1993 all of
this changed with the new management initiatives and focus on innovation and converting the
company’s product line from an emphasis on low-end commodities to high-end premium goods.
For Samsung and many high-tech companies, the focus had historically remained on R&D,product
development and manufacturing. Samsung’s executives set out to invest their efforts in one of the
areas they were lacking in the most; creating a strong brand. And, they succeeded in doing it! Eric
Kim was just the right guy to usher Samsung into the global market. Kim was Korean-born, US
educated and experienced in the technology sector. Chairman Lee Kun-Hee gave him the clout, the
money and the opportunity to remake Samsung as a global business leader.
Kim set out to build the corporate brand image across 200 country markets and Samsung’s 17
business units worldwide. With assistance from an internal computer program, M-Net, Kim was able
to determine where funds would reap the highest returns. The program collected data on sales,
margins, market shares and expenditures to analyze the efficiency of previous marketing plans in
order to recommend where marketing funds should be spent moving forward. The system also made
pricing adjustment recommendations.
As the company and product lines changed, it was essentialthat the allocation of marketing resources
was evaluated and adjusted as well. Previously, Samsung had enlisted over 55 different advertising
agencies world-wide to sell their products using 20 different slogans. Kim and his Global Marketing
Operations (GMO) team developed new logo and product presentation guidelines and consolidated
advertising efforts using one global advertising agency. They also combined global marketing
initiatives with a very niche approach to country markets,recognizing that the Samsung brand had
different positions in various countries.
All in all, this focus on marketing and brand strategy is really a testament to Samsung’s leadership
and executive vision. Chairman Lee and Vice Chairman Yun championed Kim’s GMO strategies, but
employees were sceptical and there were many challenges in getting internal buy-in. Educating the
importance of marketing was fundamental in achieving these changes. At the very granular level, I
feel the shift in Samsung’s corporate culture and focus on innovation were the most essential factors
in harnessing their potential as a global brand. There is nothing accidental or coincidental about their
marketing success; it’s just smart.
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Challenges of Samsung:
Life Cycle for Electronics Goods is short
Rapid change in Business Environment
Increased demand
Protection of new technology
Chinese Companies aggressive entry in global market
Strategies:
In 1996, Strategy of Samsung changed from competing on price to competing
in technology (Digital appliances were introduced by Samsung).
Because of Global operations, Samsung is able to protect its innovations
by patents(they have good idea about lawsuits and country laws).
R&D Centers are dispersed across the globe so that, consumers preferences
can be reflected in their product innovation.
Creation Higher Brand Value among consumers.
- Localized marketing strategy.
Premium Pricing of product.
Core Competencies:
Technology & Leadership innovation
- Continuously invests more than their rivals in R&D
- Spent almost up to 9% of their annual revenue on R&D
- Global R&D network
- Lead time for New Product Commercialization is 5 months.
Customer Value Creation
-Receives feedback from their consumers and distributors (Best Buy) to
Identify customers needs and demands
Brand Image
- Samsung has create a sense of exclusiveness among consumer’s mind
Strong Human Resources Management
- Best talents are recruited
- Pay Scale is high
- Promotion is based on performance, not based on seniority
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Own Manufacturing Facility & Vertical Integration
- Own Manufacturing facility for faster response
- Most of the cases, Samsung is it’s own supplier for raw materials.
Samsung’s Financial Profile 2013
Consolidated Statement of Financial Position
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Consolidated Statement of Income:
Samsung’s revenue is growing every year by 11%.
SWOT Analysis of Samsung
Strengths:
• Strong brand equity
• Constant focus on R&D
• Diversified Product Portfolio with attractive design & feature
• Involvement in CSR activities throughout the world
Weakness:
• High Promotional activity Cost
• Too much dependence on software from other companies
• Weak Consumer perception regarding durability
• High Cost in R&D
Opportunities
• Growth in CE Market
• Opening more store
• Strong Customer demand for innovative product & value-added features.
• Improvement in Customer Service
• Entry to new emerging markets
(E.G: Bangladesh)
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Threats:
• Highly Competitive Business environment
• Currency Risk
• Chinese Competitors taking market share
• Social Resistance & Environmental effect
• New Nano-technology may replace Samsung’s technology
Strategies of Samsung
Transnational Operational Strategy
- Product is highly standardized.
- Best People are recruited irrespective of any country preference.
- Manufacturing is done in cost effective locations ( 12 factories in China).
- Marketing activities are aligned to local culture( Local festivals are highlighted)
- CSR Activities are done throughout the world
Product Innovation -
Samsung's product range in India included CTVs, audio and video products, information technology
products, mobile phones and home appliances. Its product range covered all the categories in the consumer
electronics and home appliances. Analysts felt that the wide product range of Samsung was one of mainreasonsfor
its successinthe Indian market.Samsungpositioned itself on the technology platform.
Pricing -
Pricing alsoseemedtohave played a significant role in Samsung's success.
Distribution -
Along with the launch of new products, Samsung also consolidated its distribution system. Samsung had 18 state-level
distribution offices and a direct dealer interface. The direct dealer interface helped the company get quick feedbackfrom
dealers,and enabledit to launch products according toconsumer needs.
Advertising and Sales Promotion -
In 1995, when Samsung entered India, it realized that Indian consumers were not familiar with the
company. So, in order to establish itself in the Indian consumers ‘mind, Samsung launched corporate
advertisements highlighting its technologically superior goods.
The Making of a Global Brand -
In 1993, as a first step in its globalization drive, Samsung acquired a new corporate identity.Itchangedits
logo and that of the group. In the new logo, the words Samsung Electronics were written in white color on bluecolor
background to represent stability, reliability and warmth. The words Samsung Electronics were written in English so that
they would be easy to read and remember worldwide. The logo was shaped elliptical representing a moving world -
symbolizing advancement and change.
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Advertising and Promotional Strategies -
In 1997, Samsung launched its first corporate advertising campaign - Nobel Prize Series. This ad was
aired in nine languages across Europe, the Middle East, South America and CIS countries. The
advertisement showed a man (representing a Nobel Prize Laureate) passing from one scene to another.
As the man passes throughdifferent scenes, Samsung products transform into more advanced models.
Accordingto company sources, the idea was to convey the message that Samsung uses Nobel Prize Laureates'
ideas for making its products.
Samsung Electronics: Innovation and Design Strategy -
In January 2008, Samsung Electronics won 32 innovation and design engineering awards at the
Consumer Electronics Show. This is a management strategy case that explores product design,
innovation strategies and strategic planning in a changing competitive landscape. While investment in
R&D and product design has rewarded Samsung Electronics with its dominant market position and
premium brand perception, such dominance may not be sustainable in the long run, especially now
that competitors are achieving higher profitability with lower investments in R&D per product. The
case also discusses such issues as product design philosophies, innovation strategies, localization of
products, product design outsourcing for consumer electronics products.
Design strategy–
Design strategy is a discipline which helps firms determine what to make and do, why do it and how
to innovate contextually, both immediately and over the long term. This process involves the interplay
between design and business strategy, forming a systematic approach integrating holistic-thinking,
research methods used to inform business strategy and strategic planning which provides a context for
design. While not always required, design strategy often uses social research methods to help ground
the results and mitigate the risk of any course of action. The approach has proved useful for
companies in a variety of strategic scenarios.
CSR Activity
Around the globe, Samsung Electronics has developed Corporate Citizenship programs that
focus on education, professional training and healthcare, while also reflecting the needs and
characteristics of the region. They work to improve education in disadvantaged areas by
offering educational infrastructure and e-learning opportunities to students. They expand job
opportunities for young adults with IT vocational training. They also improve the health and
quality of lives in disadvantaged regions with high-tech medical equipment. Their specialized
programs are co-developed and implemented with regional NGO partners so to best
understand and address local issues.
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Conclusion
Samsung envisions days that begin with amazing surprises and everyday lives informed by wonderful
change. The more we increase joyous moments, the more we gain indelible memories. By living and
working more efficiently, Samsung is committed to build both health and energy. Samsung
Electronics creates that value for customers and the world with their advanced technology, wide range
of products and differentiated solutions. They answer to the needs of time while responding to
customer expectation. From semiconductors to visual display, digital appliances to business, medical
equipment and IT to mobile communications, They are providing happier today and more creative
tomorrow. Electronics has long
We are connected with
everyone around the world who
dreams of being a good neighbor
and trustworthy companion as
we create a better world