SlideShare a Scribd company logo
 It is a South Korean company.
 It has its headquarter in Samsung town,Seoul.
 Samsung is a global leader in screen technology as
Tvs,batteries, home appliances and chip designs.
So in term of innovation it
is doing a lot right.
 It always follow a rigid corporate structure,now it
announced that it will begin to embrace a start up like
culture to foster growth and develop new ideas.
Mission:
To inspire the world with
innovative teachnologies
products &design that
enrich people,s lives&
contribute to a socially
responsible, sustainable
future.
Goal:
 Usd 400 billion in sales,
 Predominantly no. 1 in
globe it industry.
 Innovative company
 Top to world,s best
workplace
 Creative leader building
new market
 Globle enterprise that
attracts the world,s best
talents.
The underlying principle that define our vision for the
future of samsung is,”INSPIRE THE WORLD ,”CREAT E THE
FUTURE.”
 The vision is at very core of our commitment to lead innovations
in technology,products and solution that inspire communities
around the world to join our aspiration for creating a better
world full of richer digital experiences.
 By 2020,we seek to achieve annual sales of USD 400 billion while
placing samsung overall brand value among the globe top 5.
 Three key strategic pillars that are now part of our
culture,business operation and management describe the
governing initiative to this end: CREATIVITY,PARTNERSHIP &
GREAT PEOPLE.
 The South Korean company as part of restructing has
crowned 33 years old PRANAV MISTRY as vice
president of samsung electronics.
 He was also vice president of Research and
Development and the head of THINK-TANK team in
SILICON VALLEY,USA.
 PRANAV MISTERY becomes 4th high profile Indian to
head top global technology companies.
 Few months before, SUNDER PICHAI was elevated to
senior vice president and head of android,chrome and
apps.
CHAIRMAN
LEE –KUN-LEE
CEOCOO CFO
GREEN
MANAGEME
NT
COMMITTEE
ECO
PRODUCT
COUNCIL
ECO
OPERATIO
N COUNCIL
VISUAL
DISPLAY
DIVISION
IT
SOLUTI
ON
DIVISIO
N
DIGITA
L
APPLIA
NCES
DIVISI
ON
MOBILE
COMMU
NICATI
ON
DIVISIO
N
NETWO
RK
DIVISIO
N
DIGITAL
IMAGIN
G
DIVISIO
N
LCD
DIVISION
SEMI
CONDUCTO
R DIVISION
Mumbai,March12,2008: Samsung Telecommunication
India,a design and technology leader in the Indian
mobile market ,today,announced the appointment of
AAMIR KHAN as its brand ambassador for samsung
mobile phones in India.According to them Samsung
brand stands for qualities of innovation,change
,discovery,self-expression and these very same qualities
are epitomised by AAMIR KHAN whose qualities &
depth of work as well as versatility as an actor ,have
made him a much respected actor in INDIA.
STRENGTHS
Strong position in emerging markets.
8th global brand in terms of brand value.
Largest market share for devices running
on googles Android operating software.
Global leader in mobile devices market
and subsidary of worlds top conglomerate.
No major milestone in innovation
& technology
Heavily relies on googles android
operating system.
Found guilty after violating
patents of apple Inc.
 There are number of significant threats are existent that affect the
market position and growth of samsung company-
 APPLE COMPANY:Apple iphone and galaxy S6
The introduction of iphone series of Apple has affected the
market positon of galaxy series of samsung due to the innovation
feature and high quality.
Although they both are of same or near by
prices,however it is seen that galaxy S6 could not meet the challenges
of iphone6.
 INCREASED COMPETITION AND PRICES
WAR.
THANKS FOR
HAVING US.

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presentation on samsung

  • 1.
  • 2.  It is a South Korean company.  It has its headquarter in Samsung town,Seoul.  Samsung is a global leader in screen technology as Tvs,batteries, home appliances and chip designs. So in term of innovation it is doing a lot right.  It always follow a rigid corporate structure,now it announced that it will begin to embrace a start up like culture to foster growth and develop new ideas.
  • 3. Mission: To inspire the world with innovative teachnologies products &design that enrich people,s lives& contribute to a socially responsible, sustainable future. Goal:  Usd 400 billion in sales,  Predominantly no. 1 in globe it industry.  Innovative company  Top to world,s best workplace  Creative leader building new market  Globle enterprise that attracts the world,s best talents.
  • 4. The underlying principle that define our vision for the future of samsung is,”INSPIRE THE WORLD ,”CREAT E THE FUTURE.”  The vision is at very core of our commitment to lead innovations in technology,products and solution that inspire communities around the world to join our aspiration for creating a better world full of richer digital experiences.  By 2020,we seek to achieve annual sales of USD 400 billion while placing samsung overall brand value among the globe top 5.  Three key strategic pillars that are now part of our culture,business operation and management describe the governing initiative to this end: CREATIVITY,PARTNERSHIP & GREAT PEOPLE.
  • 5.  The South Korean company as part of restructing has crowned 33 years old PRANAV MISTRY as vice president of samsung electronics.  He was also vice president of Research and Development and the head of THINK-TANK team in SILICON VALLEY,USA.  PRANAV MISTERY becomes 4th high profile Indian to head top global technology companies.  Few months before, SUNDER PICHAI was elevated to senior vice president and head of android,chrome and apps.
  • 6. CHAIRMAN LEE –KUN-LEE CEOCOO CFO GREEN MANAGEME NT COMMITTEE ECO PRODUCT COUNCIL ECO OPERATIO N COUNCIL VISUAL DISPLAY DIVISION IT SOLUTI ON DIVISIO N DIGITA L APPLIA NCES DIVISI ON MOBILE COMMU NICATI ON DIVISIO N NETWO RK DIVISIO N DIGITAL IMAGIN G DIVISIO N LCD DIVISION SEMI CONDUCTO R DIVISION
  • 7.
  • 8.
  • 9. Mumbai,March12,2008: Samsung Telecommunication India,a design and technology leader in the Indian mobile market ,today,announced the appointment of AAMIR KHAN as its brand ambassador for samsung mobile phones in India.According to them Samsung brand stands for qualities of innovation,change ,discovery,self-expression and these very same qualities are epitomised by AAMIR KHAN whose qualities & depth of work as well as versatility as an actor ,have made him a much respected actor in INDIA.
  • 10.
  • 11. STRENGTHS Strong position in emerging markets. 8th global brand in terms of brand value. Largest market share for devices running on googles Android operating software. Global leader in mobile devices market and subsidary of worlds top conglomerate.
  • 12. No major milestone in innovation & technology Heavily relies on googles android operating system. Found guilty after violating patents of apple Inc.
  • 13.  There are number of significant threats are existent that affect the market position and growth of samsung company-  APPLE COMPANY:Apple iphone and galaxy S6 The introduction of iphone series of Apple has affected the market positon of galaxy series of samsung due to the innovation feature and high quality. Although they both are of same or near by prices,however it is seen that galaxy S6 could not meet the challenges of iphone6.  INCREASED COMPETITION AND PRICES WAR.