Uploaded byGracey Newman
Advertsing Campaign Presentation
The document outlines a marketing plan targeting 18-24 year olds that includes a college tour of 51 colleges with 1.6 million students, a total budget of $23.6 million, and focuses on TV, online, and college tour advertising. It projects the plan will generate 744 million impressions, a 6% return on investment converting 44 million people in the target market and gaining 6.6 million new AIM revo users.
Advertsing Campaign Presentation
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- 7. Target Market 18-24year olds
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- 16. College Tour: 51 Colleges, 1.6 Million Students
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- 18. Media Schedule TotalBudget: $ 23,684,604 Includes $1 million for AIM revo Design
- 19. Online Advertising Budget: $3,511,000
- 20. TV Advertising Budget:$8,936,000
- 21. College Tour Budget:$10,237,604
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- 30. Google AdWords InstantMessage: AIM revo Get Instant Messaging and the New AIM revo Tool Bar - FREE www.aim.com/revo
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- 36. Simply Social CampaignProduct Enhancement College Tour TV and Online Ads
- 37. Projections 744 millionimpressions 6% ROI = 44 million target market 15% use AIM revo = 6.6 million new users
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