https://youtu.be/tQC9Rk-Yz60 This Case Study on Samsung is prepared and presented by Saurabh Yadav, TCET Mumbai, under the guidance of Prof. Sameer Mathur, IIM Lucknow. It includes the growth of Samsung Group of companies along with the marketing strategies used by them.

2. Vice Chairman & CEO
Oh-Hyun Kwon
President & CEO
Boo-Keun Yoon
President & CEO
Jong-Kyun Shin
Inspire the world, create the future

4. 1938 197019902000 ~

7. Samsung
21.6%
LG
11.9%
TCL
9%Sony
5.6%
Others
51.9%
2016
Global LCD TV Market share
Source: Statista 2017

8. BUSINESS OVERVIEW
Consumer Electronics
IT & Mobile Communications
Device Solutions

9. GLOBAL CITIZENSHIP
Social Contributions Green Management Sharing GrowthHealth and Safety
Sharing and
Volunteering to
Support New Hope
Green Management that
Protects the Planet
Creating Safe and Healthy
Workplace
Success Built on
Helping and
DreamingTogether

15. And then, this happened…

17. Global Smartphone Market share
Samsung
17.7%
Apple
17.8%
Huawei
10.2%OPPO
6.7%
Vivo
5.8%
Others
41.7%
Q4 2016
Samsung
22.8%
Apple
14.9%
Huawei
9.8%OPPO
7.4%
Vivo
5.2%
Others
39.9%
Q1 2017
Source: Strategy Analytics

18. SOME OF SAMSUNG’S GREATEST
COMPETITIVE STRENGTHS ?
Innovation.
Wide range of products.
R & D.
Marketing mix.
Successful ad campaigns.

19. SAMSUNG’S GOAL OF EARNING $400B
IN SALES BY 2020 ?
Not easy.
Conditions apply.
Outperforming others in tech.
Health care segment.

21. CREATED BY SAURABH YADAV, TCET MUMBAI,
DURING A MARKETING INTERNSHIP BY
PROF. SAMEER MATHUR, IIM LUCKNOW
DISCLAIMER