This Presentation is all about one of the world's biggest and top mobile manufacturing company-SAMSUNG. It deals with the history, establishment and how the company is considered to be the supreme power in its area.

1. GROUP PRESENTATION
ON

2.  Introduction – Samsung
 Samsung logo’s
 Samsung Products
 Samsung in India and their market price
 Samsung Medical Center
 Sponsorships
 Controversies

3. • It is a South Korean multinational
conglomerate.
• Headquarters in Samsung Town, Seout.
• Founded by Lee Byung-chul in 1938 as a
trading company.
• Entered the electronics industry in the late
1960s and construction and shipbuilding in
the mid-1970s.
• Over the next three decades, diversified into
areas including food processing, textiles,
insurance, securities and retail.
• Major driving force behind the “Miracle on
the Han River.”
• 6th highest global brand value(as of 2017).

4. • According to Samsung’s founder, the meaning
of the Korean word Samsung is “three stars”.
The word three represents something big,
numerous and powerful.
• In first quarter of 2012, Samsung became
world’s largest mobile phone maker by unit
sales, overtaking Nokia, which had been the
market leader since 1998.
• In third quarter of 2012, it sold 98 million
phones, of which 55 million were smart phones.
• Net income is US$37.1 billion.
• In 2015, Samsung has been granted more U.S.
patents than any other company.
• Following Lee’s death in 1987, the company
was separated into four business groups.

7. • Samsung Electronics commenced its
operations in India in December 1995.
• Two R&D centers in India- Delhi &
Bangalore.
• In 2010 achieved a sales turnover of $3.5
billion.
• Market leader in LED TVs, LCD TVs,
Slim TVs.
• Largest and leading mobile handset brand
in smart phone segment with 41.6% of
smart phone market share in India.
• Planning for 60% market share in
smartphones.

10. • Samsung donates around US$100 million
per annum to the Samsung medical Center,
a non-profit healthcare provider founded
by the group in 1994.
• The Samsung Cancer centre, located in
Seoul, is the largest cancer centre in Asia.
• Samsung Medical Centre along with
Pfizer have agreed to collaborate on
research to identify the genomic
mechanisms responsible for clinical
outcomes in hepatocellular carcinoma.

11. • Samsung Electronics spent an estimated
US$14 billion on advertising and
marketing in 2013.
• This is a larger proportion than any of the
world’s top-20 companies by sales.
• Became the world’s biggest advertiser in
2012, spending $4.3 billion.
• Global brand value is $39.6 billion.

12. • FINANCIAL SCANDALS : In 2007, former Samsung chief lawyer
Kim Yong Chul claimed that he was involved in bribing and fabricating
evidence on behalf of the group’s chairman Lee Kun-hee and the
company.
• ANTITRUST CONCERNS : Korean people have come to think of
Samsung as invincible and above the law. We can even say the Samsung
chairman is more powerful than the President of South Korea.
• VIRAL MARKETING : The fair trade Commission of Taiwan is
investigating Samsung and its local Taiwanese advertising agency for
false advertising.
• LABOUR ABUSES : Samsung was the subject of several complaints
about child labour in its supply chain from 2012-2015.

13. THANK YOU
Presented By – Amandeep Kaur
Harsha Deshmukh
Priyanka Deshmukh
Vaibhav Kumar Dubey
Ankush Nirmalkar
Rakesh Kumar
(Group Samsung)
PGDM(1st yr.)
Shivalik Institute of Management
Education And Research