Globalization has allowed Samsung to become a global electronics brand. Founded in 1938 in Korea, Samsung began manufacturing electronics like TVs and radios. In the 1980s it expanded into telecommunications, and in the 1990s it partnered with Sprint to launch its mobile phones in the US market. This helped Samsung become a threat to Apple. As Samsung expanded globally with assembly plants in 61 countries, it gained advantages of low costs. It has won many design awards and now employs over 319,000 people worldwide. Globalization helped spread Samsung's technology and allowed it to launch popular product lines like the Galaxy smartphones that compete with Apple's iPhones.

1. Project:
SAMSUNG
Prepared by: Jur GEZIQI
aLBANIA

2. IMPACTS OF GLOBALIZATION
ON
ELECTRONICS
"Inspire the World, Create the

3. What is Globalization ?
Globalization describes a process
by
which national and regional
economies, societies, and cultures
have become integrated through the
global network of trade,
communication, immigration and
transportation.

4. HISTORY & BACKGROUND
• In 1938 Samsung founder Byung- Chull
Lee founded a trade export company in
Korea, selling fishes,vegetables,and
fruits to China.
Byung- Chull
Lee
The Founder
of Samsung.
• Samsung Electronics was founded in
1969 in Suwon city south Korea as
Samsung electric industries originally
manufacturing Televisions ,Radios,
Computer components and other
electronics devices.
Continued……

5. In 1980, Samsung started to build
telecommunication devices. Its
early products were switchboards.
Later Samsung's mobile phone
manufacturing took place.

6. FIRST STEP INTO GLOBALIZATION
DRIVE…
MAKING IT A GLOBAL BRAND
In the new logo, the words Samsung Electronics were written in white color on blue color
background to represent stability, reliability and warmth .
The logo was shaped elliptical representing a moving world – symbolizing advancement and
change
Samsungs three key message to the world:
New Technology
Innovative Products
Creative Solutions.‖

7. SCH-800
IMPRESSION INTO THE GLOBAL
MARKET
Samsung cell phones found its way into American hands for the first
time in 1996, when they partnered with Sprint on a line of sleek and
compact phones.
Lightest mobile of the era.
Available on CDMA Networks.
Samsung later Partnered with:
T-Mobile
 Sprint
Verizon Wireless
In 2009,samsung Entered Into Mobile OS Market
With Launch Of Its Own Open Mobile Operating
System Called "Bada“.
Later Samsung Also Launched Galaxy Mobiles, which
Use Android Operating System.
The Entrance Of Samsung Into Global Market Lead To A Threat To Apple.

8. INCREASED COMPETITION
The Major Competitor’s of Samsung During The End of 1990’s.

9. Globalization lead to the exchange of technology within Samsung’s network
spread over the world.
Samsung Electronics won 32 innovation and design engineering awards at the
Consumer Electronics Show in2008
Samsung Growth steadily increased and it had Assembly Plants & Sales Network
in 61 countries in a short span.
Many modern production techniques and service provisions can be allocated
almost anywhere. This allows to them gain the advantages of low cost labour and
other resource charges.
Samsung has approximately 3,19,958 employees.

10. AWARENESS IN INDIA
SAMSUNG APPOINTS AAMIR KHAN AS ITS BRAND AMBASSADOR FOR MOBILE
PHONES.
on Mar 18, 2008

11. In 2013,
Samsung Launched Galaxy S4 into the market.
Galaxy S4
Iphone 5s