Samsung was founded in 1938 in Korea and has since grown to be a global leader in electronics, semiconductors, and other industries. Over the decades, Samsung has expanded into new businesses, established production facilities around the world, implemented new management strategies, and become a top global brand known for its innovative technology and consumer products. Today, Samsung aims to create superior products and services that contribute to a better society through dedicating its resources and technology.

1. “ We will devote our people and technology to create
superior products and services, thereby contributing to a
better global society.”

2. • Founded in 1936:-
 Lee Byung Chull (lee) Started a rice Mill in Korea
• Founded in 1938:-
 Exporter Of Dried Fish, Vegetables, And Fruits
 Flour Mill And Confectionery Machines
• 1950’s Economic Stabilization:-
 Korean War - Samsung Lost All Assets
 Aimed To Help Rebuild Korean Economy; Entered The Manufacturing
Industry (Sugar, Fabrics)
 Became A Leader In Modern Business Practices (Recruiting From Outside)
Continues……..

3. • 1953’s:-
started countries largest & Profitable sugar refinery in Korea. With the
ventured by taxtile, banking, and insurance.
• 1960’s Expansion of Key Industries
 Entered Electronics And Chemical Industries
 1969 Established Samsung Electronics Co.
• In 1987, lee was died & his son Lee Kun-Hee (Lee-II) assumed
control.

4. - Jong Yong Yun, CEO, Samsung Electronics

5. • Established in January, 1969
• 1970’s: Bet the future on electronics
– laid the groundwork for electronics in Korea
– helped the domestic economy grow
– paved the way for exports
• 1980’s: A more comprehensive electronics company
– established plants in Portugal and US
– It’s started exporting electronics product under its own name
• Early 90’s: Integration and Globalization
• Mid-Late 90’s: Implementing new management strategies
• New Millennium: Digital Vision

6. • 1983- Entered semiconductor market
• 1990-91- First com. To manufacture 16MB Dram chip
on a large scale.
• 1990-91- Closed TV factories for two months to clear
old inventory.
• Decided to sell only high-end goods though many
celluler operators resisted.

7. • In 2004:-
• In 2010:-

8. • 2002- It was hard to find a Samsung HDTV in US.
• 2003- Samsung was a best selling TV brand.
• Samsung TV:-
• Sony & Mitsubishi TV:-

9.  Design
 Consumer-brand awareness
 Global leader in several products
 High price products
 Fastest growing brand
 Brand value : $ 15 Billion
 Hardware
 Develop all components used in its own products
Strategy

10. Strategy
 2000 : design-led management
 2001 : design labs : Los Angeles , London
 2002 : Usability Laboratory
 2003 : 33 awards at top design
 2006 : market value rises above $100 billion
 2007 : world's second-largest Mobile Phone maker
 2008 : take the No.1 spot as the world’s largest technology company
 2009 : Entered the top 10 list in the world’s top 100 global brands

11. Suggested Strategy
• Reduce Pricing Strategy
• Changing Service
Strategy
• Coupon Explanation
Strategy
• Improvement in
Technology
• Increase trade
promotion