Advertising Campaign Presentation

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The document outlines a campaign strategy for mauritiuscenter.com, an online shopping site for Mauritian tourist products. The objectives are to raise awareness of online shopping for these products and introduce the website. The strategic plan includes distributing signets with the website information through tourist magazines, brochures, shops, travel agents, taxis, and phone rentals. Advertising is also recommended at the airport through banners, flight information screens, product displays, and a performance. Internet banners on related websites are also suggested. The cost estimates section provides pricing for the signets and some initial airport advertising options.

Business Travel

MAURITIUSCENTER.COM Presented By: 12/10/2000 CAMPAIGN STRATEGY

CONTENTS Campaign Objectives Strategic Plan Media Strategy Cost Estimates

CAMPAIGN OBJECTIVES ,[object Object],[object Object],[object Object]

STRATEGIC PLAN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

STRATEGIC PLAN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RECOMMENDATIONS ,[object Object],[object Object]

MEDIA STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object]

MEDIA STRATEGY (Contd.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MEDIA STRATEGY (Contd.) ,[object Object],[object Object],[object Object],[object Object],[object Object]

MEDIA STRATEGY (Contd.) ,[object Object],[object Object]

COST ESTIMATES: Airport Note: Concept & Design costs for additional items & Media cost for FIDS will be quoted on request.

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