Samsung is a South Korean multinational electronics company founded in 1938. It has four core competencies: creative people, technology leadership, innovative culture, and customer value creation. Samsung aims to achieve sustainable growth through creativity and strives to be a leader in technology. It has strengths in hardware integration, engineering, innovation, low costs, and brand marketing. However, it also has weaknesses like low profit margins, lack of its own operating system, and focusing on too many products. Opportunities for Samsung include growing smartphone markets and obtaining patents, but threats include saturated markets, price wars, and breached patents.
Samsung is a South Korean multinational company headquartered in Samsung town, Seoul.
Samsung was founded by Lee Byung-chul in 1938 as a trading company.
Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities and retail.
Samsung entered the electronics industry in the late 1960s
A PESTEL analysis is a framework or a tool used to analyze or monitor the macro-environment or external factors that may have a profound impact on the performance of the organization.
SPM: Strategic Partnership Model - How to help a company build an efficient e...Aziz Morsly
The SPM is a simple but robust model, that will help a consultant, a CEO, or a strategist understand who is important for its business.
The idea behind a strategic partnership is use someone else asset to reach the company's goal. This will help avoid loosing time for things that are not the core competencies of the company and thus it will cut costs.
Web 2.0 Strategic Staffing supports talent planning, drives talent acquisition and anticipates talent management. To this end, we welcome a diversified HR membership looking to build the strongest talent DNA within their organizations. The ultimate goal is to help each member design a more advanced, fully automated and proactive staffing model that produces hires in the top 10% of their field in a timely matter. This approach will provide organizations with the caliber of talent that lifts up their human capital equity, increase revenue-per-employee and consolidates HR and business goals.
Samsung is a South Korean multinational company headquartered in Samsung town, Seoul.
Samsung was founded by Lee Byung-chul in 1938 as a trading company.
Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities and retail.
Samsung entered the electronics industry in the late 1960s
A PESTEL analysis is a framework or a tool used to analyze or monitor the macro-environment or external factors that may have a profound impact on the performance of the organization.
SPM: Strategic Partnership Model - How to help a company build an efficient e...Aziz Morsly
The SPM is a simple but robust model, that will help a consultant, a CEO, or a strategist understand who is important for its business.
The idea behind a strategic partnership is use someone else asset to reach the company's goal. This will help avoid loosing time for things that are not the core competencies of the company and thus it will cut costs.
Web 2.0 Strategic Staffing supports talent planning, drives talent acquisition and anticipates talent management. To this end, we welcome a diversified HR membership looking to build the strongest talent DNA within their organizations. The ultimate goal is to help each member design a more advanced, fully automated and proactive staffing model that produces hires in the top 10% of their field in a timely matter. This approach will provide organizations with the caliber of talent that lifts up their human capital equity, increase revenue-per-employee and consolidates HR and business goals.
Session 3 focuses the types of data and information that are generally used to support climate change adaptation project proposals. The session also addresses the distinction between traditional development projects and climate change adaptation projects so that participants can make a compelling case in the proposal that the project is indeed an adaptation project and therefore eligible for “new and additional” financing.
• Part 1: Introduction to Climate Change and its Impacts: Describes the types of climate information generally used in adaptation projects, where to find the information, and how to use it. Also addresses uncertainty and how to address uncertainty in the project. Describes impacts as a combination of physical processes and socio-economic and political conditions.
o OBJECTIVE 1: Participants will be familiar with sources of climate information relevant to project design and how to access these sources of information.
o OBJECTIVE 2: Participants will structure a climate change narrative that can be used in a project document.
• Part 2: What is Climate Change Adaptation: Describes adaptation and various ways to adapt. This section instructs participants how to make a compelling case that the adaptation project is necessary. Also focuses on how to embed the project into broader development strategies.
o OBJECTIVE 1: Participants will describe climate change impacts and justify why adaptation is necessary, and what may happen if adaptation does not happen.
A literature-based research and analysis about the employment of the four basic managerial factors, namely planning, organising, leading and controlling, in the context of Apple Inc. operations throughout its history, and by the standpoint of all the Chief Executive Officers that passed from its Board of Directors.
25 Mission Statements From the World's Most Valuable BrandsPalo Alto Software
The best example of a mission statement will define your company and its purpose in 30 seconds or less.
Great ones avoid buzz words, empty phrases, or mission statements that are so general they could apply to many different companies.
It’s a challenge, but you want to capture what your company stands for in a brief and memorable way.
Sometimes it helps to look at the mission statements of other companies to get a better idea of how to write your own mission statement.
Gathered below are the mission statements of the world’s 25 most valuable brands in 2015.
We’ve also graded each mission statement to demonstrate how effective they are.
"Market Leadership and Innovation: MBA Summer Internship Experience at Samsung"Anshika Sharma Vashisht
This comprehensive report provides an in-depth account of my MBA summer internship experience within the dynamic marketing division of Samsung. Over the span of my internship, I was deeply involved in a series of strategic projects that offered me a panoramic view of the inner workings of one of the world's leading technology brands. My experience was marked by a blend of theoretical application and practical involvement, which significantly enriched my understanding of contemporary marketing practices.
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My journey began with an extensive market analysis where I examined current market trends, competitive landscapes, and emerging opportunities and threats. This foundational work was crucial in shaping my understanding of the broader market context in which Samsung operates. I collaborated closely with the market research team to gather and analyze data, utilizing advanced analytical tools and methodologies. This enabled me to identify key market drivers and forecast future trends, which informed strategic decision-making processes within the marketing department.
### Consumer Behavior and Market Segmentation
Understanding consumer behavior was a pivotal aspect of my internship. I engaged in comprehensive studies to dissect consumer preferences, purchasing behaviors, and brand perceptions. Employing both qualitative methods (such as focus groups and in-depth interviews) and quantitative techniques (including surveys and statistical analysis), I was able to garner rich insights into the factors that influence consumer decisions. This deep dive into consumer psychology helped me appreciate the nuances of market segmentation and targeting, essential for crafting tailored marketing strategies.
### Campaign Development and Execution
A highlight of my internship was my active involvement in the development and execution of a major marketing campaign. This multifaceted project encompassed various stages from conceptualization and creative development to digital marketing and performance evaluation. I worked alongside seasoned marketing professionals, contributing to brainstorming sessions, content creation, and the formulation of digital marketing strategies. I also had the opportunity to manage social media campaigns, optimizing them for engagement and reach. This hands-on experience was invaluable in honing my skills in campaign management and digital marketing.
Samsung, founded in 1938, is a South Korean multinational conglomerate known for its innovative technology products. Its flagship subsidiary, Samsung Electronics, leads in global markets with cutting-edge smartphones, televisions, semiconductors, and home appliances. Samsung is renowned for its commitment to quality and technological advancement.
There are several companies that have raised the standards of business practices in their respective fields by exercising business ethics and making it an important aspect for running business. Insights Success acknowledges these companies by shortlisting “The Most Ethical Companies to watch, 2019”.
BU530 W 2019 10thWEEK Final Paper with Company 1 & Co and Company .docxcurwenmichaela
BU530 W 2019 10thWEEK Final Paper with Company 1 & Co and Company 2 10
BU530 Company Case Studies for Final Research Paper
By
Your Name
BU530 Winter 2019
Globalization of Business
Southern States University
Dr. Kim, Rachel ( DBA & MBA)
March , 2019
Company 1 Brief Intro:
Founded in xxxx, xx
Company 2 Brief intro:
Company 2 is a US-based xxxx, its headquarter is located xxx
1. GLOBALIZATION OF COMPANY 1 & 2
· Company 1’ globalization of Markets reflects:
Currently, company 1xxx
· Company2’ globalization of Markets:
1.2 Drivers towards Globalization.
· Company 1’s Drivers towards globalization.
· Company 2’s Drivers towards globalization.
1.3 Describe the global business environment and its main elements such as culture
· Company 1:
· Company 2:
2. COMPANY ANALYSIS
2.1. Company Mission and Goals
· Company 1:
· Company 2:
2.2Core Competency and Value Creation
· Company 1:
· Company 2:
2.3Three Levels of Corporate Strategy
Company 1 (example answers)
· Corporate Level Strategy is Growth Strategy: according to WSJ, xxx
· Business Level Strategy is Differentiation Strategy: according to NY times, xxx.
· Department-Level Strategy is Functional Strategy.
Company 2
· Corporate Level is Strategy Growthstrategy.
· Business Level Strategy is Differentiation strategy.
· Department-Level Strategy is Functional strategy.
3. COMPETITOR ANALYSIS.
3. Competitor’s analysis
3.1. Number of competitors in each market (domestic and international)
· Company 1:
· Company 2:
3.2. Market share of each competitor
· Company 1:
· Company 2:
3.3. Whether each competitor’s product appeals to a small market segment or has mass appeal.
Company 1:
· Company 1:
· Company 2:
3.3. Whether each competitor focuses on high quality or low price.
· Company 1:
· Company 2:
3.5. Whether competitors tightly control channels of distribution.
· Company 1:
· Company 2:
List of References:
BU530 2019 4th week with Samsung Company 2
BU530 Samsung Company Case Studies
By
Raushan Ibrayeva
BU530 Winter 2019
Globalization of Business
Southern States University
Dr. Kim, Rachel ( DBA & MBA)
February, 2019
SAMSUNG
Samsung is the largest company in Korea. Samsung Electronics was founded in 2011 and is a large subsidiary. The Korean company receives about $ 150 billion a year and has 144 consolidated branches, including 28 recently merged at the end of 2014.
The company plans to develop innovative technologies and efficient processes that will open up new markets, make people's lives better, and Samsung will become the leader in the digital market. The company aimed at markets such as India, in order to reduce the cost of the product, reducing high technology.
The company was not going to standardize this product worldwide, at that moment there could.
Technology and business both have the golden touch; they just don’t change into gold whatever they touch but something more valuable than gold. They are revolutionizing each and every element of our lives. The latest technological and business achievements have triggered unexpected trends with broader impact on very human aspect. And in 2019, we expect drastic exponential changes in every possible direction. Advanced tech like AI will transform the entire industries, making way for infinite business opportunities.
In this latest edition, we will focus on such future thinking companies and their revolutionizing services that are changing the face of business sector.
The Silicon Review “Super 30 Companies of the Year 2019.” These companies are not only distinctly ahead among the peers, but are helping other companies to gain momentum along with them. The companies that are enlisted provide most innovative solutions to solve IT industry’s toughest challenges and distinguish themselves by their ability to forecast future business and technology trends. In simple words, these companies are helping the people better understand the world.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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2. Samsung is a digital leader. A responsible global citizen. A multi faceted family of companies. An
ethical business.
At Samsung Group and Samsung Electronics, people uphold a belief in shared responsibility to–
people, planet and society. Samsung company is involved in holding the highest quality standards
so that the company can more effectively contribute to a better world.
About Samsung
3. According to the founder of Samsung Group, the meaning of the Korean hanja word
Samsung is "tristar" or "three stars". The word "three" represents something "big,
numerous and powerful".
Why this name?
(三星)
4. For over 70 years, Samsung has been dedicated to making a
better world through diverse businesses that today span
advanced technology, semiconductors, skyscraper and plant
construction, petrochemicals, medicine, finance, hotels, and
more. Samsung Electronics, leads the global market in high-tech
electronics manufacturing and digital media.
Overview
Through innovative, reliable products and services, talented
people, a responsible approach to business and global citizenship,
and collaboration with partners and customers, Samsung is taking
the world in imaginative new directions.
5.
6. The Samsung Philosophy
At Samsung, Ceo and employeers follow a simple business philosophy: to
devote their talent and technology in order to create superior products
and services that contribute to a better global society.
Every day, Samsung people bring this philosophy to life. Leaders search
for the brightest talent from around the world and give them the
resources they need to be the best at what they do. The result is that all
products—from memory cards to mobile phones— have the power to
enrich lives. And that’s what making a better global society.
7. Values
At Samsung strong values is the key to good business. That’s why these core values, along with a rigorous code of conduct, are at the heart of every
decision.
People
In Samsung philosophy a company is its people. At Samsung, people are given a wealth of opportunities to reach their full potential.
Excellence
At Samsung everything people do is driven by passion for excellence and commitment to develop the best products and services on the market.
Change
By the time that change is constant and innovation is critical to a company’s survival, Samsung keep on set its sights on the future,
anticipating market needs and demands so that it’ s possible steer the company toward long-term success.
Integrity
Operating in an ethical way is the foundation of Samsung business. In Samsung, people follow a moral compass that
ensures fairness, respect for all the staff and complete transparency.
Co-Prosperity
A business which creates prosperity and opportunity for others is good. Samsung is dedicated to being a socially and
environmentally responsible corporate citizen in every community it operates around the globe.
8. • Vision
• Samsung Electronics' vision for the future is to "Inspire the World, Create the Future."
• Samsung is committed to inspiring communities around the world by developing new technologies,
innovative products and creative solutions. Samsung is also committed to creating a brighter future by
developing new value for other core networks: industry, partners and employees. Through these efforts,
Samsung hope to contribute to a better world and a richer experience for all.
As part of Samsung vision, Samsung network mapped out a specific plan of reaching $400 billion in revenue
and becoming one of the world’s top five brands by 2020. To this end, Samsung has also established three
strategic approaches in the management: creativity, partnership and talent.
Samsung is excited about the future. As the company builds on previous accomplishments, it looks forward to
exploring new territories, including health, medicine and biotechnology. Samsung is committed to being a
creative leader in new markets and becoming a truly No. 1 business going forward.
10. CEO• Dr. Oh-Hyun Kwon was officially appointed Chief Executive Officer of Samsung
Electronics Co. by the company's Board of Directors on June 8, 2012.
• As well as overseeing the company in his role of CEO, the Vice Chairman
continues to lead the Device Solutions Division of Samsung Electronics, which
consists of the three component businesses: Memory, System LSI and LED.
• Since Dr. Kwon joined Samsung Electronics' Semiconductor Business in 1985, he
has played a pivotal role in Samsung Electronics' rapid advance in the
semiconductor industry. He successfully led the development of the industry's
first 64Mb DRAM in 1992, and was promoted to Vice President of Samsung's
Memory Device Technology unit three years later. In 1998, Dr. Kwon was
appointed Senior Vice President and head of System LSI Division's ASIC business.
In 2000, he became Executive Vice President and head of LSI Technology. In
January of 2004, Dr. Kwon was appointed President and General Manager of the
System LSI Division. During his 10 years at the System LSI Division, Dr. Kwon
gained special recognition for achieving top market shares of display driver ICs,
application processors and CMOS image sensors. In May of 2008, Dr. Kwon was
appointed President of Semiconductor Business (now Device Solutions). In
December of 2011, he was promoted to Vice Chairman of Samsung Electronics.
• Dr. Kwon has published numerous papers at conferences and symposiums
including ISSCC, VLSI Symposium, and IEDM. He has also contributed his
expertise to a number of technical journals on semiconductor related topics.
• Dr. Kwon has a B.S. in Electrical Engineering from Seoul National University, a
M.S. in Electrical Engineering from KAIST (Korea Advanced Institute of Science
and Technology), and a Ph.D. in Electrical Engineering from Stanford University.
11. CEO MESSAGES
Dear Shareholders,
I wish you and your family happy and prosperous 2014, the year of Horse.
Throughout 2013, our business environment experienced challenges led by continued uncertainty of global fiscal policies coupled with delayed recovery in Europe, and currency volatility and
weak consumer sentiment in Korea and other emerging markets.
Despite challenges, thanks to sacrifice and dedication from our employees to enhance our competitiveness, the company achieved record revenues and profits and maintained the global IT
leadership position.
I want to thank you, our shareholders, for your continued trust and support in making this possible, and would like to elaborate on key achievements during the past year.
First, we achieved record-high earnings results by strengthening competitiveness and expanding market leadership in the Mobile, Memory, and OLED businesses.
In 2013, we delivered record sales of KRW 229 trillion, up 14% from the previous year, and both operating profit and net profit increased by 27% and 28%, respectively, over the year to KRW 37
trillion and KRW 30 trillion.
In the mobile business, both revenue and profits significantly increased from the prior year driven by strong smartphone sales momentum outperforming the market growth and more than
double tablet sales in 2013.
In the TV business, despite slowing demand amid global economic downturn, we delivered the industry best profitability and reinforced our market leadership by maintaining our global No. 1
position for eight consecutive years since 2006.
Our Memory business earnings improved significantly, amid stable supply and demand, driven by effective cost savings through advanced process technology migration and increased shipments
of differentiated and high value added products such as SSD. For System LSI, we sharpened the future technology leadership such as advanced process technology competitiveness and developed
next-gen products initiatives.
Our OLED business posted solid earnings growth led by competitive advantages based on product differentiation. We achieved commercialization of the world's first curved display while focusing
on technology and product competitiveness for future growth.
Second, we concentrated our efforts on developing key competitive advantages such as technology and brand image, and expanding a foundation for new growth engines.
Amid revolutionary changes recently seen in the IT industry, we have put efforts to enhance our R&D capabilities by increasing R&D personnel and revamping our organization structure. We
expanded partnership with external research institutions by establishing an open innovation system, newly built internal research centers including SofTech and Big Data Center to strengthen our
software capabilities, and also plan to open a material and future technology R&D center going forward.
To expand the base for future growth engines, we are focusing our resources and competencies onto not only existing medical devices, LED, and B2B businesses, but also on Smart Home, mobile
health, and other life-care areas, which could improve quality of life. In particular, our efforts are concentrated on education, medical institutions, public sector, and retail for the B2B business.
For instance, we are running a pilot program of Smart School Solution in UAE, and Turkey while introducing our new mobile security solution KNOX, which gained positive response from the
market. In addition, we released new Smart Home connected with smartphones at CES and it was well received by the media and audience.
With such efforts, we registered 4,676 patents in the US, won nine IDEA awards and 24 CES Innovation Awards, and ranked second in the innovative corporation list made by BCG. As seen in
these achievements, our products are widely acknowledged for the best design and innovative corporate image in the world. According to the Interbrand survey, our brand value recorded USD
39.6 billion - a 20% increase compared to the previous year and ranked eighth in the list.
Third, we continued our efforts to raise the shareholder return.
As part of our efforts to share the 2013 earnings results with shareholders, we declared the total dividend of KRW 14,300 per common share and KRW 14,350 per preferred share, which is
approximately 80% increase from the last year. We believe such significant over the year increase in dividends demonstrates the management's firm commitment of putting shareholders at the
heart of the management.
Despite facing challenges in the global business environment, we held the Samsung Analyst Day to enhance our corporate value and improve communication with investors. Our CEO, CFO, and
heads from all businesses gave a presentation in person to around 400 global investors from across the world, and proposed mid-to-longer term vision and business strategies to clearly show our
commitment to the sustainable growth for the future. Thanks to the support from participating investors, the investor event concluded successfully.
12. Dear Shareholders
While U.S. and Europe are expected to lead the global economic recovery in 2014, some macro uncertainties, such as increased emerging market currency volatility are expected to continue.
Meanwhile, we anticipate that competitions will intensify further in the IT industry given the trend of value chain extension, emergence of Chinese players in the global market, and weak Yen.
However, we will rather turn these challenges into opportunities. We will do our best to improve our business results, thereby increasing shareholder value.
First, we will increase profitability through enhanced business competitiveness and sound business management while solidifying our leadership in the IT industry.
In our core businesses - handset, TV, memory and other semiconductor products, and OLED - we will solidify our number 1 position through premium product development and technological
differentiation.
In the mobile business, we will expand new product line ups beyond flagship smartphones and lead the LTE market. For tablets, we will create a new large screen product category while
reinforcing strategic model line ups.
For TV business, we will strive to increase sales of premium products with high value including UHD, Curved, and over 60" large-size TVs amid UHD TV market expansion. Especially for Set
products, we will improve retail efficiency and synergy through innovative retail system including Experience Shop.
In the memory business, we will expand cutting-edge process migration, and increase the mix of high performance high value added products and solutions. Meanwhile, we will also solidify our
technological leadership based on mass production of vertical NAND.
For OLED panels, we will expand its application beyond smartphones and achieve mass production of upgraded flexible panels to create a strong foundation for future growth.
In our growth businesses - home appliances, network equipment, system LSI, etc. - we will develop key technologies and expand the customer base for future growth.
We will focus on enhancing global operation capability and reinforcing premium product strategies for home appliances, maximize sales opportunities in the LTE equipment market for network
equipment, and enhance product competitiveness and prepare for migration towards next gen 14nm class for system LSI.
In addition, we will improve efficiency of the company-wide resource management including investment and continue efforts to enhance our global SCM capability.
Second, we will reinforce our risk management capability and future competitiveness for sustainable growth.
For a company to continue its growth momentum in the mid to longer term, the key is to have an ability to make prompt response to uncertainties and risks in the business environment. We will
take preventive measures and thoroughly manage all the risks related to possible compliance issues. In addition, we will make social contribution to local communities, as well as enhance
communication with various stakeholders.
We will establish a differentiated ecosystem to maximize competitive advantages in our extended value chain such as components, set products, services, and solutions. We will also continue to
pursue technological innovation to strengthen our leadership.
For set business, we will continue to innovate and develop new product categories, such as the future mobile communication, UHD, 3D, Real Sound, and Energy Efficiency technologies.
Meanwhile, for components, we will focus on future technologies such as the cutting-edge process, packaging, multi-processing, solutions, and flexible OLED.
At the same time, we will continue our efforts to develop and secure advanced electronic materials that will be the main source of our competitiveness to obtain meaningful results from our
future growth engine such as B2B business.
Third, we are committed to delivering shareholder focused management in 2014.
We are committed to the principle that the Company's strong business performance will ultimately enhance shareholder value. For this year, we will continuously strive to deliver outstanding
business performance led by our commitment. Additionally, we will better communicate with our shareholders and other members of the investor community to share our sustainable growth
vision through proactive IR activities.
Dear Shareholders
For the last 20 years, Samsung has always been committed to the Company's motto of "New Management" to take on challenges resulted from the rapid pace of globalization. As a result, we were able to become a leading company of the global IT
industry today.
We will continue to face a number of challenges this year. However, we are determined to renew the commitment that we desperately made 20 years ago to make Samsung Electronics the world's best company. Again, I wish you and your family the best
in 2014.
Respectfully yours,
•Oh-Hyun Kwon
Vice Chairman & CEO
Samsung Electronics Co., Ltd
13. Main competitors
• Apple Inc
• Panasonic Corp
• Royal Philips NV
• Sony Corp
• Kyocera Corp
• Whirlpool Corp
• LG Display Co Ltd
• GoPro Inc
• Electrolux AB
• Harman International Industries Inc
• Haier Electronics Group Co Ltd
• Sharp Corp
• Casio Computer
• Alps Electric Co Ltd
• NIBE Industrier AB
• Renishaw PLC
• Pace PLC
14. Samsung SWOT analysis 2013
Strengths Weaknesses
Hardware integration with many open source OS and software
Excellence in engineering and producing hardware parts and consumer
electronics
Innovation and design
Focus on environment
Low production costs
Largest share in mobile phones and 2 place in smartphones sales
Ability to market the brand
Patent infringement
Too low profit margin
Main competitors are also largest buyers
Lack its own OS and software
Focus on too many products
Opportunities Threats
Growing India’s smartphone market
Growing mobile advertising industry
Growing demand for quality application processors
Growth of tablets market
Obtaining patents through acquisitions
Saturated smartphone markets in developed countries
Rapid technological change
Declining margins on hardware production
Breached patents
Apple’s iTV launch
Price wars
SWOT Matrixhttp://www.strategicmanagementinsight.com/swot-analyses/samsung-swot-analysis.html
15. • Hardware integration with many open source OS and software
• Excellence in engineering and producing hardware parts and
consumer electronics
• Innovation and design
• Focus on environment
• Low production costs
• Largest share in mobile phones and 2 place in smartphones sales
• Ability to market the brand
SAMSUNG’s strengthes
16. • Patent infringement
• Too low profit margin
• Main competitors are also largest buyers
• Lack its own OS and software
• Focus on too many products
Weaknesses
17. • Growing India’s smartphone market
• Growing mobile advertising industry
• Growing demand for quality application processors
• Growth of tablets market
• Obtaining patents through acquisitions
Opportunities
18. • Saturated smartphone markets in developed countries
• Rapid technological change
• Declining margins on hardware production
• Breached patents
• Apple’s iTV launch
• Price wars
Threats
19. 1. creative people,
2. technology leadership,
3. innovative culture
4. customer value creation.
• Key concepts for the future
-Creativity is the key for survival in globalization.
- strives to achieve sustainable growth
http://www.samsung.com/us/aboutsamsung/old%20about%20samsung/samsunggroup/affiliatedcompanies/SAMSUNGGroup_SAMSUNGSDI.html
4 core competencies: