Samsung Co. Ltd, founded in 1938, is a leading global conglomerate and the world's largest mobile phone maker as of 2012, with extensive operations across 67 countries. The company focuses on product innovation, strategic partnerships, and superior customer service to maximize brand equity and aims to achieve $400 billion in revenue by 2020. Key products include electronics, home appliances, and mobile devices, supported by a global network of franchises and a commitment to privacy and regulatory standards.

1. MY PRESENTATION ABOUT:
SAMSUNG CO LTD
Samsung Co Ltd, a Top 100 company
MOMINA EJAZ
14 December, 2017

2. TABLE OF CONTENT:
• Introduction
• Vision and Strategy
• Key Facts
• Products
• Globalization
• Franchises
• Terms and Conditions
• Privacy Policy
• Vision 2020
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3. INTRODUCTION:
• Etymology: The meaning of word Samsung is Tristar or Three Stars .
• Samsung was founded by Lee Byung-Chull in 1938 as trading Company.
• South Korean Company.
• Largest Information Technology company measured by 2012 revenues, and 4th in market
value.
• Assembly plants and sales networks, in 61 countries.
• In the first quarter of 2012, Samsung electronics became the worlds largest mobile phone
maker by unit sales and in the third quarter of 2012, it sold 98 million phones of which 55
million were smart phones.
• Tagline : “ Inspire the World , Create the Future “.

4. Vision and Strategy:
• Vision:
a. R and D (Investing on scientific talent)
b. Innovation (new digital technology)
c. Customization (new products every year)
• Samsung’s Strategies:
a . Product Innovation
b. Pricing
c. Distribution
d. Advertising and Sales promotion
e. The making of a global brand
f. Climate Strategy

5. KEY FACTS:
• Industry: Conglomerate
• Chairman (since 1987): Kun-Hee Lee
• Headquarters: Seoul, South Korea
• Global Operations: 285 offices and facilities in 67 countries
• Main business sectors: Electronics, Finance, Trade and Services
• Number of Employees: 173,000 worldwide
• Number of listed countries within the group: 14
• Revenue: US $ 305 billion (2014)
• Net income: US $ 22.1 billion (2014)
• Total Assets: US $ 529.5 billion (2014)
• Total Equity: US $ 231.2 billion (2014)

6. PRODUCTS:
• Television: LED TV, Plasma TV, Fat TV, and Samsung Smart TV
• Audio/ Video: DVD Player, Home Theater and wireless audio
• Camera/Camcorder: Smart cameras, cameras, SMART camcorders, and camcorders
• Home Appliances: Refrigerators, Washing machines, Microwaves, Air conditioners, and
Vacuum cleaners, Projectors.
• Mobile Devices: Mobile phones, Smart phones, GALAXY Note, and tablet ,MP3 Players.
• PC/Peripherals and Printers: Notebook PC, Monitor, Hard disk drive, Optical disc drive
and Printer Multi function.
• Accessories: Mobile Accessories, Television Accessories, NX Lenses and NX Accessories.
• Computer products: Monitors, Laptops, UMPCs, CD and DVD drives, laser printers ,fax
machines.

7. GLOBALIZATION:
• With more than 285 overseas operations in 67 countries, Samsung is truly global in scope
and nature.
• Samsung is already a world leader in many business areas. Increasingly, Samsung has
been forming cooperative alliance with the some of the leading names in global
technology arena to share vision, knowledge and experience.
• The partnerships are designed to provide all customers with efficiency, productivity and
stability with the aim of constantly deliver the highest quality products.
• Samsung’s goal in every market is to provide is to maximize brand equity , through
superior design marketing and customer services.

8. FRANCHISES:
• Samsung have its franchises in 67 countries including Pakistan .
• Samsung have its franchises in all the major cities of Pakistan including:
• Samsung Service center Pakistan, Islamabad
• Samsung Customer service center, Faisalabad
• Samsung service center , Lahore
• Samsung service center, Peshawar
• Samsung service center ,Abbottabad
• Samsung service center , Quetta
• Samsung , LED TV Changhong RUBA TCL Authorized service center , Islamabad
• Samsung Authorized service center for TV LCD and LED PDP.
• Samsung franchises are all over Pakistan selling there quality products .

9. TERMS AND CONDITIONS:
• The “Terms and Conditions’’ in Agreement describe and stipulate the provisions which
govern and regulate the legal relationship between Samsung electronics Co. Ltd.
Samsung’s subsidiaries as provider of services and user of services.

10. PRIVACY POLICY:
• This privacy policy applies to any Samsung device , website or online application that
refers to or links to the policy . This privacy policy applies regardless of whether you use
a computer, mobile phone, tablet or TV to access our services.

11. VISION 2020:
• Company’s CEO Lee-Yon-Woo announced the firm hopes to hit $ 400 billion in revenue
by the year 2020.
• To achieve its aggressive goal by 2020 Samsung has to explore areas like health care and
home energy products.