Lee Byung-chul founded Samsung in 1938 as a small trading company in Korea. It has since grown to be a massive, global technology conglomerate headquartered in Seoul. Samsung produces a wide range of consumer electronics, components, and other products, and is best known for its smartphones, memory chips, and displays. It has become the world's largest memory chip and smartphone manufacturer, as well as a major producer of televisions and home appliances.

1. SHARANBASAVA UNIVERSITY
SUBJECT : MANAGERIAL ECONOMICS.
TOPIC : SAMSUNG COMPANY.
PRESENTED BY
SUMAN.
SACHIN.
VEERBADRA.
SUHARSH.
AVINASH PATIL.
SHASHANK.

2. INTRODUCTION
 SAMSUNG was founded by Lee Byung-chul in 1938 as a
trading company.
 HQ is at South Korea.
 SAMSUNG has two meaning in Korean language I.e “SAM”
means THREE & “SUNG” means STAR.
 It served world wide area.
 It is public sector company.
 It is a largest technology company in the world.

3. FOUNDER OF SAMSUNG
Lee Byung-chul (1910–1987)

4. HISTORY
 In 1938, Lee Byung-chul (1910–1987) of a large landowning
family in Japan and founded Samsung Sanghoe.
 Samsung started out as a small trading company with forty
employees located in Su-dong.
 Samsung moved into lines of business such as insurance,
securities and retail.
 In the late 1960s, Samsung Group entered the electronics
industry. It formed several electronics-related divisions,
such as Samsung Electronics Devices, Samsung Electro-
Mechanics.
 Its first product was a black-and-white television set.
1938-70

5. 1970-90
 After Lee, the founder's death in 1987, Samsung Group
was separated into four business groups—Samsung Group,
Shinsegae Group, CJ Group and the Hansol Group.
 In 1980s, Samsung Electronics began to invest heavily in
research and development.
 In 1982, it built a television assembly plant in Portugal
 As of 2012, Samsung has invested more than
US$13,000,000,000 in the Austin facility, which operates
under the name Samsung Austin Semiconductor.

6. 1990–2000
 Samsung started to rise as an international corporation in the
1990s.
 Samsung became the world's largest producer of memory chips
in 1992 and is the world's second-largest chipmaker after Intel.
 In 1995, it created its first liquid-crystal display screen.
 Ten years later, Samsung grew to be the world's largest
manufacturer of liquid-crystal display panels.
 Additionally, Samsung manufactured a range of aircraft from
the 1980s to 1990s. The company was founded in 1999 as Korea
Aerospace Industries (KAI).

7. 2000–present
 In 2000, Samsung opened a development center in Poland.
 Its work began with set-top-box technology before moving
into digital TV and smartphones.
 In 2015, Samsung has been granted more U.S. patents
than any other company - including IBM, Google, Sony,
Microsoft and Apple.

8. CORPORATE LOGO’S
FIRST LOGO 1960s-1993, as corporate logo

9. 1970s 1980-1993.

10. 1993-2013
current corporate logo.

11. SLOGAN FOR SAMSUNG.
 Samsung For Today and Tomorrow (1993–1999)
 Everyone's Invited (1999–2005)
 Samsung, Imagine (2005–2007)
 Samsung, Next Is What? (2007–2010)
 Samsung, Turn on Tomorrow (2010–2013)
 The Next Big Thing is Here (2013–2017)
 Do What You Can't (2017 – present)

12. SAMSUNG IN INDIA
 Samsung Electronics established its operations in Dec
1995.
 Two R&D centers are located in Delhi & Banglore.
 In 2K10 achieved a sales-turnover of $ 3.5 Billions.
 It is one of the largest sell cellphone brand.
 The first Tab ( tablet) was launched on 10th November
2K10.
 In 2003 it launched its first Ultra HD (32inches) TV

13. Samsung’s Mission Statement
“We will devote our human resources and technology to
create superior products and services, thereby contributing
to a better global society.”

14. Samsung’s Vision Statement
“Inspire the world with our innovative technologies,
products and design that enrich people’s lives and contribute
to social prosperity by creating a new future.”

15. Key Person’s
Lee Kun-hee – (Chairman) Lee ( vice chairman )

16. Kwon Oh-hyun ( CEO ) Young Sohn
( President)

17. OBJECTIVE OF SAMSUNG.
 One of Samsung’s leading objectives is the attainment of a
leadership position in the electronics industry.
 It ensures that it provides its customers with products that
more than meet their demands.
 The other objective that Samsung Electronics Company
pursues is the manufacture of high-quality products, and
to ensure that such products are availed in the latest
technology all over the world.
 It not only just the expectations of the customers but also
the attainment of the firm’s main goal: higher profits
 Delivering high quality of goods, utilizing the latest
technology, and taking a leadership position in the
technology industry

18. WORLD WIDE SHIPMENTS MARKET
SHARES, & YEAR-YEAR GROWTH, 2019
(shipments in millions)
Company
2018
Shipments
2018 Market
Share
2019
Shipments
2019 Market
Share
1. Samsung 71.5 21.0% 75.5 22.7%
2. Huawei 54.2 15.9% 58.7 17.6%
3. Apple 41.3 12.1% 33.8 10.1%
4. Xiaomi 32.4 9.5% 32.3 9.7%
5. OPPO 29.4 8.6% 29.5 8.9%
Others 112.4 32.9% 103.4 31.0%
TOTAL 341.2 100.0% 333.2 100.0%
Source: International Data Corporation (IDC) Mobile
Phone Tracker, 2nd quarter 2019

19. SAMSUNG’S MARKET SHARES IN MAJOR
PRODUCTS.
Product world market share Leading competitor
1. Active-matrix OLEDs 98% LG
2. DRAM 49.6% SK Hynix
3. NAND flash 42.6% Toshiba
4. Large-size LCD panels 20.2% LG
5.Lithium-ion batteries 18% Sanyo
6.Solid-state Drives (SSD) 46.8% SanDisk
7.LCD monitors 18% LG Electronics
8.Televisions(LCD, PDP,
CRT, LED)
24% LG Electronics
9.Digital camera 11.8 Sony

20. MAJOR PRODUCTS.
 Automotive.
 Chemicals.
 Consumer electronics.
 Electronic components.
 Medical equipment.
 Semiconductors.
 Solid state drives.
 Ships.
 Telecommunications
equipment.
 Home appliances, ETC.

21. MARKETING STRATEGIES.
 Consist of huge variety of products.
 Sells products directly to its Retailers & Services dealers.
 Uses Skimming price techniques.
 Believe as “Advertising “ is key In engaging potential
customers.

22. MAJOR CLIENTS.
Companies Part description Percent of total sales
1.SONY .
DRAM, NAND flash, LCD
panels, etc.
3.7
2.APPLE INC.
AP (mobile processor),
AMOLED DISPLAY,DRAM,
NAND flash, etc.
2.6
3.DELL.
DRAM, flat-panels,
lithium-ion batteries,
etc.
2.5
4.Hewlett-Packard(HP).
DRAM, flat-panels,
lithium-ion batteries,
etc.
2.2
5. Verizo Communications Handsets. 1.3
6.AT&T Inc. Handsets. 1.3

23. Categories Information
1. Headquarters 40th floor Samsung Electronics
Building, 11, Seocho-daero 74-
gil,Seocho District, Seoul, South Korea
2. Services Advertising, construction,
entertainment, financial services,
hospitality, information and
communications technology, medical
and health care services, retail,
shipbuilding
3. Subsidiaries Medison, Telecommunications
Smart Things,
Harman International Industries
GENERAL INFORMATION’S.

24. Categories Information
Revenue US$221.6 billion
Net income US$40.3 billion
Operating income US$53.5 billion
Total assets US$308.5 billion
Total equity US$225.2 billion
Number of employees 320,671
Website http://samsung.com

25. MAJOR COMPETITORS.
 APPLE.
 VIVI.
 OPPO.
 LG.
 PANASONIC.
 INTEL.
 SONY ETC.

27. Awards & Recognitions
 In 2017 , Instagram campaign for Gear S2 wins Golden
awards.
 Samsung won more than 120 awards at CES 2017
 In 2015-16 , Ranked by Economic Times- Brand
EquityBrand Equity Most Trusted Brand.
 In 2018 ,Most Attractive Brand.
 Samsung's Galaxy Note 10 is winning awards for its
excellent screen and camera system

28. CONCLUSION
 Sumsung brand is famous allover the world because of its
service, excellent employees, Innovative reliable product.
 A responsible approach to business and global citizenship
and globlelisation with partners and customers.
 Samsung is taking the world in progressive direction for
new generations.
 So It is trying to be the best brand in the field of
electronices materials in the world by improving its size ,
price quality, capasity or power of the devices.