The document discusses strategies for managing and motivating Generation Y, or "Gen Why" employees. It notes that Gen Y workers have different attitudes and expectations than previous generations. Some key traits of Gen Y include being impatient, adaptive, innovative, and skeptical. The document provides recommendations for employers, including engaging Gen Y employees during recruitment and training, providing positive reinforcement, communicating frequently through their preferred methods, and linking their work to a clear sense of purpose. Trust and respect between leaders and Gen Y workers is emphasized.

1. Strategies for Managing and Motivating the Gen ‘Why’ Workforce Presented to Florida Sterling Conference By Valerie Oberle

3. I just can’t count on them to be dependable They live for their social time…it drives me crazy! What’s with the piercings and tatoos?? They just don’t have the work ethic we did! They question everything and don’t follow rules!! Why???

5. Attitudes & Influences of Adolescence Source: Employing Gen Why? By Eric Chester Jobs are a dime a doz I’ll work if I have to Hard to find Jobs Drive-Bys Drive-Thrus Drive-Ins For Kicks Might not happen! Sucks Is Ours The Future Gen Why ’ 79 – ‘94 Gen X-rs ’ 64 – ’79 Boomers ’ 46 – ‘64 Topic

6. Attitudes & Influences of Adolescence Source: Employing Gen Why? By Eric Chester Jobs are a dime a doz I’ll work if I have to Hard to find Jobs Drive-Bys Drive-Thrus Drive-Ins For Kicks Might not happen! Sucks Is Ours The Future Gen Why ’ 79 – ‘94 Gen X-rs ’ 64 – ’79 Boomers ’ 46 – ‘64 Topic

7. Attitudes & Influences of Adolescence Source: Employing Gen Why? By Eric Chester Masters At ease Ignore – some knowledge Technology Demand! Accept Dislike Change Via cell, email, text, My Space… Via personal phone Via parents Communi-cation Gen Why ’ 79 – ‘94 Gen X-rs ’ 64 – ’79 Boomers ’ 46 – ‘64 Topic

8. For them life is an all-you-can-eat buffet offering unlimited choices, few rules, and pay as you go system!

11. How do we instill a solid work ethic (patience, determination, integrity, persistence, ingenuity) when the world around them says they can get what they want without it?

12. We Need To Understand this Wonderful Generation!!

18. Gen Whys want to do the right, to trust and be trusted, and have a life with purpose

19. Strategies for Employing and Working with Gen Whys

22. Teach DO praise

29. What Employees Want Most in a Leader 1 Trust Builder 2 Esteem Builder 3 Flexibility Expert 4 Communicator 5 Talent Developer and Coach 6 Talent Finder 7 High Performance Builder 8 Climate Builder 9 Retention Monitor 10 Retention Expert MOST IMPORTANT LESS IMPORTANT © 2006 TalentKeepers Source: Talent Keepers, Inc.

31. Every leader is telling a story about what he or she believes.

37. Leaders will get the behavior they demonstrate and tolerate