This document discusses strategies for motivating and retaining employees through encouragement. It emphasizes the importance of clear standards, high expectations, recognition, and celebrating accomplishments. Employees want appreciation for their work and involvement from their leaders. Leaders who develop relationships, express warmth, communicate values, and listen to employees help create satisfied teams. Regular encouragement involves setting goals, providing feedback, recognizing contributions, sharing success stories, and leading by example through one's own encouragement of others.